The document discusses the concepts and steps involved in strategic transformation, emphasizing its importance in adapting to market changes and improving organizational effectiveness. It outlines a four-step process for successful transformation and highlights the challenges leaders may face during this process. Additionally, it covers the significance of strategic organizational renewal and restructuring strategies to enhance profitability and align with current business needs.

1. PRESENTED BY:
ANSHUL PAREEK
BITASTA BHADRA
VIMLA MISHRA
SONIA GROVER

3. Strategy ?
A method or Plan chosen chosen to bring about a desired Future, such as
achievement of
GOAL / SOLUTION PROBLEM
Transformational ?
• High Improvement Potential.
• Change the Business unit, Geographies & Functions completely.
• Change addresses all aspects like People, Processes,
Organisation, Technology, Finance.

4. Strategic Transformation
• It is the Link between the strategy Formulation and Implementation
Phases.
• It Plays a major role in defining strategy effectiveness.
When it is used ?
• External Changes on the Market such Organisation Product / Services.
• New Regulation Coming into Force.
In return It Helps in
• Increase Revenue and Market share.
• Improve Customer Satisfaction.
• Cutting Cost.

5. 4 Steps To A Successful Transformation
 Step One: Getting the right strategic vision is critical
 Step Two: Execution is the hardest part of transformation.
 Step Three: The biggest challenge to transformation may
be a leader wedded to a past or current success
 Step Four: Take a broad view of customer demand when
embarking on business transformation.

6. Insights to Strategic Transformation

8. Strategic Organizational Renewal
“SOMETIMES THE MOST DIFFICULT LEADERSHIP CHALLENGE IS NOT
FIGHTING THE COMPETITION, BUT TELLING YOUR PEOPLE IT’S TIME TO
CHANGE.”
According to Covin & Miles, “The phenomenon whereby the organization seeks
to redefine its relationship with its markets or industry competitors by
fundamentally altering how it competes.”
Strategic renewal is a firm’s transformation in terms of changing its scope of
business or strategic approach on which it is built.
Instances when SOR can be
implemented:
1. Timing
2. Division
Analysis
3. Company Purpose
4. Products

9. Process of Renewal
STEP-1
Understanding
Exposure
• Customer
Strategy
• Operational
Effectiveness
• Technology
Optimization
• Human Capital
STEP-2 Analyze
Scenario
• Change in
Business Model
• Employees
mindset
• Beyond short-
term Cost
Cutting
• Future
requirements
STEP-3 Renew Organization
• Roadmap
• Prioritization of needs
• Sequences of activities
• Training & Org.
requirements

10. Reframing
The management of a business assesses its operation via multiple outlooks.
STRUCTURAL
FRAME
POLITICAL
FRAME
SYMBOLIC
FRAME
HUMAN
RESOURCE
FRAME
Busines
s
Frame

11. Restructuring
 Restructuring is the corporate management term for the act of
reorganizing the legal, ownership, operational, or other structures
of a company for the purpose of making it more profitable, or
better organized for its present needs

12. Steps:
 Ensure the company has enough liquidity to operate
during implementation of a complete restructuring
 Produce accurate working capital forecasts
 Provide open and clear lines of communication with
creditors who mostly control the company's ability to
raise financing
 Update detailed business plan and considerations

13. Restructuring strategies
 Downsizing
 Starburst
 Verticalization
 De-layering
 Business Process Reengineering
 Virtualization
 Outsourcing
IBM
Layoff 85k employees
Pfizer’s decision to spin off four
non-pharmaceutical firms this
year.
HCL verticalized to meet the specific
demands of five different industries:
retail, media and telecom, manufacturing,
finance and life sciences.
General Electric
Hewlett Packard,
Ford Motor
ATMs offered by banks
are their virtual units.

14. Revitalization
Strategy Employed when brand has reached maturity and profits
begin to decline.
It include approaches like market expansion, product modification or
brand expansion.

15. References
 http://www.forbes.com/sites/forbesinsights/2014/03/18/4-steps-to-a-
successful-business-transformation/
 https://www.pwc.ch/en/our_services/advisory/finance/strategy_transformation.
html
 http://www.brighthub.com/office/human-resources/articles/122397.aspx
 Endeavormgmt.com
 Yourbusiness.azcentral.com
 Innovationexcellence.com
 Sloanreview.mit.edu/article/the-art-of-strategic-renewal/
 Strategies on Reframing Change in Your Organization by KJ Henderson,
Demand Media