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How To Create A Facebook Ad That Works!

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Creating Facebook ads that work for you and get clicks.

Published in: Technology, News & Politics

How To Create A Facebook Ad That Works!

  1. 1. How to create a Facebook ad that works! By: Kim Hodgson – Schipul The Web Marketing Company www.facebook.com/inkoluv [email_address]
  2. 2. What we will cover: <ul><li>Facebook ads vs. Google ads </li></ul><ul><li>Designing your ad to convert </li></ul><ul><li>Targeting your ad </li></ul><ul><li>When keywords are good and when they are bad </li></ul><ul><li>Testing your ads </li></ul><ul><li>Tweaking your ad campaign and pricing </li></ul>
  3. 3. Facebook ads vs. Google ads
  4. 4. Facebook ads
  5. 5. Google ads
  6. 6. What the difference?
  7. 7. A not so good ad Ad for home raffle give away benefiting The Myelin Project
  8. 8. A better ad Ad for home raffle give away benefiting The Myelin Project
  9. 9. Designing your ad <ul><li>Little space, little time! </li></ul><ul><li>MAKE EVERY WORD COUNT! </li></ul>
  10. 10. Where do you want to send folks? <ul><li>Send them to a landing page or somewhere on FB. </li></ul>
  11. 11. The TITLE is key <ul><li>You have 25 characters to grab attention and offer some VALUE to the viewer </li></ul>Ad one: what’s the value? Ad two: clear value!
  12. 12. The IMAGE backs the title Ad shown on my personal profile
  13. 13. The BODY supports everything else Children’s Museum of Houston ad featuring Santa at the museum.
  14. 14. Targeting your ad <ul><li>Decide how targeted you want your ad to be. </li></ul>
  15. 16. Keywords can be good and bad <ul><li>GOOD: Keywords target specific groups </li></ul><ul><li>BAD: Present missed opportunity based on user profile information </li></ul>www.facebook.com/tonychacheres
  16. 17. <ul><li>Let’s create an ad </li></ul>www.facebook.com/tonychacheres
  17. 18. Create a campaign and set pricing www.facebook.com/tonychacheres
  18. 19. Test your ad www.facebook.com/tonychacheres
  19. 20. Tweak your ads www.facebook.com/tonychacheres
  20. 21. Questions? www.facebook.com/tonychacheres www.flickr.com/photos/naztrida/2862505972/
  21. 22. Thank you! www.facebook.com/tonychacheres By: Kim Hodgson Schipul The Web Marketing Company www.facebook.com/inkoluv [email_address]

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