Optimize Your Facebook Advertising

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Let the team at Starmark show you how to maximize ROI on your Facebook media ad buys. Through strategic planning and targeting, our team will show you how to drive results and measure success in this free hour-long webinar. After all, we're all about BIG IDEAS.

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Optimize Your Facebook Advertising

  1. 1. eTIP WebinarStarmarkBrandingAdvertising Maximizing Your Facebook Ad BuyInteractivePublic RelationsDirect ResponseMobileSocialAnalytics
  2. 2. Starmark: 30 Years of Excellence Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Fort Lauderdale (Headquarters) San Juan, PR Peggy Nordeen CEO Orlando, FLSTARMARK.COM© 2011 STARMARK
  3. 3. Starmark eTIPS ! • Weekly eTip Newsletters • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Ongoing App, Web & Media Testing • Nationally Syndicated Content • Industry Benchmarks • Actionable WebinarsSTARMARK.COM© 2011 STARMARK
  4. 4. The Landscape OWNED EARNED OWNED PAID PAID INTELLIGENCE INTELLIGSTARMARK.COM© 2011 STARMARK
  5. 5. Media (Re)defined Three Types of Media Owned Earned Paid Collateral & Direct Response Public Relations Print Advertising Web Site//Mobile Site Word-of-Mouth Advertising Networks Blog & Video Content Speaking Engagements Paid Search Social Media Presence Awards Social Advertising Email Marketing & Lists Search Engine Optimization Co-Op & Advertorials Location Marketing Social Media Discussions Sponsorships Custom Apps Customer Support Specials & Coupons Buzz/Viral Outdoor & Trade Shows Intelligence Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling Source: Forrester Research IncSTARMARK.COM© 2011 STARMARK
  6. 6. Maximizing Your Facebook Ad BuySTARMARK.COM© 2011 STARMARK
  7. 7. Fast FactsSTARMARK.COM© 2011 STARMARK
  8. 8. Benefits of Advertising on Facebook • Surprisingly Inexpensive • Targeting Options Nearly Limitless • Build/Strengthen Relationships • Encourage Engagement and InteractionSTARMARK.COM© 2011 STARMARK
  9. 9. STARMARK.COM© 2011 STARMARK
  10. 10. Things To Consider First - Destination OrSTARMARK.COM© 2011 STARMARK
  11. 11. Things To Consider First - Ad & Story Type • Facebook Ads • Sponsored StorySTARMARK.COM© 2011 STARMARK
  12. 12. Creative ConsiderationsSTARMARK.COM© 2011 STARMARK
  13. 13. STARMARK.COM© 2011 STARMARK
  14. 14. TargetingSTARMARK.COM© 2011 STARMARK
  15. 15. TargetingSTARMARK.COM© 2011 STARMARK
  16. 16. Campaign Set-up M18-24 F 18-24 M 25-34 F 25-34 M 35-54 F 35-54 M 55+ F 55+STARMARK.COM© 2011 STARMARK
  17. 17. Bidding StrategySTARMARK.COM© 2011 STARMARK
  18. 18. TEST, TEST, TEST and TEST AGAINSTARMARK.COM© 2011 STARMARK
  19. 19. Testing • A/B Testing • Image • Copy • Demographics • InterestsSTARMARK.COM© 2011 STARMARK
  20. 20. Measurable ResultsSTARMARK.COM© 2011 STARMARK
  21. 21. AnalysisSTARMARK.COM© 2011 STARMARK
  22. 22. Testing - Results Overall Female MaleSTARMARK.COM© 2011 STARMARK
  23. 23. Additional ConsiderationsSTARMARK.COM© 2011 STARMARK
  24. 24. Facebook Targeting Summary • Targeting • Test, Test & Test Again • How Results Can Be Used Elsewhere • “Friends of Connections” • More Than Creative MessagingSTARMARK.COM© 2011 STARMARK
  25. 25. STARMARK.COM© 2011 STARMARK
  26. 26. Thank You Get our weekly eTips: etips.Starmark.com Chad Falk Media Director cfalk@starmark.com Text “ETIP” to 24-7-365 to get our weekly eTip via SMSSTARMARK.COM© 2011 STARMARK

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