Face recognition technology uses biometrics to automatically recognize individuals or verify their identity based on unique measurable characteristics of the human face. It analyzes 80 landmarks on the face such as distance between eyes, width of nose, cheekbones, and jawline. Face recognition is commonly used for identification from large crowds, verification for credit cards and passports, and does not require physical contact or specialized interpretation of results. Common methods of face recognition include eigenface analysis using principal component analysis to extract features from faces and match new images to those in a database. Recent applications include uses for immigration, security, and targeted advertising based on facial analysis.