The document discusses how social media can be used by an organization like Casey Trees, including the various social media platforms they currently use and are exploring, how to understand the purpose and benefits of social media for marketing, engagement and other goals, and it provides guidance on establishing social media policies and guidelines for appropriate employee use.
Social Media - Waste of Time or Winning Ticket?Susan Price
Makes the business case for organizations to invest at least some time and effort in a social media strategy, development of policies, and discusses best practices for beginning to engage with customers, employees, prospects and the community.
Presented by Firecat Studio's CEO and Chief Web Strategist Susan Price to New Braunfels Chamber of Commerce, October 2009.
Firecat Studio Social media for Business - NAPMWSusan Price
Presented by Susan Price, CEO and Chief web strategist of Firecat Studio, in San Antonio, Texas, to the National Association of Professional Mortgage Women (NAPMW) Central Region Education Conference, 2009.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
Professional Online Networking and Community BuildingBeth Kanter
The document discusses how social networks and the online social graph are changing how nonprofits engage with supporters. It defines the online social graph as the map of connections between people on the internet. It argues that nonprofit development officers will need to focus on being connected to supporters online, rather than just knowing people personally. Community managers will need skills like listening, engagement, and network weaving to leverage social networks and help nonprofits work beyond internal boundaries. Examples are given of how monitoring social media and engaging with supporters online can help nonprofits build relationships and increase fan growth over time.
This document summarizes a Twitter 101 brown bag session hosted by NPower Northwest. It introduces Twitter and how it differs from Facebook, provides statistics on Twitter usage demographics and by nonprofits, and gives the presenters' top five Twitter tips which include fully branding your presence, being human, building relationships, making tweets re-tweetable, and listening and engaging on Twitter. The document also includes an agenda, information on how nonprofits are using Twitter, and resources for learning more about using Twitter.
Social Media - Waste of Time or Winning Ticket?Susan Price
Makes the business case for organizations to invest at least some time and effort in a social media strategy, development of policies, and discusses best practices for beginning to engage with customers, employees, prospects and the community.
Presented by Firecat Studio's CEO and Chief Web Strategist Susan Price to New Braunfels Chamber of Commerce, October 2009.
Firecat Studio Social media for Business - NAPMWSusan Price
Presented by Susan Price, CEO and Chief web strategist of Firecat Studio, in San Antonio, Texas, to the National Association of Professional Mortgage Women (NAPMW) Central Region Education Conference, 2009.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
Professional Online Networking and Community BuildingBeth Kanter
The document discusses how social networks and the online social graph are changing how nonprofits engage with supporters. It defines the online social graph as the map of connections between people on the internet. It argues that nonprofit development officers will need to focus on being connected to supporters online, rather than just knowing people personally. Community managers will need skills like listening, engagement, and network weaving to leverage social networks and help nonprofits work beyond internal boundaries. Examples are given of how monitoring social media and engaging with supporters online can help nonprofits build relationships and increase fan growth over time.
This document summarizes a Twitter 101 brown bag session hosted by NPower Northwest. It introduces Twitter and how it differs from Facebook, provides statistics on Twitter usage demographics and by nonprofits, and gives the presenters' top five Twitter tips which include fully branding your presence, being human, building relationships, making tweets re-tweetable, and listening and engaging on Twitter. The document also includes an agenda, information on how nonprofits are using Twitter, and resources for learning more about using Twitter.
From the Higher Logic Learning Series for 2010. This presentation focuses on the 7 components that make up a great launch (or lack thereof) of an online community.
This document provides an overview of social media and tips for getting started. It defines social media as networking, sales, customer service and more. The key aspects to consider when starting are: identifying yourself as a business or personal account, determining your target audience, and setting a budget based on your available time versus money. Popular social media sites are then outlined for business-to-business and business-to-consumer uses. The document concludes with various tricks and tips for optimizing accounts on sites like Facebook, Twitter, LinkedIn and Pinterest.
Contactually & SumAll: How the Top 1% of Agencies and Consultants Drive More ...Contactually
View webinar here: https://contactually.wistia.com/medias/c4ce1as4mt
Nearly every agency and consulting firm generates the vast majority of their business from referrals. But, the top agencies and consultants don't just wait for referrals to come to them; they nurture the most important people in their network to regularly stay top of mind and drive more referrals. By doing so, the best firms generate 30% more referrals every year.
We’ve partnered with our friends SumAll for an exclusive webinar, "How the Top 1% of Agencies and Consultants Drive More Referrals," on June 16th at 3pm EST.
In this webinar, you'll learn how to:
Prioritize the top people in your network
Remember when to follow up with them
Mine social media to figure out what exactly to say when following up
Turn nurturing your network into a regular habit
This document outlines 5 things needed to get started on social media: 1) Have a clear purpose for why you are using social media. 2) Use a current profile photo that presents a good impression. 3) Create an online resume to showcase your experience and accomplishments. 4) Be aware of required disclaimers for your location and profession. 5) Develop engaging content to share by finding relevant local news, events and industry topics. The goal is to connect with others and get noticed through consistent activity and responses on social media.
1) Content curation allows nonprofits to become a source of valued information, build relationships, and aid in staff development.
2) Effective curation involves seeking relevant content from sources like news sites and Twitter lists, sensing what is interesting to your audience based on their interests, and sharing commentary while adding value and personal touches.
3) For better Facebook engagement, nonprofits can share personalized information, encourage staff to post about events, and use photos to incite feedback. On Twitter, connecting content to trends and posting breaking news can boost engagement
Digital Media in Building Trades Organizing Alex Hogan
This document discusses how digital media can help with union organizing efforts. It provides tips on developing digital organizing plans, using social media platforms like Facebook and Twitter for organizing, and creating visual content. Some key points covered include drafting goals and targeting audiences for a digital plan, using things like testimonials and facts to engage people online, and tips for taking photos and videos to help promote organizing campaigns.
Liz Sundet is a user experience manager and information architect who provides consulting services. She has an MBA and various certifications. In her free time, she enjoys music, her pet, and motorcycling. She provides her contact details and links to her social media profiles to encourage connecting with her. She maintains a blog on using social tools in business.
The document discusses how social media can help with career reinvention and job searching. It argues that job hunting is like dating in that you need to make yourself look attractive to potential employers. It recommends using social media platforms like blogs and videos to showcase your expertise and passions, build connections, and engage with industry leaders. By participating generously online and acting in a fun, nice, generous, and smart way, social media can energize your job search, help you meet new people, and give employers a good sense of who you are, making you a more attractive candidate.
The document discusses developing a professional online identity and presence through various social media platforms. It summarizes LinkedIn, Twitter, Google Plus, Facebook, blogs, and other online tools and provides tips for using each appropriately and effectively for professional purposes. The document emphasizes creating a consistent online branding and profile to establish credibility and visibility while maintaining appropriate professional boundaries. It also stresses using social media to connect with other professionals, share relevant information, and potentially impact clients and global issues.
Social media is continually evolving and offering businesses and consumers new ways to interact. It can seem impossible to keep up! Get armed with the latest marketing and communications research and real-life practical examples pertaining to the direction of social media for 2014 as it relates to the home building industry. Topics covered include trends in social media, the latest developments with Facebook, the growing importance of creating a visual identity, SEO authorship and the importance of tapping into contextual social networks.
The document discusses strategies for non-profits to build success through online fundraising and engagement. It notes that online giving has grown significantly in recent years, from $550 million in 2001 to over $8 billion in 2006. It emphasizes integrating online and offline strategies, having a plan, testing new approaches, and making fundraising personal and fun.
Stories from the Frontline Tourism - 2015Kemp Edmonds
Kemp Edmonds gave a presentation on social media marketing tactics and tools. He began with an introduction and background. The presentation covered the state of social media including growth in networks, participants, and content. It discussed how social media is becoming the new front door for businesses and how marketers face new challenges in reaching audiences and driving business objectives through social. The presentation provided examples of social media marketing tactics and highlighted features of the Hootsuite platform for social media management, including offerings for different maturity levels and a hands-on demo.
The document discusses strategies for non-profits to build success through online fundraising and engagement. It notes that online giving has grown significantly in recent years, from $550 million in 2001 to over $8 billion in 2006. It emphasizes integrating online and offline strategies, having a plan, testing new approaches, and making fundraising personal and fun.
Use Keywords to Get Found and Make Connections on LinkedInWrite Speak Sell
Use keywords in your Professional Headline and Summary on LinkedIn to help clients, prospects and other members find you. What keywords are your clients and prospects using? How many searches do those keywords get in the Google AdWords: Keyword Tool? Your goal is to be found on page one of searches for those keywords.
This document provides an overview of web and social media strategies for extension county websites. It discusses developing a new template for extension county websites, launching pilot sites, and rolling out the template to other counties. It also covers best practices for social media platforms like Facebook, Twitter, YouTube and using tools like Google Alerts, RSS feeds, and Teambox for collaboration. Counties are advised to hold off on website changes until the new template is available and focus on engaging content and audiences on social media.
Networking for Work: UK online centres Into Work conference Sept 2012Nicky Getgood
Networking for Work provides training to help job seekers improve their online presence and digital skills to better market themselves, connect with opportunities, and ensure potential employers only find positive information about them online as over a third of recruiters have eliminated candidates based on online findings. The training covers presenting oneself professionally online, managing privacy settings, demonstrating skills online, using social networks and LinkedIn to connect, and maintaining a balanced online profile, and the resources are being incorporated by training centers nationwide.
Networking for Work Project Introduction for TrainersNicky Getgood
This document provides an overview of a training program called "Networking for Work" which helps job seekers present themselves professionally online. The training covers creating an online presence through tools like LinkedIn, managing personal information privacy, showing skills and experience, and using the internet to network. The document outlines the agenda for an upcoming webinar training session for trainers, which will cover the benefits of an online profile, getting started by assessing email addresses and creating LinkedIn profiles. The goal is to help unemployed individuals market and promote themselves online to potential employers.
This document provides an overview of real-time web servers and the Tornado framework. Tornado is an open-source, non-blocking web server that uses epoll to handle thousands of simultaneous connections efficiently. It supports features like push technologies and asynchronous requests to update clients in real-time. The document describes Tornado's modules for building web applications, shows code snippets for URL mapping, handling POST arguments, and using templates, and discusses asynchronous requests and UI modules.
This document discusses birthday customs and traditions. It describes how birthdays involve wishing the birthday person well and giving gifts. The tradition originated from ancient Roman religion as a celebration of Genius but was suppressed by Christians who celebrated name days instead. A key European birthday tradition is decorating a cake with candles matching the person's age for them to blow out in one go while others sing a special song like "sto lat" in Poland.
This document contains short bios of several Polish boys who attend Gymnasium in Chelmza, Poland. It introduces Maciek Bogalecki who enjoys music, cars like BMW and Porsche, and wants to work for BMW in the future. It also introduces Maciek Szpankiewicz who enjoys music, plays piano, and wants to be a wizard. Tomek Kopczyk enjoys sports like football and his favorite player is Messi. Tomek Dabrowski enjoys rock and punk music and wants to be a lawyer. Mikołaj Szulc enjoys music, football, and volleyball and wants to be a famous actor or singer.
From the Higher Logic Learning Series for 2010. This presentation focuses on the 7 components that make up a great launch (or lack thereof) of an online community.
This document provides an overview of social media and tips for getting started. It defines social media as networking, sales, customer service and more. The key aspects to consider when starting are: identifying yourself as a business or personal account, determining your target audience, and setting a budget based on your available time versus money. Popular social media sites are then outlined for business-to-business and business-to-consumer uses. The document concludes with various tricks and tips for optimizing accounts on sites like Facebook, Twitter, LinkedIn and Pinterest.
Contactually & SumAll: How the Top 1% of Agencies and Consultants Drive More ...Contactually
View webinar here: https://contactually.wistia.com/medias/c4ce1as4mt
Nearly every agency and consulting firm generates the vast majority of their business from referrals. But, the top agencies and consultants don't just wait for referrals to come to them; they nurture the most important people in their network to regularly stay top of mind and drive more referrals. By doing so, the best firms generate 30% more referrals every year.
We’ve partnered with our friends SumAll for an exclusive webinar, "How the Top 1% of Agencies and Consultants Drive More Referrals," on June 16th at 3pm EST.
In this webinar, you'll learn how to:
Prioritize the top people in your network
Remember when to follow up with them
Mine social media to figure out what exactly to say when following up
Turn nurturing your network into a regular habit
This document outlines 5 things needed to get started on social media: 1) Have a clear purpose for why you are using social media. 2) Use a current profile photo that presents a good impression. 3) Create an online resume to showcase your experience and accomplishments. 4) Be aware of required disclaimers for your location and profession. 5) Develop engaging content to share by finding relevant local news, events and industry topics. The goal is to connect with others and get noticed through consistent activity and responses on social media.
1) Content curation allows nonprofits to become a source of valued information, build relationships, and aid in staff development.
2) Effective curation involves seeking relevant content from sources like news sites and Twitter lists, sensing what is interesting to your audience based on their interests, and sharing commentary while adding value and personal touches.
3) For better Facebook engagement, nonprofits can share personalized information, encourage staff to post about events, and use photos to incite feedback. On Twitter, connecting content to trends and posting breaking news can boost engagement
Digital Media in Building Trades Organizing Alex Hogan
This document discusses how digital media can help with union organizing efforts. It provides tips on developing digital organizing plans, using social media platforms like Facebook and Twitter for organizing, and creating visual content. Some key points covered include drafting goals and targeting audiences for a digital plan, using things like testimonials and facts to engage people online, and tips for taking photos and videos to help promote organizing campaigns.
Liz Sundet is a user experience manager and information architect who provides consulting services. She has an MBA and various certifications. In her free time, she enjoys music, her pet, and motorcycling. She provides her contact details and links to her social media profiles to encourage connecting with her. She maintains a blog on using social tools in business.
The document discusses how social media can help with career reinvention and job searching. It argues that job hunting is like dating in that you need to make yourself look attractive to potential employers. It recommends using social media platforms like blogs and videos to showcase your expertise and passions, build connections, and engage with industry leaders. By participating generously online and acting in a fun, nice, generous, and smart way, social media can energize your job search, help you meet new people, and give employers a good sense of who you are, making you a more attractive candidate.
The document discusses developing a professional online identity and presence through various social media platforms. It summarizes LinkedIn, Twitter, Google Plus, Facebook, blogs, and other online tools and provides tips for using each appropriately and effectively for professional purposes. The document emphasizes creating a consistent online branding and profile to establish credibility and visibility while maintaining appropriate professional boundaries. It also stresses using social media to connect with other professionals, share relevant information, and potentially impact clients and global issues.
Social media is continually evolving and offering businesses and consumers new ways to interact. It can seem impossible to keep up! Get armed with the latest marketing and communications research and real-life practical examples pertaining to the direction of social media for 2014 as it relates to the home building industry. Topics covered include trends in social media, the latest developments with Facebook, the growing importance of creating a visual identity, SEO authorship and the importance of tapping into contextual social networks.
The document discusses strategies for non-profits to build success through online fundraising and engagement. It notes that online giving has grown significantly in recent years, from $550 million in 2001 to over $8 billion in 2006. It emphasizes integrating online and offline strategies, having a plan, testing new approaches, and making fundraising personal and fun.
Stories from the Frontline Tourism - 2015Kemp Edmonds
Kemp Edmonds gave a presentation on social media marketing tactics and tools. He began with an introduction and background. The presentation covered the state of social media including growth in networks, participants, and content. It discussed how social media is becoming the new front door for businesses and how marketers face new challenges in reaching audiences and driving business objectives through social. The presentation provided examples of social media marketing tactics and highlighted features of the Hootsuite platform for social media management, including offerings for different maturity levels and a hands-on demo.
The document discusses strategies for non-profits to build success through online fundraising and engagement. It notes that online giving has grown significantly in recent years, from $550 million in 2001 to over $8 billion in 2006. It emphasizes integrating online and offline strategies, having a plan, testing new approaches, and making fundraising personal and fun.
Use Keywords to Get Found and Make Connections on LinkedInWrite Speak Sell
Use keywords in your Professional Headline and Summary on LinkedIn to help clients, prospects and other members find you. What keywords are your clients and prospects using? How many searches do those keywords get in the Google AdWords: Keyword Tool? Your goal is to be found on page one of searches for those keywords.
This document provides an overview of web and social media strategies for extension county websites. It discusses developing a new template for extension county websites, launching pilot sites, and rolling out the template to other counties. It also covers best practices for social media platforms like Facebook, Twitter, YouTube and using tools like Google Alerts, RSS feeds, and Teambox for collaboration. Counties are advised to hold off on website changes until the new template is available and focus on engaging content and audiences on social media.
Networking for Work: UK online centres Into Work conference Sept 2012Nicky Getgood
Networking for Work provides training to help job seekers improve their online presence and digital skills to better market themselves, connect with opportunities, and ensure potential employers only find positive information about them online as over a third of recruiters have eliminated candidates based on online findings. The training covers presenting oneself professionally online, managing privacy settings, demonstrating skills online, using social networks and LinkedIn to connect, and maintaining a balanced online profile, and the resources are being incorporated by training centers nationwide.
Networking for Work Project Introduction for TrainersNicky Getgood
This document provides an overview of a training program called "Networking for Work" which helps job seekers present themselves professionally online. The training covers creating an online presence through tools like LinkedIn, managing personal information privacy, showing skills and experience, and using the internet to network. The document outlines the agenda for an upcoming webinar training session for trainers, which will cover the benefits of an online profile, getting started by assessing email addresses and creating LinkedIn profiles. The goal is to help unemployed individuals market and promote themselves online to potential employers.
This document provides an overview of real-time web servers and the Tornado framework. Tornado is an open-source, non-blocking web server that uses epoll to handle thousands of simultaneous connections efficiently. It supports features like push technologies and asynchronous requests to update clients in real-time. The document describes Tornado's modules for building web applications, shows code snippets for URL mapping, handling POST arguments, and using templates, and discusses asynchronous requests and UI modules.
This document discusses birthday customs and traditions. It describes how birthdays involve wishing the birthday person well and giving gifts. The tradition originated from ancient Roman religion as a celebration of Genius but was suppressed by Christians who celebrated name days instead. A key European birthday tradition is decorating a cake with candles matching the person's age for them to blow out in one go while others sing a special song like "sto lat" in Poland.
This document contains short bios of several Polish boys who attend Gymnasium in Chelmza, Poland. It introduces Maciek Bogalecki who enjoys music, cars like BMW and Porsche, and wants to work for BMW in the future. It also introduces Maciek Szpankiewicz who enjoys music, plays piano, and wants to be a wizard. Tomek Kopczyk enjoys sports like football and his favorite player is Messi. Tomek Dabrowski enjoys rock and punk music and wants to be a lawyer. Mikołaj Szulc enjoys music, football, and volleyball and wants to be a famous actor or singer.
A child describes celebrating their birthday in Poland with family and friends, including eating birthday cake and receiving gifts. They mention having a birthday on April 3rd and getting presents from their family.
Node.js is a server-side JavaScript platform that allows building scalable network applications quickly. It uses an event-driven, non-blocking I/O model that makes it lightweight and efficient. Node.js runs on a single thread event loop, handles concurrent connections without blocking and takes advantage of asynchronous programming. It is commonly used for real-time applications that require two-way communication between client and server like chat, streaming etc.
Web 2.0 refers to second-generation internet services that emphasize online collaboration and sharing among users, such as social media sites, wikis, and communication tools. Rich Internet Applications (RIAs) are web applications that have the functionality of desktop applications and typically process data on the application server while keeping the user interface on the web client. RIAs aim to improve the user experience by running locally in a web browser without requiring installation and using technologies like AJAX, Adobe Flash, Microsoft Silverlight, and Java-based applications.
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
This document provides guidance on developing an effective social media strategy for businesses. It recommends identifying objectives, target audiences, calls to action and benchmarks. Key steps include creating profiles on major platforms like Facebook and Twitter, posting regularly to build credibility, and using tools to measure engagement and drive traffic to your website. The goal is to use social media purposefully to raise brand awareness, generate sales and connect with customers.
Skillteam workshop social media final v1.0 05.10.2011Fishtank
The document discusses using social media in a professional context. It covers an overview of relevant social media platforms, how to use social media as an information and promotion channel, which tools to use, and some case studies. It also discusses trends in social media consumption among professionals and how companies are generally supportive of social media use for work purposes.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
Editorial Course: New Digital Media Techniques for Today's Editors Rob Keenan
Keenan Media has developed a digital media course that walks editors through modern techniques for succeeding in today's digital, mobile and social channels. Here is an abridged version of the course. To learn more, contact Rob Keenan at rkeenan@keenandigitalconsult.com
This document provides guidance on using social media for marketing purposes. It begins by emphasizing the importance of starting with clear marketing objectives and business cases. It then discusses various business uses of social media including awareness, lead generation, customer service, and community building. It provides tips on social media profiles, monitoring, engagement, messaging, and integration with other marketing channels. Key recommendations include starting small, having measurable objectives, listening to customers, developing content calendars, and using tools to manage multiple social profiles. The document stresses that social media should complement an overall online strategy with other channels like websites, email, and search working together.
Social Media Basics I & II - Arkansas Society of CPAs PresentationAbbi Siler
This presentation was offered at the Arkansas Society of CPAs State Meeting on May 28, 2014. This information is tailored to the CPA professional looking to use social media to market their business.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
This document summarizes a social media boot camp presentation covering the current social media landscape, why social media matters for businesses, and strategies for key social media platforms like Facebook, Twitter, Pinterest, YouTube and others. The presentation outlines that over 1 billion people use major social media sites, and that social media allows businesses to interact with customers, share helpful content, and increase their visibility and credibility as experts. It provides tips on using each channel and recommends measuring engagement through tools like Hootsuite to track effectiveness.
Social Media for Solopreneurs and Small BusinessesJaclyn Mullen
In this presentation, Jaclyn Mullen Media walks you through the very basics you need to regain control of your social networking so that your efforts can be managed in the proper amount of time while also being measurable and successful.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
Understanding the tools of social and Digital Media was a presentation focused on how agents can use social media and digital tools to market their agency. It included 4 case studies of agencies that ran promotions on Facebook and LinkedIn that resulted in new business leads and clients. One case study described a referral contest on Facebook that generated 19 referrals and 11 new clients in 6 weeks, with a 154% return on investment. The presentation provided tips on content creation and optimization for social media, the differences between a Facebook profile and page, and how to get more fans and engagement on Facebook.
Social Media for Business, October 2013: Twitter, Facebook, Pinterest, YouTube Resourceful Nonprofit
Everything you need to know to jump-start a social media strategy! Detailed information on how to use social media for business as of late 2013. Includes social media demographics, infographics, tutorials, a list of resources, social media trends, social media case studies, and social media examples for business. Dive deeper into the big ones: Facebook for business, Twitter for business, Pinterest for business, YouTube and video for business.
Learn 10 questions you should ask before starting a social media plan. See video clips that exemplify what social media means. Learn about the humanity of social media marketing for business, and how to be more engaging on social media. All social media statistics are updated for 2013, including social media usage statistics as of October, 2013.
Also mentioned are LinkedIn (great for B2B social media), Google Plus aka G+, Instagram for business, and why social media is important for SEO (Search Engine Optimization.)
Presented by Amy Neumann, Director SEO/SEM/SMO of the Northeast Ohio Media Group on October 25, 2013, for the COSE Small Business Convention in Cleveland, Ohio.
The document discusses focusing social media strategy on key platforms like Facebook, Twitter, LinkedIn, Google+, YouTube, blogs and newer platforms like Pinterest and Instagram. It recommends starting by taking a step back to evaluate current marketing efforts and key performance metrics before enhancing existing programs and exploring new platforms to engage customers and support business goals. Regular evaluation is also emphasized to allow for continuous improvement.
Top 10 Social Media Questions, Answered!Infusionsoft
The document provides a summary of a social media Q&A session discussing common questions about using social media for business purposes. It addresses questions around generating revenue, automating activities, choosing social networks, using platforms like Klout and Google+, creating engaging content, and managing time spent on social media. The document also lists useful social media apps and provides updates about Infusionsoft products and events.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
The webinar discusses how to build a strong digital ecosystem through social media, video, and visuals. It emphasizes delivering value to your audience and moving them into your own online community. The speaker provides tips on creating effective content like developing a content plan, prioritizing key channels, and consistently sharing valuable videos and images. He stresses the importance of building relationships with influencers and helping others over solely promoting yourself.
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Northern Engraving | Nameplate Manufacturing Process - 2024
CT Signature PP
1.
2.
3.
4. The key to understanding how social media applies to
your company, is to understand my job ::
Yes, I take pictures.
Write stuff.
Answer questions.
Occasionally, tweet.
5. The key to understanding how social media applies to
your company, is to understand my job ::
Yes, I take pictures.
Write stuff.
Tell stories!!
Answer questions.
Occasionally, tweet.
6.
7. Casey Trees – Social Media
We are currently on:
• Flickr
• YouTube
• Wordpress
(website/ blog)
• Twitter
• Facebook
• LinkedIn?
Exploring the potential of:
•
•
•
•
Instagram
Google+
Pinterest
Foursquare
8.
9.
10.
11.
12.
13.
14.
15.
16.
17. Now that you understand the what
to social media, it’s important you
understand the why.
– Marketing
– Engagement/ Information sharing
– Customer service
– Resource development
18. Now that you understand the what
to social media, it’s important you
understand the why.
– Marketing
– Engagement/ Information sharing
– Customer service
– Resource development
But at the core of all of these are..
19. Now that you understand the what
to social media, it’s important you
understand the why.
– Marketing
– Engagement/ Information sharing
– Customer service
– Resource development
But at the core of all of these are..
Demographic collection.
20. ..which leads us to analytics.
• Twitter
– Metrics: @mentions, retweets (RT), etc.
– Provides no capacity for analysis..yet. Only those who
purchase “promoted tweets” have Twitter-based analytics
available to them
• https://dev.twitter.com/blog/introducing-twitter-web-analytics
• https://business.twitter.com/advertise/analytics/
– Must be done through third party software (or a
really, really big team of data analysts)
•
•
•
•
•
•
Hootsuite (only one not free – and only one that archives for you)
Twenty Feet
The Archivist
Twitonomy
Twitter Counter
Tweetstats
21. ..which leads us to analytics.
• Facebook
– Metrics: Likes, Page likes, comments,
shares..reach, engaged users, virality rate..
• Provide a rich analytics capacity to their Pages (nonindividual profiles)
• Stores information for roughly 12 months
– Demographics & location:
• Gender and age ranges
• Location by country, city, and language
• Like/ Unlike sources (page, timeline, mobile, search
results)
22.
23.
24. Analytics across other platforms:
• Foursquare
– Simple design, basic (but valuable) metrics
• Check-ins, unique customers, likes, long-term
engagement, top/ recent visitors/ mayors, check-ins shared
via other platforms..
• Youtube & Flickr
– Picture/ video views, comments, shares, etc.
• Wordpress is fully integratable with Google
Analytics
– Provides you with rich capacity to record, store, and
breakdown everything from pageviews to bounce rate
to time-on-page…etc.
25. Last but not least.. Policy.
• You have employees or coworkers on it already.
Guaranteed.
• Soo.. I guess we need a policy.
• “A social media policy outlines for employees the corporate guidelines
or principles of communicating in the online world.”
• How do we ensure no mistakes?
•
•
•
Policy should be more about what employees can do and best
practices for social media use versus all the things employees can't or
shouldn't do on social media.
Clear guidelines will ensure that your company brand is enhanced and
that your reputation is not sullied by an errant remark.
http://www.inc.com/guides/2010/05/writing-a-social-mediapolicy.html
26. Casey Trees’ social media culture
• The same way it’s our shared mission to help
plant trees throughout DC, it’s an opportunity
that we all share to help tell the stories and
cultivate those relationships as well.
• Some coworkers are already doing it…
27.
28. But..
• One of two red flags are immediately being raised
in your heads right now:
– For directors/ executives: “I don’t want staff just
playing around on their personal accounts all day.”
– For all: “I don’t want to mix my work and personal
worlds – especially on the computer.”
• It’s important that you understand – this is not
mandatory. But it can provide you, your
department and your company with some pretty
high returns.
29. Start the process of putting together a
social media policy.
• “compliant and consistent standards for our
organization’s social media presence.”
• Basically, you should try to provide:
– Tactics for important situations
– Procedures to inform decisions of all staff
– Definitions for a variety of actions
• But until then, here are some general
guidelines to go by..
30. Tim’s Short List of Do’s and Do Not’s
•Do Not:
•Vent. “I hate my job.”
•Complain about the constituency.
•Don’t share personal info about coworkers.
•Do:
— Take a picture!
— Jot down some quick notes.
― Have a conversation..
• ..and record that name!
31. If you don’t feel comfortable sharing these things
yourselves, or if you don’t have a personal account
on a social platform.. Email them to me.
I’ll post them as “Casey Trees.”
thoagland@caseytrees.org
Editor's Notes
But really my job is to tell stories – to tap into peoples soft spots, to make each of those plantings and community events a more tangible experience.
A great example of this story-telling – I came across this while surfing through Twitter feeds for relevant content for Casey Trees.Note what they’re looking for in someone to fill a similar position – the capacity to tell stories! Not just big, organizational-voice stories about the newest government regulation or the latest class or event we’re having. This isn’t an attempt to jump into the latest trends by posting lots of artistically-inspired tree photos. It’s my job to shed light to the little voices that we help connect: between us, between each other – connect to people that believe in the same things we do.
*Flickr – One of the most basic platforms, one of the more archaic, but also one of the simplest, which is why it is still used organizationally quite a bit. Basically, it’s an image search engine – you post photos and then tag them, group them, etc. The biggest upside to Flickr is it’s Creative Commons licensing, but for my org, it serves simply as a photo archive – instead of holding all of these heavy photos on our website, which would be incredibly cumbersome, we house them there. It gives us a variety of ways to share them with partner companies, sponsors, donors, etc.
*YouTube – In the same way that Flickr can act as an archive, you would assume that YouTube’s sole purpose would be to hold video content for an org. But’s its important that you understand that both of these platforms have a huge element of community integrated in them. The ability to tag, use keywords, create playlists (or group), all allows for people to not only navigate the wealth of content but also communicate about it – and build networks or communities around it.
*Wordpress – Wordpress was basically a blog site – simple, streamlined, template-orientated – and it still is, but it’s also grown in capacity. It is now fully customizable, and it’s actually what my org runs our entire website and blog out of. Fully branded: everything from fonts, colors, design, widgets; it gives you totally control over your web presence. It’s really more of a service now, than a social media platformNow we’re going to get into the big platforms – the ones that really cultivate expression, and the ones that hold the biggest audiences ::
*Twitter – Twitter is a pretty basic platform – its got a few wrinkles, like photos, geo-tagging, and the ability to integrate apps, like all platforms do now. But it’s basic – you’ve got 140 characters to say something, @mention a friend, or bring up an #importanttopic. Those 140 characters, and maybe a profile picture, are really your only opportunity to cultivate a voice. It can be refreshing to some, the ability to invent or reinvent a persona or image, but for an organization it can feel constricting – how am you supposed to tell the world about all your important work in 140 characters?
*Facebook – Facebook is the biggest platform, by far. Not just because it recently reached its billionth unique individual user, but because of the levels of communication possible on it (aka the number of actions possible). Like a page, like a post, share, comment, highlight, pin, photos, cover photos, videos, milestones, offers, events, questions, app integration, bio information – not to mention the potential for advertising? The level of interaction on it is multiplied by each and every one of those components, because those are points – points of communication, points of engagement. They have the potential to generate a million little actions, or as Facebook calls them, “stories.” But Facebook can be divided into to segments – one is public profiles, and the other is called the newsfeed. Public profiles are just that – external facing “timelines” (as Facebook calls them) that organize you/ your company’s life, or posts/ content, vertically. But the newsfeed is where the money is made, and where everyone wants to be. Each personal or professional profile has a newsfeed, and it’s a collection of all your “friends” activity or actions. You see who posted what, who’s dating who, which org planted which tree, etc. We’ll refer back to this when discussing advertising.
*Instagram – Remember how I said Flickr was one of the oldest platforms, but one of the most basic? Well Instagram is one of the youngest, and by far the simplest. Primarily a mobile platform, it has the least layers of engagement and the fewest methods of communication. The idea is you have an account and you post photos. Period. Though the capacity is there to do things like comment and “like” posts your friends make, the platform is designed to minimalize the number of actions you can take. It offers a lot of creativity in the sense that it allows you to apply filters to your photos, to create cool effects, and this minimalist approach is attractive to a lot of individuals, but in terms of the community-aspect of the platform for a company, it’s not very robust, and can be difficult to realize.
*Google+ is actually the fastest growing platform out of the Big Three (Twitter, Facebook, Google+), but that comparatively makes sense (FB & TW don’t grow at the same rates because they’re already huge). The up-side to Google+ may be pretty obvious – it’s a Google product, thus it’s full-integrated with all of the other platforms that Google owns – geo-tagging with Google Maps and Local, event-planning with Google Calendar. It doesn’t help that most of us have personal Gmail accounts that easily integrate – and their killer functionality is Google Hangouts, which allows for private and public video chats which can be easily opened up to become webinars, roundtables, conference calls, etc. The downside to Google+ is the audience – it’s just not as big as Facebook and Twitter. Blame it on the timing, blame it on the fact that people are becoming more aware of Google’s data collection policies – for whatever reason, it just doesn’t have as much pull as the other platforms.
*Pinterest is a unique platform compared to all of the other visual offerings out there (i.e. Instagram, Flickr, etc.), and in my opinion it offers arguably the greatest opportunity for exploration (professionally). It’s not based around mobile consumption the same way that Instagram is (Instagram’s desktop capacities are even more striped bare than the mobile)– it’s designed to create, curate, and cultivate large numbers of photos into groups or “pinboards.” Each photo and/ or board are easily sharable, and collectively it allows for the creation of some special tools. It’s a platform where culture and personality rule – a company doesn’t just have to talk about what they do. Ice cream parlors put up boards about the most original, creative, and artistic collections of spoons they can find. Newspapers chronicle a year’s worth of content into one board, and create short, rich visual collections of decades worth of history. Etc, etc.
*Foursquare is the epitome of a geo-tagging platform. It does more than just share your location with friends; it makes recommendations based on popularity, time of day, and past decisions about food, drink, entertainment and services; it allows you to review places and leave tips; it lets you know when friends are close by, and incorporates elements of gaming (points, badges, scoreboard, etc.). For a company with one or many physical locations, it offers a lot of opportunities to drive traffic to those locations – specials, updates. And it offers a really comprehensive analytics capacity, which we’ll get into later.
Why social media?There are a lotta “whys.”Marketing – Facebook essentially serves as an open book to your customers or constituents – it’s chronological order and variety of content serve as pages for your customer to read. Twitter acts as a clean-and-easy real-time conversation with people who have an interest in you: no hesitation, no delay. Pinterest and YouTube act as tool-belts, waiting for the first time your customer has a need you can fill. The marketing potential of these platforms is unending, when done right. Social media provides opportunities, or “impressions” – the potential for these impressions on customers and constituents exists where the people are. A key tenet of social media is that you’ve got to go to them, infuse yourself into their conversations – that’s engagement, information sharing. Letting people with a want or a need know about the product or service you have, the skillset or capacity you have to solve a problem of theirs. But it doesn’t only work that way – social media acts as a real-time customer service platform as well. It provides you a capacity to handle mass numbers of inquires with far less resources. Phone calls? Emails? Those are long, tedious CS operations that have a high potential for lost opportunities at connecting (and building value/ stories) – dropped calls, long hold-times, spam filters, inbox casualties (as I like to call them). Social media allows you to break down the walls that traditionally divide customers and companies, organizations and constituents, etc.
But how can you do that without knowing who those “potentials” are – those customers or constituents that know about your product already and use it – the ones that know and don’t like it – the ones that don’t know at all? It’s imperative to better business to know the answers to these questions.. And social media gives us that demographic collection.
How do we collect that data? Here ::
I encourage you to join them!
And I don’t just mean “likes, followers, retweets, or shares.” I mean bigger class enrollments – greater community investment in potential designs and tree plantings – greater readership – more and bigger donors.
For example: home phone number, relationship status, vulgarities, etc.Examples Maisie en route to an ANCTS&R intern – data collecting in the fieldTree Farm – fall harvestingANYTHING Edu-related, because it’s so engagingAnything professional development related