This document provides information about Conor Lynch and his company Connector. It summarizes Conor's 20 years of marketing experience working for various global brands. It then outlines the services Connector provides, which include consultancy, studio and product development, experience design and activation. Examples are given of innovation projects Connector has worked on for different clients across various sectors. The document promotes Connector's approach to open innovation and futurism. It invites the reader to join Connector's club for benefits and rewards.
Following last year's successful trip, the third Digital Mission to New York takes place from 1st-5th November 2010 to coincide with ad:tech New York Conference and Expo, the city's largest gathering of digital marketers, where "brands, agencies, publishers and service providers come together to share, network, learn and do business".
The packed programme, massively supported by UK Trade & Investment, programme for the trip builds on the Digital Mission's momentum and relationships with New York-based entrepreneurs, agencies and digital practitioners to create a cracking line up of activities.
The 19 companies participating in the Digital Mission to New York 2010 were:
Adversion
Amaze plc
BrightLemon Ltd
Casual Films
Cube
Eresponse Media
HuzuTech
Lingo24 Ltd
Livestation
Nuji
Plancentric
Realeyes Data Services Ltd
Red Glasses
ShoutEm UK
Thrive Digital
ustwo
Videojuicer
Waspit Ltd
We Are Social
The Digital Mission series of trade missions was created by Chinwag for UK Trade & Investment and generously sponsored by Winston & Strawn.
http://chinwag.com/digitalmission/nyc10
Following last year's successful trip, the third Digital Mission to New York takes place from 1st-5th November 2010 to coincide with ad:tech New York Conference and Expo, the city's largest gathering of digital marketers, where "brands, agencies, publishers and service providers come together to share, network, learn and do business".
The packed programme, massively supported by UK Trade & Investment, programme for the trip builds on the Digital Mission's momentum and relationships with New York-based entrepreneurs, agencies and digital practitioners to create a cracking line up of activities.
The 19 companies participating in the Digital Mission to New York 2010 were:
Adversion
Amaze plc
BrightLemon Ltd
Casual Films
Cube
Eresponse Media
HuzuTech
Lingo24 Ltd
Livestation
Nuji
Plancentric
Realeyes Data Services Ltd
Red Glasses
ShoutEm UK
Thrive Digital
ustwo
Videojuicer
Waspit Ltd
We Are Social
The Digital Mission series of trade missions was created by Chinwag for UK Trade & Investment and generously sponsored by Winston & Strawn.
http://chinwag.com/digitalmission/nyc10
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
- Integrated digital campaign and strategy
- Website / microsite development
- Web-based technology development
- Mobile apps development
- E-commerce development
- Content development
- Social media maintenance
- Social media marketing (Facebook ads, Instagram ads, Twitter ads)
- Google search marketing (SEM)
- Google display network marketing (GDN)
- Youtube video development and video ads
- Influencers / buzzers management
- Creative design and idea development
Here I enclose our company profile for more details.
It would be a pleasure for us to meet you and your team to introduce our services in person.
Let us know your requirements and support you with fresh digital ideas.
neon creates entertaining brand experiences through a mix of live and digital.
We stand for strong relationships, smart insight, ambitious creativity and rock-solid delivery.
We’re collaborative, agile, positive and straight-forward.
DMF series of events aims to act as a catalyst in the fast growing MENA digital and technology landscape. By providing access to the latest technologies, insights, ideas and speakers DMF is the destination that brings the next destinations.
The unique mix of knowledge, networking and entertainment makes DMF a one of a kind event that helps both agencies and clients to get together and, next to some of the world leading specialists, create and get a glimpse of the future.
We always bring REAL value to the VIRTUAL (DIGITAL) world.
More details about our agenda here:
http://digitalmediaforum.me/cairo/#schedule
#DMFCairo2015 #DMFCairo
Is your company the next big thing in tech? Does your startup have the potential to transform the way we live, work and interact? Do you have an idea that can change the world?
The Guardian and MediaGuru are giving you the chance to find out.
**Enter the Activate Singapore Tech Talent competition for a chance to win $50,000 SGD investment from MediaGuru and £100,000 of advertising across The Guardian platform**
www.mediaguru.in
http://www.theguardian.com/media-network/2013/oct/15/activate-tech-talent-day-startup
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)Amjad Pendhari
How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Contact me via http://www.Live-Online-Events.com or @GHeijkoop
Title: Hybrid Events
Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events
Location: Hilton Strand, Helsinki, Finland
Date: 06 April 2017, 13:00 - 16:00
Description:
FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link).
Our goal is to teach you how to create FOMO for your events and fight the competition!
There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group.
Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events!
See http://www.mpifinland.org/social-media-and-hybrid-events.html
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10Future Experts
Data has transformed the marketing landscape forever.
It’s clear that our increasingly data-driven world is reshaping how consumers and brands engage, interact – and benefit from one another.
But the threats to the data-driven way of life are growing every day.
Meanwhile users of social networks keep growing daily, reaching more than one billon people that everyday share their most intimate data voluntarily on behalf of shared social experience.
We understand that we should make a balance between making people’s life easier and treating their data responsible. This is the renewed role of DIRECTA and the focus of this International Congress on Marketing.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
- Integrated digital campaign and strategy
- Website / microsite development
- Web-based technology development
- Mobile apps development
- E-commerce development
- Content development
- Social media maintenance
- Social media marketing (Facebook ads, Instagram ads, Twitter ads)
- Google search marketing (SEM)
- Google display network marketing (GDN)
- Youtube video development and video ads
- Influencers / buzzers management
- Creative design and idea development
Here I enclose our company profile for more details.
It would be a pleasure for us to meet you and your team to introduce our services in person.
Let us know your requirements and support you with fresh digital ideas.
neon creates entertaining brand experiences through a mix of live and digital.
We stand for strong relationships, smart insight, ambitious creativity and rock-solid delivery.
We’re collaborative, agile, positive and straight-forward.
DMF series of events aims to act as a catalyst in the fast growing MENA digital and technology landscape. By providing access to the latest technologies, insights, ideas and speakers DMF is the destination that brings the next destinations.
The unique mix of knowledge, networking and entertainment makes DMF a one of a kind event that helps both agencies and clients to get together and, next to some of the world leading specialists, create and get a glimpse of the future.
We always bring REAL value to the VIRTUAL (DIGITAL) world.
More details about our agenda here:
http://digitalmediaforum.me/cairo/#schedule
#DMFCairo2015 #DMFCairo
Is your company the next big thing in tech? Does your startup have the potential to transform the way we live, work and interact? Do you have an idea that can change the world?
The Guardian and MediaGuru are giving you the chance to find out.
**Enter the Activate Singapore Tech Talent competition for a chance to win $50,000 SGD investment from MediaGuru and £100,000 of advertising across The Guardian platform**
www.mediaguru.in
http://www.theguardian.com/media-network/2013/oct/15/activate-tech-talent-day-startup
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)Amjad Pendhari
How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Contact me via http://www.Live-Online-Events.com or @GHeijkoop
Title: Hybrid Events
Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events
Location: Hilton Strand, Helsinki, Finland
Date: 06 April 2017, 13:00 - 16:00
Description:
FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link).
Our goal is to teach you how to create FOMO for your events and fight the competition!
There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group.
Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events!
See http://www.mpifinland.org/social-media-and-hybrid-events.html
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10Future Experts
Data has transformed the marketing landscape forever.
It’s clear that our increasingly data-driven world is reshaping how consumers and brands engage, interact – and benefit from one another.
But the threats to the data-driven way of life are growing every day.
Meanwhile users of social networks keep growing daily, reaching more than one billon people that everyday share their most intimate data voluntarily on behalf of shared social experience.
We understand that we should make a balance between making people’s life easier and treating their data responsible. This is the renewed role of DIRECTA and the focus of this International Congress on Marketing.
Survey results, analysis, commentary and analysis from over 1000 participants of the 2010 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Ubiwhere has just launched Volume 1 of the Annual Report 2016, an explanatory document of those that were the main achievements of the previous year, in particular events attendance, the development of projects and solutions, corporate social responsibility, quality policy and also the creation of strategic partnerships and spin-offs. The Annual Report now presented by the technologic company also presents one of its main triumphs of 2016 - the creation of new offices in the city center of Aveiro.
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
This is my social trends presentation for 2018-19. I have just finished presenting this last month. It is packed with interesting stats and case studies I have ever worked on or sourced from various places including Social Bakers.
In it I cover chat bots, audio, video and the future.
The Dubs is a boutique digital agency. We specialise in the financial services sector and work across Retail Banking, Wealth Management, Investor Relations and Institutional Banking.
Our core disciplines are content marketing, digital marketing, social media marketing and web design & development.
Current clients include Commonwealth Bank, Colonial First State, Bupa, QBE, ADCU, RIAdvice, JP Morgan and UBS.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
6. C O N T E X T
DIGITAL EXPERIENCES GROWING FASTEST
Source: SODA Report 2017
7. CONTEXT
“The ability to learn faster than your
competitors may be the only sustainable
competitive advantage.”
Arie de Geus
8. CONNECTOR
“We help innovative marketers to explore the
marketing universe of possibilities using
creative technology to deliver sustainable
business growth.”
9. 9
CONSULTANCY
& EDUCATION
Research & Strategy
Ideation & Education
Teams & Talent
Collaborate
STUDIO & PRODUCT
DEVELOPMENT
Websites & Apps
Creative Content
Digital Products
Create
EXPERIENCE DESIGN
& ACTIVATION
Marketing Campaigns
Social Ads & Influencers
Events & Experiences
Connect
C O N N E C T O R
MODEL
10. O P E N I N N O V A T I O N S T U D I O
Connector Profile
http://bit.ly/connector-vid
WATCH OUR VIDEO
11. SECTOR
B2B MARKETING
Created by mixing data insights with cutting-edge
analytics to inform business professionals and help
them make smarter decisions.
TYPE OF INNOVATION
SOCIAL DATA
/ MARKETING AUTOMATION
KEY RESULTS
Meetings and new business with key target clients.
PR coverage in top Irish marketing publications.
Lots of engagement on Twitter and LinkedIn.
DIRECT MAIL 2.0
KEY
14. SECTOR
ENTERTAINMENT
YouTube pre-roll ads which match Friends clips to the
content users searched for online.
TYPE OF INNOVATION
Helped Friends become a hit show in France, almost
10 years after initial release.
KEY
SOCIAL DATA /
PAID ADVERTISING
KEY RESULTS
NETFLIX FRIENDLY PRE-ROLL
15. ADOBE SOCIAL DATA
SECTOR
TECHNOLOGY
We mapped people who were attending the Adobe
Summit and set-up connections and meetings for
one of the exhibitors.
TYPE OF INNOVATION
KEY RESULTS
20 meetings booked
Large increase in social connections
KEY
SOCIAL DATA
17. AVA MESSENGER BOT
SECTOR
CUSTOMER CARE
A Facebook Messenger bot that allows users to
measure their organisation’s level of marketing
creativity
TYPE OF INNOVATION
KEY RESULTS
23 different PR stories in business and trade press
KEY
MESSAGING
18. SECTOR
MEDIA
A guided, text-based conversation between the user
and app, with the day’s news curated and crafted into
an informal, digestible format by Quartz’s editorial
team.
TYPE OF INNOVATION
KEY RESULTS
Huge online brand awareness and coverage for
Quartz
MOBILE APP
QUARTZ NEWS APP
20. POCKETTOUR VIBER EXCLUSIVE
SECTOR
TRAVEL
Ukrainian travel agent became the first company in its
industry to exclusively operate through Viber.
Customers can research, book, and pay for entire
holidays through the app, exchanging instant messages
with a human travel agent.
TYPE OF INNOVATION
KEY RESULTS
First in its sector
PR coverage
KEY
MESSENGING
21. OVERNIGHT OATS ON AMAZON ECHO
SECTOR
FOOD
Amazon Echo’s spoken instructions guide users
through Overnight Oats recipes.
TYPE OF INNOVATION
Not available
KEY
VOICE ACTIVATION
KEY RESULTS
24. EXCEDRIN MIGRAINE EXPERIENCE
SECTOR
PHARMACEUTICAL
A migraine experience simulator which helps family and
friends experience and therefore sympathise with
migraine suffers.
TYPE OF INNOVATION
KEY RESULTS
400 million impressions.
19 video million views.
390K+ social engagements.
KEY
VR/AR
25. SKOL BEATS CARNAVAL MASKS
SECTOR
ALCOHOL
Experiential marketing campaign during Rio Carnaval
using RFID enabled facemasks which connected to the
guest’s Facebook profile, and used that data and
Bluetooth to find the person’s perfect match.
TYPE OF INNOVATION
KEY RESULTS
Extensive PR Coverage and brand awareness
KEY
SOCIAL DATA
26. BBC’S TASTER PROGRAM
SECTOR
MEDIA
The BBC’s Taster platform lets audiences sample early-
stage experiments using influencers to maximise reach.
TYPE OF INNOVATION
Public satisfaction and real-time product testing.
KEY
INFLUENCER MARKETING
KEY RESULTS
31. 31
We’re delighted with the award winning
work Connector did with the Huawei
Snapys. Great results and great to work
with too.
Justin Costello
MARKETING MANAGER,
HUAWEI UK & IRELAND
The team at Connector did a great job on
our new XL website. We were very happy
with the design and usability of our new
mobile friendly website!
Jenny Egan
MARKETING MANAGER, BWG FOODS
Conor and the team at Connector were
great and produced a website that we
love. We have had so many people tell us
they love our leaves!
Ruth Callaghan
MANAGER, NATURE’S BEST
CONNECTOR
TESTIMONIALS