As 2017 approaches, what are the top things your small business should be focusing on? Here we share what Propel Marketing and ThriveHive see as the top areas to focus your marketing on in the new year.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Die digitale Transformation hat vor der Unternehmenskommunikation nicht halt gemacht. Kommunikationsagenturen haben viel Neues gelernt und dabei eines vergessen: Das eigene Portfolio den neuen Anforderungen der Kunden entsprechend zu gestalten. Der Hotwire Value Package-Ansatz ändert das. So geht Kommunikation im digitalen Zeitalter.
Digital Advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other digitally available program. Consumers spend most of their time on the Internet, so digital advertising helps you run your business right where your audience is. This is very important for digital Advertising. The only way brands can get the attention of their prospects is to create a strong digital presence so that their targeted customers are well informed.
As 2017 approaches, what are the top things your small business should be focusing on? Here we share what Propel Marketing and ThriveHive see as the top areas to focus your marketing on in the new year.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Die digitale Transformation hat vor der Unternehmenskommunikation nicht halt gemacht. Kommunikationsagenturen haben viel Neues gelernt und dabei eines vergessen: Das eigene Portfolio den neuen Anforderungen der Kunden entsprechend zu gestalten. Der Hotwire Value Package-Ansatz ändert das. So geht Kommunikation im digitalen Zeitalter.
Digital Advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other digitally available program. Consumers spend most of their time on the Internet, so digital advertising helps you run your business right where your audience is. This is very important for digital Advertising. The only way brands can get the attention of their prospects is to create a strong digital presence so that their targeted customers are well informed.
How marketing technology can amp your digital marketing 2017Homer Nievera, CDE
The presentation "How marketing technology can amp your digital marketing 2017" stands to help traditional broadcasters to bridge the gap towards integrating digital into their business models.
Learn In-demand Data Driven Marketing Strategy in just 6 Weeks (Online)
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%. (Linkedin Job Report 2020). Make an immediate impact in your career with the skills to
Plan, Design and launch coherent cross-channel strategy that drive customer Growth, Engagement and Loyalty.
Build confidence and technical capability to apply the latest marketing strategies and marketing analytics on the job.
Drive growth with highly Optimized Digital Marketing Campaigns powered by key data and customer insight.
Social Advertisers Are Missing The Enriched Data They Desperately Need To Max...Unified
The live version of our webinar has come and gone, but we recorded it so these perceptive advertising insights will last forever. In this webinar, Unified’s head of marketing, Rick Martira, explores what is arguably the most critical marketing concept of 2017—enriched data. In a snappy 30 minutes, Martira explains what enriched data is, why it’s crucial for social advertisers to do their jobs effectively, and how it empowers marketers to accomplish all sorts of feats. Imagine—a half hour that will transform your future status meetings. Watch for free here: http://bit.ly/2qw9sxU.
As we reflect on the past year and look to the future, we've turned to our experts to share their top predictions for the rising trends in marketing for 2017.
Traditional brands and business are currently struggling by the amount of change that is required to be successful in an everchanging digital environment. Client interactions are still analogue, existing data is not leveraged and business are still operating on legacy systems. What and how do we need to transform our approach and where we need a digital first strategy.
In a nutshell we will discuss the following questions:
- What does good look like and how far away are we from data-driven real-time customer engagement?
- What are latest trends and where do we need to focus our effort?
- How do CEOs / CMOs drive implementation and overcome current (self-made) barriers?
- What are key Success-Factors by driving our transformation?
- What tools and consulting we really need?
- How do leaders embrace the change and take their team on journey?
Digital success does not consist only in accumulated visits, brand experience must be created. At Pragma Studio we know how to do it. Without strategy there is nothing.
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
How marketing technology can amp your digital marketing 2017Homer Nievera, CDE
The presentation "How marketing technology can amp your digital marketing 2017" stands to help traditional broadcasters to bridge the gap towards integrating digital into their business models.
Learn In-demand Data Driven Marketing Strategy in just 6 Weeks (Online)
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%. (Linkedin Job Report 2020). Make an immediate impact in your career with the skills to
Plan, Design and launch coherent cross-channel strategy that drive customer Growth, Engagement and Loyalty.
Build confidence and technical capability to apply the latest marketing strategies and marketing analytics on the job.
Drive growth with highly Optimized Digital Marketing Campaigns powered by key data and customer insight.
Social Advertisers Are Missing The Enriched Data They Desperately Need To Max...Unified
The live version of our webinar has come and gone, but we recorded it so these perceptive advertising insights will last forever. In this webinar, Unified’s head of marketing, Rick Martira, explores what is arguably the most critical marketing concept of 2017—enriched data. In a snappy 30 minutes, Martira explains what enriched data is, why it’s crucial for social advertisers to do their jobs effectively, and how it empowers marketers to accomplish all sorts of feats. Imagine—a half hour that will transform your future status meetings. Watch for free here: http://bit.ly/2qw9sxU.
As we reflect on the past year and look to the future, we've turned to our experts to share their top predictions for the rising trends in marketing for 2017.
Traditional brands and business are currently struggling by the amount of change that is required to be successful in an everchanging digital environment. Client interactions are still analogue, existing data is not leveraged and business are still operating on legacy systems. What and how do we need to transform our approach and where we need a digital first strategy.
In a nutshell we will discuss the following questions:
- What does good look like and how far away are we from data-driven real-time customer engagement?
- What are latest trends and where do we need to focus our effort?
- How do CEOs / CMOs drive implementation and overcome current (self-made) barriers?
- What are key Success-Factors by driving our transformation?
- What tools and consulting we really need?
- How do leaders embrace the change and take their team on journey?
Digital success does not consist only in accumulated visits, brand experience must be created. At Pragma Studio we know how to do it. Without strategy there is nothing.
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
IMarks provide customer centric services, frame strategies as per the latest Digital marketing trends,integrate Social Media channels and help to increase your online presence.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
Social Media Marketing - A Cloud9 Perspective Cloud9media
Cloud9 Media is social media conversations company. This slide deck showcases opportunities that brands can leverage using social media tools. In addition to this this slide deck carries several case studies cloud9 media created for brands such as Nike, Lerros, Alcott, D&A amongst many others
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...Marketo
Don’t miss valuable prospect data by ignoring your 3rd largest engagement channel, social media. A new understanding of the power of social propelled a major change at FIS. By incorporating a social strategy into their overall marketing strategy, FIS not only created more brand awareness but was also able to track engagements that would otherwise have gone unnoticed. See how they utilized Oktopost to:
• Understand their prospects’ full journey, from the very first engagement on social to opportunity won.
• Empower their employees through advocacy, amplifying their overall reach with brand awareness, engagement, recruitment, and corporate impact
• Build a metric-driven attribution and scoring program to improve their marketing reporting, ultimately increasing their sales conversions up to 7x
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with about 20 people but growing fast. We have clients across many sectors including 1. finance, 2. real estate, 3. education, 4. healthcare and counting. Our core services are 1. research, 2. branding, 3. marketing, 4. digital.
Welcome to #SIEGMA Services! Click and learn how you can gain more with professional corporate Branding and identity creation, website and online portals, mobile applications, marketing and advertising solutions, and Social Media Management.
Contact us info@siegma.com for further info
Similar to Atomo Interactive 2014 Credentials (20)
Atomo Interactive es una Agencia de Marketing Digital dedicada a
crear Sinergia de Marca mediante el desarrollo e implementación de Estrategias de Comunicación y Publicidad basadas en web.
Atomo Interactive es una agencia de Marketing Digital dedicada a Crear Sinergia de Marca a través de Estrategias de Comunicación y publicidad basadas en Web.
Utilizamos el Internet y los Medios Sociales Digitales como herramientas que posibilitan a nuestros clientes establecer un vínculo real, continuo y medible con sus consumidores.
Queremos compartir la carta que nuestro cliente Jeffrey Jones, amablemente nos hizo llegar. Jeffrey es Director Creativo en #10 (number 10), agencia de marketing y tecnología basada en San Fancisco, CA
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
6. WE USE
The Internet and Digital Media as tools to
establish a real, continuous and mesasurable
bond between our customers and their
consumers.
7. WE OFFER
Five areas of expertise:
• Web
• Social Media
• Search Engine Marketing
• Content Marketing
• Mobile / App
8. WEB DEVIt´s one of the areas where we have more expertise;
we´ve been working on it for over 13 years and have
gained recognition by participating in the main
interactive design competitions in the country.
We draw inspiration from Architecture to create our
development methodology.
10. Featured Project
Clinique México
Official brand site with a
product catalog. We took it
through a front and backend
restructuring that increased
visits in 66% in comparison
with the same period of the
previous year.
1Q 2013 vs 1Q 2012
Visitor overview
1Q 2013: 38,447 visits
1Q 2012: 26,736 visits ì 43.80%
UNIT
1Q
2012
1Q
2013
CHANGE
VISITS 26,736 38,447 ì 43.80%
UNIQUE VISITORS 18,984 25,996 ì 36.94%
PAGEVIEWS 215,707 300,726 ì 39.41%
VISITOR TYPE 2012 2013 CHANGE
RETURNING 8,898 14,170 ì 59.25%
NEW 17,838 24,277 ì 36.10%
VS
12. SOCIAL MEDIACreation, implementation and maintenance
strategies in Social Media is another of our
outstanding areas of expertise. We have achieved,
for example, the positioning of one of our
customers within the 5 brands with the most
Facebook Engagement in Mexico.
Our goal is to create Brand Synergy through the
cycle of Generation -> Implementation ->
Measurign and Reporting.
13. Featured Project
EstēeLauder
We have positioned the
Official Facebook Fan Page
as the 5th brand with the
most Engagement in Mexico.
http://www.vuelodigital.com/2013/01/18/las-5-
marcas-en-mexico-con-mayor-engagement-en-
facebook/
14. Featured Project
Nike Futbol Mx
Site, blog, Twitter and
FanPage management form
November 2009 to May 2010.
We achieved 230,000 fans on
Facebook and 11,300
followers on Twitter.
16. S.E.M.Following the objectives of each campaing, we buil
the necessary digital elements to achieve a natural
flow of users. Whether it´s visits, clicks, database
generations, sale leads, fans or any conversion
goal, we successfully implement Search
Optimization (SEO) or Pay per Click (Google,
Facebook or Niche Portals) campaigns.
17. Featured Project
Clinique Travel
& Retail
Geogrphically segmented
SEM campaign oriented to
increase awareness of Duty
Free store locations that
offer Clinique Products.
18. Featured Project
UTEP
Lead generation campaing
for a mid size transport
rental company.
October 16th to November 15th, 2013
Results for 1 month
PEOPLE VISITED
THE LANDING
PAGE
PEOPLE
REQUESTED A
QUOTATION
45,323 1,682 78
TIMES WERE
DISPLAYED AN
ADVERTISEMENT
CONVERSION
RATE
95.4%
4.6%
CLICKS
LEADS
4.6%
20. CONTENT MKTContent is King and Design is its Queen. Bonding
with the user is all about provoking an emotion
through the message.
The context determines the message so that with
better segmentation we get more relevance in our
contents and a stronger bond and interaction with
the user.
21. Featured Project
@Miss Finanzas
Fictionous character in
Twitter created as part of our
strategy for VW Leasing. Miss
Finanzas speakes about
personal finance, SMBs, tips
for entrepreneusrs and car-
related news.
22. MOBILE MKTMost experts agree that the time when the main
access point to the Internet is throug mobile
devices has just arrived. Furthermore, there is data
available on which devices are most used at
different times of the day. Because of this, it´s a
matter of the uttermost importance that any brand
iniciative be responsive, multi-plattform and with a
strong focus on mobile.
23. Featured Project
HSBC
Development of a series of
Landing Pages compatible
with mobile devices that
allow the user to access
information on different
HSBC products.
24. Featured Project
Quebec Mobile
Site
Development of a mobile site
that allows the mexican user who
wants to migrate to Quebec get
first contact information on life
style on that location and how to
apply for the inmigration
process.