Ubiwhere's Annual Report 2016 - Volume 1

HEADQUARTERS
TRAVESSA SENHOR DAS BARROCAS, 38
3800-075 AVEIRO (PORTUGAL)
INFO@UBIWHERE.COM
+351 234 484 466
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SECTION ONE
UBIWHERE
Message from the CEO
Who We Are
Organogram
Values
Events
Where We Are
Products and Solutions - Markets
1. Telecom and Future Internet
2. Smart Cities
3. Tourism
4. Tailor - Made Projects
SECTION TWO
COMPANY STRATEGY
Business Consortia & Joint Ventures
Business Partners
Spin-offs
Research and Innovation
Quality Assurance
Corporate Social Responsability
Suiting the Future: The Company Strategy
CONTENTS

With a great ambition of doing more and better
every day, we keep our strategy aligned with our
R&I skills to develop products and solutions in the
Smart Cities and Telecom & Future Internet
sectors. Highly focused on innovative technology,
we bet on differentiating development with a high
economic and scientific impact. We know that
technology companies need to know so much more
than just technology itself. For us, it’s essential to
understand every single detail in each sector and,
most important,to know our customers’desires and
needs. Fostering a culture of innovation and
creativity, we deliver the solutions that the market
needs to succeed.
I would like to thank the efforts of all those who
contributed to the achievement of our objectives.
Nothing would be possible without the
contribution of Ubiwhere’s multi-faceted team, as
well as our customers and partners. Altogether we
are confident with the next year to pursue our
targeted goals.
Looking back on the year that is now balanced, I
am proud to say that we are very satisfied with
everything we have achieved. But I think the
best is yet to come.
Thank you for being on this side.We wish you to
keeping up with us.
Best regards,
Rui A. Costa
MESSAGE FROM THE CEO
2016 was an extraordinary year in our
company.The year before our 10th anniversary
was filled with achievements and, most of all, a
lot of success.
For us, it’s essential to understand every
single detail in each sector and, most
important, to know our customers’
desires and needs.
“
“
Rui A. Costa (CEO) & Nuno Ribeiro (COO)
Ubiwhere | Annual Report 2016 | Section One 4

Ubiwhere is a portuguese Research and Development
SME, born in September 2007. The company focuses on
developing innovative and user-centered software
solutions and has fostered a culture of innovation and
creativity by delivering the solutions that its clients
need to succeed. Our main goal is to R&D bleeding
edge technologies, design state-of-the-art solutions
and create valuable intellectual property internally and
to our clients, in order to be an international reference
in Smart Cities and Future Internet.
With a client-oriented approach and focusing on
innovation, our portfolio of products, services and
solutions is quite wide. In the Smart Cities sector, we
embrace interoperability, Open Data and smart
cloud-based services as fundamental components of
what we do. Focusing on Telecom and Future Internet, it
ranges from areas such as QoS (Quality of Service),
Networking Convergence and Future Internet Services
(NFVs). In our customer’s portfolio, major telecom
operators (such as SONAE and PT Inovação) and the
National Government can be found.
One of our key differentiating factors and a cornerstone
of the company's success is our dedicated and
fast-paced team, always ready to tackle some of
technology’s and business’s greatest challenges. We rely
on a multi-faceted, dynamic, passionate and highly
qualiﬁed team composed by Senior Executives,
Researchers, Consultants, Project Managers, Designers,
Marketing and Communication Managers, Programmers
and Quality Assurance Technicians (more than 30
employees and more than 90% with Master Degree or
higher).
Ubiwhere also cooperates with leading national and
international technology companies which value our
partnership and recognize the company’s large-scale
contribution to their creative and innovative projects.
Our company maintains a long-life commitment to
ensure the best practices in quality management,
holding the ISO9001 and CMMI Level 3 Certiﬁcations.
UBIWHERE
WHO WE ARE
TO IMPROVE PEOPLE’S LIVES BY DEVELOPING
USABLE TECHNOLOGIES.
TO BE AN INTERNATIONAL REFERENCE IN
SMART CITIES AND FUTURE INTERNET.
RESEARCH AND DEVELOP BLEEDING EDGE
TECHNOLOGIES, DESIGN STATE- OF-THE-
ART SOLUTIONS AND CREATE VALUABLE
INTELLECTUAL PROPERTY.
Ubiwhere | Annual Report 2016 | Section One5

ORGANOGRAM
IMPROVEMENT
& QA
DEVELOPMENT
& QC
ADMINISTRATIVE
SERVICES
FINANCIAL
CONTROL
LEGAL
HUMAN
RESOURCES
IT SERVICES
RESEARCH & INNOVATION
SALES & BUSINESS
DEVELOPMENT
MARKETING
UI/UX DESIGN
COMMUNICATION

UBIWHERE’S VALUES
REPRESENT THE
PRINCIPLES THAT
GUIDE ITS ACTIVITY
AND RELATIONSHIP
WITH ALL ITS
PARTNERS, CLIENTS
AND EMPLOYEES.
1.AMBITION FOR GOALS
2.INNOVATION
& CREATIVITY IN
CREATING VALUE
3.RESPONSIBILITY
4.SUSTAINABLE
DEVELOPMENT
5.RESPECT FOR THE
ENVIRONMENT
VALUES
Our aspiration is to do better and
more every day, setting objectives
and challenges that stimulate our
expertise, so that we can achieve
our main goals rapidly and success-
fully.
Keeping that in mind, our goals are
SMART- Specific, Measurable,
Achievable, Results-focused and
Time-bound.
Our sustainable development has
leading us to ensure continuity and
growth of our business. We recog-
nise that this growth must be both
inclusive and environmentally
sound to reduce poverty, build
prosperity for today’s population,
and meet future
generations needs. We want to help
deliver immediate and long-term
prosperity.
With that in mind, we create value
in everything we do and everyday
always with respect to our public’s
interests.
We are committed to provide a
quality service in a manner that
ensures a safe and healthy work-
place for our employees and
minimises our potential impact on
the environment.
We keep environmental impact
within acceptable limits through
good methods, such as seeking to
reduce the amount of energy and
water used as much as possible;
performing business electronically
(web-based product
demonstrations, e-mails, phone and
conference calls); distributing our
software electronically to avoid the
need to print manuals, etc.; waste
materials are recycled (paper,
plastic, glass, etc.); and cleaning
materials used are as
environmentally friendly as
possible.
We aim to review our environmen-
tal policy at least on an annual
basis to improve our performance
and quality.
Innovation allied with Creativity is
the essence and the source of our
strategy. Every day we develop new
and bright ideas, always trying to
explore new tools and resources.
The main purpose is to provide
new, better and valuable products
to our customers, and design the
most advanced technology and
intellectual property to create
added value.
We foster a culture of respect to
our society, employees, customers,
partners, suppliers and competitors.
We draw both our professional and
personal relationships by principles
of integrity, honesty, transparency,
confidentiality and liability.
We are committed to follow the
best practices in Social Responsi-
bility in order to make the manage-
ment in social, environmental and
energy terms more effective and
efficient.

EVENTS
2016 JAN
European project approved: SHIELD
Symbiote EU Project Kick-Off Meeting
OASC Conference 2016 @ Brussels
FEB
FIWARE Mundus @ US West Coast
(San Francisco, Portland, Seattle and
San Jose)
Mobile World Congress @ Barcelona
MAR
CeBIT @ Hannover
GCTC Tech Jam @ Washington DC
APR
InterTrafﬁc @ Amsterdam
Smart IoT @ London
The spin-off Parkware was founded
European project approved: SmartSDK
MAY
ELAN Technical Mission @ Buenos
Aires
Wireless Meeting @ Coimbra
JUN
BroadCast Asia 2017 @ Singapore
GCTC Expo and Smart Cities
Innovation Summit @ Austin,Texas
SEP
TECHDAYS @ Aveiro, Portugal
SmartSDK EU Project Kick-Off
Meeting (cooperation projet with
Argentina)
Portugal Hub Atlântico @ Rio de
Janeiro
ICT 2016 @ Bratislava
OCT
Main sponsor of ENEI, the National
Meeting of Computer Science Students, in
Aveiro
The European Week of Regions and
Cities @ Brussels
Road2CPS – Workshop on “Digitizing
European Business and Society:
Paving the Way towards Smart
Destinations and Sustainable
Tourism” @ Maiorca
IoT Solutions World Congress 2016
@ Barcelona
NOV
Junction Hackathon in Helsinki with
EMBERS
Web Summit @ Lisbon
Smart City Expo World Congress @
Barcelona
World Travel Market @ London
DEC
SME Leader status title from IAPMEI
FIWARE Summit @ Spain
JUL
European project approved:
SynchroniCity
Beyond2020 @ Olinda, Brazil
AUG
Release of 2015 Annual Report
European project approved: symbIoTe

WHERE
WE ARE
Is strengthened and firmly
consolidated since the
foundation in September,
2007. Our of ces are located
in Aveiro, São João da
Madeira and Coimbra. That’s
why the strategic location
of our offices has ensured a
close relationship with the
academic world, holding
Master’s Internships and
project developments with
the most prestigious
national universities. The
cities of Coimbra and Aveiro,
aside from other
cultural and leisure
attractions, are known
worldwide for its
universities.
Aveiro
We have our headquarters in Aveiro since September, 2007.
The existence of a cluster of Telecommunications in Aveiro,
conductive to the establishment of strategic partnerships
and synergies, was decisive in the choice of Aveiro for our
headquarters. The proximity of the Institute of
Telecommunications of Aveiro pole, the headquarters of PT
Inovação, SA and Nokia Siemens Networks pole, were also
important in this choice. The highly engaging
entrepreneurial spirit in the city, Inova-Ria association, the
support of the Unit of Technology Transfer from the University
of Aveiro and the University of Aveiro Business Incubator
(IEUA) were also essential. In 2016, we have moved to our new
office, a completely remodeled house in the city center of
Aveiro.
São João da Madeira
In October 2008, we established our presence in São João
da Madeira. S. João da Madeira (SJM) is a small council of 8
km2, located in the Northern Region of Portugal, which is
part of the Entre Douro e Vouga sub-region, located 40 km
from Porto. The industrial council has one of the highest
rates of enterprises per square meter at a national level,
Coimbra
In 2013, we decided to create a new office and the best
place to be was the city of Coimbra. The entrepreneurial
spirit in the city, the University of Coimbra and its transfer
of technology and also the industrial poles were essential
to our choice. We decided to have our office in the Instituto
Pedro Nunes (IPN), named in 2010 as the best incubator in
the world, being closer to the University community and
and has been decisive for us to take this big step towards
our growth in Portugal. In October 11th, Aníbal Cavaco Silva
participated in the inauguration of our Innovation Lab in
São João da Madeira by experiencing our innovative
applications.
also to our new partners. In 2016, with the entrance of new
elements in the team, we also have increased our offices in
IPN.

UBIWHERE'S INNOVATION LAB
Sanjotec, Rua de Fundões 151
3700–121 S. J. da Madeira (Portugal)
UBIWHERE'S HEADQUARTERS AND
R&D CENTER
Travessa Senhor das Barrocas, 38
3800-075 Aveiro (Portugal)
UBIWHERE'S CREATIVITY LAB
Rua Pedro Nunes
IPN - Incubadora, Escritório 2.18
3030–199 Coimbra (Portugal)

NEW
OFFICE
Clean, minimalist and sunny are the words
that most define Ubiwhere's new office. It
was hard work until we got there, but we are
delighted with the result. Our team has now
a place that can call home, with all the
necessary conditions to a quiet and
comfortable work.
With several work and meeting rooms, our
new office is in a privileged area, in the city
center of Aveiro. An old house fully restored,
with a new life, a new brightness, a new color.
Welcome to our new office. WELCOME TO
UBIWHERE.

MARKETS
Products and
Solutions

The successful
exploitation of
innovative ideas comes
from our ability to
imagine and develop
new tools for dynamic
and challenging
environments.
The telecommunications industry operates in a
rapidly evolving environment with numerous
challenges and opportunities for service
providers. With an ear towards clients and an
eye for innovation, we offer a vast portfolio of
products, services and SaaS for the Telecom
and Future Internet sectors. From Brazil and
Africa, to Europe and the Asia-Paciﬁc our
solutions are spread all over the world and the
last results speak for themselves.
1.
TELECOM
AND FUTURE
INTERNET

NET.MEDE PRO@ANACOM
The Net.mede Pro is a platform for monitoring the
quality of service for Internet access provided by an ISP in
a region or country, based on a system of open
participation, able to extract metrics based on a set of
tests performed by the end-users in residential
environment.
This platform allows any citizen with Internet access to
evaluate in a simple, safely and accurately way a set of
technical parameters related to the service provided by the
end user ISP. Therefore, the end-user is able to measure the
real speed of his internet connection on his PC, smartphone
and tablet. The end-user is also allowed to consult his
history of conducted tests and to compare the obtained
results with the internet speed connection contracted with
his operator.
Subsequently, the Net.mede Pro ensures that responsible
companies will provide a service that fulfils at least the
minimal requirements in terms of quality and monitoring of
signal.
SELFNET - H2020
The SELFNET is an european project that consists in a network
management framework to achieve self-organizing capabilities
in managing network infrastructures by automatically detecting
and mitigating a range of common network problems that are
currently still being manually addressed by network operators,
thereby significantly reducing operational costs and improving
user experience.
SELFNET is designed within this economic and business context
to substantially reduce operational costs of network operators
by automating a significant number of current labour-intensive
network management tasks.
CO-FUNDED:

UMETER - PT2020
The uMeter QoS is a Quality of Service (QoS)
Measurement System for Internet access provided
by an ISP in a region or country.
As a crowdsourcing data, QoS platform allows the
user to see the aggregated results in his and other
ISP in his street, city or country.
In the telecom’s regulators perspective, this platform
provides a real sense of the quality of the service
provided by the ISP to their customers, while still
allowing a more effective oversight over the
competitive market in the Internet area.
Customer Self-care and Administration Web platform:
Differential access profiles;
User connection history (with KPI);
Comparison between customers' Internet connections
and equivalent ISP services in their area;
Proprietary mechanism to identify the uniqueness of an
Internet access;
Generation of statistical reports;
Application for desktop (Windows, MAC OS and Linux)
and mobile devices (Android and iOS);
Measure of the following network indicators:
Latency, jitter (packet delay variation) and pack loss;
Download/upload speed;
Net neutrality;
Traffic shaping;
Web page access and load time.
SHIELD - H2020
Nowadays, cybercrime is one of the most relevant
and critical threats to both the economy and society
in Europe. Establishing efficient and effective ways
to protect services and infrastructures from
ever-evolving cyber threats is crucial for sustaining
business integrity and reputation as well as
protecting personal and sensitive data.
To that end, the SHIELD project proposes an universal
solution for dynamically establishing and deploying virtual
security infrastructures into ISP and corporate networks.
SHIELD builds on the huge momentum of Network
Functions Virtualisation (NFV), as currently standardised by
ETSI, in order to virtualise security appliances into virtual
Network Security Functions (vNSFs), to be instantiated
within the network infrastructure using NFV technologies
and concepts, effectively monitoring and filtering network
traffic in a distributed manner.
CO-FUNDED:
CO-FUNDED:

SONATA
The SONATA project is an EU-funded project (Horizon
2020) and part of the 5G-PPP initiative. The
innovative project has a 30 month workplan, recently
started in July 2015. SONATA is a highly collaborative
effort, with 15 partners representing telecom
operators, manufacturers, system integrators, service
providers, SME developers, research and academic
institutes (such as ATOS Spain SA, Telefónica
Investigación y Desarrollo S.A.U., PT Inovação e
Sistemas SA, British Telecom PLC, NEC Europe Ltd,
iMinds VZW, Thales Communications and Security SAS,
and many other renowned companies from Europe).
SONATA addresses the significant challenges associated with
both the development and deployment of the complex services
envisioned for 5G networks and empowered by the SDN
(Software Defined Networking) and NFV (Network Function
Virtualization) technologies.
SONATA targets both the flexible programmability of software
networks and the optimization of their deployments. The project
will support network function chaining and orchestration, make
service platforms modular and easier to customize to the needs
of different service providers, and introduce a specialized DevOps
model for supporting developers.
Sonata main goals are:
Reduce time-to-market of networked services: SONATA
streamlines development with abstract programming models,
SDK and a DevOps model that integrates operators,
manufacturers and third-party developers;
Optimize resources and reduce costs of service deployment and
operation: SONATA orchestrates complex services to connectivity,
computing and storage resources, and automatically
re-configures running services;
Accelerate industry adoption of software networks: SONATA
supports the full service lifecycle: development, testing,
orchestration, deployment, management and operations, and will
define a roadmap for uptake of its results towards stakeholders'
larger transition to SDN/NFV.
SONATA - H2020
The Widemonitor is a R&D co-funded
project developed by the Ubiwhere,
Wavecom and IT- Institute of
Telecommunications’ consortium.
This project aims to develop a radio spectrum
monitoring system, covering a wide range of
frequencies, corresponding to the spectrum
where 90% of wireless communications are
supported.
The need for higher spatial resolution in the
spectral monitoring, which arises from the fact
that communications, the particular area of
coverage at high frequencies, are making
increasing spectral reuse and channel with a
high density of radio transmitters, requires that
any monitoring system makes available
spectrum probes, installed in large quantities, in
a tight space matrix, keeping system costs
(prices per probe) compatible with the budgets
of regulatory and supervisory bodies.
The collected measurements are stored in a
centralized, multi-tenant with high availability
and able to handle high volumes of statistical
data, enabling: sorting, searching, graphs,
statistics and alerts.The regulator must have an
effective intelligence on the collected data. The
communication parameters/measurements
collected to the centralized database should be
easy, economical and safe, using the Internet
and ensuring the security of data sent.
WIDEMONITOR
- PT2020
CO-FUNDED:
CO-FUNDED:

The two project partners (Université Pierre and
Marie Curie (UPMC) and Ubiwhere) will develop
the uMeter’s capabilities in order to allow its
services to be commercially deployed for use in
4G and eventually, in the near future, 5G
environments.
The goal of FLEXMETER is to collect more speciﬁc and reliable
measurements, targeted at mobile communications and LTE in
particular, since the LTE testbeds enable us to alter the
characteristics of the wireless environment, so we can remotely
test our product in different 4G environments.Through
examination of the experiment results and the monitoring of its
deployment on the testbeds, we will be able to analyze areas in
which testbed SFA and OMF control systems can be ameliorated.
Furthermore, the project partners intentions are to provide
feedback regarding the current uMeter infrastructure while
simultaneously improving the commercial uMeter solution.
The FLEXMETER is a co-ﬁnanced
european project that will deploy uMeter,
a Quality-of-Service Internet access
software, on the LTE platforms offered by
the FLEX project.
CO-FUNDED:
FLEXMETER - FP7

Our company is
committed to create
smart solutions for
smart cities in areas
such as mobility,
tourism, energy and
efficient resource
management.
Cities worldwide are facing diverse challenges
to demonstrate their commitment to
environmental and social demands. The
growing concern to find the right balance
between urban development needs and global
environmental updates, challenges our
company to create smart solutions for smart
cities in areas such as mobility, tourism, energy
and efficient resource management. We
embrace interoperability, Open Data and smart
cloud-based services as fundamental
components of what we do. These principles
are reflected in the R&I projects that we are
developing, as well as in our Smart Cities
products and services.
2.
SMART
CITIES

SYMBIOTE - H2020
The symbloTe project (symbiosis of smart objects
across IoT environments) is an European co-funded
R&D project, developed by a consortium of 14
organizations, including Ubiwhere. The company’s
presence is justified by the knowledge it has on the
use case of Smart Mobility & Ecological Urban
Routing, being the leader on the topic. The main goal
of this use case is to help solve the issue of transport
inefficiency and poor air quality that many European
cities have. symbloTe’s primary target group are SMEs
who own/build IoT platforms.
In a world of smart networked devices, the transparent and
secure access to and usage of the available resources, across
various IoT domains, is crucial to satisfy the needs of an
increasingly connected society. However, the current IoT
ecosystem is fragmented: the series of vertical solutions that
exist today and that integrate connected objects within local
environments and using purpose-specific implementations, also
connect smart spaces with a back-end cloud hosting dedicated
often to proprietary software components. symbloTe solves the
problem by providing a "unified view" on various platforms and
their resources, so that platform resources are transparent to
application designers and developers.
In addition, symbIoTe also implements IoT platforms
federation so that they can securely interoperate,
collaborate, share resources and support the migration of
smart objects between various IoT domains and
platforms. For this to be possible, symbIoTe will design
and implement an Open Source mediation prototype.
symbloTe opens up the potential for innovative business
models that are incrementally deployable. Plus, it
removes the strict separation between IoT islands to
create an environment which: has significant impact on
the market, is attractive for a heterogeneous user group,
matches the dynamicity of modern life and is helpful for
various business, home and public infrastructure use
cases.
SAID - FP7
The SAID - Smart Water Management with Integrated
DSS (Decision Support System) project is a Research
and Technological Development project carried out
under the 7th Framework Programme (FP7).
The need for providing high quality water to citizens and to reduce
damages caused by floods and droughts has motivated our
company to embrace a new challenging project focused on
developing a software-based decision support system.
The objective of the SAID project is to involve end-users and SMEs
in improving the production and deployment of smarter water
management systems throughout Europe.
The project is focused on the deployment and evaluation of a
complex demonstrator, in the south of Spain, which represents
many similar basins in Europe. It is based on cutting-edge DSS
technologies in four areas: flood control (including the
optimization of dam management), water quality, energy
production and energy consumption.
CO-FUNDED:
CO-FUNDED:

The Water Consumption App is a free mobile app
that allows Águas do Porto customers to monitor
their water consumption and receive several
informations and alerts. This app also allows
residents to compare their water consumption
with others’ based on profiles.
The Ubiwhere’s partnership with the Porto Water Supply
Company collects data from more than 20,000 sensors
allowing monitoring and advising for water consumption.
The main goal of Water Consumption App is to help Águas
do Porto customers to make an efficient water consumption
and its key features are:
Analytics: analysis of the water consumption evolution;
Alerts: water leakage alerts;
Comparisons: family consumptions’ comparisons;
Saving Tips: tips for water consumption reduction;
Water Quality: drinking water quality and bathing water
quality.
SMART WATER CONSUMPTION APP
FOR ÁGUAS DO PORTO
The EMBERS project is an European co-funded
R&D project developed by Ubiwhere, UPMC
(Université Pierre and Marie Curie), Inria,
Fraunhofer FOKUS and Technische Universität
Berlin.
Ubiwhere's main objective for EMBERS is the development
of a Mobility Backend-as-a-Service for Smart Cities,
interoperable via Open APIs using interfaces compliant to
oneM2M, ETSI M2M, FIWARE NGSI and OMA LWM2M.
The EMBERS project will offer to firms, start-ups and
freelancers the tools they need to build their business.
EMBERS will provide open interfaces and simple SDKs ready
to use, such as:
Traffic: EMBERS will give you access to real-time information
about the vehicles travelling the streets of your city through
open M2M interfaces;
Parking: EMBERS won’t let you waste time assembling a
server for real-time parking events, since it provides you with
standardized interfaces on Mobility data;
Routing: EMBERS will allow you to benefit from an
intelligent and reliable engine that offers you the best path,
based on the vehicle attributes, street properties and road
events;
Environment: EMBERS will provide you access to free
libraries and SDKs that allow you to readily obtain air quality
measurements from your city in your new application.
EMBERS - H2020
CO-FUNDED:

FIWARE
FIWARE came as a natural choice when looking
at ways to leverage existing trusted technology
to create interoperable, standards-based ways to
unify our Smart City solutions.
Being a R&D company with experience in FP7 and H2020
projects, Ubiwhere's attention to FIWARE came as a result
of its on-going market and technology watch efforts. The
project's quick pace of evolution and its ever-growing
attention to developers made it an easy choice. The
FIWARE platform provides a powerful set of APIs
(Application Programming Interfaces) that ease the
development of Smart Applications in multiple vertical
sectors. This platform plays a significant role in our Smart
City strategy, playing the part of the standardisation layer
that brings all its Smart Cities’ solutions and data sources
together. Ubiwhere’s offer includes systems for Smart
Parking and Traffic Management, Smart Waste Management,
and Smart Environmental Monitoring, along with its City
Control Center, which allows for centralised management
of the city’s ecosystem.
FIWARE has allowed Ubiwhere to set up a sophisticated Smart City infrastructure powered by standards and interoperable at
its core. With pilots beginning to spread throughout Portugal, the first major challenge came with the set-up of Porto
(Portugal's second largest city and a member of Open and Agile Smart Cities initiative) Smart City Node. With the support of
Ubiwhere, Porto has been a pioneer city adopting FIWARE standards and together have developed the interfaces bringing
access to real-time, contextual environmental data from 75 fixed and mobile units (monitoring stations) located across the
city. These tools first came together in the Hackacity Porto challenge, in June 2015, and are since then an integral part of
Ubiwhere's expansion efforts throughout the country, the European continent and the world. Since then, we have been
referenced has a FIWARE Smart Cities Success Story and have been present in several international events, in USA (i.e. FIWARE
Mundus), Brasil (i.e. Beyond2020, Hackacity Tour) and others, to talk about our experience and FIWARE use-cases.

SONATA
SMARTSDK - H2020
SmartSDK aims at creating a sustainable FIWARE
ecosystem between Europe and Mexico by leveraging
on existing FIWARE outcomes and building reference
standards for common challenges.
To fulfil this goal, SmartSDK will analyse successful FIWARE
applications deployed in Europe and derive from them a set of
FIWARE-based reference service architectures and reference
data models, to support the agile development of smart
solutions for sustainability challenges. In this perspective,
SmartSDK will adopt existing Open Standards and Open Source
solutions, leveraging on results of European and Mexican
initiatives based on FIWARE. By “standardizing” these efforts in
a reference Software Development Kit (SDK) for smart
applications, SmartSDK will foster a long-term collaboration
between Europe and Mexico on FIWARE building on shared
societal and economical challenges in Europe and Mexico.
The collaboration will promote increased FIWARE adoption in
Mexico, as an ecosystem for developing smart solutions,
through the involvement of cities, innovative SMEs and
startups. This will insure a wide impact in both regions and will
support the growth of new FIWARE-based businesses through
the direct involvement of a network of around ICT 30 incubators
and accelerators, with access to more than 1000 ICT Innovative
companies and startups and the support of Wayra Mexico
(owned by Telefonica), the local branch of the worldwide largest
accelerator.
The participation of key FIWARE partners in Europe (TID,
CREATE-NET) and Mexico (INFOTEC, ITESM), of European
startups building on FIWARE technology (HOPU, UBIWHERE),
and Future Internet researchers from Mexico (CECISE, CENIDET,
INAOE) under the experienced guide of R&D consultancy
specialist and key promoter of FIWARE internationalization
(MARTEL) are a unique asset for ensuring SmartSDK success.
SynchroniCity represents the first
attempt to deliver a Single Digital City
Market for Europe by piloting its
foundations at scale in 11 reference
zones - 8 European cities and 3 more
worldwide cities - and will deliver a
harmonized ecosystem for IoT-enabled
smart city solutions where IoT device
manufacturers, system integrators and
solution providers can innovate and
openly compete.
With an already emerging foundation,
SynchroniCity will establish a reference
architecture for the envisioned IoT-enabled
city market place with identified
interoperability points and interfaces and data
models for different verticals. This will include
tools for co-creation & integration of legacy
platforms & IoT devices for urban services and
enablers for data discovery, access and
licensing lowering the barriers for
participation on the market. SynchroniCity will
pilot these foundations in the reference zones
together with a set of citizen-centred services
in three high impact areas, showing the value
to cities, businesses and citizens involved,
linked directly to the global market.
SYNCHRONICITY
H2020
CO-FUNDED:
CO-FUNDED:

In recent years,
information systems
have revolutionized the
Tourism industry.
Recognizing the potential of this market, we
hold the experience and know-how that
enables us to provide valuable insight and
state-of-the-art solutions to companies
operating in this sectors.
3.
TOURISM

SOBOTO - PT2020
The travel space has been steadily growing for years, with over
40% of all travelbookings in Europe made online today and a
yearly growth rate that is over 17%. SoBo4TourExperiences
solves these issues by building upon new and emerging
saleschannels, strong and highly dynamic marketing and
communication techniques and tools, big data capabilities, and
self-adaptive tools that continuously fit customers' and providers'
needs by interpreting internal and external sources of data, thus
addressing the issues local providers are facing today: How can I
acquire more customers?, What do they need?,At what price?,
How do I keep customers coming back?, How do I maximise
revenue?, How do I benefit from all the information available to
improve my business?.
The Social Booking System for Tour Experiences is a
R&I co-funded project, developed by Ubiwhere, IDTour
and University of Aveiro’s consortium. It aims to
develop a digital platform dedicated to promote and
to comercialise touristic experiences.
The Soboto’s main objectives are:
To create a global brand for reservations of touristic
experiences;
To create an automated and dynamic management price tool;
To develop tools for aggregation and provision of touristic
offers;
To develop tools for reservations through social media
channels;
To deploy Social CRM and Automated Marketing mechanisms;
To create B2B management tools;
To provide B2B’s API;
To set up 3 regional pilots;
To aggregate the touristic offers of 10 operators;
To define a business model and an export concept.
CO-FUNDED:

This project was developed in order to offer to
Aveiro’s Municipality Environmental Monitoring
and Interpreting Center, an interactive
application that provides contents about Aveiro’s
Lagoon fauna and ﬂora.
The available mutimedia content consists in at least 100
information sheets about Aveiro’s biodiversity in PNG, JPEG,
GIF, AVI, MP4 and MP3 formats.
CMIA
CO-FUNDED:
This project is based on an API Manager for the Porto
Tourism Association. The main objective of this
oPORTOnity API is to create a technological
infrastructure for the distribution of tourism services,
which accelerates and enhances e-commerce and the
sale of contents and services of the service providers.
Main features:
- API Manager;
- Identity Provider;
- Governance Registry;
- Billing;
- Analytics;
- Business Intelligence.
TOURISM SERVICES API

The QUALITY Program is an initiative promoted by
AHRESP and its main ambition is to respond in a
timely manner to the dynamics of explosive growth
of investment in the subsector of Local
Accommodation, in order to guarantee the quality
standards required for these new forms of
accommodation and thus contribute to the national
effort to promote and internationally forecast the
destination of Portugal and speciﬁcally of each of
the convergence regions.
For this Program, Ubiwhere has developed the following
projects:
-MultiTask Platform: Dematerialization Platform of the
Certiﬁcation Process;
-MultiTask Platform: Platform for Promotion and
Commercialization;
-MultiTask Platform: Local Accommodation Monitoring
System (SMAL);
-Institutional platform of the QUALITY Program
QUALITY

The competitive and
challenging environment
of our solutions, allied
with our work in
different sectors has
given us the ability to
develop a variety of
products and services
that best suits our
customers’
expectations.
Since we have a diversified portfolio of
solutions for each sector, we also feel the need
to embrace other specific projects for specific
customers’ needs over the years.
4.
TAILOR-MADE
PROJECTS

The PRIO APP allows customers to save time
and money. They can:
-Find PRIO’s fuelling stations;
-Get to know PRIO’s fuel prices;
-Plan the car trip and save fuel;
-And get to know where is located the nearest gas
distributor.
This is an intuitive and dynamic APP, with the design
produced by our business partner oakreative and
totally implemented by Ubiwhere.
Available for smartphones and compatible with the
operating systems Android and iOS, PRIO's APP is itís
highlighted with technical and technological
precision.
EDUWALL
Dorothy - Cargo Bikes is a tool that consists in
helping people to deliver goods at the last
mile.
The user only need to indicate:
-The place to collect the package;
-The transportation mode that he intends to use;
-The time and place where it is supposed do deliver the
package.
This project was developed in the scope of a major R&D
project, the DOROTHY (Development of regional clusters
for research and implementation of environmental
friendly urban logistics) which mission is to enhance the
distribution process of urban goods by reducing the
number of vehicles and enhancing environmental
standards. The project will help to improve the quality of
life in European cities.
DOROTHY - FP7
CO-FUNDED:
PRIO APP

The UC-Time system intends to make available to
the different stakeholders in the time management
process of Coimbra University, tools that replace
the current process.
This solution presents itself as the only interface for workers
and hierarchical superiors throughout UC’s time management
process, leaving the overall system management exclusively
for Human Resources. The main objective of this project is to
manage presences and vacations and dematerialize, simplify
and standardize the time management process.
The synchronization of information with the current human
resources management system (SAP) is fundamental for the
correct functioning of this process.
UC-TIME
ONF is a web application to support the process of
ordering televisions and smartphones in the
counters of Novo Banco, a portuguese bank
institution founded in 2014.
This e-commerce website has the main objective of helping
Novo Banco with the sales process inserted in the Personal
Credit Product.
This platform was developed in partnership with PLM, a retail
specialist company based in Aveiro, Portugal.
Main Features:
-Product/Stock Management;
-Order Management;
-Shipping/Delivery Management;
-Customer Data Management.
ONF

SwissHear is a scientiﬁc hearing aid created by
professional software engineers in cooperation
with academic R&D teams.
SwissHear helps in many situations - at home watching TV, at
work, in restaurants, movie theaters, concert halls or
discussing with friends. SwissHear uses the smartphones’
microphones and earphones, in order to amplify low voices
and to soften loud noises, just like a healthy ear.
SWISSHEAR
A PROJECT FROM A SWISS COMPANY:
The CNE is a development project of an
informatic solution that aims to produce lists
of electoral candidates for any elections that
occur in Portugal.
The purpose of this informatic solution is to support the
management, execution and follow-up of electoral
candidates list production in a fast and dynamic way.
CNE

BUSINESS CONSORTIA
& JOINT VENTURES
Ubiwhere | Annual Report 2016 | Section Two31

rprobe supports the latest digital TV broadcast
standards: DVB-T, DVB-T2/Lite and DVB-C. It
can collect several DVB-T signal parameters
such as, signal level (RSSI), modulation error
rate (MER), signal-to-noise ratio (SNR), among
other important DVB parameters, showing
these ones in real-time or in a statistical way,
allowing representation, identiﬁcation and
characterisation.
This product ensures that the companies
responsible for deploying DTT networks will
provide a service that fulﬁls the broadcast’s
signal requirements.
The innovative modular solution is based on a
high level of engineering expertise, as well as
on User Interface (UI) designing, making it
effective and user friendly. It also allows the
monitoring of other frequency ranges and
whose interface can be customised according
to the customer s needs.
The product has two main components: the measur-
ing unit (rNode) and the centralised monitoring
platform (rcenter):
rNode: The easiest way to measure the DVB-T/T2
signal quality parameters and transmit them to the
centralised monitoring platform (rcenter) via its 3G
interface.
rCenter: A cloud based centralised system that gath-
ers measurements from rnodes and provides an
extensive set of statistics, graphs and reports. It is a
powerful database which allows the end-user to
select a time frame where he can consult in detail
each measure.
rInstaller: A full installation wizard that guides the
installer and collects data results in an automatic
report for each rnode installation process, thus being
a priceless tool for large scale implementations.
rprobe is a probing platform
designed for spectrum sensing
applications. It allows operators,
broadcasters and authorities to
remotely monitor the DVB signal
in real time.
User
rNodeDTT
Transmitters
rNode
rCenter
rInstaller
Ubiwhere | Annual Report 2016 | Section Two 32

The consortium’s main purpose is to create
desirable and livable places, bringing together
cities and citizens to improve metropolitan
life. Creativity, knowledge and innovation are
at the core of citibrain’s strategy.
Today, the consortium is focused on growth
initiatives – Future Internet and Smart Cities -
keeping global environment and urban
lifestyle in mind.
Is a smart city a choice or a necessity for the
wellbeing of our entire community? We
believe that it’s both a choice and a necessity
for our continuity in this planet. With that in
mind, citibrain has developed a variety of
innovative technologies that will help solving
the most common urban problems, such as
reducing urban resources and energy use,
cutting pollution spikes, monitoring and
measuring the quality of a variety of signals,
and preparing the community for the future
and prosper growth that will lead us to the
creation of true smart cities. The solutions
have been divided in 5 main sectors.
Mobility Environment
citibrain is a consortium which
specialises in smart solutions for today’s
cities.
SOLUTIONS

SECTION TWO | UBIWHERE
BUSINESS
PARTNERS

ZENITHWINGS GROUP
ÅRØ Consulting is
specialised in individual
consulting, helping you to
pinpoint the right
European Union funding
scheme for your R&I
ideas.
The consulting fuse customers’ passion
within a consortium of experienced,
valuable and trustworthy partners,
performing national and international
lobbying and networking to sponsor
your ideas. That is why the consulting
is connected with prominent
representatives of Universities and
Research Institutions, Private
Companies and Public Institutions.
ÅRØ Consulting is committed to
provide you with competitive tools to
succeed through:
-Meeting your idea and performing our
best to present an out-of-the-box and
creative approach;
-Starting with a diagnosis and advising
you to take part in the EU R&I funding
programme that better suits you;
-Connecting you worldwide, promoting
synergies and shared initiatives;
-Our experience in developing
strategies and coordinating proposals
and projects.
ÅRØ CONSULTING
PARTNER FOR:
1. EUROPEAN FUNDING
2. FUNDING ADVICE
3. DIAGNOSE
4. LOBBYING & NETWORKING
5. PROPOSAL WRITING

Oakreative is a full service Digital Agency that
integrates strategy, design, marketing and
cutting edge technology into integrated digital
projects.
ZENITHWINGS GROUP
PURSUING EXCELLENCE
The dedication to customers shows up in everything
the team does.“We set high performance standards
and take pride in details, every day, on every project.”
THINKING STRATEGICALLY
We challenge ourselves to have a global vision, always
analysing the audience, goals, strengths, weaknesses,
opportunities and threats.“We ﬁnd connections in the
latest innovations and trends.”
GENERATING POSITIVE ENERGY
Positive energy is contagious – so “enthusiasm and
passion is in everything we do”.
OAKREATIVE SERVICES
Oakreative transform ideas into a measurable digital
experience. The result? Less problems, more control
and an integrated marketing strategy that really works.
1. Digital Marketing;
2. Interactive Experiences;
3. Google Marketing;
4. Social Networks;
5. Mobile Marketing;
6. Branding;
7. I&D Projects Dissemination.

OTHER PARTNERS
We have a few partners in our projects such as service providers,
telecom operators, system integrators, SME developers
and Research and Academic institutes.All together, we work to create
the best strategic partnerships and make successful businesses.
EUROPEAN
PARTNERS
PORTUGUESE
PARTNERS
INSTITUTIONAL
PARTNERS
(PORTUGUESE)

ALLIANCES
EUROPEAN
INITIATIVES
EIP-SCC
PORTUGUESE
INITIATIVES
We have been cooperating in strategic alliances to beneﬁt from each
other's and gain competitive advantage in the market in which we
operate. Strategic partnerships have been one of our goals in national
and international markets, with a view to creating business alliances,
cooperating with renowned companies and associations in the area.

SPIN-OFFS

BIKEEMOTION
BikeEmotion is a portuguese consortium created in
2011 by Ubiwhere, Micro I/O and Digitalwind (a
R&D software company from Maisis Group), first as a
project to develop a bikesharing product and
management system. Its mission is to provide an
open bike-sharing solution with easy
locking/unlocking and tracking methods, allowing
users to benefit from increased flexibility.
The project aim to develop a bike-sharing product and
management system with GPS location attached to a bicycle
allowing the location of the bike at any time (in a remote way).
The bicycle can be unlocked by card or mobile device, upon
registration; and only allows to lock or unlock a bicycle in
defined areas.
The project consists in the development of a 4th generation
bike sharing system and all the surrounding systems, including
management system, management of advertising, a mobile
application and a website for sharing and disseminating routes
experienced by users themselves.
Since 2014, BikeEmotion is the exclusive technological partner
for Bewegen Technologies.

PARKWARE
Parkware was founded in April 2016 by Ubiwhere
and Micro I/O (custom-made and integrated
software and hardware solutions provider) and it
represents a spin-off of citibrainís smart parking
solution. Parkware’s ecosystem is not only
composed by the companies that created it, but also
by the values that guide its behavior and actions.
The main values of Parkware are urban mobility,
environment, quality of life, smart cities and
innovation, transparency and sustainability.
The design of Parkware is the answer given to the negative
impact of cars in urban mobility and air quality, with immediate
repercussions in the quality of life provided. Thus, the startup
aims to aid cities with urban planning and support parking
operators optimize their businesses, while helping citizens find
a parking spot using the best route possible.
In order to achieve it, Parkware offers a low-cost,
straightforward-to-install and seamless parking system,
addressing all problems identified by Parking Operators.
Through Parkware's deployment, the service provided by
parking parties will improve considerably, offering to all
end-users real-time access to parking occupancy information
through both information displays and mobile/automobile
apps and reducing the time spent searching for a parking
space. Additionally, Parking Operators will improve their
on-going operations due to the real-time information
available, thus enhancing the efficiency of management and
enforcement capabilities.

THE
ARMY
The success of organisations is in
its human capital. With that in
mind, we provide our employees
with the best working conditions
which enables them to ensure
mutual fidelity in relationships, and
the adoption of non-discriminatory
employment practices. In this area,
are considered aspects related to
the conditions of employment,
health, hygiene and safety at work.
No less important are issues
related to valuing people,
particularly in terms of vocational
training, skills development and
careers.
In performing its duties, our
employees should be responsible
and cooperative, favouring good
environment, respect and good
personal relationship, with
colleagues or with superiors, and
these with their subordinates. In
their professional relationship, they
should promote the exchange of
information and cooperation and
foster team spirit. We also expect
their contribution to the
generation of decisions, be
supportive with the
decision-maker, assume their
responsibilities and maintain their
solidarity in implementing the
same.
1.
EQUAL OPPORTUNITIES
All employees within the company are treated
equally and not disadvantaged by prejudices,
condemning any form of discrimination. We
reward our employees based on their
qualifications, experience, knowledge and work
performed.
2.
Growing Together
At Ubiwhere, we pay close attention to our young
talents. We believe that shaping the minds of our
young professionals from early on can be crucial
to a successful career progression. If the
integration of these new employees is well done,
it is bound to be fruitful for their career and for
the company. Thus, they learn and grow together.
3.
TRAINING
Our employee’s skills are the most important
resource in the company, therefore training and
career improvement can be crucial to make the
difference. We are aware that every employee has
specific needs due the variety of roles in the
company, so we pay close attention to each
employee’s necessities and give a proper and
efficient answer to them.
4.
TEAM BUILDING
We believe that team building activities can be the
key to motivate and generate a sense of belonging
and improve the way people interact and work
together. In 2016, we invested in team building by
carefully preparing a special day with lunch and
team activies, a Christmas dinner and our
Ubibirthdays (a small birthday celebration for each
employee). To keep creative dynamic, we gathered
one Ubibreakfast per month, where we included a
brainstorming session so everyone can contribute
to improve the output of each project and a new
employees’ presentation session.

CUSTOMERS
In the extremely competitive market we live in
today, achieving and keeping clients are the
biggest challenges that companies face. We
need to have best-of-breed resources to
recognise, distinguish and interact with our
customers. We value our customers’ needs and
want to be where and when we are most
needed. We deliver the best solutions for our
customers always on time, on budget and on
schedule.
PARTNERS
Partnerships and businesses are always hand
in hand. Having a partnership can help in
several ways. One partner may have one set of
talents and the other may have another set of
talents and if combined, the success of the
business will be even more effective regarding
the share of knowledge, ideas and synergies.
Our partners are very important for the success
of our business, which allows us to offer the
best solutions for our clients.
With that in mind, we maintain a proﬁcient
relationship with all interested parties,
establishing a relationship based in principles
of trust and transparency, which will help in
the contribution of a win-win logic for both the
company and partners development.
SUPPLIERS
Our suppliers play an important role in our
work and performance. With that responsibility
in mind we have signed the “Punctual Payment
Commitment to Suppliers” letter.
This way, we are compromised with our
suppliers to:
1. Give clear and precise instructions so that
payments are made until the date of invoice
payment;
2. Find the necessary means and funding for
the payment;
3. Request the suspension of this commitment
whenever (internal or external reason) it
cannot be fulﬁlled.

RESEARCH AND
INNOVATION
RESEARCH TOPICS

SMART CITIES AND COMMUNITIES
Cities worldwide are facing diverse challenges
to demonstrate its commitments to
environmental and social demands. The
growing concern to find the right balance
between urban development needs and global
environmental updates challenges our company
to create smart solutions for smart cities in
areas such as mobility, tourism, energy and
efficient resource management. We embrace
interoperability, Open Data and smart
cloud-based services as fundamental
components of what we do. These principles
are reflected in the R&I projects that we are
developing, as well as in our Smart Cities
products and services.
RELATED PROJETS
uMeter | SAID | FIWARE | Soboto | BikeEmotion |
EMBERS | Water Consumption App | Citibrain
CONNECTED SMART OBJECTS AND
PEOPLE
Connected Smart Objects are having a great
impact on society and business. Internet
brought life to everyday objects connected over
fixed and wireless networks extending
interaction to anywhere, anytime. Therefore, a
new generation of permanently connected
people arises as a result of constant
technological advances. The close monitoring
of technological advances and strong
engineering background enabled us to develop
several key competences in IoT (Internet of
Things) and M2M (Machine-to-Machine)
technology, Embedded Systems and
Cyber-Physical Systems, Internet of People and
Internet of Everything.
RELATED PROJETS
uMeter | Playnify | BikeEmotion | Citibrain |
EMBERS | symbIoTe

FUTURE INTERNET AND
NEXT-GENERATION
NETWORKS
The incredible speed at which
Communication and Networking
technologies have advanced is
undeniable. Future Internet and
Next-Generation Networks have
made a decisive impact on
networked applications and
services by introducing new
challenges and opportunities in
terms of scalability, flexibility,
security and mobility. As a result,
our portfolio of solutions is quite
vast, and ranges from areas such as
QoS (Quality of Service) and QoE
(Quality of Experience),
Opportunistic Networks, Indoor and
Outdoor Positioning Systems,
Networking Convergence and
Future Internet Services.
RELATED PROJETS
uMeter | Net.Mede Pro | FLEXMETER
| SELFNET | Widemonitor | SONATA
CONTENT TECHNOLOGIES
AND CONNECTED MEDIA
Content Technologies and
Connected Media have turned the
traditional publishing processes
into a new digital publishing age.
The use of technology to create,
convert, publish and manage
contents brings real benefits in
time, flexibility and scalability. Our
vast portfolio of mobile
applications for the mass market
includes multiple mobile apps for
such areas as Mobile and
Ubiquitous Computing,
Context-aware, Semantics,
Real-Time Collaboration, Advanced
User Interface, Gesture
Recognition and Natural User
Interfaces. We are constantly
taking on new challenges on the
mobile computing front.
RELATED PROJETS
Soboto | Water Consumption App
DATA ANALYTICS, OPEN
DATA AND
INTEROPERABILITY
The increase of data
interoperability through new and
innovative approaches is one of
the current technological
challenges. Interoperability
removes barriers to data sharing
acting as the contact point
between systems and applications.
We deliver efficient and accurate
solutions to improve the
performance of your business and
your management processes.
Furthermore, we have strong
competences in Data Mining and
Business Intelligence, Open Data,
Open Access and Linked Data,
Information Management and
Interoperability, Decision Support
Systems and Predictive Analytics.
RELATED PROJETS
FIWARE | EMBERS | symbIoTe |
SmartSDK

QUALITY
ASSURANCE

QUALITY ASSURANCE
Quality has been a strategic strength at our company since our establishment in 2007.
Our strategy has a deep focus on improving our internal processes in order to
increase cost efficiency and provide quality products and services to meet and
surpass our clients’ expectations. For that purpose, we have kept a continuous bet
on the market’s best practices for Quality Assurance and have been awarded with
quality certifications such as ISO 9001 and CMMI-DEV.
ISO 9001
ISO 9001 is the International Standard for
Quality Management Systems (QMS). It
recognises our company ability to offer
products and services that meet all customers’
requirements. We are acknowledged as a
client-focused company - driven by a strong
leadership, based on consistent management
processes and valuing continuous
improvement.
CMMI LEVEL 3
CMMI (Capability Maturity Model Integration) is
a process improvement approach that provides
organisations with the essential elements of
effective processes, which will improve their
performance. CMMI-based process
improvement includes identifying our
organisation’s process strengths and
weaknesses and making process changes to
turn those weaknesses into strengths. We were
the youngest Portuguese company to reach
CMMI Level 2 and are continuously working on
our processes to soon get to Higher Maturity
levels.
NP 4457
NP4457 (Portuguese Norm for Research,
Development and Innovation) specifies the
requirements for a R&D and Innovation
Management System in order to help
organizations develop and implement a RDI
policy that increases efficiency and
effectiveness within an innovation context.
CMMI - SVC
In 2016, we also have started our
certification process for CMMI for
Services, a certification that provides
a comprehensive integrated set of
guidelines to provide quality
services for customers and end
users.

CORPORATE SOCIAL
RESPONSIBILITY

CORPORATE
SOCIAL
RESPONSABILITY
We aspire to be a promoter of sustainable
development in the society where we live
and work.
Our commitment to corporate
social responsibility enhances our
core values, includes social
personal and community level
concerns, particularly as it relates
to labour practices, interaction with
the community and connection to
higher education institutions. Our
vision includes an active
participation in the fundamental
issues of the environment in which
we operate, as well as a relentless
pursuit in improving the well-being
of our community, contributing
decisively to environmental,
economic and social sustainability.
We have signed the Declaration of
Principles of RSO PT Network
(Network of Corporate Social
Responsibility) which is the basis
for our work towards a better
world and better policies. The
network is composed of
organisations and individuals
interested in promoting Social
Responsibility, assuming these as
part of the solution to problems
from the perspective of joint and
shared responsibility.
BUSINESS ETHICS
The Code of Conduct and Ethics is applied to
all employees in the company, regardless their
employment status and hierarchical position.
Throughout the company we respect all laws
and regulations applicable to our business; we
develop a great relationship with the media,
ensuring complete, consistent, accurate,
transparent, and timely information, with full
respect for the duty to inform.
Our relationship with customers, suppliers and
other entities are conducted with
transparency, credibility, responsibility,
confidentiality, and reliability, actively
combating all forms of corruption, both active
and passive. Among other responsibilities that
we all have within the company that can be
seen in our Code of Conduct and Ethics, our
daily attitude is an essential part of our
culture and one we want to construct and
consolidate.
ENVIRONMENTAL RESPONSIBILITY
Today we want to work in environmentally
sustainable companies and initiatives in all
our business activities. We are looking
systematically to contribute with our business
performance, for sustainable development and
for the preservation of the environment,
focusing in the application of clean
techniques, environmental monitoring and
energy rationality.
To help support the environment, we provide
various options for the disposal of waste
materials in all our offices, with specific
systems for recycling paper, plastic, glass and
more. Among other initiatives we have a
responsibility of gathering caps for people in
need, and we also like to incentive our
employees to use an environmentally friendly
transport (train, bicycle, and walk).

SUITING THE
FUTURE:
THE COMPANY
STRATEGY
We are redeﬁning the future with innovative
products, accelerated performance and people,
technology and the right processes to meet our
customers wherever they are today and take
them where they need to go tomorrow.
Despite all the challenges and obstacles
presented to us in 2016, Ubiwhere was able to
successfully solve all of them. In the past year
of 2016, Ubiwhere focused on the following
key areas:
-International promotion of our solutions and
products;
-Focus on Smart Cities and Communities and
Future Internet & Telco;
-Investment in Nearshore services (taking
into account the development of customised
solutions based on technology);
-Strengthen the commercial team and
alignment of all departments.
For 2017, Ubiwhere will give priority to the
strategic guidelines, focusing on the
established goals for the year. Namely:
-Focus on products - consolidation of billing
via "products";
-R&I alignment;
-Deﬁnition and implementation of processes
(simple and agile);
-Financial Control;
-Investment in training and technical
specialization;
-Strengthening of commercial and
development teams;
-Investment in Team Building.
The planning and establishment of short,
medium and long term make it possible for
the company to grow sustainably towards a
promising future, dedicated to the reliability
and excellence of our solutions.
our solutions.

Ubiwhere is not only a
company, but also a whole
ecosystem. Without our
customers, partners,
employees and stakeholders
none of what we achieved
throughout 2016 would be
possible.
We would like to thank our customers for the
confidence shown, our partners for their
active collaboration, our stakeholders for
investing in Ubiwhere and our employees for
the exemplary performance.
ACKNOWLEDGEMENTS

Ubiwhere's Annual Report 2016 - Volume 1

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Ubiwhere's Annual Report 2016 - Volume 1