Digital localisation for global reach: 10 guiding principles for success outlines key principles for successfully localizing digital content and websites for international markets. It discusses the importance of starting with an international strategy that both maximizes global commonalities and caters to local differences. It also emphasizes striving for efficiencies by internationalizing websites before localizing them, getting internally ready to address challenges of new markets, sharpening knowledge of different business environments abroad, tuning into local cultures, using the right local language including considerations around translation and content, and optimizing for local visibility in search engines.