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RoNewMedia 6.0 Presentation [April]

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RoNewMedia 6.0 Presentation [April]

  1. 1. Bucharest, the heart of the CEE Internet Industry! 3 days for undisputed leaders of the Internet to speak about cutting-edge technologies, web experience and online media business. • 16 May: Search & Social Media • 17 May: Digital Marketing, Mobile & Gaming • 18 May: Content & E-commerce
  2. 2. The venue: The National Library of Romania
  3. 3. Started as a conference and a little bit more in 2008, here you go where we go now: Conference Workshops Expo Magazine Academy IAB MIXX Awards Party
  4. 4. CONFERENCE Highly appreciated speakers from all over the world are coming to share their knowledge in terms of technologies and trends that are about to redefine the innovation in digital age.
  5. 5. DAY # 1 – Wednesday, 16th of May SEARCH and SOCIAL MEDIA DAY DEBATE # 1.1 09:00 – 10:00 > Global versus Local Keynote speakers and international guests of the day, together with local top executives in a live broadcasted and interactive debate about the hottest trends. How are the media budgets split between local and regional publishers and .com giants? PANEL # 1.1 10:00 – 10:40 > Keynote: Facebook Ciaran Quilty, Head of Sales, CEEMEA 10:40 – 11:20 > Keynote: Google Steffen Erhardt, Display Expert EMEA
  6. 6. DAY # 1 – Wednesday, 16th of May SEARCH and SOCIAL MEDIA DAY PANEL # 2.1 12:00 – 12:40 > Keynote: Microsoft Research Danah Boyd – Senior Researcher 12:40 – 13:20 > Keynote: Google Dan Bulucea, Country Manager Google Romania 13:20 – 14:00 > Keynote: Facebook Bruce Bale, Head of Sales CEEMEA, Global Marketing Solutions DEBATE # 2.1 16:30 – 18:00 > CEE Overview, powered by IAB Justine Toms – General Manager, ABC Designs and Communications, Bulgaria, Top Representatives from: Hungary, Poland, Ukraine, Russia… [TBC]
  7. 7. DAY # 2 – Thursday, 17th of May DIGITAL MARKETING, MOBILE and GAMING DEBATE # 2.2 09:00 – 10:00 > Global versus Local Keynote speakers and international guests of the day, together with local top executives in a live online and TV broadcasted and interactive debate about the hottest trends in digital marketing, mobile and gaming. PANEL # 2.2 10:00 – 10:30 > Microsoft Advertising Bela Pap Advertising & Online Director for CEE 10:30 – 11:00 > Albion Jason Goodman, Country Manager UK 11:00 – 11:30 > Mediamind Adrian Stanescu - Managing Partner Romania & Moldavia
  8. 8. DAY # 2 – Thursday, 17th of May DIGITAL MARKETING, MOBILE and GAMING PANEL # 3.2 12:00 – 12:20 > Double Fusion Noam Korin, VP Sales, Europe 12:20 – 12:40 > Sportingbet Yannis Kapodistrias, CEO 12:40 – 13:00 > Lazyland Michalis Nafpliotis, CEO 13:00 – 13:20 > Brainient Emi Gal, Founder and CEO 13:20 – 14:00 > Carnation Group / Erik Szabo, President PANEL # 4.2 15:00 – 15:40 > Mobile Multimedia Technocentre by ORANGE Dominic LOBO, Director App. Shops 15:40 – 16:30 > Brand Science Institute Nils Andres, founder Marketing2Conference 16:30 – 18:00 > Communispace Sally O’Rourke, Managing Director Europe
  9. 9. DAY # 3 – Friday, 18th of May CONTENT and eCOMMERCE DEBATE # 1.3 10:00 – 11:00 > Content and services: the search for the perfect mix More and more publishers’ faces one big dilemma: what’s the perfect mix between advertising and paid services for their online products? Because of the crisis, and the increase of ad budgets spent on .com giants like Facebook or Google, this became a very hot topic world wide, for all the local and regional players. PANEL # 1.3 11:00 – 11:30 > SKYPE Vaughan Denny, Advertising Sales Manager EMEA 11:30 – 12:00 > Microsoft Advertising Bela Pap Advertising & Online Director for CEE 12:00 – 12:30 > VOYO Robert Berza - Head of Internet Division CME 12:30 – 13:00 > IAB POLAND Pawel Kolenda - Research Manager
  10. 10. DAY # 3 – Friday, 18th of May CONTENT and eCOMMERCE PANEL # 2.3 14:00 – 14:30 > YAHOO Josh Partridge - Head of Operations Yahoo! Expansion Markets 14:30 – 15:00 > Top Executive Speaker TBC 15:00 – 15:30 > ALLEGRO Marcin Stark - Senior M&A Manager 15:30 – 16:00 > GECAD Radu Georgescu – serial entrepreneur, founder RAV antivirus – acquired by Microsoft, Gecad, ePayment – acquired and re-branded PayU by Allegro/Naspers, Axigen, Avangate, Sentinet PANEL # 3.3 16:30 – 17:00 > BBC Stuart McLennan - Account Director 17:00 – 17:30 > PIANO MEDIA Tomas Bella, CEO 17:30 – 18:00 > MSN.com Justin Dewhirst - Area Executive Producer, MSN CEE & MEA 18:00 – 18:30 > Samsung Top Representative Smart TV
  11. 11. DEMOGRAPHICS
  12. 12. • More than 3.000 participants in the first 5 editions 1200 • Over 50 international speakers 1000 • Exceptional media coverage 800 (150 print articles and over 450 online articles) 600 • Live blogging (over 300 blog 400 articles) • Live twittering (over 2500 twitter 200 posts) 0 • Live TV broadcasts and coverage RNM 1.0 RNM 2.0 RNM 3.0 RNM 4.0 RNM 5.0 Participants in the highest audience TV Speakers journals Over 400.000 search results on “ronewmedia” and “ro:newmedia”
  13. 13. Which of the following comes Which of the following describes closest to describing your job title your type of business or of job level? organization? CEO Others Consultant 8% 6% 27% Brand CMO Agency 21% 30% 35% /PR 21% 34% 23% 11% Director Marketing Service Research Manager Provider
  14. 14. WORKSHOPS Wondering if there are any answers you could actually get, go back in the office and implement? Any solutions that could drive to your own successful digital strategy? Join our workshops!
  15. 15. CONFIRMED WORKSHOPS DAY # 1 – Wednesday, 16th of May SEARCH and SOCIAL MEDIA DAY THINKDIGITAL > Robert Pefanis, Head of Regional Sales “Reachblocked”: How to reach mass audience on Facebook and how to engage best with your campaign using Target Blocks. THINKDIGITAL > Adda Kyrkili, Regional Head of Business Development “Reporting”: How to read Facebook reports & Key KPI Metrics
  16. 16. CONFIRMED WORKSHOPS DAY # 2 – Thursday, 17th of May DIGITAL MARKETING, MOBILE and GAMING MEDIAMIND: Tasos Kafkalias, Ad Operations Manager “Unleashed Creativity”: Create easily and effectively Rich Media campaigns (for developers & designers) APPSCEND: Sebastian, Vaduva, Mobile Experience Igniter “How to build apps” DAY # 3 – Friday, 18th of May CONTENT and eCOMMERCE FORESTVIEW: George Frangakis, Business Unit Director “Shopping Network for Smart Shoppers and Smart Advertisers”
  17. 17. EXPO Your brand can now be shown off among the industry leaders. The expo can help you generate business leads, cultivate existing customers and nevertheless that’s your big networking opportunity.
  18. 18. You’re now in the chance to promote your company services during the entire RoNewMedia event in the exhibition area: • Conference stand for promotion – 6 sqm. => € 5.000 • Conference stand for promotion – 10 sqm. => € 7.000
  19. 19. MAGAZINE Get a sense of who the biggest players in the industry are, which are the major trends and how it looks like the new media landscape in RoNewMedia Magazine; We launch it in in partnership with Digital Iqads to celebrate the event. More than 3,000 print copies [plus e-paper edition] will be handout to all of you who join us at the event and we are also sending out a few copies to the media agencies and other internet leaders in Romania.
  20. 20. ACADEMY {ro:newmedia} academy [facebook app] is the most inspiring social e-learning platform for the digital specialists. Click the link to check out previous {ro:newmedia} keynote presentations or to upload your own and vote for the others. {ro:newmedia} academy webinars soon to be launched too so… keep your eyes open!
  21. 21. IAB Romania MIXX AWARDS 2012 17th of May, The Silver Church IAB Romania, in partnership with RoNewMedia, proudly presents the 1st edition of the IAB MIXX AWARDS in Bucharest. Romania finally joins United States, Belgium, Turkey, Poland, Italy and Spain where the awards are run yearly as a recognition for the industry’s best .
  22. 22. Hosted by the famous TV star and producer Andi Moisescu in The Silver Church Club, IAB MIXX Awards it’s a “must attend” event in the regional digital industry.
  23. 23. GALA OPENING 19:00 – 20:00 > The Stars of the Internet Famous artists, public figures, online and TV stars will join us on the stage in The Silver Church’s for great debate on their social media behavior and Internet related experiences. How the offline fame can be capitalized online? Join us to figure it out! The list of the TV stars, singers and actors that confirmed their participation soon to be announced. The host of the debate it will be Andi Moisescu [Apropo TV, Romania’s Got Talent]. AWARDS 20:00 – 21:30 > IAB MIXX AWARDS
  24. 24. PARTY ! THURSDAY, 17TH of May 22:00 @ Silver Church, after IAB MIXX Awards No words here! But, for sure, a lot to facts that stay on Facebook, Twitter, G+ even Pinterest – and drinks, maybe! PS – a word of advice: Get some energy drinks too! RoNewMedia will run in its 3 rd day at The National Library ;)
  25. 25. onut.dragomirescu@minv.ro

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