This document defines and describes experimental research. It discusses that experimental research is the best way to establish cause-and-effect relationships between variables. It is unique in that it attempts to directly influence and manipulate variables to test hypotheses. The researcher decides on and administers treatments to experimental groups, then observes and measures the dependent variable outcomes. Random assignment of subjects to experimental and control groups is important to control for extraneous variables. Weaker experimental designs lack controls for threats to internal validity like the one-shot case study, one-group pretest-posttest design, and static-group comparison design.

1. EXPERIMENTAL RESEARCH
GROUP 3
1.
ZURAINI BT MOHAMED
2.
MAZNAH BT SALLEH
3.
NORHASLINE BT MOHD SOLEH

2. DEFINING
 Experimental
research is the best way to
establish the cause and effect relationship
among variables.
 It
is only type of research that directly
attempts to influence a particular
variable, and when properly applied, it is
the best type for testing hypotheses about
cause and effect

3. UNIQUENESS OF EXPERIMENTAL
RESEARCH

Experimental Research is unique in two
important respects:
1)
2)

Only type of research that attempts to influence a
particular variable
Best type of research for testing hypotheses about
cause-and-effect relationships
Experimental Research looks at the following
variables:


Independent variable (treatment)
Dependent variable (outcome)

4. CHARACTERISTICS OF
EXPERIMENTAL RESEARCH
The researcher manipulates the independent variable.
 They decide the nature and the extent of the
treatment.
 After the treatment has been administered,
researchers observe or measure the groups receiving
the treatments to see if they differ.
 Experimental research enables researchers to go
beyond description and prediction, and attempt to
determine what caused effects.


5. COMPARISON OF GROUPS
• Most experimental studies measure the impact
of treatments against a comparison or control group.
Sometimes the control condition is defined as one to
which the treatment is NOT applied. Sometimes
different treatments are compared against each other.
• the control or the comparison group is crucially
important in all experimental research, for it enables the
researcher to determine whether one treatment is more
effective than another.

6. MANIPULATION OF THE INDEPENDENT
VARIABLE
• the researcher manipulates independent
variable. This means that the experimenter actually
changes the value of that variable in a systematic
way. This variable, which is called the independent
variable, is the one that the researcher believes is the
cause. The other variable, which the researcher
believes is the effect, is called the dependent
variable.

7. RANDOMIZATION




Random assignment is similar but not identical to
random selection.
Random assignment means that every individual who
is participating in the experiment has an equal
chance of being assigned to any of the experimental or
control groups.
Random selection means that every member of a
population has an equal chance of being selected to be
a member of the sample.
Three things occur with random assignments of
subjects:
1) It takes place before the experiment begins
2) Process of assigning the groups takes place
3) Groups should be equivalent

8. CONTROL OF EXTRANEOUS VARIABLES
 The
researcher has the ability to control many
aspects of an experiment.
 It is the responsibility of the researcher to
control for possible threats to internal validity.
 This is done by ensuring that all subject
characteristics that might affect the study are
controlled.

9. WEAK EXPERIMENTAL DESIGNS

The following designs are considered weak since they
do not have built-in controls for threats to internal
validity

The One-Shot Case Study


The One-Group-Pretest-Posttest Design


A single group is exposed to a treatment and its effects are
assessed
Single group is measured both before and after a treatment
exposure
The Static-Group Comparison Design

Two intact groups receive two different treatments

10. Example of a One-Shot Case Study Design
(Figure 13.1)

11. Example of a One-Group Pretest-Posttest
Design (Figure 13.2)

12. Example of a Static-Group Comparison
Design (Figure 13.3)

13. Example of a Randomized Posttest-Only
Control Group Design (Figure 13.4)

14. Quiz
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