1) The document discusses conducting always-on market research in BRIC countries using online research communities.
2) Key aspects of running these communities include having around 150 members, connecting them through a shared brand or topic, and empowering them to generate and share content.
3) Challenges of running these communities in BRIC countries include smaller target populations that are younger, urban, more educated, and higher income compared to populations in developed countries. Local moderation is also important due to cultural differences.
The Innovative Organization - New Age Organizational FormsKarthikeyan Iyer
The Innovative Organization - New-age Organizational Forms
Over the past several centuries, the hierarchical form of organization had served us well. However, the world has changed rapidly in the past few decades. Change continues to accelerate. Linear organizations tend to struggle in a non-linear environment. New forms of organizations, much more well suited to today's complex and connected world and its needs, have emrged. These are broadly classified into ambidextrous organizations, collaborative organizations, learning organizations and emergent organizations. High innovation performance requires innovative structures. Innovation is unlikely to be driven top-down in an organization in the years to come. In the increasingly decentralized emergent form of organization innovation behavior will be like DNA - all-pervasive, scale agnostic, self-repeating and evolving. This requires new topologies. Elements of social network analysis, systems thinking and chaos theory provide pointers.
Learn The Characteristics Of World Class CommunitiesTelligent
Today, everything is social. It’s the most revolutionary change in business since the introduction of email. Social is the “new normal” – every business has to have it. So why is it that some social strategies thrive while others wither and die?
Once you remove the shiny wrapper, there is an incredible amount of depth and value in using community software as a way to reach your customers. Join Telligent CTO Rob Howard and Sr. Director of Strategy Cecilia Edwards for their ground-breaking webinar, Learn the Characteristics of World Class Communities. Take this opportunity to hear expert views on how to transform your community from stale to “world class”, including how to:
Identify business objectives
Leverage the wisdom of the crowd
Provide privileged membership
View these slides to learn how your organization can build a world-class community.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Keynote and workshop given at the annual NGDP conference for Local Government Association looking at how to have breakthrough ideas in the public sector. See other publications on how to create breakthrough social innovations at http://www.wecreate.cc/inspiration/publications/
The Innovative Organization - New Age Organizational FormsKarthikeyan Iyer
The Innovative Organization - New-age Organizational Forms
Over the past several centuries, the hierarchical form of organization had served us well. However, the world has changed rapidly in the past few decades. Change continues to accelerate. Linear organizations tend to struggle in a non-linear environment. New forms of organizations, much more well suited to today's complex and connected world and its needs, have emrged. These are broadly classified into ambidextrous organizations, collaborative organizations, learning organizations and emergent organizations. High innovation performance requires innovative structures. Innovation is unlikely to be driven top-down in an organization in the years to come. In the increasingly decentralized emergent form of organization innovation behavior will be like DNA - all-pervasive, scale agnostic, self-repeating and evolving. This requires new topologies. Elements of social network analysis, systems thinking and chaos theory provide pointers.
Learn The Characteristics Of World Class CommunitiesTelligent
Today, everything is social. It’s the most revolutionary change in business since the introduction of email. Social is the “new normal” – every business has to have it. So why is it that some social strategies thrive while others wither and die?
Once you remove the shiny wrapper, there is an incredible amount of depth and value in using community software as a way to reach your customers. Join Telligent CTO Rob Howard and Sr. Director of Strategy Cecilia Edwards for their ground-breaking webinar, Learn the Characteristics of World Class Communities. Take this opportunity to hear expert views on how to transform your community from stale to “world class”, including how to:
Identify business objectives
Leverage the wisdom of the crowd
Provide privileged membership
View these slides to learn how your organization can build a world-class community.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Keynote and workshop given at the annual NGDP conference for Local Government Association looking at how to have breakthrough ideas in the public sector. See other publications on how to create breakthrough social innovations at http://www.wecreate.cc/inspiration/publications/
Presentation given at Enterprise 2.0 Conference 2011 in Santa Clara. Highlights lessons learned from SAP's journey in embedding social media in marketing
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
I presented this as the Dachis Group 3M Social Business Symposium on July 22, 2011. It's practically the same as my Burton Group presentation, with with a few updates. Information in this presentation is based on Jive Software's Strategy Consulting Method for social platform adoption.
Social engineering: Case study – how Psion rebuilt its brand around a user co...B2B Marketing
Presentation from the B2B Marketing Conference 2011 'Accelerate' from Jonathan Brayshaw, global leader of digital communications and social business at Psion, on how the mobile technology company completely rebuilt its brand along community lines.
Building brand awareness Edinburgh 31 JanPrecedent
Our presentation in Edinburgh on 31 Jan 2013 on building brand awareness in the digital world. Presented by Precedent's Head of Mobile John Campbell and Consultant Ryan Sackett.
Taking the Training Wheels Off Social SoftwareAlan Lepofsky
The Shift From Sharing To Getting Work Done
Over the last few years employees have slowly grown accustomed to using social software at work. Actions such as posting status updates, sharing links to web sites and publishing personal blogs have provided great starting points for getting people engaged, but now it's time for employees to start using social software to help Get Work Done. In this session we'll discuss the growing trends of using social tools for task/project management and integration of social elements into core-businesses process. You'll hear how departments such as Human Resources, Marketing and Support can use social technologies to improve the way people work. Topics will include social/workforce analytics, social media monitoring, mobile devices and gamification. It's time to take social software from a tool for sharing to a key contributor of company success.
Presented at E2Conf Boston by
Alan Lepofsky and Yvette Cameron of Constellation Research
This is the presentation from our workshop during the StartSummit at HSG St. Gallen. Our topic was: Sustainovation – Which innovations are required for corporations to actually become sustainable?
Why is Social Media a necessity for the new workplace? How can knowledge be captured, preserved , shared and built upon with the help of social media in the new workplace?
The Future of Social in the Enterprise - by Alan Lepofsky and Dion HinchcliffeAlan Lepofsky
This presentation talks about the past, present and future of social software within the enterprise. DIon Hinchcliffe and I presented this at Salesforce Dreamforce 2012.
Webinar: Enterprise Social Networking to Foster Employee Engagement tibbr
Join us to hear KPMG explain, how a social computing platform has accelerated the circulation of intelligence, enhanced productivity, and, empowered better solutions for its clients.
Marcia Conner from the Altimeter Group also sheds light on the top global trends driving the adoption of enterprise social computing.
For more information, please visit http://www.tibbr.com/
Blur Pma Chicago - Igniting Advocacy Through Social MediaBrandon Murphy
How to develop a strategy for advocacy and put it to action in social media. Talks about the marketing ROI on social media actions with best-in-class examples in the space.
Social Business - The Business Value in Social NetworksBilal Jaffery
Social networks are everywhere. In fact you are probably reading this message on one right now.
As these systems continue to reach into the very fabric of our existence, businesses are increasingly realizing the value in social collaboration. Join Bilal Jaffery,
(Worldwide Social Media & Competitive Marketing Leader, IBM ISV & Developer Relations) and Daryl Pereira (Web and Social Media Manager, IBM ISV & Developer Relations) on an exploration into how businesses are finding real value in social media. You'll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.
A brief description of community advocates, what they are and why you need them. Also includes a brief overview of CSC's community advocate program used in the deployment of CSC's employee community, C3.
Our presentation in London on 24 Jan 2013 on building brand awareness int he digital world. Presented by Precedent's Head of Mobile John Campbell and Consultant Rob van Tol.
Presentation given at Enterprise 2.0 Conference 2011 in Santa Clara. Highlights lessons learned from SAP's journey in embedding social media in marketing
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
I presented this as the Dachis Group 3M Social Business Symposium on July 22, 2011. It's practically the same as my Burton Group presentation, with with a few updates. Information in this presentation is based on Jive Software's Strategy Consulting Method for social platform adoption.
Social engineering: Case study – how Psion rebuilt its brand around a user co...B2B Marketing
Presentation from the B2B Marketing Conference 2011 'Accelerate' from Jonathan Brayshaw, global leader of digital communications and social business at Psion, on how the mobile technology company completely rebuilt its brand along community lines.
Building brand awareness Edinburgh 31 JanPrecedent
Our presentation in Edinburgh on 31 Jan 2013 on building brand awareness in the digital world. Presented by Precedent's Head of Mobile John Campbell and Consultant Ryan Sackett.
Taking the Training Wheels Off Social SoftwareAlan Lepofsky
The Shift From Sharing To Getting Work Done
Over the last few years employees have slowly grown accustomed to using social software at work. Actions such as posting status updates, sharing links to web sites and publishing personal blogs have provided great starting points for getting people engaged, but now it's time for employees to start using social software to help Get Work Done. In this session we'll discuss the growing trends of using social tools for task/project management and integration of social elements into core-businesses process. You'll hear how departments such as Human Resources, Marketing and Support can use social technologies to improve the way people work. Topics will include social/workforce analytics, social media monitoring, mobile devices and gamification. It's time to take social software from a tool for sharing to a key contributor of company success.
Presented at E2Conf Boston by
Alan Lepofsky and Yvette Cameron of Constellation Research
This is the presentation from our workshop during the StartSummit at HSG St. Gallen. Our topic was: Sustainovation – Which innovations are required for corporations to actually become sustainable?
Why is Social Media a necessity for the new workplace? How can knowledge be captured, preserved , shared and built upon with the help of social media in the new workplace?
The Future of Social in the Enterprise - by Alan Lepofsky and Dion HinchcliffeAlan Lepofsky
This presentation talks about the past, present and future of social software within the enterprise. DIon Hinchcliffe and I presented this at Salesforce Dreamforce 2012.
Webinar: Enterprise Social Networking to Foster Employee Engagement tibbr
Join us to hear KPMG explain, how a social computing platform has accelerated the circulation of intelligence, enhanced productivity, and, empowered better solutions for its clients.
Marcia Conner from the Altimeter Group also sheds light on the top global trends driving the adoption of enterprise social computing.
For more information, please visit http://www.tibbr.com/
Blur Pma Chicago - Igniting Advocacy Through Social MediaBrandon Murphy
How to develop a strategy for advocacy and put it to action in social media. Talks about the marketing ROI on social media actions with best-in-class examples in the space.
Social Business - The Business Value in Social NetworksBilal Jaffery
Social networks are everywhere. In fact you are probably reading this message on one right now.
As these systems continue to reach into the very fabric of our existence, businesses are increasingly realizing the value in social collaboration. Join Bilal Jaffery,
(Worldwide Social Media & Competitive Marketing Leader, IBM ISV & Developer Relations) and Daryl Pereira (Web and Social Media Manager, IBM ISV & Developer Relations) on an exploration into how businesses are finding real value in social media. You'll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.
A brief description of community advocates, what they are and why you need them. Also includes a brief overview of CSC's community advocate program used in the deployment of CSC's employee community, C3.
Our presentation in London on 24 Jan 2013 on building brand awareness int he digital world. Presented by Precedent's Head of Mobile John Campbell and Consultant Rob van Tol.
How advertisers reconnect with consumers @ Famous BBQ event 2011Joeri Van den Bergh
In the current consumer climate, a brand can no longer buy attention or authenticity. One has to earn it. If brands do not want to run the risk of losing their significance or their relevance, they must gain a better insight into their consumers' environment and not simply examine the products they purchase. The key to gaining the consumer's trust is to build a long-term, organic relationship, one that will give you a better insight into his daily hustle and bustle and help you gain a better understanding of customer needs.
"A plea for gradual engagement" for KoeweidenPostmaPolle de Maagt
Why brands should commit acts, not ads and design conversation-worthy campaigns.
But, most importantly, why they should stop campaigning and start gradually engaging.
Gradual engagement starts from small interactions between brands and consumers. Interactions, to engage consumers by little baby steps. Small steps that, all together, make a giant leap. But more importantly, people are engaged 24/7/365, not just during campaigning season.
Socializing B2B Thought Leadership: Using Social Media to Demonstrate Industr...Rob Leavitt
Thought leadership is increasingly central to B2B marketing, yet few companies have a well-organized program or a well-integrated social strategy for it. This ISBM presentation provides a framework for both, with examples from IBM, McKinsey, and CSC.
The importance of sentiment analysis in 2.0 marketingFabio Lazzarini
The importance of sentiment analysis in 2.0 marketing
The changing face of customer buying decisions: from sales reps and brokers to trusted “voices”• How semantic technology and a linguistic approach can allow us to apply sentiment analysis more widely and effectively than ever before• The role of social media and online communities in developing customers’ image of your brand• How insurers can mine this unstructured data proactively to generate insight and actionable knowledge
Webinar - Can your company survive without connectedness? w/ Oscar BergCentral Desktop
In a global and rapidly changing business landscape, collaboration is emerging as a competitive differentiator. The technology exists for companies of all sizes to break down geographic, departmental and hierarchical silos. So why is the social enterprise not the reality for most organizations?
Oscar Berg, collaboration expert and author of The Content Economy, explores:
* What keeps your company from embracing social business practices
* How to tell if your company is late to the collaboration party
* How to drive organizational connectedness – from the bottom up or the top down.
R U Ready for Social Media Customer Care ? Greg Sherry
Many companies are planning to allocate staff and technology to support social customer care, but struggling with how to operationalize it. Learn how a leading contact center outsourcer is using the voice of the customer in its social media centers to enhance loyalty and brand reputation, drive better decisions, and reduce costs.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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12. Teams battle to earn badges
“We are lagging behind!
I am sure with a gobby lass like me we can
head back to the top!!! “
“When I got my expert badge I bragged
to my kids and said 'there see I told you I
was an expert' lol its not often we get
called such things so why shouldn't we be
pleased with ourselves”
Wow first place thats great and I would
say a very big thank you to The Duchess and
Hettie who have placed some great posts.
13. We like to be challenged
Didn’t you ever try to beat the system?
This section wants to provide background for the rest of the story.We need to change marketing thinking as a result of the fact that the consumer has gained more power versus the marketer.
One dimension of being connected is the connection between marketers and consumers.The Meet the Joneses results reveal that while most marketers think they are pretty connected to consumers, they perform relatively bad on the test. All results of the Meet the Joneses test can be downloaded here: include link to Slideshare presentation on Meet the Joneses.This slide deals with everything we do within the business unit “Exploration and insight generation”, with a strong focus on observational research (ethnography, social media netnography, ...).Next to that, we have a very good understanding of how generation Y thinks and acts via all knowledge we have available on them and included in Joeri’s book. Also the TalktoChange research community allows us to be connected to consumers in more than 35 countries across the globe.
Over the last years we have built quiet some experience in running communities and how to manage them for the best insights, in cooperation with the university of Maastricht. Having experienced everything we have come to decide to run either short 3 wk communities or LT 3 mo communities. Compare it to a fair: it is there for 3 weeks, has to be fun and after 3 weeks it is gone.Running a theme parc is different however. For a parc one needs to have recurring programme, but also has it’s seasonality (unless your Disney) – is sometimes closed, so you need stops. Go from strategic to tactic depending on your marketing needs. Longer is also not economical for end clients as they also need to digest the information (unless you have a research agenda that is so continuous it is not worth stopping and going).There is also a lot of debate about sample sizes. Through experimentation we have come up with calculation that sample size of 50 – 150 are sufficient. Based on - Community length Participation rate (mensen doen dit on waves) drop outAnother key learning tied to this is that 30 responses per thread is sufficient and best for the small eco system which communites are. And actually want to share the research we have done in this regard.
Consumers identifying with your brand are the ones talking positively about it, ultimately having an impact on brand equity.Results from our brand leverage study conducted in 15 countries in cooperation with Houston University can be accessed here: include results.
A peer Trust Inspirational Collaborative Behind the scenes Connecting
Fast processing – focus onlearning moves, tricksfor survivalSothismightbe the stereotype we have from a gamer…
Online game played by Heinz marketers & research participants
A peer Trust Inspirational Collaborative Behind the scenes Connecting