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1 
DANIEL EGGER
2 
“The real voyage consist not in seeking new lands, but in seeing with new eyes.” 
Marcel Proust
3
4 
(Alvin Toffler)
5
6 
1938 
1928 
1910 
1950 
1905 
1923
7
8
9 
CONTEXT 
CIRCUNSTÂNCIA 
FUTURO PROVÁVEL 
FUTURO PREFERIDO 
FUTUROS POSSÍVEIS 
FUTUROS PLAUSÍVEL
10
11
12 
Jean Laherrère, John Howe 
4.7 barrels in 2012 
81 Singapore 
43 United Arab Emirates 
39 Saudi Arabia 
24 Canada 
22 United States 
17 Australia 
22 Belgium 
9.7 France 
8.8 United Kingdom 
2.8 China 
1.2 Africa 
1 India 
1 CPF 
1.5 CPF 
2 CPF 
2 CPF 
1 CPF
13
14
15 
Novalis (1772-1801, aka Friedrich von Hardenberg) 
Mygoalistoturnthe familiar strange 
andthe strangefamiliar. 
Sowhatismygoal?
16 
1 
Existem muitos futuros 
2 
Os futuros não podem ser previstos 
3 
O Futuro é neutro 
4 
O amanhã é complexo 
5 
Gerando Valor Futuro
17 
•areabouthuman(andAIinthefuture) 
•areaboutusingyourBRAIN 
•areaboutamindset 
•areaboutcomplexity 
•areaboutuncertainty 
•areaboutpatterns 
•areaboutresearch 
•areaboutconcepts 
•areaboutStorytelling 
•areaboutcreatingchoices 
DESIGN THINKING AND 
FUTURES THINKING…
18 
•isaboutaproblem 
•Itisaboutcontextandcreatingempathy 
•Isabout“realpersons” 
•isaboutexperiences,meaning, delight 
•isaboutInsights 
•isaboutsolutions 
•isaboutvolume 
•isabouta(physical)prototype 
DESIGNTHINKING…
19 
•is about future contexts, understanding, possibilities and creating empathy 
•is about Value. 
•is about the changes in value 
•is about implications 
•is about Insights. 
•is about the hidden question 
•is about context relevancy 
•is about society + individual 
•is about real and average persons 
•is about prototyping strategic options 
FUTURESTHINKING…
20 
VALOR 
FUTURO 
EXPLORAR 
DEFINIR 
GERAÇÃO 
FAZER
21
22 
Strategic Planning 
Strategic Management 
Strategic Planning 
Strategic Planning 
Futuring 
Futuring 
Strategic Management 
Innovation 
Business Intelligence 
Strategic Planning 
Futuring 
Futuring 
Innovation 
Provável 
Preferido 
Possível 
Plausível
23
24

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Seeing the Future with New Eyes

  • 2. 2 “The real voyage consist not in seeking new lands, but in seeing with new eyes.” Marcel Proust
  • 3. 3
  • 5. 5
  • 6. 6 1938 1928 1910 1950 1905 1923
  • 7. 7
  • 8. 8
  • 9. 9 CONTEXT CIRCUNSTÂNCIA FUTURO PROVÁVEL FUTURO PREFERIDO FUTUROS POSSÍVEIS FUTUROS PLAUSÍVEL
  • 10. 10
  • 11. 11
  • 12. 12 Jean Laherrère, John Howe 4.7 barrels in 2012 81 Singapore 43 United Arab Emirates 39 Saudi Arabia 24 Canada 22 United States 17 Australia 22 Belgium 9.7 France 8.8 United Kingdom 2.8 China 1.2 Africa 1 India 1 CPF 1.5 CPF 2 CPF 2 CPF 1 CPF
  • 13. 13
  • 14. 14
  • 15. 15 Novalis (1772-1801, aka Friedrich von Hardenberg) Mygoalistoturnthe familiar strange andthe strangefamiliar. Sowhatismygoal?
  • 16. 16 1 Existem muitos futuros 2 Os futuros não podem ser previstos 3 O Futuro é neutro 4 O amanhã é complexo 5 Gerando Valor Futuro
  • 17. 17 •areabouthuman(andAIinthefuture) •areaboutusingyourBRAIN •areaboutamindset •areaboutcomplexity •areaboutuncertainty •areaboutpatterns •areaboutresearch •areaboutconcepts •areaboutStorytelling •areaboutcreatingchoices DESIGN THINKING AND FUTURES THINKING…
  • 18. 18 •isaboutaproblem •Itisaboutcontextandcreatingempathy •Isabout“realpersons” •isaboutexperiences,meaning, delight •isaboutInsights •isaboutsolutions •isaboutvolume •isabouta(physical)prototype DESIGNTHINKING…
  • 19. 19 •is about future contexts, understanding, possibilities and creating empathy •is about Value. •is about the changes in value •is about implications •is about Insights. •is about the hidden question •is about context relevancy •is about society + individual •is about real and average persons •is about prototyping strategic options FUTURESTHINKING…
  • 20. 20 VALOR FUTURO EXPLORAR DEFINIR GERAÇÃO FAZER
  • 21. 21
  • 22. 22 Strategic Planning Strategic Management Strategic Planning Strategic Planning Futuring Futuring Strategic Management Innovation Business Intelligence Strategic Planning Futuring Futuring Innovation Provável Preferido Possível Plausível
  • 23. 23
  • 24. 24