The document discusses film exhibition in the UK. It explains that exhibition involves films being shown in cinemas as well as through various ancillary markets like VOD, DVD, streaming, and TV. The arrival of multiplex cinemas in the UK in 1985 disrupted the market by offering more screens and choice but also caused many small independent cinemas to close. Major film studios and exhibitors practice synergy by coordinating the release of a film across multiple platforms like movies, merchandise, and games to maximize profits.