The document discusses the history and evolution of film consumption from the 1900s to present day. It addresses how the culture of viewing films has changed over time from the early nickelodeons and purpose-built cinemas to the rise of multiplexes and decline in attendance in the 1970s due to new technologies. Modern film consumption can involve cinemas, home cinema, new technologies like streaming, and mobile devices. Both positive and negative effects of new technologies on film are discussed.

1. To Explore Film Consumption To explore audiences experiences of film and how they have changed over time

2. What is Consumption? What is Exhibition? How do you consume film?

3. How has the culture of viewing film changed over time? 1900s - USA Nickelodeons are popular which seat approx 50-300 people with wooden chairs and films projected on the wall. 1910-1912 - The first purpose built cinemas in the UK seating 300-500 people are built 1920s- Cinema becomes a very middle class experience and like an evening out with grand purpose built cinema which seat 3,000-4,000 people. 1950s -Smaller cinemas become common and cinema going becomes more working class and a part of youth culture. 1960-The rise of the multiplex, inexpensive popular past time

4. How has the culture of viewing film changed over time? 1970s late Decline is cinema attendance, closure of lots of cinemas lots left with only one screen and one film a week . 1980s- Massive decline in cinema attendance The 1990s were notable in both the rise of independent cinema -- as well as independent studios such as Miramax , Lion's Gate , and New Line -- and the advancements in CGI -technology, seen in such films as Forrest Gump , Twister , and the 1997 re-release of the Star Wars Trilogy . The home-video market became a major factor in total revenue for a film, often doubling the total income for a film. 2000? What are the challenges facing the industry today?

5. What does Cinema have to compete with in the modern age?

6. Q- How do you consume film? Film consumption can now be broken down broadly into : Cinema Home Cinema New Technology Multiplex’s Arthouse Cinemas Clubs/pubs-projectors Imax DVD/Blue Ray, HD TV Sky Digital/cable Pay per view On Demand Internet/Downloading Mobile Phones Ipods Games Consoles

7. What are the Pros and Cons for each experience?

8. How have new technologies effected the film? Are these effects positive or negative? Positive or negative? Positive or negative? CGI and Special Effects Growth of affordable digital technology to increase film making opportunities Increase of technology Blu-Ray, Home Cinema, DVD, PVRs Convergence of products to watch them on Piracy Production Consumption

9. How can cinemas offer new experiences ? Read the following articles: http://tech.blorge.com/Structure:%20/2009/01/05/could-2009-be-the-year-blu-ray-goes-mainstream/ http://www.guardian.co.uk/film/filmblog/2009/jan/02/us-box-office-preview Also read: http://www.guardian.co.uk/business/2009/mar/08/cinema-takings-at-record-level http://www.guardian.co.uk/film/filmblog/2009/feb/20/us-box-office Use the material to answer the question: To what extent has new technology had an effect on audiences cinema going?