The document discusses ways the UK Film Council aims to make non-mainstream films more accessible, including through their Digital Screen Network of 240 screens across the UK, a Prints and Advertising Fund of £4 million to promote films, and an informative website. Digital exhibition is important as it allows independent cinemas to screen more films at a lower cost compared to traditional distribution methods. Exhibitors face challenges like shifting market conditions, competition, efforts to gain control of the market, and investing in new technologies.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Film exhibition
Faculty Name: Vishal Desai
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Film exhibition
Faculty Name: Vishal Desai
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3. Three ways the UK Film Council want to make films more accessible: Improving access – our Digital Screen Network is made up of 240 digital screens across the UK that now show non-mainstream films regularly. Raising awareness – Our Prints and Advertising Fund provides £4 million every year to help British distributors promote non-mainstream films. Increasing information – our website is one of the UK's leading websites for film fans looking to watch, buy, download or rent great films.. Digital exhibition is important for the UK Film industry because it means that non-mainstream films are becoming more accessible. Independent cinemas have the capability to screen more films because digital distribution and exhibition is cheaper than traditional methods. (Its costs around one tenth of a 35mm print) This is why ‘This is England’ was digitally distributed.
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5. The exhibition of film primarily involves the ownership, management and operation of cinemas. Mainstream Independent http://phoenix.org.uk/
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