Bizzfuse proposes a businesss development approach by design thinking and prototyping the software solutions.

1. BIZZFUSE
MASTERING INNOVATION
Design thinking is an essential tool for simplifying and
humanizing. It can’t be extra; it needs to be a core of
competence.
DESIGN THINKING & PROTOTYPING
BUSINESS MODEL

3. THE STORY
• Leonardo Da Vinci
• Nicholas Carr
• Clayton Christensen

4. KNOWLEDGE FUNNEL

5. THOUGHTS
• Herbert Simon: Design is not so much a
physical process, but more a way of thinking.
• Steve Jobs: Design is not just it looks like and
feel like. Design is how it works.
• David Kelley (co-founder IDEO): We moved
from thinking of ourselves as designers to
thinking of ourselves as design thinkers.
• Albert Einstein: If you always what you always
did, you will always get what you always got.
• Michael Schrage (the author of Serious Play):
the value of prototypes resides less in the
models themselves that in the interactions
they invite.
• Charles Kettering: A problem well stated is a
problem half solved
• Julian Caraulani (IDEO): If a picture is worth
1000 words, a prototype is worth 1000
meetings.

6. THE DESIGN THINKING CULTURE
• It is not about aesthetics. It is
about applying the design
principles to the way people
work.
– Focus on users experience,
especially their emotional
ones;
– Create models for examine
complex problems;
– Use prototypes to explore
potential solutions;
– Tolerate failure;
– Exhibit thoughtful restraints.

7. BIZZFUSE
A Leonardo Da Vinci vision
• BizzFuse is an initiative that advocates
that design thinking & prototyping are the
main management means for business
development;
• BizzFuse is a highly competitive business
organization composed by a group of
specialists who can create reliable and
sustainable innovation framework for our
clients;
• BizzFuse is a design thinking complex
methodology developed by a group of
smart and experienced consultants;
• BizzFuse is a management framework
able to deliver any solution image before
the costly development and
implementation.

8. NEED FOR BIZZFUSE
• We enable our clients to explore the
problem within a coherent visual
spatiality.
• We support our clients to design the
initial vision of the system.
• We create a common understanding
framework with our clients.
• We project and execute a vehicle for
our clients able to communicate the
possible UI design system.
• We design a potential foundation
from which our clients would
continue developing the system

9. We help our clients to understand their innovation initiatives & business requirements by collaboratively creating
visual artifacts using design thinking methodology.
MISSION
MISSION
Enhancing innovation practice as
a main business interests of
our clients.
VISION
Increasing the business performance
indicators
PERSPECTIVE
Introducing design thinking and
prototyping methodology within
the business practice of our
clients.
GOAL

10. FIRM & TEAM
• AXIOBIT GROUP
– Founded 2015
– Projects:
• ventacy.com
• claim2.me
• pin2pro
– Members:
• E-AXIO, SRL
• AxioBit Limited
• BizzFuse
• Aqviser
• Serv2.me
George CRETU
CEO

11. THE PAIN’S PERSPECTIVES
Money
Opportunities
Ability to compete
Ability to react
Ability to position

12. PAINS
THE HUMAN PERSPECTIVE
The Shallows (Nicholas Carr)
• Internet has has changed the
human brain;
• People cannot be focused on
the written paper or on the
abstract representations of
the reality;
• The functional analphabetism
is becoming a common habits
of the people.
• The only communication
method that might work is by
visual artifacts.
Design thinking (prototyping) is
more than a consulting method, it
is an urgent necessity

13. PAINS
THE BUSINESS PERSPECTIVE
• Complex new business design of the systems
typically struggle to gain acceptance.
• Many good groundbreaking ideas fail in the
starting gate.
WHY: new systems often require people to change established
business models and behaviors. As a result they encounter stiff
resistance from their intended beneficiaries or from the people
who have to deliver and operate them.
SOLUTION: treat the introduction of the new system as a designed
artifact

14. PAINS
THE INOVATOR’s PERSPECTIVE
The innovator's dilemma (Clayton Christensen)
1. In the established organizations
innovators cannot innovate
2. The management is more
interested in operational
execution than in accepting
innovation;
3. Change management is
inefficient and costly;
4. People engagement in the
innovation activities is null.
5. It is not a rational framework
for enhancing innovation
culture.

15. POINT OF VIEW
IDEATE
Ideation is the enabeler
for building upon each
other ideas
UNDERSTAND
Understanding
customer, context and
the business is the key
to design a better
business
PROTOTYPE
Prototyping is about
bringing the ideeas to
life. The best inovative
exercise.
VALIDATE
To understand where
true value lies, the
ideas should be tested
and the result should
be measured.
METHODOLOGY

16. DESIGN THINKING
THE NON-LINEAR PROCESS

17. BIZZFUSE SERVICES
• Mapping & visual artifacts
– Design of business
– Value mapping
– BPMN & Business Rules
• Prototyping
• Learning
– CLASS_0010: PROCESSES, RULES & DECISIONS (February, 15-March, 15)
– CLASS_0011: DESIGN OF BUSINESS (February, 15- April, 15)
– CLASS_0012: PROTOTYPING (April, 15- May, 15)
– CLASS_0013: DESIGNING A BETTER BUSINESS (the visual artifacts)- (May, 15- June, 15)
– CALSS_0014: SPRINT PROTOTYPING

18. IMMEDIATE BENEFITS
• Reducing the implementation costs for software
projects with more than 30%;
• Improving the performance the change
management during new solutions and business
model implementation- reducing the time with
more than 70%.
• Increasing the coherence of selection of the
proposed solutions;
• Creating a rational framework for employees
engagement in the organization’s projects.

19. BIZZFUSE
Innovation by Design