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RS
Robin Speculand
Excellence in Execution
Robin Speculand
RS
Robin Speculand
More
implementations fail
than succeed.
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Strategy Execution
2002 2005 2008 2009 2013 2015 2016
BRIDGES
90%
Kaplan
&
Norton
90%
Neilson
Franken
The
economist McKinsey
BRIDGES
60%
70%
61% 70%
67%
Year
FAILURE100%
BAD
GOOD
BAD
RS
Robin Speculand
of strategy implementations failed
failed – we were steadily improving
of digital executions fail –
we are getting worse again!
Questions on Excellence in Execution
90%
2002
67%
2016
84%
2019
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
the whole strategy
implementation challenge.
underestimateLeaders
RS
Robin Speculand
“One of the criticisms we would have of
some of our colleagues who have studied strategy (and
some consultants who advice on strategy) is that they
assume that once you design strategy it gets executed.
Joseph Bowler,
Professor of Business Admin
Harvard Business School
They don’t look inside the process
and realize that it’s much more complicated.”
RS
Robin Speculand
Excellence in
Execution
RS
Robin Speculand
RS
Robin Speculand
Would you prefer to have:
Good strategy executed badly
Bad strategy executed well?
A
B
RS
Robin Speculand
A winning strategy
And
A successful executed
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Why is being able to implement a business differentiator?
RS
Robin Speculand
Most companies are poor at
creating strategy and even
worse at executiontion.
RS
Robin Speculand
Leaders are
educated to plan not
to execute
RS
Robin Speculand
Jamie Dimon,
CEO of JPMorgan Chase
“I’d rather have a first-rate
execution and second-rate
strategy any time than a
brilliant idea and mediocre
management.”
RS
Robin Speculand
Skills Gap
Leader’s
ImplementationStrategy
RS
Robin Speculand
67%
Failure
Rate
Why does
Execution
Fail?
RS
Robin Speculand
The Story of Strategy Execution
so far…
RS
Robin Speculand
The Current Equation
Vision, Mission &
Values
Strategy
Change
Management
RESULTS
NOT FOR MOST
COMPANIES
RS
Robin Speculand
RS
Robin Speculand
Go beyond traditional change management
Vision,
Mission &
Values
Strategy
Creation
Change
Management
Execution Challenge
Execution
RS
Robin Speculand
Eight Areas of Excellence in Execution
People Biz Case Communication Measure
Culture Process Reinforce Review
RS
Robin Speculand
Then execution is about…
Shareholder Value
If strategy is about making the right choices
Strategy
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Strategy is your map of where
you are and where you are going
Compass shows you the right
direction
Leaders are the guide sharing
the best route and avoiding obstacles
RS
Robin Speculand
RS
Robin Speculand
Execution requires people to…
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Do you understand how your employees are feeling
and know what they are thinking?
RS
Robin Speculand
The caliber of the people in the room
dictate the caliber of the execution
RS
Robin Speculand
What is the number
one factor for making
an effective team?
Google is a data-loving organization and so they
went out to prove, (through robust, evidence based
research) what makes a group of people a high
performing team.
A 3-year research project called Project Aristotle
Analyzing 180 teams
Comparative analyses from other industries and
previous psychological studies
Identifying patterns of reliable proof
RS
Robin Speculand
1
2
3
4
5
Psychological Safety
Team members feel safe to take risks and
Be vulnerable in front of each other.
Dependability
Team members get things done on time and meet
Google’s high bar of excellence
Structure & Clarity
Team members have clear roles,
Plans, and goals
Meaning
Work is personally important to
Team members
Impact
Team members think their work matters
And creates change
RS
Robin Speculand
+17%
Safe
team
unsafe
Team
-19%
TARGET SALES REVENUE
Teams that feel safe beat their sales targets
Google’s five keys to successful team
RS
Robin Speculand
RS
Robin Speculand
What does successful implementation of the
strategy look like?
RS
Robin Speculand
The grandma test
RS
Robin Speculand
Make the transformation
meaningful.
RS
Robin Speculand
RS
Robin Speculand
15%
© 2019 Bridges Business Consultancy Int, All Rights Reserved
What is the goal of
communicating strategy?
Match the four statements to the percentage of the goal of communicating strategy :
Guiding your people to
take the right actions
Communicating updates against
the strategy objectives
Sharing the strategy
Inspiring people to take
the right actions
25%
50%
10%
RS
Robin Speculand
Goal of Communicating Strategy
Sharing the Strategy
Guiding your
people to take
the right actions
Inspiring people to
take the right actions
Constantly
updating progress
against the strategy
objectives
15%
25%
10%
50%
RS
Robin SpeculandCommunicate facts
upwards
Communicate
stories downward
RS
Robin Speculand
RS
Robin Speculand
Change your Strategy,
Change your Measures
RS
Robin Speculand
It’s not a matter of just evaluating KPIs
RS
Robin Speculand
Every Strategic Objective has a
Measure and every measure has an
Action and every action must be
Accountable
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Extract from the
big data the small
data, that can have a
big impact.
RS
Robin Speculand
RS
Robin Speculand
The real issue is not that you are acquiring large amounts of data.
It's what you do with the data that counts.
RS
Robin Speculand
RS
Robin Speculand
Cultureis the way things are
done around here.
RS
Robin Speculand
Culture drives the way you
implement.
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
New LanguageOld Language
Customer service
Customer empathy
Measurement
Process management
Organizational transformation
People
Customer journey
Design thinking
Data
RPA
Business model disruption
Robots!
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
Which processes must you excel at
to deliver the new strategy?
RS
Robin Speculand
License to Kill
RS
Robin Speculand
Supply ChainCustomer Service
DesignSorting & Dispatching Supplier Relationship
?
RS
Robin Speculand
RS
Robin Speculand
Innovate or Eliminate
RS
Robin Speculand
RS
Robin Speculand
More Than Just
a Pay Check
RS
Robin Speculand People work for Passion
If you could find a job that offered you consistent meaning,
how much of your current salary would you be willing to forego
to do it?
People would be willing to forego 23% of their entire future
lifetime earnings in order to have a job that was always
meaningful.
Harvard Business review Nov 2018
To put this figure in perspective, consider that Americans
spend about 21% of their incomes on housing!
RS
Robin Speculand
RS
Robin Speculand
Being replaced by…
RS
Robin Speculand
Check-Ins:
• Shift conversation from past to future
• From employee management to encouraging higher performance
• Increases engagement through the right feedback
RS
Robin Speculand
Implementation is only sustained when you reward
and recognize individuals for taking the right actions.
Myth or Fact?
RS
Robin Speculand
The reward system must change.
Ignoring it is not an option.
RS
Robin Speculand
RS
Robin Speculand
How often is execution
typically reviewed?
Question?
RS
Robin Speculand
How often should
execution be
reviewed?
Question?
RS
Robin Speculand
The odds of successfully
executing a strategy that
isn’t reviewed frequently
are slim to none.
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
1x1 = 1
2x2 = 4
3x3 = 9
4x4 = 20
What do you notice about
these numbers?
RS
Robin Speculand
1x1 = 1
2x2 = 4
3x3 = 9
4x4 = 20
75%
Right
25%
Wrong
RS
Robin Speculand
1. Which direction is the hardest to implement?
3. Which direction is the least practiced among
leaders?
2. Which direction receives the most resistance?
Turn to a partner and share your thoughts on the
Compass.
RS
Robin Speculand
Implementation Compass Summary
People Purpose
Biz Case Urgency
Communicate What’s Happening
Measure Performance
Culture Alignment
Process Synergize
Reinforce Right Actions
Review Discipline of Doing
RS
Robin Speculand
© Bridges Business Consultancy Int Pte Ltd 97
RS
Robin Speculand
One more very
important message
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand
What action must
your people take
to execute the
strategy?
RS
Robin Speculand
RS
Robin Speculand
Half an hour after I finish
you have forgotten half of
what I said!
Institute of America Research
RS
Robin Speculand
RS
Robin Speculand
RS
Robin Speculand

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