Keynote - Strategy Execution in a Digital World
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Yesterday’s success no longer guarantees tomorrow’s results. Digitalization is dramatically transforming the way businesses operate today. Sharing practical stories and examples, presenter Robin Speculand outlines best practices used by early adopters. He also explains why not every organization needs to be digitally driven immediately by examining strategy cadence and how digital execution differs from past strategy executions.
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Keynote - Strategy Execution in a Digital World
- 1. RS Robin Speculand Strategy Execution in a Digital World Robin Speculand Strategy/Digital Implementation Specialist
- 3. RS Robin Speculand of strategy implementation failed failed – we were steadily improving of digital execution fail – we are getting worse again 90% 2002 67% 2016 84% 2019
- 5. RS Robin Speculand Senior Leaders Mindset Why Digital Execution Fails 1
- 7. RS Robin Speculand Whole business transformation Why Digital Execution Fails 3
- 8. RS Robin Speculand Key Message Terms: • Ecosystems • AI • Machine Learning • RPA • Cloud Native • Prescriptive Analytics • Data Visualization Passé: • Disruption • Digital • E-business • VUCA • Data warehouse
- 9. RS Robin Speculand New LanguageOld Language Customer service Creativity Measurement Process management Organizational transformation People Customer journeys Design thinking Data analytics RPA Business model disruption Robots!
- 10. RS Robin Speculand Its not about having a digital strategy but, Key Message A strategy for a digital world.
- 12. RS Robin Speculand What does digitalization mean to your business?
- 13. RS Robin Speculand Yesterday’s performance no longer guarantee tomorrow’s results.
- 14. RS Robin Speculand 2017 s pu Obsolete Obsolete2018 Obsolete Ecosystems - Open APIs to enhance customer journeys 2019
- 15. RS Robin Speculand Bridges and PerformanceWorks launch a major new research paper Transforming Your Company into a Digital-Driven Business Digital transformation is levelling thecompetitiveplayfield and most leaders arenot ready.
- 16. RS Robin Speculand Asia Rising ⚫ Snapshot across 3 continents Falling behindSteady China Hong Kong India Singapore Vietnam United Kingdom France Italy Spain United States of America Canada Indonesia Malaysia Thailand Philippines Australia Poland Germany Accelerated performance
- 17. RS Robin Speculand Highlights 17 Almost half of all leaders interviewed are not prepared for digital transformation. 1 Digital is leveling the competitive playing field in the three continents we researched. 2 Bureaucracy in Western companies is hindering their digital transformation. 3 Alarm bells should be ringing in boardrooms. 4
- 18. RS Robin Speculand What does digitalization mean to you?
- 19. RS Robin Speculand Establish a digital vision Protect your customers’ trust Build your architecture & evolve ecosystems Restructure to a data-first culture Become customer obsessed Prescribing your future Empower employees Learn to experiment and co-create Adopt agile Develop leadership digital mindset Measure digital value 11 1 2 3 4 5 67 8 9 10 Future Thinking Future Proofing Centricity: Customer, Culture & Operations Establish a digital vision Protect your customers’ trust Build your architecture & evolve ecosystems Restructure to a data-first culture Become customer obsessed Prescribing your future Empower employees Learn to experiment and co-create Adopt agile Develop leadership digital mindset Measure digital value 11 1 2 3 4 5 67 8 9 10 Become customer obsessed Establish a digital vision Restructure to a data- first culture Measure digital value Empower employees Develop leadership digital mindset Prescribe your future 11 1 2 3 4 5 67 8 9 10 Adopt agile Learn to experiment and co-create Become customer obsessed Build your architecture & evolve ecosystems Protect your customers’ trust Future Thinking Future Ready Centricity: Operations & Customer, Culture Ticking Clock© Model
- 20. RS Robin Speculand What are the biggest execution challenges facing your organization today?
- 23. RS Robin Speculand Establish a digital vision Protect your customers’ trust Build your architecture & evolve ecosystems Restructure to a data-first culture Become customer obsessed Prescribing your future Empower employees Learn to experiment and co-create Adopt agile Develop leadership digital mindset Measure digital value 11 1 2 3 4 5 67 8 9 10 Future Thinking Future Proofing Centricity: Customer, Culture & Operations Establish a digital vision Protect your customers’ trust Build your architecture & evolve ecosystems Restructure to a data-first culture Become customer obsessed Prescribing your future Empower employees Learn to experiment and co-create Adopt agile Develop leadership digital mindset Measure digital value 11 1 2 3 4 5 67 8 9 10 Become customer obsessed Establish a digital vision Restructure to a data-first culture Measure digital value Empower employees Develop leadership digital mindset Prescribe your future 11 1 2 3 4 5 67 8 9 10 Future Thinking Future Ready Centricity: Operations & Customer, Culture Adopt agile Learn to experiment and co-create Become customer obsessed Build your architecture & evolve ecosystems Protect your customers’ trust Is your speed Slow? 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100 105 110 115 120 Strategy Speedometer Is your speed Medium?Is your speed Fast? Digital Speedometer©
- 24. RS Robin Speculand Construction HighLow High Low SenseofUrgency SpeedFollowers Market Leaders Aircraft Manufacturing Mining Real Estate Luxury Agriculture TechnologyBanking Transport Publishing Chemical Telecoms Manufacturing Healthcare/ hospitals Insurance Where are you?
- 25. RS Robin Speculand Speed is more important today than size. Digital Speedometer©
- 26. RS Robin Speculand Disruption is what happens when you are slow. Digital Execution is what happens when you are fast. Digital Speedometer©
- 27. RS Robin Speculand Permeates the whole organizationCan be isolated within organization Death of silosSilo structure Leaders must let go of controlTop-down dictated Culture will changeCulture can remain the same ExperimentOrganizational wide initiative Requires tremendous tenacityLaser beam focus Built to be fluidBuilt to be stable Traditional Strategy Digital Executionto Summary
- 28. RS Robin Speculand Half an hour after I finish you have forgotten half of what I said! Institute of America Research
- 31. RS Robin Speculand Certification after seven module course A new solution for strategy implementation Community of implementation specialists Developing body of knowledge Membership USD 120, Course 550, Certification 350