Promoting your book in a digital world

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The introduction of digital has reshaped the way we market books. In 2005 I self-published the international best seller Bricks to Bridges and invested $100,000 in marketing the book across three continents. In 2017 I published Excellence in Execution with Morgan James and invested $20,000 in marketing. Will I have five times less impact? Of course not, because it has never been easier to promote your book for less. In 2005 the internet was just in its infancy. To date I have sold over 41,000 books. Heres how.

B
Promoting
Your Book
in a Digital
World

B
This Evening Seven Questions:
1. Which is better self-publish or publisher?
2. How many books are published daily?
3. Do you need a website for your book?
4. What is the best social media site to promote your book?
5. Should you hire a PR company?
6. Should you love your editor or designer more?
7. Best advice for sustaining momentum is…?

B
This evening discussion:
1. Which is better self-publish or publisher?
2. How many books are published daily?
3. Do you need a website for your book?
4. What is the best social media site to promote your book?
5. Should you hire a PR company?
6. Should you love your editor or designer more?
7. Best advice for sustaining momentum is…?

B
“People are more engaged by things
that are suggestive than by things that
are crystal clear.”
-David Sibbet

B
Quick tip Use fiverr.com or Upwork.com

Good editor Good
designer
Update your
UK Amazon’s
Author Central
as well as US
Its never too
soon to start
marketing
Know your
keywords
Buy domain
name
Rapid Tips
Fb fan page

B
Use your designs for social media
posts

Communicate facts
upwards
Communicate stories
downward

B
You no longer publish a book…
You publish a marketing opportunity

Switch your
email and
mobile off
when writing
Consider an
online
assessment
Reference
Edit, proof read,
edit, proof read,
edit, poof read
Consider a
online
case study
Professional
photo
Rapid Tips
Create #

B
Design is critical:
• 3 seconds cover
• 6 seconds back page
• 3 seconds flick through

B
1. Reciprocal
Arrangement
1. Your Network:
Tweets & LinkedIn

BCommunication House
Main
Message
• Most
important
messages
• Example,
facts and
stories
• Most
important
messages
• Example,
facts and
stories
• Most
important
messages
• Example,
facts and
stories

B
Quick tip: Don’t do
a bookstore book
signing….
And
Digital signature
for kindle books

B
Create
interventions
90 min
keynote
Half-day
briefing
One-Day
Seminar
Three-Day
Workshop

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Promoting your book in a digital world

1. B Promoting Your Book in a Digital World

2. B Work with me for a moment…

3. B

4. B This Evening Seven Questions: 1. Which is better self-publish or publisher? 2. How many books are published daily? 3. Do you need a website for your book? 4. What is the best social media site to promote your book? 5. Should you hire a PR company? 6. Should you love your editor or designer more? 7. Best advice for sustaining momentum is…?

5. B This evening discussion: 1. Which is better self-publish or publisher? 2. How many books are published daily? 3. Do you need a website for your book? 4. What is the best social media site to promote your book? 5. Should you hire a PR company? 6. Should you love your editor or designer more? 7. Best advice for sustaining momentum is…?

6. B

7. B “People are more engaged by things that are suggestive than by things that are crystal clear.” -David Sibbet

8. B

9. B

10. B

11. B

12. B

13. B Quick tip Use fiverr.com or Upwork.com

14. Good editor Good designer Update your UK Amazon’s Author Central as well as US Its never too soon to start marketing Know your keywords Buy domain name Rapid Tips Fb fan page

15. B Use your designs for social media posts

16. Communicate facts upwards Communicate stories downward

17. B

18. B Your book is your brand and represents you.

19. B Be Proud

20. B You no longer publish a book… You publish a marketing opportunity

21. Switch your email and mobile off when writing Consider an online assessment Reference Edit, proof read, edit, proof read, edit, poof read Consider a online case study Professional photo Rapid Tips Create #

22. B Design is critical: • 3 seconds cover • 6 seconds back page • 3 seconds flick through

23. B Quick Tip: 99designs.com

24. B

25. B This evening discussion: 1. Which is better self-publish or publisher? 2. How many books are published daily? 3. Do you need a website for your book? 4. What is the best social media site to promote your book? 5. Should you hire a PR company? 6. Should you love your editor or designer more? 7. Best advice for sustaining momentum is…?

26. B

27. B

28. B What is the best social media site

29. B

30. B

31. B 1. Reciprocal Arrangement 1. Your Network: Tweets & LinkedIn

32. B

33. B This evening discussion: 1. Which is better self-publish or publisher? 2. How many books are published daily? 3. Do you need a website for your book? 4. What is the best social media site to promote your book? 5. Should you hire a PR company? 6. Should you love your editor or designer more? 7. Best advice for sustaining momentum is…?

34. B

35. BCommunication House Main Message • Most important messages • Example, facts and stories • Most important messages • Example, facts and stories • Most important messages • Example, facts and stories

36. B Quick tip: Don’t do a bookstore book signing…. And Digital signature for kindle books

37. Publish on slideshare Webinars & Podcasts Update the sites that represent you e.g. eSpeaker, speakers bureausSend messages four times a day Video email e.g. bombbomb. com Update social media banners Rapid Tips Buffer or Hootsuite Update social media profile

38. B

39. B This evening discussion: 1. Which is better self-publish or publisher? 2. How many books are published daily? 3. Do you need a website for your book? 4. What is the best social media site to promote your book? 5. Should you hire a PR company? 6. Send out 50 free copies to top CEOs or not? 7. Should you love your editor or designer more? 8. Best advice for sustaining momentum is…?

40. B Create interventions 90 min keynote Half-day briefing One-Day Seminar Three-Day Workshop

41. B

42. B Private Group

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