This document summarizes the key features and benefits of the Charity Miles mobile app. The app enables its over 70,000 active and influential members to support charities by tracking their walks, runs and bike rides. Members choose the charities they want to support and see in real-time how their activities are making a difference for important causes. The app fosters meaningful relationships between members and charities by allowing people to directly impact the issues they care about through physical activity.

2. We have over 70,000 active members. They are educated. They have families.
They are influencers. They want to make a difference.
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3. Charity Miles enables you to forge meaningful (and measurable) relationships
with them by helping them make real impacts for causes that they care about.
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4. By allowing people to choose their charity, you meet them on their terms. You
show them that you care about them as well as the cause.

5. Right away, the users know that you You are literally with them, every It’s because of you that they’re able
are helping them make a difference. step of the way. to have an impact.
Immediate Recognition Collaborative Experience Have a Real Impact

6. You can measure your efficacy by You can also enlist them to spread Click-through opportunities allow you to
how many users thank you. your message for you. immediately attract them to your site.
Thank You Share Jump Screen

7. All for just $1 per mobile engagement, well below the market CPE. For every $1
you spend, you’ll know that you formed a meaningful relationship with someone.
iPhone/Android App

8. Plus, our members will voluntarily integrate you into their own stories, which is
measurably better than promoting yourself.
Average Engagement Rates
• Fanpage Posts < 0.5%
• Facebook Ads < 0.1%
• Charity Miles > 16%

9. They will also love you on Twitter. They are currently generating thousands of
authentic tweets each week.

10. Upon finishing a walk, run or ride, we send each user an email containing a map
of their route. They love these emails.
Another great opportunity to:
• Congratulate their efforts
• Become a part of their story
• Make other calls to action

11. Since launching in June…
• Over 70,000 people have walked, run and biked more than 800,000 miles to
earn more than $200,000 for our charity partners.
• Charity Miles has been featured in Women’s Running, Competitor, Shape,
Fitness and Health Magazines, as well as on the Today Show and Live! With
Kelly and Michael.
• Mashable called Charity Miles “sleek and easy to use” while also naming it
one of the Top Ten Fitness Apps, one the 8 Apps You Don’t Want To Miss,
and one of the Top Five Fitness Apps for 2013.
• SXSW awarded Charity Miles the Dewey Wilburne Interactive Award. We are
also now a finalist for the SXSW Interactive Awards’ Activism category.
• The Huffington Post and Heartfelt Foundation awarded Charity Miles two
Ignite Good Millennial Impact Grants, including their Director’s Choice Award
from Arianna Huffington herself.

12. Even better…
• Our members have walked, run and biked enough miles to fund $60,000 of
Cancer, Parkinson’s and Autism research.
• Our members have walked, run and biked enough miles to help (RED)
provide 10,000 daily doses of antiretroviral pills to people living with HIV.
• Our members have walked, run and biked enough miles to help The Nature
Conservancy plant 5,000 trees.
• Our members have walked, run and biked enough miles to help ASPCA
vaccinate 1,200 animals.
• Our members have walked, run and biked enough miles to help Pencils of
Promise educate two classrooms of students.
• Our members have walked, run and biked enough miles to help Feeding
America and The World Food Programme feed over 200,000 people.

13. So you can feel great about spending your advertising budget in a way that not
only outperforms other channels, but also drives a meaningful social impact.
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