Social Media Case Study – Charity: water


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A Social Media Case Study on Charity: water, a nonprofit started by Scott Harrison.

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Social Media Case Study – Charity: water

  1. 1. Social Media Case Study – Charity: Water Mayank Dhingra
  2. 2. <ul><li> What is Charity: Water ? </li></ul>
  3. 3. Charity: water is a charity started by Scott Harrison of New York that provides clean water to save lives in poor countries.
  4. 4. <ul><li>Charity: water has successfully raised $10 million (most of that last year alone) from 50,000 individual donors, thereby providing clean water to nearly one million people in Africa and Asia. </li></ul>
  5. 5. <ul><li>Using Social Media to be more </li></ul><ul><li>effective the Charity: water way </li></ul>
  6. 6. Creating Relationships
  7. 7. <ul><li>Relationships are the key currency for </li></ul><ul><li>nonprofits and social media is a </li></ul><ul><li>great way to build and maintain </li></ul><ul><li>good relationships . </li></ul>
  8. 8. <ul><li>Charity: water (CW) is using social media tools </li></ul><ul><li>like Facebook, Twitter and Tumblr to connect </li></ul><ul><li>with people who share the same concerns as </li></ul><ul><li>them. CW adds value by sharing relevant </li></ul><ul><li>information and content with their friends/followers </li></ul><ul><li>on these social platforms. </li></ul>
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  11. 11. Maintaining Transparency
  12. 12. <ul><li>For nonprofits to scale beyond a level, transparency is very important and to some extent the rate of their growth also depends on how transparent they are. </li></ul><ul><li>In this sense too, social media and nonprofits are made for each other. </li></ul>
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  14. 14. <ul><li>Charity: water shows donors the specific impact of </li></ul><ul><li>their contributions. They post photos and G.P.S. </li></ul><ul><li>coordinates so that donors can look up their </li></ul><ul><li>(Charity: water grants naming rights to wells) wells </li></ul><ul><li>on Google Earth. </li></ul>
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  16. 16. <ul><li>Come September and they will have a new </li></ul><ul><li>web site that will match even the smallest </li></ul><ul><li>donation to a particular project that can be </li></ul><ul><li>tracked online. </li></ul>
  17. 17. Experimenting with new things:
  18. 18. <ul><li> During  Twestival </li></ul><ul><li>(meetup for twitter users in twitter lingo), </li></ul><ul><li>charity: water raised $250,000 </li></ul>
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  20. 20. <ul><li>Viral video campaigns by charity: water are also a hit among its supporters and play a significant role in motivating people to contribute </li></ul>
  21. 21. High Stakeholder Involvement
  22. 22. <ul><li>When was the last time you were asked to </li></ul><ul><li>by a charity to engage in conversation? </li></ul>
  23. 23. <ul><li>Hmm...Almost, Never ? </li></ul>
  24. 24. <ul><li>But with Charity: water you can get involved </li></ul><ul><li>By watching four daily short videos of the drilling as charity: water goes from village to village drilling wells. </li></ul><ul><li>By following the drilling updates via twitter </li></ul><ul><li>By asking questions of the local drilling team via email or twitter. Also, The local charity: water drill team answers the top five questions on video </li></ul>
  25. 25. <ul><li>It isn’t surprising that not all nonprofits use </li></ul><ul><li>social media and most that use aren’t half </li></ul><ul><li>as good as they could be. </li></ul><ul><li>The reasons for the same vary from </li></ul><ul><li>apprehensions about social media to lack of </li></ul><ul><li>a coherent social media strategy. </li></ul>
  26. 26. <ul><li>If you are a nonprofit you too can learn a </li></ul><ul><li>thing or two from Charity: water and use social media to be more effective </li></ul>
  27. 27. <ul><li> </li></ul><ul><li>Thank You !! </li></ul>
  28. 28. <ul><li> Got a question ? </li></ul><ul><li> write to </li></ul>
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  30. 30. Connect With Me <ul><li>Blog : </li></ul><ul><li> </li></ul><ul><li>Facebook: </li></ul><ul><li>http:// </li></ul><ul><li>Kwippy: </li></ul><ul><li>http:// </li></ul><ul><li>LinkedIn: </li></ul><ul><li>http:// </li></ul><ul><li>Twitter : </li></ul><ul><li> </li></ul>