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The gamification of charity
Mark Parry, PR Manager
@markrobertparry
The charity
• Rough sleeper service
• 24-hour helpline
• Supported
accommodation
• Education, training,
employment
• Landlord liaison
• Adolescent service
• Homelessness
prevention
• Community support
• Rough sleeper service
• 24-hour helpline
• Supported
accommodation
• Education, training,
employment
• Landlord liaison
• Adolescent service
• Homelessness
prevention
• Community support
Inspiration
• 100,000
downloads
• Top spot
on the free
download
chart
• Internation
al media
coverage
• 100,000
downloads
• Top spot
on the free
download
chart
• Internation
al media
coverage
Purpose and aims
• Negative
attitudes
• Misconceptions
• Challenge
• New audience
• A reason not to
delete
• Negative
attitudes
• Misconceptions
• Challenge
• New audience
• A reason not to
delete
Show stopper?
• No budget
• If you don’t ask, you
don’t get
• 20 emails
• No budget
• If you don’t ask, you
don’t get
• 20 emails
@caboodlecorp
caboodlecorporate.com
@caboodlecorp
caboodlecorporate.com
Behind the
game
• Research
• Empathy
• Common humanity
• Research
• Empathy
• Common humanity
The game
• Simple games
• Strong
message
• Real
interviews
• Death?
• Simple games
• Strong
message
• Real
interviews
• Death?
It’s not about the
game
• Are we
trivialising
rough sleeping?
• Empowering
the public
• Positive
outcomes for
beneficiaries
• Are we
trivialising
rough sleeping?
• Empowering
the public
• Positive
outcomes for
beneficiaries
So far…
• 250 downloads
• Positive
reviews
• Regional media
coverage
• ‘Don’t Just
Walk Past’
success
• 250 downloads
• Positive
reviews
• Regional media
coverage
• ‘Don’t Just
Walk Past’
success
Future plans…
• New mini-
games
• Promote,
Promote,
Promote!
• Android?
• In-app
reporting?
• New mini-
games
• Promote,
Promote,
Promote!
• Android?
• In-app
reporting?
40 years
Download the app – search
‘Porchlight’
@Porchlight1974
facebook.com/Porchlight1974
#HappyBirthdayPorchlight
porchlight.org.uk/40-years
Download the app – search
‘Porchlight’
@Porchlight1974
facebook.com/Porchlight1974
#HappyBirthdayPorchlight
porchlight.org.uk/40-years

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Digibury: Porchlight and the gamification of charity - Mark Parry

  • 1. The gamification of charity Mark Parry, PR Manager @markrobertparry
  • 2. The charity • Rough sleeper service • 24-hour helpline • Supported accommodation • Education, training, employment • Landlord liaison • Adolescent service • Homelessness prevention • Community support • Rough sleeper service • 24-hour helpline • Supported accommodation • Education, training, employment • Landlord liaison • Adolescent service • Homelessness prevention • Community support
  • 3. Inspiration • 100,000 downloads • Top spot on the free download chart • Internation al media coverage • 100,000 downloads • Top spot on the free download chart • Internation al media coverage
  • 4. Purpose and aims • Negative attitudes • Misconceptions • Challenge • New audience • A reason not to delete • Negative attitudes • Misconceptions • Challenge • New audience • A reason not to delete
  • 5. Show stopper? • No budget • If you don’t ask, you don’t get • 20 emails • No budget • If you don’t ask, you don’t get • 20 emails @caboodlecorp caboodlecorporate.com @caboodlecorp caboodlecorporate.com
  • 6. Behind the game • Research • Empathy • Common humanity • Research • Empathy • Common humanity
  • 7. The game • Simple games • Strong message • Real interviews • Death? • Simple games • Strong message • Real interviews • Death?
  • 8. It’s not about the game • Are we trivialising rough sleeping? • Empowering the public • Positive outcomes for beneficiaries • Are we trivialising rough sleeping? • Empowering the public • Positive outcomes for beneficiaries
  • 9. So far… • 250 downloads • Positive reviews • Regional media coverage • ‘Don’t Just Walk Past’ success • 250 downloads • Positive reviews • Regional media coverage • ‘Don’t Just Walk Past’ success
  • 10. Future plans… • New mini- games • Promote, Promote, Promote! • Android? • In-app reporting? • New mini- games • Promote, Promote, Promote! • Android? • In-app reporting?
  • 11. 40 years Download the app – search ‘Porchlight’ @Porchlight1974 facebook.com/Porchlight1974 #HappyBirthdayPorchlight porchlight.org.uk/40-years Download the app – search ‘Porchlight’ @Porchlight1974 facebook.com/Porchlight1974 #HappyBirthdayPorchlight porchlight.org.uk/40-years