The document proposes a mobile and web app called Chalo that would help users meet personal goals, donate to charity, and connect with socially responsible brands. Chalo is currently seeking partner organizations to help bring the app to market. The app would allow users to track goals related to health, consumption, or other areas and donate to charity in lieu of purchases or as sponsors match donations based on goal progress. Partnering organizations could work with Chalo to integrate desired features and branding for their donor or customer bases.
Community building for consumer facing startups is tough. So we reached out to experts and learnt only from the best. And why not learn a bit more about cars at the same time? :)
Rise of Influencer Communications: Changing the Face of PR and MarketingJessica Fast
3% of people generate 90% of the impact online. With the evolution of PR and marketing, the power of influencer marketing is undeniable and unavoidable. Here I share the presentation I delivered at the 2018 PRSA Maryland Annual Conference, which gives insights and "rules of road" for engaging and leveraging relationships with influencers.
If you have questions, feel free to reach out: jfast@abelcommunications.com
Community building for consumer facing startups is tough. So we reached out to experts and learnt only from the best. And why not learn a bit more about cars at the same time? :)
Rise of Influencer Communications: Changing the Face of PR and MarketingJessica Fast
3% of people generate 90% of the impact online. With the evolution of PR and marketing, the power of influencer marketing is undeniable and unavoidable. Here I share the presentation I delivered at the 2018 PRSA Maryland Annual Conference, which gives insights and "rules of road" for engaging and leveraging relationships with influencers.
If you have questions, feel free to reach out: jfast@abelcommunications.com
The Era of Belief-Based Consumption (presented by Sonic Boom) Sonic Boom
Welcome to the Era of Belief-Based Consumption
The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify.
Digital tools have enabled people to find and connect with niche groups with whom they share a set of values, and have equipped them with the information needed to look beneath the surface and past the marketing message. Putting power into the hands of audiences who now collaboratively build, share, and proliferate their own meanings and stories with brands.
This shift in how people leverage their beliefs to build relationships with one another and with organizations is ushering in a new era of consumption. The era of belief-based consumption. An era where audiences increasingly want to do business with brands that believe what they believe. Effectively creating new rules for organizations looking to build deep relationships with their audiences.
For more, contact us at strategy@sonicboom.com
http://beliefbasedconsumption.com
http://sonicboom.com
Cause marketing has gained traction with companies as people have grown more conscious of the world around them. This presentation is to inform those who are considering jumping into cause marketing.
Interactive Marketing - Latin America Global Medical CongressEncore Media Metrics
Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010.
For more on interactive and social media for health care, please visit http://spurhealth.com.
How Holland Bloorview Kids Rehabilitation Hospital’s Dear Everybody campaign became national movement using social media
Prepared by Jasbinder Kaur Sidhu
Ways to build a community around your brand with influencersInfluGlue
If you are focused on building a community around your brand, then these are the steps you should be taking to integrate influencers into your strategy.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
The Era of Belief-Based Consumption (presented by Sonic Boom) Sonic Boom
Welcome to the Era of Belief-Based Consumption
The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify.
Digital tools have enabled people to find and connect with niche groups with whom they share a set of values, and have equipped them with the information needed to look beneath the surface and past the marketing message. Putting power into the hands of audiences who now collaboratively build, share, and proliferate their own meanings and stories with brands.
This shift in how people leverage their beliefs to build relationships with one another and with organizations is ushering in a new era of consumption. The era of belief-based consumption. An era where audiences increasingly want to do business with brands that believe what they believe. Effectively creating new rules for organizations looking to build deep relationships with their audiences.
For more, contact us at strategy@sonicboom.com
http://beliefbasedconsumption.com
http://sonicboom.com
Cause marketing has gained traction with companies as people have grown more conscious of the world around them. This presentation is to inform those who are considering jumping into cause marketing.
Interactive Marketing - Latin America Global Medical CongressEncore Media Metrics
Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010.
For more on interactive and social media for health care, please visit http://spurhealth.com.
How Holland Bloorview Kids Rehabilitation Hospital’s Dear Everybody campaign became national movement using social media
Prepared by Jasbinder Kaur Sidhu
Ways to build a community around your brand with influencersInfluGlue
If you are focused on building a community around your brand, then these are the steps you should be taking to integrate influencers into your strategy.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Can you think of any business process digitizing so fast and creating as many new trends as Digital Marketing? Keeping up with all the changes, challenges and opportunities is now, more than ever, the key for successful companies, which grow with the trends.
https://runfrictionless.com/b2b-white-paper-service/
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
LoyaltyGames 2014 - Finals Game Plan - Dave NeumanLoyaltyGames
This Social Innovation Game Plan was produced by Dave Neuman as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...Vighnesh Shashtri
Under the leadership of Abhay Bhutada, Poonawalla Fincorp has achieved record-low Non-Performing Assets (NPA) and witnessed unprecedented growth. Bhutada's strategic vision and effective management have significantly enhanced the company's financial health, showcasing a robust performance in the financial sector. This achievement underscores the company's resilience and ability to thrive in a competitive market, setting a new benchmark for operational excellence in the industry.
Seminar: Gender Board Diversity through Ownership NetworksGRAPE
Seminar on gender diversity spillovers through ownership networks at FAME|GRAPE. Presenting novel research. Studies in economics and management using econometrics methods.
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just what'sapp this number below. I sold about 3000 pi coins to him and he paid me immediately.
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how to swap pi coins to foreign currency withdrawable.DOT TECH
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
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Below is the what'sapp information for my personal pi vendor.
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when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the what'sapp contact of my personal pi vendor
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Lecture slide titled Fraud Risk Mitigation, Webinar Lecture Delivered at the Society for West African Internal Audit Practitioners (SWAIAP) on Wednesday, November 8, 2023.
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the what'sapp contact of my personal pi merchant to trade with.
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2. Elemental Economics - Mineral demand.pdfNeal Brewster
After this second you should be able to: Explain the main determinants of demand for any mineral product, and their relative importance; recognise and explain how demand for any product is likely to change with economic activity; recognise and explain the roles of technology and relative prices in influencing demand; be able to explain the differences between the rates of growth of demand for different products.
BONKMILLON Unleashes Its Bonkers Potential on Solana.pdfcoingabbar
Introducing BONKMILLON - The Most Bonkers Meme Coin Yet
Let's be real for a second – the world of meme coins can feel like a bit of a circus at times. Every other day, there's a new token promising to take you "to the moon" or offering some groundbreaking utility that'll change the game forever. But how many of them actually deliver on that hype?
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the what'sapp number.
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Chalo deck
1. A mobile and web app that helps users meet personal goals, donate to
charity, and connect with socially responsible brands.
Chalo is in the prototype phase and is seeking collaborators.
3. We're looking for a partnering organization or business to work with to bring the Chalo app to market.
We have the experience and have already developed a fun, gamified, front end solution. You have the
donor or customer base, resources and/or backend processing system. We could work as consultants to
integrate your desired feature set with your program and oversee final development.
4. The Problems
1. NGO’s/Have nots
•Inefficient fundraising
•Donor fatigue - perceived insolvency
•Donor desensitization
•Poverty/Illness
•Lack of access/education
•Increasing inequality
•Isolation from 'haves’
3. Consumer
•Overconsumption/Meaninglessness
•Disconnect from the 'have nots'
•Mindlessness - habituated behaviors
•Mistrust of charitable orgs.
•Unhealthy lifestyle
•Polluted atmosphere
2. Businesses
•Difficult CSR branding
•Trouble distinguishing brand from
"Greenwashed" companies
•Inefficient advertising
•Trouble retaining customers
4. Employer
•Unhealthy workforce - high medical
bills, missed work
•Disengaged employees
•Lack of community engagement
•Brand apathy - workers don't represent
values of company
5. The Solution
The app lets people make goals related to
consumption, health or any other selfimprovement target. They can donate to a
vetted charity instead of buying, or simply
track activity and watch as sponsors
donate on their behalf.
Seemingly futile choices are thus given
real, immediate meaning, and guaranteed
impact – providing oral rehydration
therapy to a sick child, for example.
Friends and social networks further
motivate positive activity.
6. 1
2
3
4
5
Make a goal
Make a difference
Feel good
Share
Repeat
Users select which charity
they want to support.
Companies can sponsor
charities on behalf of
customers.
Each small, seemingly
futile choice is given
immediate significance
and a guaranteed
impact.
App users are motivated
through teamwork and
social network sharing.
Sponsors' prizes further
incentivize positive
behavior and donating.
In-app tools help users
monitor their goals and
stay motivated.
Users make a goal
related to health or
consumption.
7. Potential Sponsors and Users
For Profits -- Business who want to align their brand with
good causes and get visibility for charitable work. For-profits
could either fully brand a version of the app, or provide
matching funds or give-aways for donors, gaining access to a
target market and integrated advertising.
Non Profits -- A single large charity or a charitable
"clearinghouse" (an org. that fundraises on behalf of various
causes). Non-profits could offer this service to their donors
as a way to increase and maintain support. Because donors
help themselves while helping others, the program is
naturally self-perpetuating.
Employerscould use the Chalo app to encourage and track
employee fitness, charitable giving, volunteerism or other
civic activities. Employees could work in teams and have
chances to win prizes, furthering camaraderie.
8. The Demand
Weight Loss
$580 billion market by 2014. Weight Watchers program
Technology
Over ½ of Americans now own smartphones.
34 million iPhones have already been sold.
$27 million donated to Haiti was via text,
up from $250,000 for hurricane Katrina.
linking weight loss to charitable giving provided 1.4
million pounds of food for charity and helped
participants lose over 4 million pounds.
Cause Marketing
Consumers are 77% more
likely to buy from socially
responsible companies.
89% of young Americans
would switch brands of
similar products to
support good causes.
Charitable Giving
$300 billion/year. After the 2010
earthquake $305 million was given to
Haitians.
Green Behavior
Increasing demand for
organic food and green
products.
9. For-Profits
With Chalo, ethical brands' logos appear right at the feel-good moment a donor
'gives' -- by supporting good causes along with the app-users, brands show how
good they are, rather than just talking about it.
Etc…
Consumers are 77% more likely to buy a product or service from a company that is
socially responsible. 89% of Americans between 13 and 25 would switch from one
brand to another associated with a "good cause” if products and prices were
comparable.
10. Example 1: Green Mountain Coffee Roasters (GMCR)
GMCR would license the app on behalf of a charity
they support, such as Heifter Project International.
GMCR could double users’ donations and provide
coupons for free coffee and a chance to win a trip
to Bolivia. GMCR could encourage teamwork by
having a competition for the first team to buy an
“Ark.”
GMCR could also partner with a charitable
clearinghouse, such as Network for Good, and act as
one of a group of sponsors, supporting projects at a
variety or organizations -- this would help all parties
reach more customers and donors.
11. Non-Profits
Not for profit organizations struggle to retain donors and attract new ones. With a $300+
billion US charitable giving market, and an ever increasing percentage of the population
using smartphones ($37 million texted to Haiti), charities are eager to tap into a growing
donor base that relies on mobile technology. Despite the clear demand, few charities have
developed their own mobile apps.
Some charities already have campaigns linking behavior change to giving (i.e. give up a
meal and donate its cost to help feed the hungry), but they often aren’t mobile, have
limited selection of goals and recipients, and lack many of Chalo's support systems.
12. Example 2: Doctors without Borders (MSF)
This app will have the colors/logo of MSF and be
promoted through their website, emails,
newsletters, etc.
In this example, users are led to a list of potential
goals, such as running, or avoiding fried food, or a
goal of their choosing. The user then decides how
much the goal is worth -- $1.50 for avoiding soda, for
example. Next, they choose a project
amount/location – $35 to vaccinate children in
Uganda.
Users post their progress to Facebook and get
friends to join them. When they’ve reached their
goal, $35 in this case, they use the app’s secure
payment system to donate. Each time they press
“Give” they are shown graphical and numerical
progress towards their goal. MSF can eventually
provide reports, photos and/or videos of the work
the donor is helping to support.
13. Employee Incentive Programs
85% of people have a more positive image of a company when it
supports a cause they care about.
79% of employees think it’s important that their companies match
their giving.
79% of people would prefer to work for a socially responsible
company.
60% of businesses are using health and wellness programs.
Businesses would use Chalo to help employees meet wellness
related goals, while supporting the causes they choose.
Behavior-change businesses, such as Weight Watchers, would
license the app as part of their tool kit to help people meet goals.
Weight Watchers, which currently has a charitable food
program, could use the Chalo app to make it easy for their
participants to have instant access to the good feeling of giving, in
lieu of eating.
14. Team
Nilima Abrams - Founder and President - www.linkedin.com/pub/nilima-abrams/19/73/27a
• BA in Political Science and International Development from the University of
Vermont. Magna Cum Laude, Phi Beta Kappa and college and departmental Honors.
• Fullbrightgrant recipient for media and development projects in India.
• MFA in Documentary Film and Video from Stanford University.
• Created summer camp for Somali refugees in VT, Raised tens of thousands
of dollars for NPOs around the world.
• Filmed and volunteered in India, Honduras, Thailand, Mississippi,California and VT.
Roger Goldberg – Co-Founder - www.linkedin.com/pub/roger-goldberg/31/802/b6a
• BA in Psychology from Brandeis University and an MA in Psychology from the
New School for Social Research.
• Degree in Graphic and Digital Design from Parsons.
• Assistant producer and fundraiser for a documentary film.
Keith Hanson– Chief Technical Officer - www.linkedin.com/in/hansonkeith
• 15 years of software development experience.
• Intimate knowledge of semantic markup, Javascript, RoR, server admin.
• Has led development for startups, managed teams of developers, completed custom web applications
for names like Hot Studio, Zinio, Razzoos, Allstate, The NY Times Syndicate, and Southwest Airlines.
15. Why Chalo Inc? Case Study:
Cabot Creamery Cooperative partnered with Chalo Inc. to develop
Reward Volunteers, an iPhone app that allows volunteers to log
time, post to Facebook, and earn rewards for themselves and the
organizations they serve.
Since Reward Volunteers launched in Feb 2014, volunteers from
around the world have logged over 124,000 hours at over 2000
volunteer organizations.
Reward Volunteers has received acclaim in Mashable, Macworld,
Appolicious, Just Means, Women’s Day Magazine, and many other
media outlets, and counts the following businesses/organizations
among it’s sponsors:
Editor's Notes
Brief intro, our names, thanks for coming, thanks for your food, some people have to leavedWhere we are – prototype, shoutout to jerry, to them, THANKING THEM, thank them for LETTERS and PRE SUPPORT. Apologies, for repetition. Honored to be in room with such innovative leaders. -overview of presentation – table of contents – video, ppt, questions, discussion
As billions of people struggle for food, shelter and education, how can the “haves” transform harmful calories and excess spending into life-saving aid for those who need it most?
We developed app that connects users with vetted charities that produce tangible results and are linked to personal behavior change goalsMake goalSoda, biking, spanish (not related to money) they set amountChoose causeUsers get choose the charity they want to support, and are notified of which ones are sponsored to magnify impact, get feedbackLearn about branded incentivePeople feel as powerless consuming as they do donating. They need to feel they are making conscious decisions about what they buy. Confusing with greenwashing. Plus they get a personal incentiveAccomplish goalEvery time user is confronted with their goal, they can immediately make an impact and get tangible feedback. Easy to avoid getting derailed from goal, because you see the impact, and if you spend money occasionally instead of donating, well the end recipient still needs your help.Feel goodAltruism feels good. You are reminded of the impact you made and how sponsors magnify it. Share Facebook, twitter, teamwork, pride from giving not from consuming. Positive peer pressure teams rely on members.Gain awarenessOne of the most important aspects of behavior change is awareness of the behavior. First by replacing negative behavior with positive one, second App users have detailed records of their donations and expenditures.RepeatUsers will want to keep on donating, because of the positive benefit to themselves. Emotionally, materially, and phsyically. Altruism, health, material reward.