The document provides feedback on student responses to a question about the significance of increasing hardware and content proliferation for media institutions and audiences. It notes several common errors made by students, including a lack of specific examples and outdated statistics. It also lists several key points that should have been considered in the response, such as how increasing hardware has positively and negatively impacted institutions and audiences. It emphasizes the need for case study examples that demonstrate how increasing content in terms of platforms, user-generated content, and multi-platform strategies have impacted both media companies and consumer behavior.