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Difusion process, SM SADULLAH
This presentation discusses diffusion of innovations theory, including the diffusion and adoption processes. It outlines the key elements of diffusion: the innovation itself, channels of communication, the social system, and time. The innovation is defined from different perspectives such as firm-oriented, product-oriented, market-oriented, and consumer-oriented. Continuous, dynamically continuous, and discontinuous types of innovation are also discussed from a product-oriented definition.
Difusion process, SM SADULLAH
- 1. APresentationBySM Sadullah AhmedOnDIFFUSIONOF INNOVATIONS The Diffusion Process
- 2. The AdoptionProcessDIFFUSION PROCESS
- 3. Elements of DiffusionTheInnovation
- 4. The Channels ofCommunication
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- 10. Product-Oriented Definition ContinuousInnovation