The document discusses One to the World, a webcasting platform that allows businesses to connect with employees, customers, and partners through online webcasts. It describes One to the World as being intuitive and interactive for users, easy and robust for producers, and scalable and manageable. Key features include requiring no software downloads through use of HTML5, dual video and interactive panels, and powerful post-production editing capabilities. It positions One to the World as a purpose-built solution for webcasts compared to existing platforms evolved from web conferencing that may require specialized hardware or technical resources.

1. One to the World Overview
John Vadino, CEO

2. One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
 Intuitive and interactive for users
 Easy and robust for producers
 Scalable and manageable

3. One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
 Intuitive and interactive for users
 Easy and robust for producers
 Scalable and manageable

4. Problem Statement for Users / Website Visitors
Today’s webcasts:
• Not engaging
• Require software downloads
• Limited or no interactivity

5. Intuitive and Interactive for Users
One to the World
What’s disruptive?
 HTML 5 client means no downloads
 Dual video + one interactive panel
 Display as stand-alone or i-framed in a website
 No specialized hardware required

14. One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
 Intuitive and interactive for users
 Easy and robust for producers
 Scalable and manageable

15. Existing Platforms
•
Evolved from web conferencing
•
Not marketing-automation-aware
•
May require specialized hardware
•
Limited or no post-event editing
•
Lacking dual video and interactivity
•
Missing webcast library management
•
Requires specialized technical resources
Booming voice: “You are
now in listen-only mode.”
Presenter… “Thanks for
joining, please wait while
we put everyone on mute.
Ummm, OK, we’re ready.”
Today’s solutions are born on
web conferencing

16. Easy and robust for producers
One to the World
What’s disruptive?

Fit for purpose: webcasts <> web conferencing

Cloud-based: HTML 5 client, and no hardware

Powerful post-production editing: Supports Live,
On-Demand, Recorded Live. Also take existing
video, re-purpose for On-Demand

Business users learn full tool in under 90 minutes

Marketing Automation-aware

17. Cloud-Based Interface for Live Webcasts

18. Cloud-Based Interface for On-Demand Webcasts

19. One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
 Intuitive and interactive for visitors
 Easy and robust for producers
 Scalable and manageable

20. Problem Statement: Managing video webcasts is not trivial
Examples of What Companies Do Today
“Story” is lost
Corporate sites often
leak their SEO authority,
and visitors, to YouTube
Requires IT, and
Error Prone
 Cumbersome navigation
 IT required to add new webcasts
 By date is not helpful for story
Enterprise software company
website mistakenly displays
38 Sweet Candy Myths YouTube
video instead of product demo

21. Scalable and Manageable
One to the World
What’s disruptive?

Intuitive Channel Guide modified
by business users without IT

Customers and partners navigate
your library following your lead