This presentation originally appeared on the Blue Stout Do It Better Blog: http://bit.ly/1OddWxo

2. What style of ecommerce product
pages have the highest
conversion?

3. The BEST pages do a good job of
engaging the visitor.

4. 5 Ways to Turn a Visitor into a
Customer with Your Product Pages

5. 1. Use Great Product Images

6. Images make your product come to life!
BUILDS TRUST IMPROVES CONVERSIONS

8. 2. Answer Your Users’ Questions!

9. What colors do these come in?
Do they have my size?
Do they run big?
What do other people think?

10. The Clymb Product Suggestion

11. Backcountry Product Suggestion

12. 3. Add Video

13. People who watch a product video
are 85% more likely to buy!

14. Video is an investment.
Choose to make videos that:
• Explain a complex product
• Showcase a visually appealing
product

16. [image via ConversionXL blog]

17. 4. Social Justification

18. PROOF
WHAT DO THEY
THINK?

19. Products with reviews have a
12.5% greater chance of
converting!

20. User-Generated Content
(UGC)

21. BUILDS COMMUNITY ADDS SOCIAL PROOF

22. 5. Ready for Mobile

23. Mobile = Desktop/

24. Hierarchy of Information
Show the most important
information first!

25. MULTIPLE IMAGES
PRODUCT DESCRIPTION & REVIEWS

26. Consider mobile as a separate
channel to get the most out of it.

27. How can you improve your own
product pages?
Thanks for watching!
That wraps it up!