3. Design is the application of creativity to planning
the optimum solution of a given problem and
the communication of that plan to others
(Douglas Wright 2005)
'making things better for people'. It emphasizes
that design activity is focused first and
foremost on human behavior and quality of
life.
(Richard Seymour during the Design Council's
Design in Business Week 2002)
4. Good design begins with the needs of the
user. No design, no matter how beautiful and
ingenious, is any good if it doesn't fulfil a
user need (Design Council)
5. The 1st design revolution:
“An enterprise’s most vital assets lie in its
design and other creative capabilities….Let us
focus our strength in developing unique
designs that reflect the Samsung philosophy
and soul ”(Kun-Hee Lee, Chairman of Samsung
1996).
6. Implications
• Hired university advisors and foreign
consultants to stimulate the role of design and
to develop partnership in design activities.
• Recruited designers worldwide and
strengthened training programs to the
managers in order to adopt a “designer’s mind
” and broaden their concept of product
development
7. The 2 design revolution
nd
…Design is not simply a way to express identity,
but rather must be seen as a communication
channel between a business and its customers
that is capable of drawing all of society closer
together. (Kun-Hee Lee, Chairman of Samsung
2004).
8. Implications:
• Create remarkable design and establish a user
interface (UI) identity.
• Recruit and secure world’s best designers.
• Design helps Samsung to become close to
their customer, they able to create products
which able to equip their customer’s life for
today and in the future.
• Moreover this factor will lead Samsung to
enhance their image in front of the customers
as well as to gain customers satisfaction.
9. As the results of their revolution:
• world’s 1st in the memory, mobile phone, and
TV business
• world’s 1st MP3 phone
• world’s 1st thinnest phone
• The highest mega pixel phone
10. As the results of their revolution:
• world’s 1st in the memory, mobile phone, and
TV business
• world’s 1st MP3 phone
• world’s 1st thinnest phone
• The highest mega pixel phone
Editor's Notes
Design and Technology ( DT ) is a school subject offered at all levels of primary and secondary school. In some countries such as England it is a part of the National Curriculum. It is offered in many countries around the world such as Brunei, Bermuda, Singapore, Australia, New Zealand, Ireland, Jordan and Botswana. Many international schools have courses in Design and Technology
Why did their revolution begin with chairman speech?
