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Evolving an Enterprise Architecture Practice - Spring 2015 v02 Final
- 1. Mutual of Omaha EnterpriseArchitecture Practice Jerry Sayre, Director Enterprise Architecture Division Spring 2015
- 2. Summary Evolution ofDirection for Enterprise Architecture Enterprise Architecture Taxonomy Enterprise Architecture Practice Business Architecture Information Architecture Application Architecture Technical Architecture Feedback? 2
- 3. Evolution of EnterpriseArchitecture 3 Deliver Technology Deliver Business Value Align with Initiatives Align with Strategy 2012 • Value is improving initiative delivery • Project-centric • Tech-oriented • Overly flexible governance • Business and technology planning often misaligned 2015… • Value is understanding impact of technology decisions and investments • More business & strategy- centric • Governance aligned to strategy • Business and technology planning aligned
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- 6. Business Architecture -Ecosystem
- 7. Business Architecture –Business Model Canvas 7 Revenue StreamsCost Structure Customer Segments • Medicare eligible • 40+, middle class • Average risk • Insurance carriers • Product-driven – retired, young, wealthy Customer Relationships • Self Service • Producer Assisted • Automated • Contact Center Channels Direct: • Mail • Fax • Phone • Mobile • Web • eMail • Advertising Indirect: • Agents • Brokers • TPAs • Advertising Value Proposition • Strong, stable, secure Company • Strong customer service • Peace of mind • Transfer of risk • Income protection through life’s transitions • Wealth management Products • Medicare Supplement • Permanent Life • Long-Term Care • Critical Illness • Disability Income • Supplemental Health • Term Life • Annuities • Third Party Administration Business Capabilities Services • Purchase Insurance • Service Customer • Acquire Distributors • Service Producers
- 8. Business Architecture –Life Cycle 8
- 9. Business Architecture –BusinessCapability Map 9
- 10. Business Architecture –Fit Together… Logical & Physical Architecture Business Model Capability Map Operating Model 10
- 11. Business Architecture –Useful… Strategic % of Investment Funds Actual % of Investment Funds nn% nn% nn% nn% nn% / nn% nn% / nn% nn% / nn% nn% / nn% nn% / nn% nn% / nn% Investment Alignment 11
- 12. Business Architecture –Useful… 12 Revenue StreamsCost Structure Customer Segments • Medicare eligible • 40+, middle class • Average risk • Insurance carriers • Product-driven – retired, young, wealthy Customer Relationships • Self Service • Producer Assisted • Automated • Contact Center Channels Direct: • Mail • Fax • Phone • Mobile • Web • eMail • Advertising Indirect: • Agents • Brokers • TPAs • Advertising Value Proposition • Strong, stable, secure Company • Strong customer service • Peace of mind • Transfer of risk • Income protection through life’s transitions • Wealth management Products • Medicare Supplement • Permanent Life • Long-Term Care • Critical Illness • Disability Income • Supplemental Health • Term Life • Annuities • Third Party Administration Business Capabilities Services • Purchase Insurance • Service Customer • Acquire Distributors • Service Producers
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- 14. Information Architecture –BI/BA Operation Master Data Other Informational Master Data (Staging) Informational Master Data (Central Repository) Informational Master Data (BI) Enterprise Data Warehouse Platform One time historical load Informational Repository Operational Repository Historical Data Repositories Other… Life & Health CRM ERP Operational Master Data Financials HUB ODS Other… Reporting Basic Analytics Predictive Analytics Dashboards Data Mining Data Visualization
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- 16. Data & ConsumableServices 16
- 17. Application Architecture 17 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data BigData Feeds Content Security Data Virtualization Portal Business Rules Business Services Business Intelligence Orchestration
- 18. Application Architecture 18 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data BigData Feeds Content Security DataVirtualization Portal Business Rules Business Services Business Intelligence Orchestration User Experience is Excellent & Varied Form-factors Change Constantly Surface, Consume, and Aggregate Data Constant Change Reinvention Differentiator
- 19. Application Architecture 19 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data BigData Feeds Content Security DataVirtualization Portal Business Rules Business Services Business Intelligence Orchestration Consumer Preference Drives – All Actors UI is 30% of Work – Often Coupled to Device Focus Reuse Efforts on Components that Service User Experience High Variability White Label
- 20. Application Architecture 20 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data BigData Feeds Content Security DataVirtualization Portal Business Rules Business Services Business Intelligence Orchestration Security is Built-in Business Intelligence Clear Segregation of Concerns – Patterns Rules Encapsulated & Accessible Defined Services Testable Commodity
- 21. Application Architecture 21 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data BigData Feeds Content Security DataVirtualization Portal Business Rules Business Services Business Intelligence Orchestration Clear Segregation of Concerns – Patterns Encapsulation of Storage Course-Grained Transactions (NOT Chatty) Support Distributed Architecture Commodity
- 22. Application Architecture 22 Application Mobile Web Social Cloud / Salesforce Event Sources Process Business Partners Integration Operational Data Files Unstructured Data BigData Feeds Content Security DataVirtualization Portal Business Rules Business Services Business Intelligence Orchestration Capabilities as Commodity Virtual Capabilities as Path Local Cloud Reduce APM & TPM Simplify Testability Speed to Market
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- 24. Application Portfolio Management Application Updates Value Stream & Process Optimization Business Capability Assessment Technology Capability Assessment TechnicalArchitecture 24 Varied and Diverse Managed as APM/TPM Portfolio
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