The document outlines the five stages of marketing development: 1) Production oriented (1869-1930) - Focus on mass producing goods with little customer input 2) Sales oriented (1930-1950) - Shift to sales teams persuading customers to buy available products 3) Product oriented (1950-1960) - Recognizing customers want product features, quality over sales tactics 4) Marketing oriented (1960-1980) - Focus on developing products/services tailored to customer needs and satisfaction 5) Societal oriented (present) - Emphasis on ethical practices, good governance, respecting society and stakeholders

1. Stages of Marketing
Swagat Kumar Rath
Anubhuti School

2. The Marketing Stages are
divided in to basic five types.
As we all know that
marketing means a steady
flow of Products and services
from one end to other end
means from manufacturers
to customers to satisfy their
needs.
But in the beginning ,it was
not like that, So lets see, how
these concepts of Marketing
was developed .

3. Production Oriented Stage
 It is the stage of 1869-1930,there were few
producers ,so in this stage there was a huge
shortage of goods and services. This is the stage
which was free from Demand of the customer
rather huge supply.
 There was very less communication about the
Product and services to the Customer ,because
customer has to approach to the Marketers or
Sellers.
 In this stage the seller was the king and available
the product in large quantity to customers.
 The Mantra of this stage is available the products in
huge quantity and in mass distribution
 In this stage of Marketing, the technical team lead
the company like R&D,Engineering and Marketing
is a substitute or supportive function.

4. Sales Oriented stage
 This stage is from 1930 to
1950,where the focus has been
shifted from Production to Sales
due to improve in communication,
Transportation and corporate
image.
 This was called approach stage
,where the power has given to
sales team and sales-force. The
main aim is to persuade the
customer to purchase the products
rather satisfaction of the
customers.
 More emphasis on Sales force
training ,Sales force recruitment
etc.

5. Product Oriented Stage
 This stage is from 1950 to
1960,when they came to know
customers were not buying only
for mass production or
availability and not by the
approach of the salesman.
 Customer wants some features
and quality in the product.
 This was the stage ,where
Products were modified and
availed as per each and every
customers need. It is also called
Marketing Myopia Stage.

6. Marketing Oriented Stage
 This stage is from 1960 to
1980,where the Customer
satisfaction was one part and
other part was develop new
product and services as per the
need of the customers.
 This is the stage where consumer
is the King and Marketer is the
supplier of Product and Services.
 This was also called the stage of
Mccarthy (4ps of Marketing)

7. Societal Oriented Stage
 This is stage of the present era.
 This is called the stage of Governance
and Ethics. Here the respect to society
by the people, for the people and to
the people.
 This is stage do ethical practices with
customers and competitors.
 Maintain an excellent relation with all
the stake holders (Internal and
external)
 Educate the society and Society
development is a duty of the
company.