Evian is a bottled water company located in France that has been in operation since 1829. It targets a young audience with its "live young" slogan and features superheroes like Spiderman on its website and in funny advertisements. The advertisements aim to amuse kids and make the brand more memorable by having them tell their friends about the cool and funny commercials they saw. Evian water is marketed to both children and adults but especially aims to reach kids to influence other kids through positive word-of-mouth promotion.