The document discusses how digital technology and media are transforming in 2010. It notes that mobile devices are becoming the new personal computers, and content and distribution are unbundling. Everything is becoming digital media that can be experienced through multiple screens in a converged way. New interfaces like touchscreens and motion sensors will change how people interact with technology. The rise of social media and user-generated content is empowering consumers. Open digital platforms are fueling explosive growth. The boundaries between different types of media like TV, websites, and mobile apps will continue to blur together.
Personalised Audiences, Immersive ServicesGary Hayes
A presentation given at the sixth LAMP residential in Tasmania in Oct 2006. Looks at a vast range of ways to design services to make them more sticky with participatory audiences. True audience centric thinking. Broken into specific needs chapters - I want it everywhere, I want to escape, I want to be understood, I want to connect with the world, I want it now, I want to share, I want to take part.
A few slides at the end partly relevant on a 'whats cool talk on collaborative muve'
An aimia presentation looking at the real future for IPTV way back in 2005. It already looks at the battle between walled garden IPTV and the new broadband video kids on the block. It suggests there are a few ways that IPTV (the subscription based closed version) will survive - this includes interoperability between providers and value add services including rich, social network based interactivity.
A brief overview of digital trends and developments for 2012...its not meant to be massively comprehensive, nor overly detailed, its just my view on some interesting things that are going on in the digital world currently
TV 2.0: Socialised & Participatory TV OnlineGary Hayes
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.
TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?
* Overview of all categories of existing online video services & business models
* The challenges of broadcasting and delivering ondemand
* Social Media TV, is TV becoming always-on, participatory and shared?
* tvInnovations across broadband TV and IPTV
* New advertising models and latest video web 2.0 mashups
* Is IPTV a valid platform for video producers?
* The evolving role of public service broadcaster and online video distribution
* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
* How online video will become more personalized
* Is audience contributed online content sustainable at scale?
* What does the future hold?
Personalised Audiences, Immersive ServicesGary Hayes
A presentation given at the sixth LAMP residential in Tasmania in Oct 2006. Looks at a vast range of ways to design services to make them more sticky with participatory audiences. True audience centric thinking. Broken into specific needs chapters - I want it everywhere, I want to escape, I want to be understood, I want to connect with the world, I want it now, I want to share, I want to take part.
A few slides at the end partly relevant on a 'whats cool talk on collaborative muve'
An aimia presentation looking at the real future for IPTV way back in 2005. It already looks at the battle between walled garden IPTV and the new broadband video kids on the block. It suggests there are a few ways that IPTV (the subscription based closed version) will survive - this includes interoperability between providers and value add services including rich, social network based interactivity.
A brief overview of digital trends and developments for 2012...its not meant to be massively comprehensive, nor overly detailed, its just my view on some interesting things that are going on in the digital world currently
TV 2.0: Socialised & Participatory TV OnlineGary Hayes
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.
TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?
* Overview of all categories of existing online video services & business models
* The challenges of broadcasting and delivering ondemand
* Social Media TV, is TV becoming always-on, participatory and shared?
* tvInnovations across broadband TV and IPTV
* New advertising models and latest video web 2.0 mashups
* Is IPTV a valid platform for video producers?
* The evolving role of public service broadcaster and online video distribution
* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
* How online video will become more personalized
* Is audience contributed online content sustainable at scale?
* What does the future hold?
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
Presentation on virtual goods in Asia covering gaming, SNS, virtual worlds, social games across China, Japan and Korea. Given at the Virtual Goods Summit in San Francisco on October 2009.
Download it from www.plus8star.com
Actionable trend forecasting is elemental for all businesses. To keep you on the forefront of emerging or evolving digital trends, this keynote presentation provides valuable context and validation for potential new opportunities in the digital world we live today.
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
User Journeys, Personal Services, Natural EvolutionGary Hayes
A presentation given to ABC TV teams on a LAMP residential. Looks are the importance of the user journey and personal resonance in experience design. Also includes amongst the opening slides a bizarre prediction Gary gave of what the media landscape would be like in 2009 - but the prediction came from 2000!! Here is a snippet of that one:
The World in 2009 - according to Gary at SSBP, March 2000
•The World Wide Web of early 2000 is regarded as a ‘low resolution’ pilot
•Every individual can become a producer of content which is available
to everyone else - if they want it.
•All ‘content programme brands’ have elements in all of the above
•Everything can be made portable & kept forever
•CD collections, home movies, personal photographs are stored here too
•Now anything else is available on demand from anywhere over vast
broadband networks.
•Everything is ‘pulled’, only personally relevant content is ‘pushed’.
•The words ‘TV’ ‘radio’ & ‘internet’ disappeared from our vocabulary. Even the word ‘interactive’ went - everything is now interactive
•Scheduled ‘live video’ becomes a special group shared event - there is only one broadcast channel in each country - these events generate
most online discussion
•The home becomes a personalised entertainment and life system
where everything is centralised - games, video, shops, audio, text,
email & vmail & banking.
•‘Open Standards’ killed off all proprietary platforms in 2005 and the large ‘trusted’ traditional broadcasters collaborated and produced one
navigation system that all companies adopted
•True to all predictions the ‘interactive’ fridge becomes the most popular, connected device in the house
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
A presentation about cross media given in 2000 to teams of BBC producers on a series of development labs about audience centric design and production thinking and creating compelling cross-media. It covers on-demand, mobile, social networks, on-demand - example:
What they say they want...
•I need to explore in more depth, at my own pace
•I want to ‘link’ out to more - especially around my local area
•I expect relevant facts & activities on demand - immediately
•I would like episodic rich media, video and audio
•I want to personalise my experience - choose my own routes
•Let me contribute, give my opinion to others and the makers
•I would like the producers to automatically know what I
“really” found interesting - during and for next time.
A remarkable thing about the presentation it was delivered in 2000, long before 360 thinking and social networks were the norm.
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
Presentation on virtual goods in Asia covering gaming, SNS, virtual worlds, social games across China, Japan and Korea. Given at the Virtual Goods Summit in San Francisco on October 2009.
Download it from www.plus8star.com
Actionable trend forecasting is elemental for all businesses. To keep you on the forefront of emerging or evolving digital trends, this keynote presentation provides valuable context and validation for potential new opportunities in the digital world we live today.
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
User Journeys, Personal Services, Natural EvolutionGary Hayes
A presentation given to ABC TV teams on a LAMP residential. Looks are the importance of the user journey and personal resonance in experience design. Also includes amongst the opening slides a bizarre prediction Gary gave of what the media landscape would be like in 2009 - but the prediction came from 2000!! Here is a snippet of that one:
The World in 2009 - according to Gary at SSBP, March 2000
•The World Wide Web of early 2000 is regarded as a ‘low resolution’ pilot
•Every individual can become a producer of content which is available
to everyone else - if they want it.
•All ‘content programme brands’ have elements in all of the above
•Everything can be made portable & kept forever
•CD collections, home movies, personal photographs are stored here too
•Now anything else is available on demand from anywhere over vast
broadband networks.
•Everything is ‘pulled’, only personally relevant content is ‘pushed’.
•The words ‘TV’ ‘radio’ & ‘internet’ disappeared from our vocabulary. Even the word ‘interactive’ went - everything is now interactive
•Scheduled ‘live video’ becomes a special group shared event - there is only one broadcast channel in each country - these events generate
most online discussion
•The home becomes a personalised entertainment and life system
where everything is centralised - games, video, shops, audio, text,
email & vmail & banking.
•‘Open Standards’ killed off all proprietary platforms in 2005 and the large ‘trusted’ traditional broadcasters collaborated and produced one
navigation system that all companies adopted
•True to all predictions the ‘interactive’ fridge becomes the most popular, connected device in the house
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
A presentation about cross media given in 2000 to teams of BBC producers on a series of development labs about audience centric design and production thinking and creating compelling cross-media. It covers on-demand, mobile, social networks, on-demand - example:
What they say they want...
•I need to explore in more depth, at my own pace
•I want to ‘link’ out to more - especially around my local area
•I expect relevant facts & activities on demand - immediately
•I would like episodic rich media, video and audio
•I want to personalise my experience - choose my own routes
•Let me contribute, give my opinion to others and the makers
•I would like the producers to automatically know what I
“really” found interesting - during and for next time.
A remarkable thing about the presentation it was delivered in 2000, long before 360 thinking and social networks were the norm.
Multiplatform Managed OTT-TV is a promising opportunity for Telco ready to combine their direct-to-consumer services with white-label online video services for independent content providers - This presentation is a quick summary of our last 10+ yrs experience in this sector.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
how A.I. is transforming the marketing Mix - Innovation assesment - Gartner Curve - ChatGPT - Open AI
Lecture Deck at Solvay Brussels School of Economics & Management - ULB - Commpass
Hugues Rey a mis l’accent sur les projets et accomplissements de l’UMA ces dernières années, en insistant sur l’importance des partenariats au sein de l’industrie – une valeur que l’UMA incarne, notamment par son partenariat avec l’UBA.
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxHugues Rey
Master Class au VKRS à propos de la convergence des VidéoClip et de la publicité.Meaningful Marketing.
art ou Artisanat. Pouvoir du son.
“Videos need to succinctly express the artist’s unique visual style to appeal to fans and differentiate them from other performers.
I therefore think that music videos can be considered a form of art, especially a form of modern art. Many music videos use elements of post-modernism, like pastiche, bricolage and homage…
"You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city
DUBAI TOURISM
INCREASE AWARENESS & CONSIDERATION
AS GLOBAL DESTINATION
THROUGH CONTENT MARKETING
Meaningful Media Experience and communities - HR - 28 2 2023.pdfHugues Rey
introduction speech by Hugues Rey - 15th year celebration Mediaspecs - seminaire: Marketing and Communities
- Meaningful Media Experience / contextual targeting
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB Hugues Rey
Meaningful brands meaningful companies - By Hugues Rey - Examples: Danone P&G Chrysler Lacoste BNPPF - data sources: Havas Meaningful Brand - mediabrands
Havas village living in the new normal week 3 covid19_ 2020040
Everything is (Digital) Media. Devices & Technology may 2010 (with sources) 25 5 2010
1. 25th of May 2010
Everything is (Digital) Media !
Devices, Technology & Advertising Adoption
2. 1999 was the year
that changed everything
for the Internet, and the future of media:
• Growth of broadband access
• First Internet access phone network (Japan)
• Growth of Google (founded just four months
before start of 1999, VC funding came in 1999)
• Introduction of P2P (Napster born this year)
• The first laptop designed for mass market
was released by Apple.
2010 will be the year that brings
the offline world into the digital age.
3. 2010 Reasons to Believe ;-)
1 Mobile is becoming the new PC
2 Technology goes primal
3 Content and distribution unbundle
4 Word of mouth can be harnessed
5 Open markets are explosive markets
6 Boomers are unafraid
7 Consumers are in charge
4.
5. Faster than ever … (Growth rates)
(Source: Google / Erik Portier)
7. In other words
Let’s Focus … on Technology & Advertising adoption
• Everything is (Digital) Media (and goes through 4 Screens)
• Everything is about Human Interface
• Everything is Mobile, Augmented & Social
• (Is Google Everything ?)
…
• As a Conclusion, Anything 4 us ?
• Technology, Advertising & Adoption Cycle
8. 2010 – Year of the Kinetics
• With Windows 7 adding multi-touch capabilities, Apple releasing the
first ever multi-touch mouse, and Microsoft set to release its
extraordinary Project Natal via its Xbox platform at the end of 2010,
the way in which we interact with technology is changing fast.
• And it’s high time — our bodies will communicate better with
technology.
• By the end of 2010, we will play video games without a
controller, scroll through content on our TVs and PCs using our
fingers, and our avatars will be equipped with facial recognition
software so they will know who is in front of the screen.
• Some of these concepts we saw
explored in Steven Spielberg’s
Minority Report which took place
in 2054; it was off by 44 years!
13. Digitalization !
Multiple screens
x
Convergence of content
X
Individual cast
14. Multiple Screens x Convergence of Content x Individual Cast
Content:
• Brands
• Trad. Media
• UGC Computer
DOOH
Content
(ID/IP)TV Mobile
15. “Silos of today (TV, Radio, Magazines,
Newspapers) will blur into audio, video
and text”
Steven Fredericks – CEO TNS Media Intelligence
CONVERGENCE REALITY
16. (Voice x Internet x IDTV) x (Fixed x Mobile)
(Source: Belgacom / JC de Keyser – EGTA April 2010)
17. 45% of the Belgian households are Digital TV
… but what about interactivity ?
(Source: Belgacom / JC de Keyser – EGTA April 2010)
19. Interactivity – Ever done, Interested, Non Interested
(Source: Digiscan I / MediaBrands / Sept 2009)
Electronic Program Guide 87 5 7
TV / Films via Personal Video Recorder… 69 16 14
Shift TV-Review (free) 61 26 13
Search for extra info 54 21 25
Video on demand ($) 46 25 28
Shift TV-Review ($) 31 21 48
Surf optimized TV website 28 26 46
Participate to Contest / Voting (Red… 22 25 53
Preview TV Programs ($) 15 17 67
Yes Not Yet No Interested
20. Web on TV = Unique Device
Practical Services
Linear broadcasting • Weather
Linear (Video) Radio • Travel
• Lifestyle
• Recipes
• Classifieds
• E-Banking
• E-Shops
One seamless
TV-guide
quality experience
Information
Selected relevant video • News
• Video On Demand • Video News
• Previews Fun
• Catch Up • Games
Personal content
• Quiz
& Sharing • Web Video
• Photo • Music
• Video
• Profiles20
21. 46% of the users would like to combine TV &
Online (14-26 yo: 60%)
29% are frequently online while watching TV
Source: GfK – Europe / Retail & Technology – What Consumer think about Web/TV? 2009.
CONFIDENTIAL
2
22. Web on TV – 43% of Hybrid Web in 2014
Source: GfK – Europe / Retail & Technology – What Consumer think about Web/TV? 2009.
23. TV on Web
BBC iPlayer Reaches 75 Million Downloads, Video On
Demand Service Still Growing (Source: BBC / 2009)
24. Future of TV: TV on Web
Live TV + Social Media Interactivity
25. More than a Hype ! Digital in Belgium is Social
(source: Comscore Panel – Belgium - 4/10 – Total 15+ - in %)
Google Search
Windows Live Hotmail
FACEBOOK.COM
YOUTUBE.COM*
Windows Live Messenger
MSN
Wikimedia Foundation Sites
Belgacom Group
Microsoft
Google Maps
Telenet Sites
eBay
Yahoo! Sites
Blogger
NETLOG.COM*
Bing
Apple Inc.
Corelio
De Persgroep
Truvo International
SanomaWSOY
VRT Sites
CBS Interactive
BNP Paribas
Kapaza
WordPress
Amazon Sites
0,0 20,0 40,0 60,0 80,0 100,0
26. More than a Hype: Social = Time Spent !
(source: Comscore Panel – Belgium - 4/10 – Total 15+ - Total Minutes MM )
Kapaza
BNP Paribas
CBS Interactive
VRT Sites
SanomaWSOY
Truvo International
De Persgroep
Corelio
Apple Inc.
Bing
NETLOG.COM*
Blogger
Yahoo! Sites
eBay
Telenet Sites
Google Maps
Microsoft
Belgacom Group
Wikimedia Foundation Sites
MSN
Windows Live Messenger
YOUTUBE.COM*
FACEBOOK.COM
Windows Live Hotmail
Google Search
0 200 400 600 800 1.000 1.200 1.400
27. Google TV- 5/2010
Google a officialisé le projet Google TV qui consiste à proposer
aux fabricants de téléviseurs un système d'exploitation adapté,
basé sur Android et connecté à internet. Avec Google TV, les
fonctionnalités des terminaux internet devraient fusionner avec
nos téléviseurs, d'autant plus que Sony, Intel et Logitech se
positionnent comme principaux partenaires du projet.
28. Digital Radio : 81% of potential Users – Belgian 15-64 yo
(Source: Wave 4 / UM Belgium / 05/2009)
29.
30. Digital Billboards – instantaneous added value
Last minute deals
Dynamic Content
Multiple Messages
Including Day part
Digital Billboards
31. For instance, a person might watch a comment scroll
across under the Vitaminwater logo about his or her spiffy
green backpack, or soccer team jersey.
The targeted messages were meant to creatively drive
engagement with the boards
35. Who knows the Ipad in Belgium (Total 18+) ?
(Digiscan II / MediaBrands Belgium / 04/2010)
Yes
46%
No
54%
N : 1050
36. Ipad Purchase Intention – Belgian 18+ ?
(Digiscan II / MediaBrands Belgium / 04/2010)
Certainly when
available in
Don't know if Belgium
purchase or not, 0,9%
hesitation
8,1% Already bought,
ordered via U.S.
0,0%
Interested but wait
before purchase
18,0% No interest
43,6%
Interested but no
purchase
29,4%
N : 1050
37. 22% of the potential IPad users dont’ know what they
will do whith it ! (US Source)
38. Why to buy an Ipad ?
(Digiscan II / MediaBrands Belgium / 04/2010)
Easy to use 57,5%
8,4%
*
Internet navigation become easier 54,8% No
19,8% sign.
All in one, many applications which I use at the moment with 50,1%
Diff.
various devices 19,5%
The size of the tablet (big size, visual comfort) 48,9%
16,8%
Possibility of sending e-mails 43,4% *
8,2%
*
Finally the IT tool becomes accessible and easy to use 39,8%
7,2%
Possibility of managing my photos / videos 34,7%
3,0%
Possibility of reading electronic books 30,5%
6,6%
Allows to listen to music 26,5%
1,4%
Allows to Consult my profiles on the social networks (Facebook, 18,0%
3,6% Total positions
Netlog)
Allows to play 13,3% Top 1 position
0,0%
A magic and revolutionary product, I must to have it 12,4%
2,4%
I already have an Iphone and this technology is really 11,8%
revolutionary 3,3%
N : 283 – filter on 3 items : ‘Interest but wait’, ‘certainly when available’ and ‘hesitation’
46. And the winner was …
(Source: Flurry Analytics / US / 2010)
47. And the winner is …
(Source: Flurry Analytics / US / 2010)
48. 17/3/2010 - Google announced that its Android Market mobile
applications storefront now boasts roughly 30,000 apps--just three
months earlier, the store offered 16,000 apps
49. Open Markets are Booming Markets
(Source: Flurry Analytics / US / 2010)
55. Eveything is in the cloud ! Mobile is the new web
Grooveshark Example
56. Grooveshark is the fastest, easiest way to listen to any
song in the world for free.
• Each month, Grooveshark receives:
• 6.5 million unique visitors worldwide
• 600 million minutes of streaming
• 45 minutes average time spent per visitor
• For advertisers, Grooveshark offers compelling ways to
reach and engage with our audience:
• Complete site homepage takeovers
• Static or animated banner ads
• Artist sponsorships
• Geographical, listening habits, gender and age-based targeting
57. Foursquare – « The Big Mash Up » meets the real world !
Mobile + Geolocalisation (GPS) + UGC + Social Network
Android + Palm + I Phone + Blackberry …
Integrated in Facebook, Twitter, …
58.
59. Do you know what consumers are
saying about you on trusted networks?
59
65. Conclusion: Technology Adoption Offer Us a
Full Range of Digital Opportunities Experience !
E-Acquisition / Promo
• Recruit : E-Prospects / e-Leads / (Loyal) e-Customer /
• People who: Buy / Ask for Appoinment / Ask Info / Look for Dealer
BRAND EQUITY
• Conversion Rate, Repeated Visits, C/Conversion, leads
Engagement
• Let’s live a full Digital (and more) experience
• Brand Ambassador, Advocacy, Story Tellers, Influencers
• Time spent, Dwell (Rate / Time), Virality, Repeated Visits
Brand/Communication Values Building
• Communicate in the most balanced & impressive way
• Customers, (Non) Users, Target Group
• Cov., OTS, Affinity, Context, Impact, Click, Interaction