Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
Putting your brand in the palm of consumers:
The ability to reach consumers anywhere at any time has shifted the way advertisers execute campaigns and the way audiences consume media. Beyond the ability to just make calls, personalized mobile computers are tackling commerce and communication in ever increasingly innovative ways. Even between leaving your home and arriving at the office, you can interactive with billboards via your mobile phone with QR codes. With the ability of serving ads across mobile devices now available for agencies, advertisers are finally able to breakthrough existing mobile barriers. Dean Donaldson will examine the need to integrate mobile alongside other digital channels.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
Putting your brand in the palm of consumers:
The ability to reach consumers anywhere at any time has shifted the way advertisers execute campaigns and the way audiences consume media. Beyond the ability to just make calls, personalized mobile computers are tackling commerce and communication in ever increasingly innovative ways. Even between leaving your home and arriving at the office, you can interactive with billboards via your mobile phone with QR codes. With the ability of serving ads across mobile devices now available for agencies, advertisers are finally able to breakthrough existing mobile barriers. Dean Donaldson will examine the need to integrate mobile alongside other digital channels.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
Accenture Mobility MWC 2012 - Bubble over barcelona - lars kampLars Kamp
A perspective on the major trends shaping mobility in the coming decade. A video of the talk is on YouTube:
http://www.youtube.com/watch?v=plbFgus5puY&feature=youtu.be
9th Asian Insurance CEO Summit Mar09pdfClausNehmzow
"Monetizing and Marketing Insurance through Virtual Worlds". Overview of virtual worlds and 3D immersive environments in business and consumer entertainment. Examples of business applications and cost/benefits. Application to the insurance industry. Two videos illustrating corporate and consumer application in insurance were not included due to size. If interested, please contact claus.nehmzow@alcus.biz for further information.
Engagement Everywhere :: The Future of DigitalRyan Manchee
2012 is the tipping point – when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?
Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D & 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the "digital third place"
MeasureWorks - 5 best practices for every Mobile StrategyMeasureWorks
Mobile commerce raises the stakes for business owners. Recent research from Forrester and OVUM tells us that more than 70% of all consumers expect mobile sites to load as fast as regular websites. Even worse, after a bad experience, over 50% of all consumers will leave your mobile site to never return. This will have impact on your conversion and ultimately your bottom line.
Mobile browsing differentiates itself in 2 crucial ways from the regulare websites. The consumer is expecting speed and simplicity. Not beautiful styled websites with lots of rich content.
This presentation, as part of the MeasureWorks mobile performance meetup, will give you best practices for building a successful mobile strategy.
SEMA 2011: Changing Landscape of Media | Automotive MarketingLevelwing
This session will take a look at the past, present, and future of media and digital marketing as it relates to auto aftermarket consumers. Attendees will learn the difference between owned, bought, and earned media and how each form of media impacts the consumer. Additionally, we will look ahead and explore the future of digital technology, media consumption, and marketing opportunities.
DPS: Adap.tv Presents: Private Video Marketplaces – The New Gateway to Ad Bud...Digiday
Today’s video buyers want efficiency, transparency and control, and they’re finding it in automated environments that offer audience targeting and performance optimization. Meanwhile, publishers are often left on the sidelines as this money migrates toward channels unavailable to their direct sales team. But are public exchanges the only way for sellers to get a slice of the programmatic buying action? Join Henk Van Niekerk, vp business development for the Adap.tv platform, and discover how private video ad marketplaces are enabling sellers to win more agency dollars through their own private ecosystems.
Presenter: Henk van Niekerk, vp business development, Adap.tv @adaptv
An overview of next-gen ad tracking and the consumer reactions to Ubiquitous computing, looking at inevitable shift to NFC and RFID in advertising as we embrace the Internet of Things.
Accenture Mobility MWC 2012 - Bubble over barcelona - lars kampLars Kamp
A perspective on the major trends shaping mobility in the coming decade. A video of the talk is on YouTube:
http://www.youtube.com/watch?v=plbFgus5puY&feature=youtu.be
9th Asian Insurance CEO Summit Mar09pdfClausNehmzow
"Monetizing and Marketing Insurance through Virtual Worlds". Overview of virtual worlds and 3D immersive environments in business and consumer entertainment. Examples of business applications and cost/benefits. Application to the insurance industry. Two videos illustrating corporate and consumer application in insurance were not included due to size. If interested, please contact claus.nehmzow@alcus.biz for further information.
Engagement Everywhere :: The Future of DigitalRyan Manchee
2012 is the tipping point – when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?
Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D & 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the "digital third place"
MeasureWorks - 5 best practices for every Mobile StrategyMeasureWorks
Mobile commerce raises the stakes for business owners. Recent research from Forrester and OVUM tells us that more than 70% of all consumers expect mobile sites to load as fast as regular websites. Even worse, after a bad experience, over 50% of all consumers will leave your mobile site to never return. This will have impact on your conversion and ultimately your bottom line.
Mobile browsing differentiates itself in 2 crucial ways from the regulare websites. The consumer is expecting speed and simplicity. Not beautiful styled websites with lots of rich content.
This presentation, as part of the MeasureWorks mobile performance meetup, will give you best practices for building a successful mobile strategy.
SEMA 2011: Changing Landscape of Media | Automotive MarketingLevelwing
This session will take a look at the past, present, and future of media and digital marketing as it relates to auto aftermarket consumers. Attendees will learn the difference between owned, bought, and earned media and how each form of media impacts the consumer. Additionally, we will look ahead and explore the future of digital technology, media consumption, and marketing opportunities.
DPS: Adap.tv Presents: Private Video Marketplaces – The New Gateway to Ad Bud...Digiday
Today’s video buyers want efficiency, transparency and control, and they’re finding it in automated environments that offer audience targeting and performance optimization. Meanwhile, publishers are often left on the sidelines as this money migrates toward channels unavailable to their direct sales team. But are public exchanges the only way for sellers to get a slice of the programmatic buying action? Join Henk Van Niekerk, vp business development for the Adap.tv platform, and discover how private video ad marketplaces are enabling sellers to win more agency dollars through their own private ecosystems.
Presenter: Henk van Niekerk, vp business development, Adap.tv @adaptv
An overview of next-gen ad tracking and the consumer reactions to Ubiquitous computing, looking at inevitable shift to NFC and RFID in advertising as we embrace the Internet of Things.
Looking at media convergence from a Chinese perspective and highlighting the impacts that will effect television as it crashes with digital transparency and social media...
Convergence or Collision: Traditional Media Crashed with Emerging TechnologiesDean Donaldson
We are standing at the crossroads of converging channels. As we prepare to embrace Smart TV, we will witness optical media going the way of the floppy-disc. In our ever-increasing world without wires, pulling content from the cloud across multiple devices via proximity is just the beginning. Are we truly ready for a sudden impact of addressability across screens and data visualisation across devices?
Courting The Consumer by Dean Donaldson, EyeblasterTBWA\ Busted
Dean Donaldson's, Digital experience strategist for Eyeblaster, presentation on courting the consumer. Connecting consumer behaviour with advertiser objectives.
Spending quality time with your audience:
Times have changed. Consumers have a voice and are dictating where and when they want to be entertained. It is no longer sufficient to build a brand offline and drive response online. How can an industry that has built itself up around measuring user response now assist advertisers in effectively developing quality brand time in an ever increasing digital world where consumers have a voice? With a rise of new metrics focussing on the user’s environment against their position within the customer life cycle, Dean Donaldson will highlight how brands can now confidently begin to embrace, influence and measure the impact of branding online. We will look at practical examples of how brands are utilizing the latest advertising technology to maximize media dollars and illuminate intelligent insights into a consumers’ purchase intent.
In a ubiquitous world:
As we enter the third wave of computing known a UbiComp, technology will shrink in size, increase in power and ultimately disappear into the background of our every day lives. A whole new infrastructure will see using miniature remotely powered wireless computers interfaced with sensors as opposed to keyboards. As RFID gets set to link every product on the planet to the Net through near field communication and GPS, it will allow the collation of unparalleled levels of data of consumer habits both in and out of the home. Always connected and always aware, privacy could become a thing of the past. What does this mean for the future of contextual and location-based advertising; where are we at and what can we expect? Will this finally bring the utopia that is being sought by marketers to answer conclusively which 50% of their media dollars are being wasted - and if so at what price to humanity? The writing is on the wall...
See http://NothingToHide.Us
Viral Marketing & Advertising Strategies for Social Networksbarenblat
Overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. About how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
Доклад: “Building a Deck and Pitching Your Startup to Growth Investors”
В течение доклада будут затронуты такие вопросы, как:
Что в первую очередь важно для инвестора;
С какими проблемами могут столкнуться стартапы;
Как заранее предотвратить эти проблемы:
Какие возможности предлагает рынок;
Как успешно конкурировать на рынке;
Как научиться принимать эффективные решения.
В ходе презентации докладчик поделится своим многолетним опытом, даст много полезных практических советов и предложит успешные стратегии ведения бизнеса.
Do Consumers Need Branded Apps? - Facebook NYC Developer KeynoteDavid Berkowitz
Facebook application developers are still struggling with monetization, but let's step back and ask if consumers really need branded apps. The presentation reviews eight ways marketing benefits consumers and how marketers work with apps before answering the titular question.
Optism Presentation IIR Mobile Marketing Conference - How Permission Mobile M...Optism
How Permission Mobile Marketing Powers Brand Engagement Presentation by Javier Maysonet, Director of Business Development, Alcatel-Lucent on March 20, 2012 in Miami, FL. Mobile marketing campaigns allow the opportunity for a high level of brand engagement.
UPA 2011 - Better Usability Through VisualizationOneSpring LLC
Better Usability Through Visualization
Visualization is a requirements elicitation and documentation technique which significantly reduces or eliminates the common problems of software definition.
Practitioners of this technique can expect improved usability, increased innovation, lower development costs and faster project time lines. This workshop provides attendees with the ingredients for successful use of visualization.
Ninety percent of all go-to-market strategies fail because most companies fail to translate business strategies into their daily business practices. Strategy is a promise made to the marketplace. It signals intent and thus creates customer expectations. Strategy activation is a new planning discipline that links strategic vision and marketplace implementation. It ensures the promise made to the marketplace is fulfilled across every customer touch point.
In this Aquent-sponsored on-demand webcast, you can learn:
• Why 90% of all business strategies fail in the marketplace
• How high performing organizations leverage the four key implementation success factors
• How to design a customer experience that matches expectations
• How the right culture and reward structures can build a workforce committed to implementing your promises
• How to design the necessary processes and select the right tools that will enable marketplace success
Mc cormick mobilelearningcrashcourse_15.10.12Scott McCormick
This presentation was delivered at the Learning 3.0 Conference in Chicago on October 15, 2012 at McCormick Place. Scott McCormick is a founder of Float Mobile Learning.
In a disinter-mediated world, where 50% of today’s jobs will have been automated, what will the role and relationship of brands, agencies and publishers be? How will we humans survive and succeed in the future where technology prevails across all media and processes? If you want to be viable beyond the next decade – and beyond the Digital age – it will take a radical rethink in contextually relevant creativity.
This presentation looks at the role of BlockChain, AI and Genetics to show how predictive Advertising and Content will evolve beyond big data...
Presented at EGTA, CEO Summit in Madrid 17/5/18.
2020 Television: Evolution or Revolution? Dean Donaldson
Fragmented. Expensive. Inflexible. Disingenuous. Obese. That’s reality TV for the new millennial viewer. The simple pleasure of TV viewing has been hijacked - and we are all being held hostage. TV’s evolved into paying huge amounts for bargain basement content, hidden behind ridiculous firewalled interfaces, with the caveat you can watch it on a mobile – it’s totally and utterly unsustainable. Technology was supposed to make our lives simple! Maybe it will, but first we need a revolution. And it need to start now…
“A call to arms to create clarity and choice for the 21st Century TV consumer.”
1. Smart TV is anything but. How do we think smarter about TV?
2. Are there any new technologies that are about to excite TV viewers?
3. What should we expect future TV viewing to look like?
The New Media Rockstars: A back-stage pass into real-time relevanceDean Donaldson
Online marketers are faced with a conundrum in this fast-paced modern world where targeting consumer ads also means targeting consumer lifestyles. It’s not just exposing new products in new channels, but following multiple data points; such as sharing product reviews with friends through social media, mobile devices and blogs before making a purchase on affiliate sites. The organic process of following a consumer’s habit through data is possible through technological advancements like media buying, creative optimization and trading. But, it’s more than just about monetizing the long tail. These new advanced tools will radically alter the media purchase decisions on cross-channel premium sites and allow marketers to become the true rock stars that they were destined to be. Dean Donaldson offers 360 insights on how to find a new creative relevance within advertising.
Keynote presentation for EGTA 2015. A review of H1 changes to TV focussed around Game of Thrones being the game changer for TV distribution models and finally the division of TV and online coming to an end. New ideas for TV / Second Screen as well as predictions for Facebook TV.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems