This online and mobile-first report is researched on 752,057 online community members around Vietnam. The data is also weighted based on the online population in 2017 and was done by Decision Lab, one of my favorite researching company in Vietnam.
Quick preview for you:
• Approximately 70% still watch traditional television, however, 88% of those are likely to be doing something else at the same time!
• They spend approximately 10.6 hours per day engaging with online content, more than any other previous generation.
• According to a report by Forbes, the average attention span of this generation is a meager 8 seconds, 4 seconds shorter than Millenials before them.
• Gen Zers are the most likely to be consuming online video. Across all generations, online video is extremely popular, with 99% of all those who use the internet reporting watching it. Internet penetration amongst Gen Z was reported at 90%, higher than millenials at 78% and dwarfing 45 and overs at only 28%.
Quality resource: https://www.decisionlab.co/blog/yes-the-internet-is-redefining-gen-zs-tv-habits
The Department for Business, Innovation and Skills commissioned Ipsos MORI to conduct a survey into UK attitudes to ethical standards in retail and their impact on the public’s buying decisions.
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
This online and mobile-first report is researched on 752,057 online community members around Vietnam. The data is also weighted based on the online population in 2017 and was done by Decision Lab, one of my favorite researching company in Vietnam.
Quick preview for you:
• Approximately 70% still watch traditional television, however, 88% of those are likely to be doing something else at the same time!
• They spend approximately 10.6 hours per day engaging with online content, more than any other previous generation.
• According to a report by Forbes, the average attention span of this generation is a meager 8 seconds, 4 seconds shorter than Millenials before them.
• Gen Zers are the most likely to be consuming online video. Across all generations, online video is extremely popular, with 99% of all those who use the internet reporting watching it. Internet penetration amongst Gen Z was reported at 90%, higher than millenials at 78% and dwarfing 45 and overs at only 28%.
Quality resource: https://www.decisionlab.co/blog/yes-the-internet-is-redefining-gen-zs-tv-habits
The Department for Business, Innovation and Skills commissioned Ipsos MORI to conduct a survey into UK attitudes to ethical standards in retail and their impact on the public’s buying decisions.
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Presented by Kengo Kurokawa - Asia Plus Inc (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POVHavas
Vol.1: We are currently living in truly unprecedented times, in which the lives of people, companies, and communities are being totally disrupted.
The dramatic change in our daily lives is having a huge impact on our behaviors and media consumption. As old routines are abandoned, new patterns are emerging.
How and why are people accessing media? What are the big shifts in time spent? How has the role media plays changed? This report examines the key shifts in behavior since the emergence of Covid-19.
REPORT: Women React to Coronavirus Crisis 4-17-20SheSpeaks Inc.
In our latest study on how women are reacting to COVID-19, we asked 1,685 from across the US to share their thoughts on and experiences related to the crisis.
This is our 4th survey on the Coronavirus and it was fielded April 13th-15th 2020.
Topline Findings:
•More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”.
•More Optimistic vs. April 5th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5th survey.
•Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores.
•They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%)
•Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks.
Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Looking to the future: The mobile consumerIpsos UK
Ipsos MORI’s research on the mobile consumer for the Logic Group – including attitudes towards “big data”, and an overview of how people use their smartphones, now and in the future.
Moms are Using Cannabis More Than Ever During the Pandemic Says StudyCannabis News
More and more Moms are using cannabis for the pandemic, read this https://cannabis.net/blog/news/moms-are-using-cannabis-more-than-ever-during-pandemic-says-survey
Being apart of the National Student Advertising Committee (NSAC),we were given the task of finding insights about Snapple through extensive secondary and primary research. These insights were then given to the creative team for them to implement the creative concepts and advertisements for our campaign.
Wave 5: Marketing During A Crisis: The New Norm & Post CoronavirusSheSpeaks Inc.
In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to sentiment, attitude and purchase behavior. We shared these results at a webinar with the Supplier Community on Thursday, May 7th.
This is the fifth survey in our series related to Shopper behavior since the country began to shut down in mid-March.
SheSpeaks' latest survey was fielded online:
On May 1-5, 2020 and 1,458 respondents completed the survey
Throughout this report we will compare current results to the prior wave conducted on April 17th.
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.4 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
In a new COVID-19 world, what do consumers think, feel and do with regards to the OOH space? And what is their perception of brands currently using OOH? We aimed to find.
“The Mobility Mindset”, a new research study conducted by Posterscope, has revealed that almost two-thirds of people are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect on noticeability and positivity towards OOH advertising.
Research was conducted by Dipsticks Research Group using its online panel, Panelbase, amongst 1,025 nationally representative adults aged 18-55. Fieldwork took place from Thursday 24th to Sunday 27th September, directly after the new national measures were introduced on September 24th.
The Fourth Wave COVID-19 Market Survey_TW Consumer Behavior in Post-Epid....pdfEastern Online-iSURVEY
PART 1 | Effect of Pandemic Change in Taiwanese’s Mindset to Consumption
PART 2 | Effect of Taiwan Triple Stimulus Voucher: Actual Usage Status and Multiplier Effect
Colombian consumers are most worried about public health, caring for their families, and the country’s economy during the COVID-19 crisis.
These exhibits are based on survey data collected in Colombia from September 1–11, 2020. Check back for regular updates on Argentines consumer sentiments, behaviors, income, spending, and expectations.
Chileans remain concerned about the COVID-19 crisis and uncertain about economic recovery, with only one in three consumers being optimistic about a quick recovery.
These exhibits are based on survey data collected in Chile from September 1–16, 2020. Check back for regular updates on Chilean consumer sentiments, behaviors, income, spending, and expectations.
Presented by Kengo Kurokawa - Asia Plus Inc (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POVHavas
Vol.1: We are currently living in truly unprecedented times, in which the lives of people, companies, and communities are being totally disrupted.
The dramatic change in our daily lives is having a huge impact on our behaviors and media consumption. As old routines are abandoned, new patterns are emerging.
How and why are people accessing media? What are the big shifts in time spent? How has the role media plays changed? This report examines the key shifts in behavior since the emergence of Covid-19.
REPORT: Women React to Coronavirus Crisis 4-17-20SheSpeaks Inc.
In our latest study on how women are reacting to COVID-19, we asked 1,685 from across the US to share their thoughts on and experiences related to the crisis.
This is our 4th survey on the Coronavirus and it was fielded April 13th-15th 2020.
Topline Findings:
•More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”.
•More Optimistic vs. April 5th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5th survey.
•Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores.
•They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%)
•Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks.
Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Looking to the future: The mobile consumerIpsos UK
Ipsos MORI’s research on the mobile consumer for the Logic Group – including attitudes towards “big data”, and an overview of how people use their smartphones, now and in the future.
Moms are Using Cannabis More Than Ever During the Pandemic Says StudyCannabis News
More and more Moms are using cannabis for the pandemic, read this https://cannabis.net/blog/news/moms-are-using-cannabis-more-than-ever-during-pandemic-says-survey
Being apart of the National Student Advertising Committee (NSAC),we were given the task of finding insights about Snapple through extensive secondary and primary research. These insights were then given to the creative team for them to implement the creative concepts and advertisements for our campaign.
Wave 5: Marketing During A Crisis: The New Norm & Post CoronavirusSheSpeaks Inc.
In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to sentiment, attitude and purchase behavior. We shared these results at a webinar with the Supplier Community on Thursday, May 7th.
This is the fifth survey in our series related to Shopper behavior since the country began to shut down in mid-March.
SheSpeaks' latest survey was fielded online:
On May 1-5, 2020 and 1,458 respondents completed the survey
Throughout this report we will compare current results to the prior wave conducted on April 17th.
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.4 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
In a new COVID-19 world, what do consumers think, feel and do with regards to the OOH space? And what is their perception of brands currently using OOH? We aimed to find.
“The Mobility Mindset”, a new research study conducted by Posterscope, has revealed that almost two-thirds of people are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect on noticeability and positivity towards OOH advertising.
Research was conducted by Dipsticks Research Group using its online panel, Panelbase, amongst 1,025 nationally representative adults aged 18-55. Fieldwork took place from Thursday 24th to Sunday 27th September, directly after the new national measures were introduced on September 24th.
The Fourth Wave COVID-19 Market Survey_TW Consumer Behavior in Post-Epid....pdfEastern Online-iSURVEY
PART 1 | Effect of Pandemic Change in Taiwanese’s Mindset to Consumption
PART 2 | Effect of Taiwan Triple Stimulus Voucher: Actual Usage Status and Multiplier Effect
Colombian consumers are most worried about public health, caring for their families, and the country’s economy during the COVID-19 crisis.
These exhibits are based on survey data collected in Colombia from September 1–11, 2020. Check back for regular updates on Argentines consumer sentiments, behaviors, income, spending, and expectations.
Chileans remain concerned about the COVID-19 crisis and uncertain about economic recovery, with only one in three consumers being optimistic about a quick recovery.
These exhibits are based on survey data collected in Chile from September 1–16, 2020. Check back for regular updates on Chilean consumer sentiments, behaviors, income, spending, and expectations.
Peruvian consumers are most concerned about taking care of their families, public health, and the economy during the COVID-19 crisis.
These exhibits are based on survey data collected in Peru from September 1–11, 2020. Check back for regular updates on Peruvian consumer sentiments, behaviors, income, spending, and expectations.
Helen Wilson, Managing Director, Ipsos Loyalty - the Customer Experience Specialists - presented at Mayfair Capital’s excellent Investment Seminar this week. For more visit http://www.mayfaircapital.co.uk/. Our Perils of Perception research is at https://www.ipsos-mori.com/_assets/sri/perils/. For more on our research into Generations, visit www.ipsos-mori-generations.com.
Vol.7: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.5 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
how A.I. is transforming the marketing Mix - Innovation assesment - Gartner Curve - ChatGPT - Open AI
Lecture Deck at Solvay Brussels School of Economics & Management - ULB - Commpass
Hugues Rey a mis l’accent sur les projets et accomplissements de l’UMA ces dernières années, en insistant sur l’importance des partenariats au sein de l’industrie – une valeur que l’UMA incarne, notamment par son partenariat avec l’UBA.
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxHugues Rey
Master Class au VKRS à propos de la convergence des VidéoClip et de la publicité.Meaningful Marketing.
art ou Artisanat. Pouvoir du son.
“Videos need to succinctly express the artist’s unique visual style to appeal to fans and differentiate them from other performers.
I therefore think that music videos can be considered a form of art, especially a form of modern art. Many music videos use elements of post-modernism, like pastiche, bricolage and homage…
"You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city
DUBAI TOURISM
INCREASE AWARENESS & CONSIDERATION
AS GLOBAL DESTINATION
THROUGH CONTENT MARKETING
Meaningful Media Experience and communities - HR - 28 2 2023.pdfHugues Rey
introduction speech by Hugues Rey - 15th year celebration Mediaspecs - seminaire: Marketing and Communities
- Meaningful Media Experience / contextual targeting
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB Hugues Rey
Meaningful brands meaningful companies - By Hugues Rey - Examples: Danone P&G Chrysler Lacoste BNPPF - data sources: Havas Meaningful Brand - mediabrands
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
4. BASIC NEEDS DURING CONFINEMENT? MEDIA! (WITH A FULL BELLY IN A TIDY HOUSE)
What have been your main activities during the past few days? Source pictures: Unsplash
surfing on the internet67% cleaning/tidying the
house
55% watching TV w/family55%
cooking52% watching videos & movies44%
1 2 3
4 5
5. SURFING IS THE N°1 ACTIVITY ACROSS ALL GENERATIONS
What have been your main activities during the past few days?
36%
38%
44%
45%
46%
49%
50%
54%
56%
63%
0% 10% 20% 30% 40% 50% 60% 70%
reading
stay in touch with relatives
working
watching TV with family
sporting
tidying the house
watching videos & films
social networks
cooking
surfing on the internet
36%
36%
39%
40%
45%
47%
48%
53%
57%
67%
0% 10% 20% 30% 40% 50% 60% 70%
stay in touch with relatives
DYI/pimp up habitation
gardening
working
cooking
social networks
watching videos & films
watching TV with family
tidying the house
surfing on the internet
36%
38%
41%
43%
46%
50%
59%
59%
60%
72%
0% 10% 20% 30% 40% 50% 60% 70%
social networks
reading
stay in touch with relatives
watching videos & films
DYI/pimp up habitation
gardening
cooking
tidying the house
watching TV with family
surfing on the internet
27%
31%
45%
45%
51%
51%
56%
63%
64%
69%
0% 10% 20% 30% 40% 50% 60% 70%
social networks
watching videos & films
cooking
DYI/pimp up habitation
stay in touch with relatives
gardening
tidying the house
reading
watching TV with family
surfing on the internet
Audiovisual, meaning not only TV, and digital media dominate the
TOP 5 (main) activities of young adults and Gen X’ers during the
lockdown. Age groups with a higher density of kids between 6 and
15 y.o. tend to watch TV with family members more than younger
age groups without or with younger kids
1
DIGITAL ACTIVITIES DOMINATE THE MEDIA DIET OF GEN Z…
50+ers have been taken care of their home: Spring cleaning,
gardening, doing odd jobs have been part of their new everyday
life. Only 21% of 50+ mentioned working as main activity (vs 33%
of 50-64 y.o.). But don’t neglect the importance of internet: 7 out of
10 50+ers mention surfing on the internet as main activity
2
AND THE INTERNET THE DAILY LIFE OF BOOMERS
18-34 y.o. 35-49 y.o. 50-64 y.o. 65+
6. On a scale from 1 to 10, Which media did you use the most to keep you informed during the lockdown? (1-not used a lot; 10-used the most; scores 7-10 grouped)
TV, NEWSBRANDS AND RADIO ARE THE TOP 3 MEDIA OF INFORMATION
2%
2%
4%
5%
5%
10%
12%
15%
20%
0% 5% 10% 15% 20% 25%
brand & retail web
TOP 5 (ranked on affinity)
3%
aff. 139
3%
aff. 122
13%
aff. 108
4%
aff. 103
20%
aff. 102
12%
aff. 113
5%
aff. 102
5%
aff. 101
15%
aff. 100
19%
aff. 98
HOMEWORKING
PARTIALLY
UNEMPLOYMED
3%
aff. 145
16%
aff. 130
13%
aff. 121
3%
aff. 119
22%
aff. 114
5%
aff. 121
3%
aff. 119
6%
aff. 119
16%
aff. 111
2%
aff. 99
WOM
leaflet
But every audience has its own information diet. Homeworkers are more into magazines (5%), brands & retail sites (6%) and
newsbrands (16%). Partially unemployed listen more to radio (16%) and watch more TV (22%).
7. 88
90
112
131
161
50 100 150
EVERY GENERATION HAS ITS PREFERRED MEDIA
On a scale from 1 to 10, Which media did you use the most to keep you informed during the lockdown? (1-not used a lot; 10-used the most; scores 7-10 grouped)
18-24 y.o.
100
102
105
108
112
50 100 150
35-49 y.o.
131
136
140
179
179
50 100 150
25-34 y.o.
80
83
100
108
109
50 100 150
50-64 y.o.
96
110
115
117
140
50 100 150
+65 y.o.
TOP 5 most used media (ranked on affinity index)
Young adults tend to use social networks, word-of-mouth and brand & retail websites more than other age groups. Gen Yers
mention leaflet and OOH more often. More usual suspects such as TV and radio have more influence on Gen Xers and younger
Baby boomers. The senior age group relies more often on magazines.
8. SPRING IS IN THE AIR!
What have been your main activities during the past few days?
(21/04/2020)
of respondents mentioned
cleaning as their main activity last
week
55%1
SPRING CLEANING ON THE AGENDA
of women have cleaned the house last week.
Did men help with the household chores?
45% mention this activity as a major activity
64%2
WOMEN’S DEVOTIONAL SPRING CLEANING
DETTOL saw its sales tripled in last 5
weeks (15/04/2020 in Retail Detail)+302%3
AND THE WINNER IS… DETTOL
9. 1.What have been your main activities during the past few days? 2.Have you visited new e-commerce sites for DIY or gardening products?
TIME TO MAKE THE GARDEN SUMMER PROOF
Since Saturday April 18th
, improvement shops and garden
centers were allowed to reopen by the Natonal Security
Council to the delight of all the gardening aficionados: as a
matter of fact, 19% of Belgians had delayed the purchase of
gardening products due to the lockdown
of respondents mentioned gardening as
their main activity last week. (1 out of 2
within Baby boomers)
41%1
GARDENING AS A MAJOR ACTIVITY
of respondents have visited NEW gardening
& DIY e-commerce sites. Specialized stores
must ensure their presence online
10%2
e-GARDENING ON THE RISE
expect content from media about
gardening & home improvement, esp.
Walloon people
21%3
CONTENT IS EXPECTED
10. BUT NOTHING BEATS A HOME-COOKED MEAL
1.What have been your main activities during the past few days? 2/3.Have you visited new e-commerce sites for
of Belgians mentioned cooking. More
women than men (62% vs 41%)52%1
COOKING AS A MAJOR ACTIVITY
of Belgians have visited NEW e-commerce food &
retail sites. 10% visited the site of a physical
retailer they used to visit before the pandemic
19%2
BELGIANS DISCOVER e-GROCERY SHOPPING…
of Belgians have visited NEW online organic
(food) sites. The interest for this type of
suppliers is higher amongst 18-34 y.o. (19%)
9%3
AND ORGANIC FOOD ONLINE SERVICES
11. 1. Do you feel like: you are eating more/less healthy or as usual? 2. Does this condition of confinement creates favourable conditions to purchase something specific or behave differently?3.What are
the purchases that you continue to make almost normally?
CONFINEMENT SHAPES NEW EATING HABITS
of respondents have not changed their eating habits. 19% are eating
less healthy foods than usual, 18% more healthy. Within the younger
age group18-24 y.o., 40% claim to have switched to a more healthy
diet
63%1
GEN Z EATS HEALTHIER THAN BEFORE
think the situation is perfect to learn cooking mono-product dishes
(based on pasta, rice…). Belgians are more interested in food products
& services on social media as before the lockdown, the analysis of
SOPRISM demonstrate:
23%2
(more than) ONE OUT OF FIVE DISCOVER NEW EATING TRENDS
SOFT DRINKS
+79%
YOGURT
+79%
WAFFEL
+28%
PASTA
+4%
of respondents claim they continue to purchase food products that
make them happy. In the same way as before the lockdown.
Especially older people of 65+ (72%) refuse to be denied the right to
purchase food for “pleasure”
63%3
PLEASURE IN FOOD IS A BASIC NEED
12. 1. On a scale from 1 to 10, to which extend have you used the following services during confinement? (1:not used often/a lot -10: used often/lot; scores 7-10 grouped). 2. See 1 + How does this situation
changed your buying behavior? You do/use more… (Yes)
LOCKDOWN SHAPES ALSO NEW BUYING HABITS
of respondents used online shopping & delivery services a lot during
lockdown. Younger ones are the most heavy users with 37% of 18-34 y.o.
having used these services more often the past few weeks
21%1
ONLINE SHOPPING & DELIVERY SERVICES BOOMED
20/04/2020
of respondents used more drive service for grocery shopping, 21%
within 18-34 y.o. Younger ones are the most heavy users with 14%
of 18-34 y.o. having used these services often.
12%2
DRIVE SERVICES APPEAL (MORE) TO 18-34 y.o.
And good news: Quick, McDonald’s and Burger King announced and
reopened their drive-thrus!
With massive road congestions as a result…
13. IN THE FUTURE BOOMERS & SENIORS WILL BUY MORE LOCAL
21%
26%
42%
40%
13%
29%
20%
28%
34%
16%
28%
29%
30%
37%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
TOP 5 (ranked on affinity)
18-34 y.o.
35-49 y.o.
+ 50 y.o.
43%
aff. 117
19%
aff. 116
28%
aff. 100
29%
aff. 99
20%
aff. 67
What do you think will change in your future consumption after the lockdown?
store essential items
conscious buying
limit waste
more savings
buy more local
20%
aff. 123
32%
aff. 110
38%
aff. 103
27%
aff. 96
28%
aff. 94
32%
aff. 106
29%
aff. 104
36%
aff. 97
26%
aff. 90
13%
aff. 77
37%
aff. 124
30%
aff. 110
31%
aff. 106
17%
aff. 105
34%
aff. 94
38%
aff. 127
28%
aff. 95
25%
aff. 89
29%
aff. 78
11%
aff. 66
What do you think will change in your future consumption after the lockdown?
14. HOW GEN Y & GEN Z CHANGED THEIR BUYING HABITS
43%
57%
radically different from usual
the same as usual
Your consumption is….
18-34 y.o. ARE BOOKWORMS
Nearly 1 out of 4 adults between 18 and 34 y.o. bought more
books and cultural products. Bol.com (37%) & Amazon (21%)
scored as the most useful (non-food) retailers within this age
group
How does this COVID19 situation change your buying behavior?
You do …
buy more books &
cultural products14%
buy more textile &
clothing9%
buy more toys
8%
buy more sports
equipment9%
FASHION VICTIMS OR MASK MAKERS?
1 out of 10 women bought more clothing & textiles (vs 7% of
men). More surprisingly: nearly 1 out of 5 adult between 18 and
34 y.o. did the same. 39% have discovered new e-commerce
sites
(nearly) 1 OUT OF 5 YOUNG PARENTS SPOILED THEIR KIDS
19% of respondents aged between 25-34 bought more toys than
before the lockdown. 1 out of 4 parents aged between 25-34 has
visited new e-commerce sites selling toys (26%). 27% of 18-50
y.o. have mentioned “playing with family” as a main activity
18-34 y.o. BUY MORE SPORT PRODUCTS
1 out of 5 young adults bought more sports equipment (19%).
French-speaking people (10%) also bought more sport products.
Food for thought: Decathlon ranked second to Amazon as the
most useful non-food retailer among French-speaking
15. JOB
partially unemployed
34% aff 117
homeworking
51% aff 118
LOCKDOWN: 1 OUT OF 2 SPENT THE SAME OR MORE
51%
42%
45%
41%
44%
44%
43%
44%
43%
44%
24%
34%
32%
27%
26%
30%
24%
26%
33%
29%
25%
24%
23%
32%
30%
26%
33%
30%
24%
27%
0% 20% 40% 60% 80% 100%
homeworking
partially unemployed
50+ y.o.
35-50 y.o.
18-34 y.o.
FR
NL
women
men
total BE 18+
spend less than usual same as usual spend more than usual
4 OUT OF 10 SPEND LESS THAN USUAL
More than 1 out of 2 spent more or the same amount of
money than before the lockdown. Flemish people were the
most likely to spend more, followed by women and Gen Xers
(32%)
At the opposite, 1 out of 2 homeworkers spent less. Boomers
and homeworkers were more cautious
Partially unemployed people, men, French-speaking people
(30%) did not changed their spending habits
SPEND LESS SPEND MORESAME
+ 50 y.o.
45% aff 103
men
33% aff 112
Dutch-speaking
33% aff 121
women
30% aff 110
Actually, do you have the impression to spend… ?
16. BELGIANS MISS PHYSICAL STORES… BUT NOT THEIR VISITORS
1.Do you miss going to a store or department store? 2. Do you actually feel safe while grocery shopping (in shops)?
of respondents miss visiting retail stores.
Women more often state they miss (window) shopping (58%)50%1
WOMEN MISS RETAIL STORES
feel safe and in security while doing the grocery shopping.
French-speaking people have more varied opinions: only 58%
feel safe (vs 66% of Flemish-speaking people)
63%2
SUPERMARKETS ARE DOING A GREAT JOB
Contamination by other shoppers is the biggest fear while
shopping. Women and 25-34 y.o. are the most worried (81%).
Young adults (18-24 y.o.) the less (68%)
78%3
“L’ENFER, C’EST LES AUTRES” (HELL IS OTHER PEOPLE)
17. Dutch-speaking
21% aff 134
+ 50 y.o.
71% aff 103
7 OUT OF 10 SATISFIED BY COMMUNICATION FROM USUAL RETAILERS
71%
71%
64%
68%
69%
68%
69%
69%
16%
13%
19%
9%
21%
17%
15%
16%
13%
16%
18%
24%
9%
15%
16%
15%
0% 20% 40% 60% 80% 100%
50+ y.o.
35-50 y.o.
18-34 y.o.
FR
NL
women
men
total BE 18+
No Don't know Yes
NO YESDON’T KNOW
35-49 y.o.
71% aff 103 19% aff 116
French-speaking
24% aff 154
18-34 y.o.
18% aff 116
18-34 y.o.
BOOMERS & SENIORS MOST SATIFIED
Nearly 7 out of 10 people aged 50+ y.o. were happy with
the communication of their usual retailers. 16% were
undecided and only 13% were disappointed by their usual
retailers.
Special shopping times, information about social
distancing in the stores and other Covid19-related
information were clearly appreciated by older age groups.
At the contrary, nearly 1 out of 15 young adult in Belgium
was not happy with retailers’communication efforts
Have you been disappointed by a lack of communication from your usual retailers?
18. Which supermarket chain or food supplier did you visit during the confinement period?
COLRUYT, DELHAIZE AND ALDI WERE THE MOST VISITED FOOD SUPPLIERS
2%
14%
2%
3%
12%
18%
28%
31%
42%
43%
48%
0% 10% 20% 30% 40% 50%
local or organic
producer/shop
drive services
TOP 3 NL (ranked on selectivity)
19%
aff. 162
48%
aff. 115
50%
aff. 103
8%
aff. 220
3%
aff. 141
21%
aff. 113
TOP 3 FR (ranked on selectivity)
TOP 3 (ranked on selectivity)
15%
aff. 129
3%
aff. 120
31%
aff. 110
TOP 3 (ranked on selectivity)
4%
aff. 125
51%
aff. 106
44%
aff. 102
2% 14% 2%
18-34 y.o. have more often mentioned organic or local
shops and retail brands. Drive services from
supermarkets and food retailers are not yet a thing. But
younger adults are twice more numerous to be into it
YOUNGER ADULTS PREFER IT LOCAL AND ORGANIC
TOTAL BE
18-34 y.o. 4% 17% 4%
19. Which supermarket chain or food supplier did you find the most useful during the crisis?
COLRUYT, DELHAIZE AND ALDI WERE THE MOST USEFUL FOOD SUPPLIERS
4%
16%
3%
3%
9%
12%
17%
25%
29%
29%
40%
0% 10% 20% 30% 40%
local or organic
producer/shop
drive services
TOP 3 NL (ranked on selectivity)
13%
aff. 153
35%
aff. 122
42%
aff. 106
7%
aff. 237
4%
aff. 164
31%
aff. 108
TOP 3 FR (ranked on selectivity)
TOP 3 (ranked on selectivity)
4%
aff. 152
18%
aff. 110
9%
aff. 110
TOP 3 (ranked on selectivity)
4%
aff. 145
35%
aff. 120
46%
aff. 115
3% 16% 4%TOTAL BE
5% 16% 5%
Everyone agrees: local & organic producers have to
reinforce their (brand) presence in the minds of
consumers to appeal to more visitors and prove their
utility (and distinction with supermarket retailers)
LOCAL & ORGANIC MUST PROVE UTILITY
18-34 y.o.
20. COLRUYT, LIDL & CARREFOUR BEST IN MEETING EXPECTATIONS
Did these retailer brands meet your expectations?
90%
92%
69%
80%
88%
88%
89%
89%
91%
92%
93%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
local or organic
producer/shop
drive services
BEST IN CLASS
1
2
3
21. SOME FIRST CONCLUSIONS (and more to come)
Spring cleaning, cooking, watching TV together with other household
members, preparing the garden for a new season… There is something
reassuring about cultivating habits. Especially when times are uncertain
1
CREATURES OF HABITS
Some favor physical shops, missing the human contact with local merchants (42%), other chose for
online food retail services… The fact is: more Belgians than ever have find their way to e-food retailer.
Other sectors, not as usual like gardening, also benefits from the lockdown online
2
CREATURES OF HABITS… BUT OPEN FOR NEW ADVENTURES
Just like eating or sleeping, media are part of our daily routine and rituals. More: they
are a basic necessity fulfilling the need for information, reassurance, social
exchange and entertainment
3
MEDIA ARE A BASIC NEED
23. CONSUMPTION OF CULTURAL GOODS ROCKETED AMONGST YOUNG ADULTS
of respondents are buying more books and cultural
products. Mostly adults younger than 35 y.o. (24%).
Only 10% of Baby boomers (55+) invest more in culture
14%1
1 OUT 4 YOUNG ADULTS BUY MORE CULTURAL PRODUCTS
of 18-34 y.o. Only 6% of respondents aged 35+ agree
confinement have made the purchase of VOD films and
streaming more favorable
19%2
1 OUT OF 5 YOUNG ADULTS BUY MORE VOD & STREAMING
of respondents planning to buy CULTURAL products
have postponed their purchase till after the confinement.
Flemish people (70%) are more numerous
60%2
FLEMISH POSTPONE CULTURAL PURCHASES
OTHER AGE GROUPS POSTPONED CULTURAL PURCHASES
1.-2.How does this COVID19 situation change your buying behavior? You do … 3. On a scale from 1 to 10, what purchases have you postponed pending the end of lockdown? (1-postponed nothing; 10-
postponed every purchase scores 7-10 grouped)
24. After a few days of lockdown, do you miss the following products or services? On a scale from 1 to 10, what purchases have you postponed pending the end of lockdown? (1-postponed nothing; 10-
postponed every purchase scores 7-10 grouped)
Intentionalists are massively postponing their purchases
LOCKDOWN FREEZES SPENDING IN CULTURE & TECH
missed cultural products just after a few days of
lockdown. Young adults (16%) more than active Baby
boomers (7%). Women (12%) more than men (9%)
10%
1 OUT 10 MISS CULTURAL PRODUCTS
missed technological products just after a few days of
lockdown. Flemish people (3%) slightly more than
French-speaking(2%), partially unemployed (3%) more
than homeworkers (1)%.
2%
BELGIANS ARE WELL EQUIPPED
of these intentionalists postponed (nearly) every
purchase regarding cultural goods or services.
Homeworkers (63%) postponed more often than
partially unemployed (49%)
60%
60% HAD BUYING INTENTION BEFORE LOCKDOWN
of these intentionalists postponed (nearly) every
purchase regarding tech products. There are no
noticeable differences between the different targets
surveyed. Not surprising as tech products have high
entry prices
47%
54% HAD BUYING INTENTION BEFORE LOCKDOWN
25. After a few days of lockdown, do you miss the following products or services? On a scale from 1 to 10, what purchases have you postponed pending the end of lockdown? (1-postponed nothing; 10-
postponed every purchase scores 7-10 grouped)
Intentionalists are massively postponing their purchases
1 OUT OF 2 POSTPONES SPENDINGS TO « UPGRADE » HOME & COMFORT
missed deco & furniture just after a few days of
lockdown. Young adults between 18 and 24 years old
(10%) more than other age groups
6%
HAPPY IN THE CURRENT CONFIGURATION
missed household appliances products just after a
few days of lockdown. People between 25 and 34
years old (8%) slightly more than other age groups
4%
BELGIANS ARE WELL EQUIPPED
of these intentionalists postponed (nearly) every
purchase regarding decoration. Women (52%)
postpone more often man ((47%)
49%
57% HAD BUYING INTENTION BEFORE LOCKDOWN
of these intentionalists postponed (nearly) every
purchase regarding household appliances.
Intentionalists within older age groups (50+) more often
than younger ones
47%
55% HAD BUYING INTENTION BEFORE LOCKDOWN
26. BE ONLINE TO INSPIRE CUSTOMERS WHEN SITUATION WILL RECOVER
How does this situation changed your buying behavior? You do/use more… (Yes) How does this COVID19
situation change your buying behavior? You do …
of respondents are purchasing more online since the
lockdown. More than one out of two is aged 18-34 y.o.
(55%)
41%1
MORE ONLINE SHOPPING
of 18-34 y.o. do agree the lockdown has created
favorable conditions to order online for products
purchased in store so far (against 19% for 35+)
33%2
YOUNG ADULTS SHIFT FROM PHYSICAL TO ONLINE
(nearly) 1 OUT OF 5 MEN VISITED A NEW E-TECH SITE
15% of respondents surveyed visited a new e-commerce
site related to tech products during lockdown. 1 out of 4
respondents aged between 18 and 34 y.o.
27. DIGITAL NATIVES TOOK ADVANTAGE OF SITUATION
29%
40%
1%
2%
4%
5%
5%
6%
6%
7%
8%
9%
16%
25%
0% 5% 10% 15% 20% 25% 30% 35% 40%
TOP 5 (ranked on affinity)
18-34 y.o.
35-49 y.o.
+ 50 y.o.
9%
aff. 133
6%
aff. 123
6%
aff. 118
2%
aff. 112
8%
aff. 112
1%
aff. 119
11%
aff. 116
7%
aff. 108
17%
aff. 106
4%
aff. 104
3%
aff. 265
13%
aff. 203
18%
aff. 194
12%
aff. 166
11%
aff. 166
5%
aff. 143
2%
aff. 129
9%
aff. 118
19%
aff. 113
5%
aff. 113
5%
aff. 119
5%
aff. 104
3%
aff. 84
6%
aff. 76
12%
aff. 72
STRONG REGIONAL DIFFERENCES REGARDING PURE PLAYERSWhich non-food retailer from the list did you find the most useful during the crisis?
28. RETAILERS WILL FACE TOUGH TIMES BUT HAVE TO BE PREPARED
BASIC NEEDS DURING CONFINEMENT?
Besides food & essential products, think media, cultural
products & services in a “home sweet home”
configuration
WELL-EQUIPPED
Most Belgians are well-equipped regarding tech
products. Intentionalists postponed their purchases
massively but few are really missing new tech products
NEARLY 6 OUT OF 10 WANTED TO REVAMP THEIR DECO
And again, spendings in decoration will have to wait till
after the lockdown and the evolution of the financial
solution for 1 out of 2 intentionalists
1 OUT 2 WANTED TO BUY HOUSEHOLD APPLIANCES
But 1 out of 2 intentionalists have seen this resolution
melting during the lockdown
MOST USEFUL NON-FOOD RETAILERS:
1
2
3
29. POST-LOCKDOWN ASPIRATIONS: NORMALITY, FRAMILY AND A GOOD MEAL
What will you do once the lockdown is over?
meet my relatives
63%
return to a normal life
67% go to the restaurant
44%
30. LAST TIP FOR TRAVEL SECTOR: MONITOR ONLINE INTENTION & HUNGER FOR ESCAPE
After a few days of lockdown, do you miss the following products or services? On a scale from 1 to 10, what purchases have you postponed pending the end of lockdown? (1-postponed nothing; 10-
postponed every purchase scores 7-10 grouped)
55% POSTPONE TRAVEL PLANS
8 out of 10 travel intentionalists have postponed their plans
to purchase transport & travel accommodations. But nearly
1 out of 10 (9%) has discovered a new travel site during the
lockdown
YOUNG ADULTS ARE READY TO BOOK
75% of 18-34 y.o. had plans buying transport or travel
accommodation before the lockdown. 78% have already
postponed these plans. Nearly 1 out of 5 (18%) has
discovered a new travel site during the lockdown
BOOMERS MORE LIKELY TO POSTPONE TRAVEL PLANS
68% of people aged 65+ had plans to purchase transport/travel
accommodations before the lockdown. 85% postponed their
plans till the situation recovered. Younger Boomers (50-64
y.o.) seem even more worried: 87% postponed
Belgians want their holidays
1 OUT OF 4 BELGIAN IS THINKING OF GOING ON
VACATHION THIS SUMMER
(Le Soir 05/05/2020)