AI is moving marketing from the traditional 4Ps to S.A.V.EEE by powering hyper-personalization.
The 4Ps of product, place, price and promotion are shifting to focus on service, access, value and unique engagement through experience and relationships. AI is helping move marketing from discrete transactions to ongoing customer relationships.
AI enables this shift by powering recommendations, demand prediction, churn prevention and content generation at massive scale. It also facilitates more personalized pricing, optimized digital experiences and targeted promotions. Overall, AI is allowing marketing to become more data-driven, automated and focused on individual consumer needs and behaviors.
An overview of the most important AI capabilities in marketing, advertising and content creation. I made this presentation to inform, educate and inspire people in the creative industries to familiarise themselves with the incredible toolsets that are already here and in development. I also explain how generative Ai works explore some possible new roles and business models for agencies. Hope you enjoy it!
Revolutionizing Marketing The AI Impact.pptxjay prajapati
This presentation is about the intersection of marketing and AI technology in today's world. It explores how technology and AI have changed the landscape of modern marketing, and discusses the potential benefits and drawbacks of using AI in marketing. The presentation defines key terms related to marketing and AI, and provides real-world examples of how companies are using AI in their marketing efforts. Overall, the goal of this presentation is to educate the audience on the ways that AI is changing the game in the marketing industry and to encourage them to consider the possibilities and challenges of integrating AI into their own marketing strategies.
Generative AI art has a lot of issues:
Lack of Control: Generative AI art eliminates digital artists' control over their work. The results are unpredictable and often unsatisfactory, leaving artists feeling frustrated.
No Unique Signature: Generative AI art lacks a unique signature or style, making it difficult for digital artists to stand out.
Quality Control Issues: Generative AI art can be of poor quality and unsuitable for professional use. Digital artists who rely on their work to make a living may find that AI-generated work is not up to their standards.
Decreased Job Opportunities: As generative AI art becomes more popular, the demand for human digital artists may decrease, leading to fewer job opportunities.
No Emotional Connection: Generative AI art lacks the emotional connection artists can create through their work. This can make it difficult for digital artists to connect with their audience and make a lasting impact.
Limited Creative Potential: Generative AI art has limited creative potential based on algorithms and pre-defined parameters. Digital artists who seek to express their creativity and individuality may find it limiting.
Intellectual Property Concerns: Generative AI art can infringe on the intellectual property of others, leading to legal issues for the artist.
Lack of Personal Touch: Generative AI art lacks the personal touch that digital artists can bring to their work. This can result in a lack of emotion, connection, and engagement with the audience.
Decreased Income: Generative AI art is often available for free or at a low cost, making it difficult for digital artists to make a living through their work.
Loss of Craftsmanship: Generative AI art relies on technology, taking away the element of craftsmanship and hand-drawn skills that digital artists have honed over time.
UNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISINGAurimas Paulius Girčys
Slides from the conference in Cyprus, showcasing possible AI applications in marketing.
Recap:
1. AI plays a crucial role in digital marketing, providing numerous benefits such as improved efficiency, personalization, data-driven insights, and real-time optimization.
2. APG Media has successfully implemented AI-driven solutions in managing daily Google Ads and Facebook Ads campaigns, resulting in improved ROI and increased efficiency.
3. Staying informed about AI advancements and being prepared to adapt and integrate new technologies is essential for success in the future of digital marketing.
Tips on AI integration:
Use AI to personalize your marketing messages to individual customers.
Use AI-powered chatbots to engage with customers and provide 24/7 support.
Use AI to optimize your email marketing campaigns.
Use AI to identify and target high-value customers.
Use AI to improve your website's search engine optimization (SEO).
Use AI to optimize your social media advertising.
Use AI to personalize your website's content.
Use AI to optimize your content marketing strategy.
Use AI to create more effective ad copy.
Use AI to optimize your landing pages.
* "Responsible AI Leadership: A Global Summit on Generative AI"
*April 2023 guide for experts and policymakers
* Developing and governing generative AI systems
* + 100 thought leaders and practitioners participated
* Recommendations for responsible development, open innovation & social progress
* 30 action-oriented recommendations aim
* Navigate AI complexities
Generative artificial intelligence (AI) models are reinventing communication, content creation, and information access. In this roadmap, presented at Bessemer's annual Seed Summit, Partner Talia Goldberg explores the technological advancements driving AI solutions and how these changes are opening up new promising area of investment.
Learn more about Generative AI:
https://www.bvp.com/atlas/is-ai-gener...
https://www.bvp.com/atlas/roadmap-the...
https://www.bvp.com/atlas/entering-th...
Subscribe for venture insights: https://bessemervp.team/subscribe
About Bessemer Venture Partners —
We help entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 135 IPOs and 200 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Our global portfolio includes Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr and Toast, and has more than $20 billion of assets under management.
Connect with us —
Subscribe to our channel: https://bit.ly/3oVeW4k
Visit our website bvp.com: https://bit.ly/3bzFXaE
Sign up for our newsletter: https://bit.ly/3SoVY3D
Find Bessemer on LinkedIn: https://bit.ly/3zZpGoS
Find Bessemer on Twitter: https://bit.ly/3JsVJAF
Find Bessemer on Instagram: https://bit.ly/3BH8but
The numbers tell the story: 84% of C-suite executives believe they must leverage artificial intelligence (AI) to achieve their growth objectives, yet 76% report they struggle with how to scale. With the stakes higher than ever, what can we learn from companies that are successfully scaling AI, achieving nearly 3X the return on investments and an average 32% premium on key financial valuation metrics?
To answer that question, Accenture conducted a landmark global study involving 1,500 C-suite executives from organizations across 16 industries. The aim: Help companies progress on their AI journey, from one-off AI experimentation to gaining a robust organization-wide capability that acts as a source of competitive agility and growth.
Read the full report:
http://www.accenture.com/AI-Built-to-Scale-Slideshare
An overview of the most important AI capabilities in marketing, advertising and content creation. I made this presentation to inform, educate and inspire people in the creative industries to familiarise themselves with the incredible toolsets that are already here and in development. I also explain how generative Ai works explore some possible new roles and business models for agencies. Hope you enjoy it!
Revolutionizing Marketing The AI Impact.pptxjay prajapati
This presentation is about the intersection of marketing and AI technology in today's world. It explores how technology and AI have changed the landscape of modern marketing, and discusses the potential benefits and drawbacks of using AI in marketing. The presentation defines key terms related to marketing and AI, and provides real-world examples of how companies are using AI in their marketing efforts. Overall, the goal of this presentation is to educate the audience on the ways that AI is changing the game in the marketing industry and to encourage them to consider the possibilities and challenges of integrating AI into their own marketing strategies.
Generative AI art has a lot of issues:
Lack of Control: Generative AI art eliminates digital artists' control over their work. The results are unpredictable and often unsatisfactory, leaving artists feeling frustrated.
No Unique Signature: Generative AI art lacks a unique signature or style, making it difficult for digital artists to stand out.
Quality Control Issues: Generative AI art can be of poor quality and unsuitable for professional use. Digital artists who rely on their work to make a living may find that AI-generated work is not up to their standards.
Decreased Job Opportunities: As generative AI art becomes more popular, the demand for human digital artists may decrease, leading to fewer job opportunities.
No Emotional Connection: Generative AI art lacks the emotional connection artists can create through their work. This can make it difficult for digital artists to connect with their audience and make a lasting impact.
Limited Creative Potential: Generative AI art has limited creative potential based on algorithms and pre-defined parameters. Digital artists who seek to express their creativity and individuality may find it limiting.
Intellectual Property Concerns: Generative AI art can infringe on the intellectual property of others, leading to legal issues for the artist.
Lack of Personal Touch: Generative AI art lacks the personal touch that digital artists can bring to their work. This can result in a lack of emotion, connection, and engagement with the audience.
Decreased Income: Generative AI art is often available for free or at a low cost, making it difficult for digital artists to make a living through their work.
Loss of Craftsmanship: Generative AI art relies on technology, taking away the element of craftsmanship and hand-drawn skills that digital artists have honed over time.
UNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISINGAurimas Paulius Girčys
Slides from the conference in Cyprus, showcasing possible AI applications in marketing.
Recap:
1. AI plays a crucial role in digital marketing, providing numerous benefits such as improved efficiency, personalization, data-driven insights, and real-time optimization.
2. APG Media has successfully implemented AI-driven solutions in managing daily Google Ads and Facebook Ads campaigns, resulting in improved ROI and increased efficiency.
3. Staying informed about AI advancements and being prepared to adapt and integrate new technologies is essential for success in the future of digital marketing.
Tips on AI integration:
Use AI to personalize your marketing messages to individual customers.
Use AI-powered chatbots to engage with customers and provide 24/7 support.
Use AI to optimize your email marketing campaigns.
Use AI to identify and target high-value customers.
Use AI to improve your website's search engine optimization (SEO).
Use AI to optimize your social media advertising.
Use AI to personalize your website's content.
Use AI to optimize your content marketing strategy.
Use AI to create more effective ad copy.
Use AI to optimize your landing pages.
* "Responsible AI Leadership: A Global Summit on Generative AI"
*April 2023 guide for experts and policymakers
* Developing and governing generative AI systems
* + 100 thought leaders and practitioners participated
* Recommendations for responsible development, open innovation & social progress
* 30 action-oriented recommendations aim
* Navigate AI complexities
Generative artificial intelligence (AI) models are reinventing communication, content creation, and information access. In this roadmap, presented at Bessemer's annual Seed Summit, Partner Talia Goldberg explores the technological advancements driving AI solutions and how these changes are opening up new promising area of investment.
Learn more about Generative AI:
https://www.bvp.com/atlas/is-ai-gener...
https://www.bvp.com/atlas/roadmap-the...
https://www.bvp.com/atlas/entering-th...
Subscribe for venture insights: https://bessemervp.team/subscribe
About Bessemer Venture Partners —
We help entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 135 IPOs and 200 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Our global portfolio includes Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr and Toast, and has more than $20 billion of assets under management.
Connect with us —
Subscribe to our channel: https://bit.ly/3oVeW4k
Visit our website bvp.com: https://bit.ly/3bzFXaE
Sign up for our newsletter: https://bit.ly/3SoVY3D
Find Bessemer on LinkedIn: https://bit.ly/3zZpGoS
Find Bessemer on Twitter: https://bit.ly/3JsVJAF
Find Bessemer on Instagram: https://bit.ly/3BH8but
The numbers tell the story: 84% of C-suite executives believe they must leverage artificial intelligence (AI) to achieve their growth objectives, yet 76% report they struggle with how to scale. With the stakes higher than ever, what can we learn from companies that are successfully scaling AI, achieving nearly 3X the return on investments and an average 32% premium on key financial valuation metrics?
To answer that question, Accenture conducted a landmark global study involving 1,500 C-suite executives from organizations across 16 industries. The aim: Help companies progress on their AI journey, from one-off AI experimentation to gaining a robust organization-wide capability that acts as a source of competitive agility and growth.
Read the full report:
http://www.accenture.com/AI-Built-to-Scale-Slideshare
[DSC DACH 23] ChatGPT and Beyond: How generative AI is Changing the way peopl...DataScienceConferenc1
In recent years, generative AI has made significant advancements in language understanding and generation, leading to the development of chatbots like ChatGPT. These models have the potential to change the way people interact with technology. In this session, we will explore the advancements in generative AI. I will show how these models have evolved, their strengths and limitations, and their potential for improving various applications. Additionally, I will show some of the ethical considerations that arise from the use of these models and their impact on society.
In this session, you'll get all the answers about how ChatGPT and other GPT-X models can be applied to your current or future project. First, we'll put in order all the terms – OpenAI, GPT-3, ChatGPT, Codex, Dall-E, etc., and explain why Microsoft and Azure are often mentioned in this context. Then, we'll go through the main capabilities of the Azure OpenAI and respective usecases that might inspire you to either optimize your product or build a completely new one.
Chat GPT 4 can pass the American state bar exam, but before you go expecting to see robot lawyers taking over the courtroom, hold your horses cowboys – we're not quite there yet. That being said, AI is becoming increasingly more human-like, and as a VC we need to start thinking about how this new wave of technology is going to affect the way we build and run businesses. What do we need to do differently? How can we make sure that our investment strategies are reflecting these changes? It's a brave new world out there, and we’ve got to keep the big picture in mind!
Sharing here with you what we at Cavalry Ventures found out during our Generative AI deep dive.
It briefly explains about the role of artificial intelligence in marketing. Also it talks about the future and challenges to be faced.
It also takes through various application of AI in different stages of customer life cycle
Unlocking the Power of Generative AI An Executive's Guide.pdfPremNaraindas1
Generative AI is here, and it can revolutionize your business. With its powerful capabilities, this technology can help companies create more efficient processes, unlock new insights from data, and drive innovation. But how do you make the most of these opportunities?
This guide will provide you with the information and resources needed to understand the ins and outs of Generative AI, so you can make informed decisions and capitalize on the potential. It covers important topics such as strategies for leveraging large language models, optimizing MLOps processes, and best practices for building with Generative AI.
Leveraging Generative AI & Best practicesDianaGray10
In this event we will cover:
- What is Generative AI and how it is being for future of work.
- Best practices for developing and deploying generative AI based models in productions.
- Future of Generative AI, how generative AI is expected to evolve in the coming years.
GENERATIVE AI, THE FUTURE OF PRODUCTIVITYAndre Muscat
Discuss the impact and opportunity of using Generative AI to support your development and creative teams
* Explore business challenges in content creation
* Cost-per-unit of different types of content
* Use AI to reduce cost-per-unit
* New partnerships being formed that will have a material impact on the way we search and engage with content
Part 4 of a 9 Part Research Series named "What matters in AI" published on www.andremuscat.com
ChatGPT FOR STARTUPS is the ultimate guide for startup founders and founding teams who are looking for an advantage to scale their businesses faster and more resourcefully. In today’s competitive startup environment and constrained venture capital market, the pressure is on for startups to perform or risk failing. ChatGPT is a new disruptive technology that gives you access to a full range of corporate-sized departments, including finance, product development, operations, sales and marketing and customer service, without any additional expense or increasing your burn rate. This is an opportunity that is too good to miss – ignore it at your own peril or use it to scale your business faster and more efficiently than ever!
Amir Hegazi is the Managing Partner at CapitalDemocracy, a professional advisory firm that helps startups raise venture capital. Amir was the Director of Marketplace at Souq.com, MENA’s largest e-commerce platform (acquired by Amazon). He is an early pioneer of digital media in the Arab world, having launched the region’s largest online TV network at JumpTV. He is also an advisor to ministers and policy-makers. Amir is the author of Amazon bestseller Venture Adventure: Startup Fundraising Advice from Top Global Investors.
🔹How will AI-based content-generating tools change your mission and products?
🔹This complimentary webinar [ON-DEMAND] explores multiple use cases that drive adoption in their early adopter customer base to provide product leaders with insights into the future of generative AI-powered businesses, and the potential generative AI holds for driving innovation and improving business processes.
Join Blendr.io on a trip to the future, as we explore how big data and AI (artificial intelligence) are already changing digital marketing, and how they will disrupt every aspect of digital marketing even more in the future. We'll have a look at machine learning, deep learning, chatbots powered by NLP (natural language processing) and other mind blowing technologies. We'll also see how companies such as Google, Facebook and others are using AI to fundamentally change how we profile individuals and how we target them. Finally, we'll explore how AI can help your company today.
www.blendr.io
A Framework for Navigating Generative Artificial Intelligence for EnterpriseRocketSource
Generative AI has dominated the headlines recently, which has caused many enterprises to put a full stop to implementing this technology until they can understand what’s behind the glitz and glamour. What if we shifted the conversation? What if the focus became a fresh, incremental approach to embracing the opportunities with generative artificial intelligence to keep organizations moving upward on the S Curve of Growth?
Brands stay relevant and solve complex problems by testing the barometer for one thing — will a new strategy, tool, or piece of technology improve humanity?
Human connections are more vital than using shiny new tools or technology. As your teams work to steer clear of the temptation to do what everyone else is doing in uniform, this post will highlight how to stand out, compete, and do so with less risk in today’s world of generative AI overload.
The Future of AI is Generative not Discriminative 5/26/2021Steve Omohundro
The deep learning AI revolution has been sweeping the world for a decade now. Deep neural nets are routinely used for tasks like translation, fraud detection, and image classification. PwC estimates that they will create $15.7 trillion/year of value by 2030. But most current networks are "discriminative" in that they directly map inputs to predictions. This type of model requires lots of training examples, doesn't generalize well outside of its training set, creates inscrutable representations, is subject to adversarial examples, and makes knowledge transfer difficult. People, in contrast, can learn from just a few examples, generalize far beyond their experience, and can easily transfer and reuse knowledge. In recent years, new kinds of "generative" AI models have begun to exhibit these desirable human characteristics. They represent the causal generative processes by which the data is created and can be compositional, compact, and directly interpretable. Generative AI systems that assist people can model their needs and desires and interact with empathy. Their adaptability to changing circumstances will likely be required by rapidly changing AI-driven business and social systems. Generative AI will be the engine of future AI innovation.
Research presentation on the impact of AI on the advertising and CX landscape.
We start with a short introduction of AI, the causes of recent focus and hype, as well as a simplified model to compartmentalise different AI models.
The presentation constructs a framework to assess the potential impact of AI against :
- the complexity of the work
- the type of work being done - analysis, decision-making, and execution.
Based on the framework, the presentation argues for four possible futures:
- Creativity at the centre
- Digitalization of marketing
- Efficiency of marketing
- Impact of marketing
Furthermore, the presentation lists dangers and limitations inherent in the technology, as well as how agencies or individuals can get started to navigate the unknown future.
At its conclusion, it's argued that AI will likely have a substantial impact on the advertising and marketing industry. The agency business model is already under strain and will need to quickly adapt in light of significant threats posed by continued advancements in automation and generative AI models.
AI will not steal your job, but those who know how to use it might. In this session, you will learn about artificial intelligence (AI), ChatGPT and more and their impact on content marketing. Where and how are we using AI without realizing and what more can we do to be more productive, creative and efficient with our content marketing efforts? The amount of content being produced is not decreasing. AI will help you scale your content production to remain competitive and drive engagement.
[DSC DACH 23] ChatGPT and Beyond: How generative AI is Changing the way peopl...DataScienceConferenc1
In recent years, generative AI has made significant advancements in language understanding and generation, leading to the development of chatbots like ChatGPT. These models have the potential to change the way people interact with technology. In this session, we will explore the advancements in generative AI. I will show how these models have evolved, their strengths and limitations, and their potential for improving various applications. Additionally, I will show some of the ethical considerations that arise from the use of these models and their impact on society.
In this session, you'll get all the answers about how ChatGPT and other GPT-X models can be applied to your current or future project. First, we'll put in order all the terms – OpenAI, GPT-3, ChatGPT, Codex, Dall-E, etc., and explain why Microsoft and Azure are often mentioned in this context. Then, we'll go through the main capabilities of the Azure OpenAI and respective usecases that might inspire you to either optimize your product or build a completely new one.
Chat GPT 4 can pass the American state bar exam, but before you go expecting to see robot lawyers taking over the courtroom, hold your horses cowboys – we're not quite there yet. That being said, AI is becoming increasingly more human-like, and as a VC we need to start thinking about how this new wave of technology is going to affect the way we build and run businesses. What do we need to do differently? How can we make sure that our investment strategies are reflecting these changes? It's a brave new world out there, and we’ve got to keep the big picture in mind!
Sharing here with you what we at Cavalry Ventures found out during our Generative AI deep dive.
It briefly explains about the role of artificial intelligence in marketing. Also it talks about the future and challenges to be faced.
It also takes through various application of AI in different stages of customer life cycle
Unlocking the Power of Generative AI An Executive's Guide.pdfPremNaraindas1
Generative AI is here, and it can revolutionize your business. With its powerful capabilities, this technology can help companies create more efficient processes, unlock new insights from data, and drive innovation. But how do you make the most of these opportunities?
This guide will provide you with the information and resources needed to understand the ins and outs of Generative AI, so you can make informed decisions and capitalize on the potential. It covers important topics such as strategies for leveraging large language models, optimizing MLOps processes, and best practices for building with Generative AI.
Leveraging Generative AI & Best practicesDianaGray10
In this event we will cover:
- What is Generative AI and how it is being for future of work.
- Best practices for developing and deploying generative AI based models in productions.
- Future of Generative AI, how generative AI is expected to evolve in the coming years.
GENERATIVE AI, THE FUTURE OF PRODUCTIVITYAndre Muscat
Discuss the impact and opportunity of using Generative AI to support your development and creative teams
* Explore business challenges in content creation
* Cost-per-unit of different types of content
* Use AI to reduce cost-per-unit
* New partnerships being formed that will have a material impact on the way we search and engage with content
Part 4 of a 9 Part Research Series named "What matters in AI" published on www.andremuscat.com
ChatGPT FOR STARTUPS is the ultimate guide for startup founders and founding teams who are looking for an advantage to scale their businesses faster and more resourcefully. In today’s competitive startup environment and constrained venture capital market, the pressure is on for startups to perform or risk failing. ChatGPT is a new disruptive technology that gives you access to a full range of corporate-sized departments, including finance, product development, operations, sales and marketing and customer service, without any additional expense or increasing your burn rate. This is an opportunity that is too good to miss – ignore it at your own peril or use it to scale your business faster and more efficiently than ever!
Amir Hegazi is the Managing Partner at CapitalDemocracy, a professional advisory firm that helps startups raise venture capital. Amir was the Director of Marketplace at Souq.com, MENA’s largest e-commerce platform (acquired by Amazon). He is an early pioneer of digital media in the Arab world, having launched the region’s largest online TV network at JumpTV. He is also an advisor to ministers and policy-makers. Amir is the author of Amazon bestseller Venture Adventure: Startup Fundraising Advice from Top Global Investors.
🔹How will AI-based content-generating tools change your mission and products?
🔹This complimentary webinar [ON-DEMAND] explores multiple use cases that drive adoption in their early adopter customer base to provide product leaders with insights into the future of generative AI-powered businesses, and the potential generative AI holds for driving innovation and improving business processes.
Join Blendr.io on a trip to the future, as we explore how big data and AI (artificial intelligence) are already changing digital marketing, and how they will disrupt every aspect of digital marketing even more in the future. We'll have a look at machine learning, deep learning, chatbots powered by NLP (natural language processing) and other mind blowing technologies. We'll also see how companies such as Google, Facebook and others are using AI to fundamentally change how we profile individuals and how we target them. Finally, we'll explore how AI can help your company today.
www.blendr.io
A Framework for Navigating Generative Artificial Intelligence for EnterpriseRocketSource
Generative AI has dominated the headlines recently, which has caused many enterprises to put a full stop to implementing this technology until they can understand what’s behind the glitz and glamour. What if we shifted the conversation? What if the focus became a fresh, incremental approach to embracing the opportunities with generative artificial intelligence to keep organizations moving upward on the S Curve of Growth?
Brands stay relevant and solve complex problems by testing the barometer for one thing — will a new strategy, tool, or piece of technology improve humanity?
Human connections are more vital than using shiny new tools or technology. As your teams work to steer clear of the temptation to do what everyone else is doing in uniform, this post will highlight how to stand out, compete, and do so with less risk in today’s world of generative AI overload.
The Future of AI is Generative not Discriminative 5/26/2021Steve Omohundro
The deep learning AI revolution has been sweeping the world for a decade now. Deep neural nets are routinely used for tasks like translation, fraud detection, and image classification. PwC estimates that they will create $15.7 trillion/year of value by 2030. But most current networks are "discriminative" in that they directly map inputs to predictions. This type of model requires lots of training examples, doesn't generalize well outside of its training set, creates inscrutable representations, is subject to adversarial examples, and makes knowledge transfer difficult. People, in contrast, can learn from just a few examples, generalize far beyond their experience, and can easily transfer and reuse knowledge. In recent years, new kinds of "generative" AI models have begun to exhibit these desirable human characteristics. They represent the causal generative processes by which the data is created and can be compositional, compact, and directly interpretable. Generative AI systems that assist people can model their needs and desires and interact with empathy. Their adaptability to changing circumstances will likely be required by rapidly changing AI-driven business and social systems. Generative AI will be the engine of future AI innovation.
Research presentation on the impact of AI on the advertising and CX landscape.
We start with a short introduction of AI, the causes of recent focus and hype, as well as a simplified model to compartmentalise different AI models.
The presentation constructs a framework to assess the potential impact of AI against :
- the complexity of the work
- the type of work being done - analysis, decision-making, and execution.
Based on the framework, the presentation argues for four possible futures:
- Creativity at the centre
- Digitalization of marketing
- Efficiency of marketing
- Impact of marketing
Furthermore, the presentation lists dangers and limitations inherent in the technology, as well as how agencies or individuals can get started to navigate the unknown future.
At its conclusion, it's argued that AI will likely have a substantial impact on the advertising and marketing industry. The agency business model is already under strain and will need to quickly adapt in light of significant threats posed by continued advancements in automation and generative AI models.
AI will not steal your job, but those who know how to use it might. In this session, you will learn about artificial intelligence (AI), ChatGPT and more and their impact on content marketing. Where and how are we using AI without realizing and what more can we do to be more productive, creative and efficient with our content marketing efforts? The amount of content being produced is not decreasing. AI will help you scale your content production to remain competitive and drive engagement.
How Artificial Intelligence & Machine Learning Are Transforming Modern MarketingCleverTap
Join Almitra Karnik, Head of Marketing, CleverTap, and Jessie Paul, CEO, Paul Writer share their insights on how AI and ML are fundamentally changing the way we approach marketing and how we can harness these changes to further our businesses.
This presentation will cover how all aspects of marketing have evolved over the years. How AI will shape the landscape of marketing in the years to come and why marketers need AI to assist them for their jobs. The future lies in working towards better customer experience and especially customer retention seems to be the key.
Marketers have to be on the lookout throughout - need to keep learning and keep a continuous tab on the customer’s pulse in order to deliver the best.
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
how A.I. is transforming the marketing Mix - Innovation assesment - Gartner Curve - ChatGPT - Open AI
Lecture Deck at Solvay Brussels School of Economics & Management - ULB - Commpass
Augmente Tech Studio, LLC is a technology company that develops mobile applications using Augmented Reality to improve the business communication process.
Hugues Rey a mis l’accent sur les projets et accomplissements de l’UMA ces dernières années, en insistant sur l’importance des partenariats au sein de l’industrie – une valeur que l’UMA incarne, notamment par son partenariat avec l’UBA.
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxHugues Rey
Master Class au VKRS à propos de la convergence des VidéoClip et de la publicité.Meaningful Marketing.
art ou Artisanat. Pouvoir du son.
“Videos need to succinctly express the artist’s unique visual style to appeal to fans and differentiate them from other performers.
I therefore think that music videos can be considered a form of art, especially a form of modern art. Many music videos use elements of post-modernism, like pastiche, bricolage and homage…
"You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city
DUBAI TOURISM
INCREASE AWARENESS & CONSIDERATION
AS GLOBAL DESTINATION
THROUGH CONTENT MARKETING
Meaningful Media Experience and communities - HR - 28 2 2023.pdfHugues Rey
introduction speech by Hugues Rey - 15th year celebration Mediaspecs - seminaire: Marketing and Communities
- Meaningful Media Experience / contextual targeting
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB Hugues Rey
Meaningful brands meaningful companies - By Hugues Rey - Examples: Danone P&G Chrysler Lacoste BNPPF - data sources: Havas Meaningful Brand - mediabrands
How AI will move the Kotler's 4P to SAVEEE Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey
16/10/2018
Examples & Cases
Introduction to the info session of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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1. Search Engine Optimization (SEO)
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5. Campaigns
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1. Quick Promotions through Online
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With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
4. At its peak in 2006, Second Life had
a story on the cover of Business
Week, a 12-page spread in Wired,
and numerous blog posts about
brands like Coca-Cola, Scion and
even the NBA establishing in-
world presences.
Reuters, CNET, CNN and Wired also
set up virtual news bureaus, though
all …
but CNN killed off their in-
world coverage about a year
later.
5. Mapping
Technologies
Through the
Gartner
Curve
Gartner Hype Cycles are a graphic
representation of "the maturity and
adoption of technologies and
applications, and how they are
potentially relevant to solving real
business problems and exploiting new
opportunities"
19. Interacting With
Human
Acting as Human
Speech
Vision and Hearing
Natural Language
Processing
“Machine” Learning
- Recommendation
20. The 5 “P” of A.I.
Helping to …
“Intelligent”
vs
Relevant
Planning: Building relevant strategies.
Production: Creating relevant content.
Personalization: Powering relevant consumer
experiences.
Promotion: Managing relevant cross-channel and cross-
device promotions.
Performance: Turning data into applicable insights
34. How much
Consumers
… ?
• Poll 1
• Think to use A.I. ?
• A. Less than 25 %
• B. 25 – 50 %
• C. 50 – 75 %
• More than 75 %
• Poll 2
• Actually use A.I. ?
• A. Less than 25 %
• B. 25 – 50 %
• C. 50 – 75 %
• More than 75 %
40. A.I. Is definitively moving 4P’s to S.A.V.EEE.
in a Hyper Personalized Relation
Product Place
Price Promotion
Service x Product
= Bespoke Offer
Value Based
Pricing
Access x
(Learn + Apply)
= Experience
Engage, Entertain,
Educate = Unique
Relationship
41. A.I. Is moving Product to Service
in a Bespoke Offer
Product
Service x Product
= Bespoke Offer
1. Recommendation
2. New Features
3. Churn Prediction
42. A recommendation
system generates a
compiled list of items in
which a user might be
interested, in the
reciprocity of their
current selection of
item(s).
It expands users’
suggestions without any
disturbance or
monotony, and it does
not recommend items
that the user already
knows.
USE CASE 1
48. Without seeing a single episode of House of Cards, Netflix
committed to two seasons of the show, or 26 episodes,
bidding a reported $100 million.
That’s $3.8 million per episode.
Give people what they want, when they want it, in the form they want it
in, at a reasonable price — and they'll more likely pay for it rather than
steal it."
49. By analyzing
viewer data – think
30 million “plays”,
4 million ratings, 3
million searches -
the company was
able to determine
that fans of the
original House of
Cards, which aired
in the UK, were
also watching
movies that
starred Kevin
Spacey and were
directed by David
Fincher, who’s one
of the show’s
executive
producers.
50. Churn represents the percentage of lost customers in a given time range
Customer churn is a major threat to every streaming company.
Companies lose $1.6 trillion per year to churn1
USE CASE 3
51. Acquiring a new
customer is anywhere
from five to 25 times
more expensive than
retaining an existing one.
Increasing customer
retention rates by 5%
increases profits by 25%
to 95%.
52. Reach out in
the moment of
max impact to
keep
customers
hooked and
wanting more /
Automate
resolutions to
customer
service issues /
Engage in an
ongoing
conversation
with the
customers
By analyzing churning customers, companies like
Netflix can start to pick up on profile attributes,
changes in viewing behavior, lifecycle, and customer
service contacts that are likely to lead to churn.
Companies can then preemptively intervene to try
and retain an at-risk customer who is demonstrating
similar behavior.
For instance, it could be a customer who has reached
out two times in a certain time frame with streaming
or downloading issues. Or, a person who has
abandoned all content that they have started in the
past four weeks without completing any title.
53. $6 billion on content this year
◦ If it just presented the most popular selections to everyone, many titles would remain unseen.
◦ Wasted content spend, Less time watching Netflix instead of other networks.
Take-rate on top personalized video recommendations was 3 to 4 times higher than the most popular
videos.
◦ Viewers were exposed to 4 times as many videos using personalized recommendations compared to a list of
the most popular titles.
Recommendations = surface niche titles that wouldn't find an audience on a traditional cable
network, but that its viewers love
◦ Save money on its content & maximize the value of inexpensive titles.
Recommendations lead to meaningful increases in overall engagement with the product (e.g.,
streaming hours) and lower subscription cancellations rates.
◦ Higher lifetime customer values and lower revenue volatility.
◦ Retention rates are already high enough that it takes a very meaningful improvement to make a retention
difference of even 0.1%.
54. Curated shopping is
one of the firm’s
most important
projects for the next
12 to 18 months, says
Zalando CEO Rubin
Ritter.
Hyper
Personalized
Relation
61. A.I. Is definitively moving 4P’s to S.A.V.EEE.
in a Hyper Personalized Relation
Product Place
Price Promotion
Service x Product
= Bespoke Offer
Value Based
Pricing
Access x
(Learn + Apply)
= Experience
Engage, Entertain,
Educate = Unique
Relationship
62. A.I. Is moving Price to Value
Price
Value Based
Pricing
1. Dynamic Pricing
2. Yield Segmentation
3. Predictive &
Prescriptive buying
Paterns
63. Uber: Till 2017 - Prices go up to encourage more drivers to go
online. The increase in price is proportionate to demand
64.
65. Uber Dynamic Pricing based on LSTM
(long short-term memory)
It can also pull in personal customer data and historical activity to determine how to price the ride. If your online
behavior shows a pattern of going certain places and times, it may charge more to your account at those times.
66. Optimal pricing
is calculated
taking into
account several
variables
Competitors’ prices: Competitors’ pricing is a key variable
Amazon constantly monitors the prices of online
competitors.
Consumer behavior: Tracking the online behavior of
consumers reveals information about their intention to
buy. If a customer keeps returning to a product page, it is
more than likely they are interested in buying. AI allow
to work individually on an unlimited number of variables.
Shopping periods: Prices can be adjusted according to the
time period when demand for a certain item usually
surges, such as before and during a holiday season such as
Christmas..
67. Using AI to identify
then eliminate the
most unproductive
customer discounts
and segments
freeing up more financial
resources and time for those
that contribute to profits.
68. FutureMargin, for
example, is a Shopify App
that uses AI to help
businesses optimize
prices, profit, and
inventory by a variety of
factors, including
predicting demand and
seasonal variations in
products.
73. Dynamic pricing: Retailers using artificial
intelligence to predict top price you'll pay
You could be paying more than others
Data used by pricing algorithms is gathered from seemingly benign sources such as loyalty cards and
even post codes. But it also increasingly incorporates prior behavior.
As with gambling, the house always wins
In the long run, consumers are likely to be the biggest losers, because dynamic pricing plays on our
desire to find that next bargain.
Moral and ethical questions
It has the potential to worsen social inequality, particularly as the determinations used by retail
algorithms are intentionally non-transparent
Algorithms to negotiate on your behalf
Products like Amazon's Echo or Google's Home are the first tangible versions of the quest to make
artificial intelligence butlers a common household feature. The goal is to persuade consumers that
they can save time and energy by delegating mundane tasks like ordering groceries or booking tickets
to these artificial agents.
74. A.I. Is definitively moving 4P’s to S.A.V.EEE.
in a Hyper Personalized Relation
Product Place
Price Promotion
Service x Product
= Bespoke Offer
Value Based
Pricing
Access x
(Learn + Apply)
= Experience
Engage, Entertain,
Educate = Unique
Relationship
75. A.I. Is moving Place to Access to generate
a unique experience.
Place
Access x
(Learn + Apply)
= Experience
1. Last Mile
2. Ux Optimisation
3. Usage Suggestion
4. Machine / Human Collab
76.
77. Useful
Usable
Used
The bot will let you know the current location of your driver, and show you a picture of the license plate and
car model.
78.
79. Kia had more
than 800
websites
where a
customer can
ask about
buying a car
80.
81. What for ?
Better User
Experience
Improved
Customer Service
Data-driven
Product
Recommendations
Automated Lead
Generation and
Qualification
Rewarding
Customer Loyalty
Closing the Deals
86. Automated call centers are expected to become
a reality in 2021 as AI is leading the revolution of
chatbots.
The reason being, AI along with national
language processing will make it possible for
chatbots to be “intelligent” enough to assist
customers like human beings.
93. In which situations would
you be comfortable with a
company using AI to give
you better customer
service ? (Source: Pega)
94. ASOS Visual Search
Monetize the ‘discovery’
phase of the shopping
journey
Turns the user’s
smartphone camera into a
discovery tool, allowing
them to take a picture of a
product. By identifying the
shape, color, and pattern of
the object, ASOS’ AI
technology can then cross-
reference its own inventory
of products and serve up the
most relevant results.
96. A.I. Is definitively moving 4P’s to S.A.V.EEE.
in a Hyper Personalized Relation
Product Place
Price Promotion
Service x Product
= Bespoke Offer
Value Based
Pricing
Access x
(Learn + Apply)
= Experience
Engage, Entertain,
Educate = Unique
Relationship
97. A.I. Is moving Promotion to Engagement,
Entertainment, Education
Promotion
Engage, Entertain,
Educate = Unique
Relationship
1. Content Production
2. Dynamic Creation
3. Insights Automation
4. Micro-Targeting
5. Channel Selection
98.
99. RankBrain is an artificial
intelligence system that
is designed to
understand how people
search and why they’re
searching (or their
intent when searching).
It does this through a
mathematical process
and advanced (and
evolving) understanding
of written language
semantics that’s
intended to help
RankBrain ultimately
“understand” searchers
on a deeper level than
simply matching
keywords
100. 20 % of all business-
oriented content is
generated by machines
(Gartner)
Client reports
Product descriptions
Campaign summaries
TV programming
Announcements Ratings
analysis,
Online content for clients
Social media updates
…
Wordsmith, a software platform lets you
create sophisticated templates that turn
raw data into unique pieces of writing
about that data. Wordsmith is a natural
language generation (NLG) platform.
102. Did a Human or
a Computer
Write This?
MARCH 7, 2015
103. Did a Human or
a Computer
Write This?
MARCH 7, 2015
104. Did a Human or
a Computer
Write This?
MARCH 7, 2015
105. Did a Human or
a Computer
Write This?
MARCH 7, 2015
106. How Virgin Holidays is
using AI to improve
email marketing ROI
In a fairly short space of time,
Virgin Holiday’s AI-optimised
subject lines were generating
more engagement than before.
“We started to see”, Saul says,
“that – for exactly the same
campaigns and exactly the same
segmentation – our open rates
increased two percentage points.”
112. Case 1: Zero Marketing
Touchpoints
Let’s start with the easiest scenario: there are zero marketing touchpoints, and you have sales of
$1,000. If you have zero marketing touchpoints, then all $1,000 of your sales are baseline sales— no
sales are attributable to marketing, and attribution is trivial.
113. Case 2: One Marketing Touchpoint
You want more sales, so you start marketing using touchpoint A and your sales increase to $4,900.
If you used the popular but obsolete and flawed “last touchpoint” methodology, you will attribute all of the sales to touchpoint
A with a value of $4,900. But, this is inconsistent with economic theory, which says that the value of a good or service is
its marginal utility. You already had $1,000 in sales, so touchpoint A is worth $4,900 – $1,000 = $3,900.
116. The solution is to build an artificial intelligence (AI) that predicts the outcomes of each scenario
based upon sales and touchpoint combinations observed in historical data.
117.
118. In a nutshell
A.I. Benefits in your
Marketing MIX and
Communication Process
HOW A.I. COULD EMPOWER EACH STAGE OF THE CONSUMER
DECISION JOURNEY ?
119.
120.
121. Let’s Meet Lucy
an invaluable
member of the
marketing team
Lucy can
hunt down facts about a
potential market
pull together customer profiles
from social media
draw up media models in
moments.
She performs previously time-
consuming tasks in an instant,
empowering marketers to do
much more in far less time, and
the more she does the more she
learns, growing and developing
according to a campaign’s needs.
123. How can marketers implement
responsible AI?
Start by removing bias in data collection by focusing more on interest-based and
behavioral variables instead of relying solely on demographics.
Then, ensure transparency by letting consumers know about your AI models and
the training data you use.
Give your customers control over the data that they want to share by enabling
personal preferences.
To earn trust and encourage consumers to share their data for your AI marketing,
inform them of the benefits they can gain by sharing their data. These benefits
can include personalization and better user experiences on your site.
127. A.I. is already integrated in
Marketing
Consumer is not
completely perceiving that
reality
We (Human) + A.I. = 3
Let’s Human
Concentrate on Strategy
and Creative Big Idea
Test now is a must – Full
productivity is about 10
Years
GARTNER HYPE CURVE 2021