The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
This GlobalWebIndex Presentation is designed to cut through the hype and build understanding on how consumers will interact with their TV sets in the future.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
This GlobalWebIndex Presentation is designed to cut through the hype and build understanding on how consumers will interact with their TV sets in the future.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
This Media Trends report explores the current environment in which the subscription television sectors of Australia, the United Kingdom and the United States are operating.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Lecture on the structure of Traditional Media and Entertainment Industry. U.S. Centric, emphasis on the Moguls and their strategies in light of digital/Internet challenges worldwide.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
This Media Trends report explores the current environment in which the subscription television sectors of Australia, the United Kingdom and the United States are operating.
Real Time Social Entertainment (@ Online Tuesday Battle of the Screens)Ex Machina
TV is still by far the largest entertainment industry. And many TV innovations have come out of the Netherlands. But TV is changing - we're not wachting less, but different. This presentation anaylses the change in viewer behaviour, in particular second screen interaction, gamification and online/broadcast synchronisation. Based on two cases it provides lessons learned, recommendations as wel as opportunities with regards to real time social entertainment for TV production and distribution, advertising and retail.
NB: the video from slide #21 is not included here, you can check it out http://vimeo.com/18882034
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
Your future TV experience won't look anything like it does today, but are people really cutting the cord? Will we ever have a la carte cable TV? Which disruptions are shaping the future of television? Presentation to Refresh Dallas on June 14, 2012.
This Media Trends report explores the current environment in which the subscription television sectors of Australia, the United Kingdom and the United States are operating.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Lecture on the structure of Traditional Media and Entertainment Industry. U.S. Centric, emphasis on the Moguls and their strategies in light of digital/Internet challenges worldwide.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
This Media Trends report explores the current environment in which the subscription television sectors of Australia, the United Kingdom and the United States are operating.
Real Time Social Entertainment (@ Online Tuesday Battle of the Screens)Ex Machina
TV is still by far the largest entertainment industry. And many TV innovations have come out of the Netherlands. But TV is changing - we're not wachting less, but different. This presentation anaylses the change in viewer behaviour, in particular second screen interaction, gamification and online/broadcast synchronisation. Based on two cases it provides lessons learned, recommendations as wel as opportunities with regards to real time social entertainment for TV production and distribution, advertising and retail.
NB: the video from slide #21 is not included here, you can check it out http://vimeo.com/18882034
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
Your future TV experience won't look anything like it does today, but are people really cutting the cord? Will we ever have a la carte cable TV? Which disruptions are shaping the future of television? Presentation to Refresh Dallas on June 14, 2012.
Modern Enterprise Service Management: Which Vendor is Right for Your Business?EasyVista
In tomorrow’s “Everything-as-a-Service World” there will not be a one-size-fits-all approach to selecting the best service management partners for your business. What’s just right for you might be completely wrong for someone else. What is certain is that choosing tomorrow’s ITSM platform based on yesterday’s requirements is a recipe for disaster. So what should you be planning for and who should you be considering?
Pink Elephant’s George Spalding dives into some of the trends shaping the industry. Joining him is Dennis Callaghan, Senior Enterprise Software Analyst with 451 Research, who reviews the current vendor landscape and highlights the “best fit” based on business needs.
Topics discussed:
- “SaaS or On Premise?” – the advantages to both, and to choice
- Vendor/Client “Culture Match” – the importance of find the right strategic fit runs deeper than just the technology
- Best of Breed vs. All-in-One” – understanding the pro’s and con’s
- “Customize vs. Vanilla Install” – what’s preferred, and what’s realistic
- “Future Proof” – a checklist to ensure long term success, not just short term gain
This webinar concludes with Russel Jesski, IT Director with FCCI Insurance. Russel will share the process his firm went through, and why they chose to partner with EasyVista.
For the full webinar replay on this topic, please watch the accompanying YouTube video.
Game Ecosystems - Business Model Innovation in the Digital Entertainment Sect...Vili Lehdonvirta
Slides of the presentation I gave at the World Bank/infoDev Training Program on Innovation Policy for ICT @ Aalto University 7 June 2012
Thanks to KooPee Hiltunen and Neogames for the figures!
Impact of Digital Revolution on Ad AgenciesSaneel Radia
I was asked to present on "the impact of digital on advertising agencies" to an NYU Stern School of Business EMBA class in July 2010.
I was specifically asked about how Media Design as an idea (my personal Berlin School of Creative Leadership thesis) fits into this impact.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Smart TV and Digital TV: a quick SWOT analysisGeoffrey Laloux
An attempt to define basics concepts of Digital and Smart tv.
A summary of potential of disruption of the "TV from the future" - which is already here...
This document is mainly based on European market characteristics which may differ significantly from others markets like US or Asia.
Content:
-Concept Definition (Smart TV, Connected TV, Apple TV, Google TV etc)
- Evolution of business models
- SWOT analysis
- short conclusion
This document is part of a larger study devoted to media convergence in Television. You will find more presentation or content (mainly in french) on the blog (www.synaptic.be/blog or on our ScoppIt dashboard http://www.scoop.it/u/synaptic)
The Service Profit Chain
Customer Lifecycle
Profitably Serving Customers
Followed by:
Part One – Linking the Customer Lifecycle and Business Logic
Part Two – Developing the Customer Value Package
Part Three – Developing Service Products to fill the Value Package
Part Four – Understanding Service Pricing Strategies
Part Five – Improving Margins through the Service Value Chain
OTT & Multiscreen - New Media OpportunitiesGabriel Dusil
Check out my blog "Multiscreen & OTT for a Digital Generation": www.dusil.com.
The era of multiscreen video has begun. Portability and connectivity are changing the video landscape. TV everywhere and other multiscreen initiatives are fundamentally changing the entertainment business model, with apps streaming live to TVs, computers, tablets, and mobile phones. According to the latest forecasts from Informa, the global online-video market will be worth $37 billion in 2017, driven by the popularity of OTT (Over the Top services). Broadcasters, content owners, and distributors must engage multiscreen delivery to survive. This presentation explores these market trends, and integrated solutions that bridge the gap between the broadcast world and multiscreen consumption.
How the Digital Revolution is Disrupting the TV Industry Suman Mishra
This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive.
The core trends fueling disruption this time are
a. Online and mobile will exceed Facilities based viewing
b. On demand viewing will exceed live, linear viewing
c. New companies and business models in online viewing
d. Networks are experiencing the collapse of the middle and rise of “long tail”
e. Content creators and right holders are capturing a greater value share than ever
The 4 disruptive scenarios in making which will “accelerate” the change are
a. The universal remote: Global, all-inclusive navigation solving the discovery problem
b. The walled garden: exclusive entertainment becomes the critical strategic asset
c. Direct to Consumer takes on traditional TV bundles
d. Live TV online
Connected Home: Fight for the Digital LvingroomMichael Goodman
This report examines the battle for the digital living room with an emphasis on the growth of connected devices in consumers’ homes and the impact this will have on the media industry.
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
The paid TV market is on the precipice of a fundamental change. Internet and mobile video are challenging traditional cable TV for the attention of viewers worldwide. Consumers are demanding more personalized, unfettered content and video service providers must deliver.
Tim Westcott, Senior Research Manager | Channels, Programming & Advertising, Omdia: webinar presentation at #TelesteLive Video delivery in 2020's, September 23, 2020
this is the analysis of the situation faced by Netflix in 2011. The major reasons being sudden price hike and lack of communication between company and consumers.
Please check out this exclusive presentation from Cisco's Pankaj Gupta, Director of Video Solutions for SP Marketing, on "Achieving Video Nirvana!" presented at OTTcon.
Consumer behavior, content consumption and business models are changing across the video ecosystem, and online video appears to be the primary source of disruption. In fact, Cisco's annual market research report discloses that, by 2013, ninety percent of all consumer IP traffic will be video. In this presentation, the Cisco speaker will address the real-world dilemmas for service provider company executives as they confront the transformations taking place in the video market. The speaker will cite real-world examples of how service providers and their ecosystem partners are developing strategies to address and profit from the coming dominance of online video.
Presentation to the Producers Guild of American Social Impact Media Workshop, Jan 9th 2019. Hosted and Moderated by Will Nix at the Vortex Dome at Hollywood Center Studios.
Delivered at The Future of VR Conference: From Lab to Living Room, Sept 8, 2015, UCSD's Calit2 Qualcomm Institute, Atkinson Hall. http://futureofvr.ucsd.edu/
Lecture on the music industry with an emphasis on Internet music services. Overview of the state of the big 4 global music companies, UMG, SMG, WMG, EMI.
Definitions of Transmedia and the global technology and social trends shaping it. Presented at Digital Hollywood 2011 and the Topanga Film Festival (www.topangafilmfestival.com) July 29 2011
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
3. Traditional TV Business Models
1. Advertising:
Vimeo,Youtube, Crackle, Hulu, Blip TV, Funny or Die etc
2. Pay TV (CATV, Satellite Subs)
3. Pay Per View or rental:
Red Box,Youtube,Vudu (Wallmart)
4. Pay to Own: DVD, Downloads: iTunes, Amazon
5. Subscription: Netflix, Amazon Prime, Hulu+
6. Transactions / Direct Sales
3
3
4. Emerging TV Business Models
1. Brand / Product Integration:
VuGuru, Electus, Revision 3,Youtube, Crackle, Hulu, Blip
TV, Funny or Die, L-Studio, Xfaxtor, American Idol etc.
2. Online Content Networks/Ad
Networks(Revision3, Machinima,Outrigger)
3. Direct to Audience Subscription:
HBO GO, ABC, Xfinity
4. Pay to Own: DVD, Downloads: iTunes, Amazon
5. Transactions / Direct Sales
4
4
5. TV is Changing in Fundamental Ways
•From one-way to two-way
•From one-to-many to Multi-Modal
•From Scheduled to On-Demand
•From Sequential “Windows” to Simultaneous
•From Broadcast to Variable Quality
(exponential growth in UGC)
•From Channels to Markets
5
6. TV is Changing in Fundamental Ways
• Reality is here to stay worldwide and in more
forms
• Networks struggle to find niches and ID
• Edgy, dark, fantasy, stylized, ?
• More complex distribution deals all-around
• Gobalization: Where the growth is.
6
10. Global Advertising 2011=$500 Billion at 4.5% CAGR*
$70 Billion / YR
U.S. TV Advertising
Revenue Google’s Ad
Revenue 2010
>20 Billion to $29 Billion**
major Networks
(CPG and Auto are largest)
Global Online Advertising 2011=$80 Billion at 17.2% CAGR*
10
10
17. Nielsen 3 Screen Report Vol #8 Q1 2010 Highlights:
• The amount of time spent watching television is still increasing:
viewers watched two more hours of TV per month in Q1 2010
than in Q1 2009
• Average time spent simultaneously using TV and Internet in the
home grew 9.8%, to 3 hours and 41 minutes per month
• The number of people who are timeshifting has grown 18%
since last year to 94 million, with the average user now
timeshifting 9 hours and 36 minutes per month
• The mobile video audience grew 51.2% year-over- year,
surpassing 20 million users for the first time
• 52.7% of US homes now have HDTVs and receive HDTV
signals
17
18. Time Warner CEO Jeff Bewkes:
Growth Coming From Overseas
And TV Everywhere
expects to see a doubling of his overseas business that now generates
about $2.5B a year in revenue and $500M in operating profit. Most of
the increase will come as the company’s pay TV networks and shows
become more broadly distributed, generating higher ratings and ad
sales. “The value of American-produced content is going up pretty fast
around the world,”
18
19. Connected Devices and TVs
• Apple TV
• Samsung
• Google TV • PS3
• LG
• Roku • XBOX
• Panasonic
• Vudu
19
19
20. Internet Enabled TVs
Internet-Enabled iSuppli estimates
Televisions that by 2014
(IETVs) set to some 148 million
rise by a factor televisions with
of six by 2013, Internet
according to connectivity will
iSuppli Corp. be sold annually.
20
20
26. Revue just wasn't hitting the sales targets Logitech
originally set; after the company dropped the Revue down
to $199 in May, they decided to drop another $100 off this
week. Engadget, 7/28/2011
FAIL
26
26
27. Google TV 2.0 ?
http://www.google.com/tv/
http://www.google.com/tv/apps.html
27
27
28. Movies start at $2.99 to rent and $9.99 to
own, and you can download TV series for
even less. And don’t worry about filling up
your hard drive and not having room for
games. The PlayStation®3 system is the only
console that lets you save all your movies and
TV to an external drive.
28
28
31. “Absolutely, it is a
guaranteed product
for Apple,” I was
told by one “prototypes for
individual. “Steve a mass-market
thinks the industry television set
is totally broken.” that would
Nick Bolton NYT allow users to
access all their
media through
iCloud and
could reach the
market in late
2012 or 2013.”
SJMN
31
32. The Big Worry for Pay TV
Cord Cutting
Reed Hastings - Netflix - CEO - Q3 2010 Earnings
Report
...on cord cutting we still see no evidence that our subs
cut cords at greater rates than the general population, and
it's something we survey now and then on. On your
personal experience, you know, it is all over the map. We
have tons of anecdotes of people who -- the streaming
stimulates the uses of other formats for, like you said
streaming meets most of their entertainment needs. So,
quite a lot of variety with 17 million members.
32
32
33. Cost of Traditional TV Cost to Replace Traditional TV
Digital antenna (over-the-air local channels and
✦ Comcast Digital Premier sports) $50
Hulu Plus, per year ($9.99/month) $119.88
Package: $136.93 per month, Joost, YouTube, TV.com,
network Web sites (ABC, NBC, CBS, FOX)free
1,632 per year. Netflix Instant, per year: ($8.99/month) $107.88
Includes 200 digital cable channels, with Cost for Roku box, $79.99
premium movie channels, a sports package, on- (free if you have an Xbox, TiVo, Wii, or PS3)
demand movies and shows, local programming, Apple TV: Cost for box $229
and DVR service. $1.99 Cost for one premium show per weeknight
for a year = $517.40
✦ Satellite TV, per year: OR
Amazon Video on Demand: Standard-def episodes
$1,463.88 $1.99 Cost for one show per weeknight for a year
DirecTV Premier Package: $121.99 per $517.40
month. Includes 285-plus digital channels,
with premium movie channels plus HD First year (includes equipment costs) $1,104.15
channels and HD DVR with service. Beats cable by $539.01
Beats satellite by $359.73
Cable, per year $1,643.16
Second year (no equipment costs)
$745.16
Really beats cable and satellite ($898.00;
$718.72)
33
33
34. Strategy Questiosn
✦ What TVContent Should be Made Available
Over The Internet (fixed/mobile)?
✦ Under What Terms?
✦ Pricing?
✦ WhatContent Should Be Kept Exclusive for
Broadcast?
✦ WhatNew Business Models Will Work With
Which Audience?
34
34
35. Conflicting Business Models
Networks Block Web Programs From Being
Viewed on Google TV
Sam Schechner, Amir Eefrati, WSJ, 10/22/10
• ABC, CBS and NBC are blocking TV programming on their
websites from being viewable on Google TV service
• Hulu, whose owners include Disney, NBC Universal
and News Corp., also blocks its video
• Time Warner Inc.'s HBO and Turner Broadcasting
networks agreed to be onboard as well as FOX and MTV
http://online.wsj.com/video/digits-networks-block-web-programs-from-google-tv/F6EB2E6F-DF74-4F1E-8CA6-62C5B814428A.html
35
35
36. Time Warner VOD plans could threaten movie
theaters, Netflix and Redbox
Jon Swartz, USA TODAY, Nov 3, 2010
• "will help lead the (film) industry" to show brand new
flicks -- ones that are still playing in theaters -- on VOD by
mid-2011, Bewkes told Wall Street analysts in a
conference call.
• Under the plan, called premium VOD, studios would
charge $50 or so to give cable or satellite customers the
opportunity to gather family or friends and watch a new
movie from the comfort of the living room instead of a
theater
• Warner Bros. might lengthen the delay period before it
offers new DVDs to Netflix and Redbox. The studio
36
36
37. TV Over the Internet
• Hulu / Hulu+
• Netflix
• Vudu (Wallmart)
• Amazon Prime
• iTunes
37
37
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38
41. ✦ 23 million Subscribers
✦> 20,000 Instant Streaming Films and TV Shows
✦ Releases often before Blu-Ray
✦ $2 Billion on Movie Rights by 2011
✦ Epix
✦ Trouble with STARZ and other Producers
✦ 200 plus Netflix enabled products that will result in
60 million plus devices sold in 2010
41
41
42. This isn’t a subscription
service. It’s on-demand with
rentals available from $1 to
$5.99 and purchases starting
at $4.99.
42
42
84. Jim Lanzone, Founder-CEO Clicker
"We were looking at the next 50
years of television, and how it was
merging with the Internet," says
Lanzone, Clicker's CEO and co-
founder. "How would you navigate
all of that? A daily calendar
wouldn't cut it anymore, which is
what programming guides were in
the previous 50 years. ... It would
need to be a lot more like a search
engine."
1 million TV episodes and 2
million monthly visitors.
84
84
90. Over 66 million US consumers are simultaneously
using a PC while watching TV.
90
90
91. “Already more than half of Americans are
watching TV and surfing the Web
simultaneously. But another trend--giving
connectivity to the device itself--is going to
fundamentally change the business models
around television and the way we consume
and interact with content.”
Adam Ostrow, 10.12.10
91
91
92. According to Nielsen, over 70% of
tablet owners and 68% of
Smartphone owners say they use
their devices while watching TV –
much of the time to look up content
about a show, piece of news, that
they are watching.
92
92
106. Conclusions
• TV Business Models Must Change
• Ad Sales will get tougher - Slow or No Growth
• More competition for audience
• Growth is international
• Internet integration necessary
• Make all programming social and interactive
• Work harder to make less $$ in the near term
106