9. Cross-platform and online viewers skew
Cross-platform viewing
significantly younger
18- 52% 37% 11%
34
35- 4%
73% 22%
49
85% 13% 2%
50 +
Base sizes:
Total=2833
TV Only TV and Online Online Only TV Only=1921
Online Only=189
Both TV/Online=723
‘How do you typically watch [original series TV]?’
Research study conducted among online consumers by comScore in May
2011 US, Comscore, 2011
17. Building Blocks
• Social (inside or outside of facebook?)
• Touch, gesture, voice
• Media multitasking
• Screens everywhere
• Broadband everywhere
• Game mechanics
18. Technology vs Media
• Technology is global
• Culture is local
• Media is culture
• Future media depends on technology
20. Content Ecosystem
• Content value chain diversification
• More power to content creators,
consumers
• Pressure on operators and non-exclusive
distributors and retailers to add more value
• Advertising money will be spend wiser
• Interaction, participation = business
21.
22. Content & Interaction
• Movie, drama: lean back, ambient data
• Documentary: background, ‘did you know’
• Reality: chat, gossip, poll, prediction
• Game show: play along, compete
• Talent contest: vote, rate, chat
• Sport: predict, stats, replay, fan trivia
23. Video
Conver-
Game
sation
Sweet
spot
Interaction Communication
Com-
munity
24. Future Media
• Utilizes technology
• Reflects culture
• Multi-screen optimized
• Often based on live, communal events
• Involves, rewards, excites