Hugues Rey a mis l’accent sur les projets et accomplissements de l’UMA ces dernières années, en insistant sur l’importance des partenariats au sein de l’industrie – une valeur que l’UMA incarne, notamment par son partenariat avec l’UBA.

1. UMA Get Together
State of the Union
31st of August 2023

3. What is the role of
a Trade Association?
• Promote, develop, and
safeguard a particular
profession
• Represent the interests of those
working in a profession
• Responsible for maintaining
standards, procedures and
quality within the industry

4. 2022 – 2023
Achievements

5. Aligned benchmarks
foster trust between
market players
2019 Digital
2021 Digital + UBA + On/Off + Local / Global
2022 (D)OOH

6. 78%
UMA members sustain Local Players
of Adspend in 2022

7. Highlight
&
Celebrate
Industry
“Craftmanship”
Be-Inspired.media

10. Effective, balanced collaboration between
all the Members of an eco-system
is a source of
value creation for all the Stakeholders
Members – Clients – (Media) Partners – Customers – Citizens

11. Joined Industry Eco-system efforts to develop
Best Practices & Concrete Tools
2023
2023

12. Strong
Educational
Patnerships

13. 30th of August - Working Together

14. Maintaining
standards,
procedures and
quality within an
industry

16. “Algorithms are going to
replace 25-year-old
media planners in fairly
quick time. There won't
be 250,000 people at
the holding companies
running media planning
and buying networks
around the world”
Sir Martin Sorrell (2023)

17. “A.I. can’t destroy a hotel room.
It can’t throw a TV off the fifth floor into the pool and
get it right in the middle.”
Joe Walsh - 13/7/2023
Talent + Attitude can’t be mimiced / Let’s foster them !

18. Carry on our
development of
reliable & strong
UMA
to empower the
Belgian
Advertising Eco-
system

19. Time For Inspiration
–
Stage is Yours !