This document discusses the growth of online video and rich internet applications (RIAs). It notes that 51% of internet traffic in the US is now video. While social media has grown, video audiences have increased rapidly. Video is now ubiquitous across different age groups and devices. The document then lists 38 popular Belgian websites tagged for video content. It proposes potential key performance indicators (KPIs) for measuring RIA content, such as clicks, time spent, shares, and comments. Finally, it concludes that RIA is an exciting evolution that provides new challenges and opportunities for multi-platform content measurement.
Brands have a huge amount to gain from having a social media presence. The question is no longer “why”, but “what, and how?” And of course, how do we measure it?
This talk gives an overview on the history of communication moving towards todays information overload and how TWIMPACT solves the real-time relevance filtering for Twitter to make activities in the socio-sphere measurable.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Social Media Marketing - Evolutionary, Not RevolutionaryRichard Hatheway
This short article is intended to explain why and how social media marketing is actually a continuation of tried-and-true marketing principles that have been used since mankind began effectively communicating with each other, and by extension, marketing to each other. After all, marketing is nothing but another form of communication, whether person-to-person, B2C, B2B, etc.
Brands have a huge amount to gain from having a social media presence. The question is no longer “why”, but “what, and how?” And of course, how do we measure it?
This talk gives an overview on the history of communication moving towards todays information overload and how TWIMPACT solves the real-time relevance filtering for Twitter to make activities in the socio-sphere measurable.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Social Media Marketing - Evolutionary, Not RevolutionaryRichard Hatheway
This short article is intended to explain why and how social media marketing is actually a continuation of tried-and-true marketing principles that have been used since mankind began effectively communicating with each other, and by extension, marketing to each other. After all, marketing is nothing but another form of communication, whether person-to-person, B2C, B2B, etc.
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How the confectionery industry can use social media marketing for profitable growth. Presented at the 65th annual PMCA Production Conference in Lancaster, PA, April 2011, and published in the June 2011 issue of The Manufacturing Confectioner magazine.
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There's lots of talk about Google Plus. From the fastest growing social network to the least used, everyone has an opinion about its merits and benefits.
The one things that everybody agrees on though is that it has immense influence when it comes to search results - and happens to integrate a pretty neat social network to boot.
We've tried to put together a guide as to exactly what the benefits are and whether or not you should be looking to launch your Google Plus presence.
Let us know what you think below - have you found any other benefits to it?
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Social Media in the Confectionery IndustryPete Healy
How the confectionery industry can use social media marketing for profitable growth. Presented at the 65th annual PMCA Production Conference in Lancaster, PA, April 2011, and published in the June 2011 issue of The Manufacturing Confectioner magazine.
Designing For, With, and Around AdvertisingKaren McGrane
What do user experience designers need to know about how the advertising model works, so they can create products that meet the needs of both users and advertisers?
Slides accompanying a conversation by Jonathan Kopp, Partner & Global Director, Ketchum Digital, about global digital, social and mobile media trends and their impact on the practice of public relations at the XII Fórum Internacional de Comunicação Corporativa of the Associação Brasileira de Anunciantes (Brazilian Association of Advertisers) in Sao Paulo, Brazil, on 18 November, 2010.
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The one things that everybody agrees on though is that it has immense influence when it comes to search results - and happens to integrate a pretty neat social network to boot.
We've tried to put together a guide as to exactly what the benefits are and whether or not you should be looking to launch your Google Plus presence.
Let us know what you think below - have you found any other benefits to it?
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Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
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A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
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4. 51% of the internet Traffic
is Video ! (US)
4 HAVAS MEDIA
5. Social media usage is exploding,
but video is a bigger story !
While member communities (like Facebook) have been garnering
impressive audience numbers for the last five years, video audiences have
been growing at meteoric rates
HAVAS MEDIA
6. Video is (allready) Everywhere …
Kids Young people Mature consumers
User situation
(5-12) (13-27) (+28)
Youtube search or Google search and
Information Google search
social tools social tools
Carrier agnostic social IM & social networks via
Communication E-mail
media laptop and phone
On demand video and
Social worlds and Digital TV and premium
Entertainment games via laptop or
video on demand
portable device
HAVAS MEDIA
7. Youtube = 55%
(source: Comscore Panel – Belgium - 4/10 – Total 15+ - in %)
Google Search
Windows Live Hotmail
FACEBOOK.COM
YOUTUBE.COM*
Windows Live…
MSN
Wikimedia Foundation Sites
Belgacom Group
Microsoft
Google Maps
Telenet Sites
eBay
Yahoo! Sites
Blogger
NETLOG.COM*
Bing
Apple Inc.
Corelio
De Persgroep
Truvo International
SanomaWSOY
VRT Sites
CBS Interactive
BNP Paribas
Kapaza
WordPress
Amazon Sites
0,0 10,0 20,0 30,0 40,0 50,0 60,0 70,0 80,0 90,0 100,0
HAVAS MEDIA
12. What KPI’s Could We Expect ?
Metri-Family range is growing !
Trad. Media Interactivity Social
• Cov. / OTS • Clicks • Share /
• Affinity • Start/Stops Virality
• GRP • Replay • Comments
• Time Spent • Full View • Favorite
• (Dwell) • …
HAVAS MEDIA
13. As a conclusion
When Currencies meets tasks
E-Acquisition / Promo
• Recruit : E-Prospects / e-Leads / (Loyal) e-Customer /
• People who: Buy / Ask for Appoinment / Ask Info / Look for Dealer
BRAND EQUITY
• Conversion Rate, Repeated Visits, C/Conversion, leads
Engagement
• Let’s live a full Digital (and more) experience
• Brand Ambassador, Advocacy, Story Tellers, Influencers
• Time spent, Dwell (Rate / Time), Virality, Repeated Visits
Brand/Communication Values Building
• Communicate in the most balanced & impressive way
• Customers, (Non) Users, Target Group
• Cov., OTS, Affinity, Context, Impact, Click, Interaction
HAVAS MEDIA
17. Conclusions
RIA is the most exciting evolution of the
Metri-Galaxy since the launch of
Metriweb (2000)
The next challenge is to maintain the
quality of tagging and the number of
participating websites
RIA is a trailblazzing activity for the future
of the content multi-plateform
measurement !
HAVAS MEDIA 17