Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

•

10 likes•1,657 views

Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.

Self Improvement Technology

Smart Keywords
Unlocking your blog’s potential!
ZachDoty,Digital MarketingSpecialist, Forthea
@zldoty | zdoty@forthea.com

Howdy!
#BlogElevated
I’m Zach. I work at Forthea.
I’d love to hear about your
blog afterward!

Questions During The
Presentation?
#BlogElevated
Tweet @zldoty and we’ll come backto the
question at the end!

What am I learning?
#BlogElevated
Searching for answer, not browsing.
Keywords:The Question.
Practice & Play:Using keywords.
How to pick the bestkeywords.

Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Information

Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Navigation

Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Transaction

Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
h/t moz:
http://bit.ly/13X2103

Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Fatty Head Food
Mid Chunk Food Blogs
Long Tail Gluten-Free Cooking Blog

But really…how does this
work on my site?

Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
HomePage - Cooking& Food
Category- Recipes
Tag -
Gluten Free
Article-
Gluten
Free
Brownie
Recipe

Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
myblog.com Cooking Blog
myblog.com/category Gluten-Free Cooking
myblog.com/tag Gluten-Free Recipes
myblog.com/article Gluten-Free Brownie Recipe

Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Let’s start at the beginning…

Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Google Analytics
- Traffic Sources> Sources> Search > Organic
Google WebmasterTools
- Search Traffic > Search Queries

Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Lots of
Searches
Scant
Competition

Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Wordtracker

Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Wordstream

Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Google Keyword Planner

Finding Low Competition Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Find out howmany
pagesyou’re
competingagainst…

Finding the Keepers
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Number of Searches / Competing Pages

1.What Keywords are on my Site?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
wordle.net

2. Are My Keywords Working?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
seo.forthea.com

2. Are My Keywords Working?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!

3. How do I constantly track steps 1 & 2?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
analyticsseo.com/free

Thanks!
#BlogElevated
@zldoty | zdoty@forthea.com

This document outlines a weekly SEO plan, with tasks for each day of the week. Day 1 involves checking the site for security issues. Day 2 focuses on keywords by reviewing titles, headers and meta descriptions. Day 3 is for analyzing analytics and webmaster tools reports. Day 4 is for updating website content. Day 5 suggests optimizing for local search by ensuring consistent business information. Day 6 recommends engaging on social media. Day 7 is for resting before starting the cycle again. Tools are also listed that can help with tasks like site audits, keyword research, link analysis and performance testing.

The Ten Minute Guide to Getting Found on the Internet for Restaurants and Hotels

Hospitality Marketing Experts

SEO for College Students

Amanda MacArthur

#BMPR Presentation - What is SEO?

Image Freedom

Shortcut Your Way to Success: Essential WordPress Plugins for Podcasters

Dustin Hartzler

10 Tips for Google Success - Travel Bloggers Unite - Porto

Scott McLay

- The document provides 10 tips for Google success including making content indexable, researching keywords, writing for a wide audience, using affiliate links strategically, avoiding ads above the fold, enticing visitors, ensuring content sharing, ranking images, linking carefully, and not obsessing over SEO. - It also recommends plugins like All in One SEO, WordPress SEO by Yoast, and resources for learning about Google updates like Panda and Penguin.

Customize Your WordPress Theme the Right Way

Dustin Hartzler

9 steps to Optimizing Your Website for SEO and Profits

Escape The Matrix

The 9-step document provides guidance on optimizing a website for search engine rankings. The steps include: 1) auditing existing URLs, titles, descriptions and keywords; 2) identifying target keywords; 3) analyzing current search engine rankings and keywords; 4) refining keywords; 5) rewriting meta titles; 6) rewriting page descriptions; 7) optimizing meta tags; 8) rewriting H1 titles; and 9) incorporating secondary keywords naturally. The overall goal is to improve rankings and attract customers through search engine optimization.

Tara M. Clapper is Blog Editor at SEMrush and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Tara is a prolific content creator, having written thousands of blog posts, small business websites and other inbound marketing content through the course of her career. Tara enjoys blogging about SEO copywriting, content management, corporate culture, personal branding, networking and LinkedIn. She has over a decade of experience in digital publishing. Connect with her on Twitter @TaraMClapper.

Blogging & Online Visibility

Lee Smallwood

The document discusses strategies for improving online visibility and SEO through blogging. It covers topics like using keywords in titles, meta descriptions and images; categorizing content by relevant topics; driving traffic through social media like Twitter, comments on other blogs, and integrating platforms like Tweetmeme, Facebook and YouTube. The goal is to engage readers and increase search visibility through on-page optimization and off-site activities.

Straight From Google What You Need To Know

Shankar Soma

- The document provides tips for blogging and search engine optimization (SEO), including choosing relevant keywords, optimizing titles, URLs and content, gaining links naturally through useful content, and avoiding paid links or shortcuts. - It recommends using WordPress for its built-in SEO features and automatic updates, focusing on quality over quantity of content, and gaining a reputation through original reporting, lists, videos or other engaging formats.

Page one power and OnCrawl partner webinar

Colin Eggleston

Little Orphan Annie might be cute and cuddly, but orphaned pages on your site are another matter entirely. We’re talking with our partners at OnCrawl about finding and fixing orphaned pages on your website. Poor internal linking architecture can lead to lower rankings, missed conversion opportunities, and reduced engagement from your visitors. Finding orphaned pages and implementing a keyword-focused internal linking strategy is a critical part of any technical SEO audit. Identifying and fixing these issues is also crucial to link building success.

Jay baernsa2012slides

Allan Karl

This document provides tips for using Twitter as a speaker. It discusses three ways to use Twitter: for learning, helping others, and promoting your work. For learning, it advises following the right people, not following too fast, and considering reciprocity. For helping, it suggests participating in topic chats and introducing yourself. For promoting, it notes that helping others earns the right to promote and recommends applying the 5x1 principle of shining light on others. It also gives tips for crafting effective tweets and optimizing a Twitter profile.

Syed ifraajamal final-deck-live

semrush_webinars

Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking. Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business. In this webinar we will cover: How to do keyword research so you can find the low hanging fruits (using SEMrush) Linkreator Research (finding the right people to send your emails to) Email outreach (how to construct your email using psychology principles for maximum impact) Precautions (you can't miss this if you want to ensure your outreach is a success)

Link building live webinar! Identifying Linkable Assets

Colin Eggleston

Link Building Live Webinar: Site Prospecting Tips

Colin Eggleston

This document summarizes a Page One Power webinar on site prospecting for link building. The webinar covered recommended prospecting tools like Moz OSE, Majestic, and SEMrush. It discussed searching Google using operators like "inurl", "intitle", and exact phrase searches. Prospecting can also be done by following mentions on sites like Google Trends, Alerts, and News. Backlink analysis of competitors and authoritative sites was recommended. The webinar included a live prospecting demonstration and reiterated takeaways like leveraging Boolean search terms and metrics to evaluate sites.

Before You Submit An Article To The Search Engines

Albert Fang

Small business SEO

Patrick LaJuett

This document provides tips for small businesses on using search engine optimization (SEO) to drive website traffic and sales. It outlines key SEO strategies such as using descriptive page titles and keywords, ensuring clean code for search engines to properly index the site, focusing on high-quality content with searcher terms in mind, placing important content near the top of pages, developing thorough internal and external linking, promoting the site by obtaining incoming links from other sites, and measuring SEO effectiveness using free analysis tools. The document was written by Patrick LaJuett and provides his contact information for businesses seeking help with an SEO campaign.

Seo Presentation

philpeterman

This document provides tips on search engine optimization (SEO). It discusses focusing SEO efforts on major search engines like Google, Yahoo, and Bing. It highlights the importance of relevant and reputable content, authoritative backlinks, and targeting keywords. The document also debunks SEO myths and emphasizes writing naturally, creating original content, and using semantic markup and metadata to better describe pages to search engines.

Evaluation of User Experience: Inner-view to Google by Published Patents Rela...

SEOzeo

SEO cheatsheet

Kevin Naruse

The document provides tips for optimizing content, keywords, links, and images for search engine optimization. It recommends including research sources and statistics in content of at least 100 words. Keywords should be included in titles, URLs, headings, and body text. Outbound links should link to authoritative sites on topic, while inbound links should come from relevant pages. Images require descriptive file names, high resolution, alt text with keywords for accessibility.

Gidon Session 3

Gidon Ariel

This document provides guidance on building a three-tier site content blueprint for an online business. It discusses brainstorming keywords related to a chosen site concept, researching the demand and supply of keywords, and organizing the keywords into the three tiers of a site structure with a home page, hub pages, and content pages focused on specific keywords. Homework includes stating a site concept in 1-2 words and one sentence, and building out the initial three-tier content blueprint.

Lead magnets: getting more prospects on your email list

Rodolfo Melogli

"Lead Magnet – noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer." This definition by the very well known DigitalMarketer.com tells you a few things: 1) You've been doing it all wrong :) Prospects won't just "sign up for your newsletter" unless you offer them an indispensable, irresistible, immediately downloadable offer. 2) You can increase your email list by... 1000%, even 10000% if you create just 1 or a few Lead Magnets (this takes 30 minutes!!!). 3) And the more specific the Lead Magnet, the more prospects you can acquire within that Niche.

10 Mistakes We Do While SEOing a Niche Site

Nasir Uddin Shamim

This document outlines 10 common mistakes made when optimizing niche sites for SEO, including improper topic or keyword selection, lack of unique content that avoids cannibalization, poor use of meta tags and dwell time analysis, siloing content instead of linking internally, using bad quality links for building, and not properly tracking links and rankings. It provides examples of different types of links and recommends free and paid tools for tracking and analysis.

Bni 2013 meme presentation

Darren Moloney

The document criticizes "zombie SEO" tactics such as targeting non-competitive keywords, using automated report generators and outsourced cheap content. It notes that Google has updated its algorithms to penalize such cheap SEO practices. The document then promotes the author's SEO services, stating they achieve high Google rankings through social media integration and technical on-site optimization rather than problematic tactics like low-quality links or keyword stuffing.

The Keyword Research Process You Never Knew About

Sandeep Kumar

SEO 101, Back to the Basics

Kevin Bekker, MBA

Step By Step Guide of Keyword Research For Blog & Affiliation

Nasir Uddin Shamim

Seo Survival Guide for Business Owners

greensboro_seo

How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...

Simplilearn

This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019. Below topics are explained in this SEO presentation: 1. Keyword research 2. High-quality content 3. Optimize on-page elements and website factors 4. Off-site engagement Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored for the right audiences 6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications Who should take this Digital Marketing course? Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training: 1. Marketing Managers 2. Digital Marketing Specialists 3. Marketing or Sales Professionals 4. Management, Engineering, Business, or Communication Graduates 5. Entrepreneurs or Business Owners 6. Marketing Consultant Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

What's hot

Guest Blogging Tips Straight From an Editor

semrush_webinars

Blogging & Online Visibility

Lee Smallwood

Straight From Google What You Need To Know

Shankar Soma

Page one power and OnCrawl partner webinar

Colin Eggleston

Jay baernsa2012slides

Allan Karl

Syed ifraajamal final-deck-live

semrush_webinars

Link building live webinar! Identifying Linkable Assets

Colin Eggleston

Link Building Live Webinar: Site Prospecting Tips

Colin Eggleston

Before You Submit An Article To The Search Engines

Albert Fang

Small business SEO

Patrick LaJuett

Seo Presentation

philpeterman

Evaluation of User Experience: Inner-view to Google by Published Patents Rela...

SEOzeo

SEO cheatsheet

Kevin Naruse

Gidon Session 3

Gidon Ariel

Lead magnets: getting more prospects on your email list

Rodolfo Melogli

10 Mistakes We Do While SEOing a Niche Site

Nasir Uddin Shamim

Bni 2013 meme presentation

Darren Moloney

The Keyword Research Process You Never Knew About

Sandeep Kumar

SEO 101, Back to the Basics

Kevin Bekker, MBA

Step By Step Guide of Keyword Research For Blog & Affiliation

Nasir Uddin Shamim

What's hot (20)

Guest Blogging Tips Straight From an Editor

Blogging & Online Visibility

Straight From Google What You Need To Know

Page one power and OnCrawl partner webinar

Jay baernsa2012slides

Syed ifraajamal final-deck-live

Link building live webinar! Identifying Linkable Assets

Link Building Live Webinar: Site Prospecting Tips

Before You Submit An Article To The Search Engines

Small business SEO

Seo Presentation

Evaluation of User Experience: Inner-view to Google by Published Patents Rela...

SEO cheatsheet

Gidon Session 3

Lead magnets: getting more prospects on your email list

10 Mistakes We Do While SEOing a Niche Site

Bni 2013 meme presentation

The Keyword Research Process You Never Knew About

SEO 101, Back to the Basics

Step By Step Guide of Keyword Research For Blog & Affiliation

Similar to Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Seo Survival Guide for Business Owners

greensboro_seo

How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...

Simplilearn

Guest Posting Case Study: $200K Revenue (23.85% Increase)

Syed Irfan Ajmal

Guest posting is the same strategy that the likes of #Buffer (social media scheduling app) have used to grow massively. In this case study, I share how our marketing agency helped increase the revenue of a client from $160K to $200K within 6 months through guest posting alone. Contrary to popular opinion, guest posting still works (as confirmed by Matt Cutts - who was heading Google's Web Spam Team at the time, as well). However one has to do it smartly and in a non-spammy manner. This presentation will teach you to do exactly that.

Expert Blogging Secrets

Best Selling Author on Amazon

SEO for Startups

Haris Aghadi

This document provides an overview of search engine optimization (SEO) strategies for startups. It discusses what SEO is, why it is important, and how to effectively do SEO to increase organic traffic. Key recommendations include conducting thorough keyword research, optimizing on-page elements like titles, meta descriptions and internal linking, and answering strategic questions before focusing on specific SEO tactics.

Value Proposition: How to leverage your company's most valuable asset in your...

MarketingSherpa

The webinar discusses how to leverage a company's value proposition in marketing. It covers identifying the target audience, where they are located, what messaging to express to them and how to express the value proposition. Key advice includes testing the value proposition, as the points of value that resonate most with customers are not always obvious. Expressing the value proposition requires more than just copying the statement and should be customer-focused, with congruent imagery, videos and other elements on the page.

2013 seo sbdc workshop slideshare

Hope Kiah

The document discusses how to identify an ideal target customer and optimize a website to attract that customer through search engine optimization (SEO). It recommends identifying characteristics of the ideal customer, the keywords they search, and incorporating those keywords throughout the website in titles, meta tags, content, links, and more. Proper on-page SEO helps the site rank higher in search engines for those relevant keywords so the ideal customers can more easily find the site.

7 Costly SEO Mistakes that All Affiliates Make

Stephan Spencer

This document outlines 7 common SEO mistakes that affiliates often make. These include having off-target keyword targeting, weak content that does not appeal to link builders, unnatural linking patterns with toxic or insufficiently diverse links, failing to crawl sites thoroughly to identify issues, optimizing page speed, using the wrong types of redirects, and not having websites run on HTTPS. The document provides tips on how to address each mistake, such as using keyword research tools to identify better targets, creating link-worthy content, finding power users to help with natural links, crawling with specific tools, checking page speed with Google's and ThinkWithGoogle's tools, using the proper redirect types, and moving sites to HTTPS.

Jennifer Sable Lopez - How To Make SEO An Integral Part Of Your Community Str...

FeverBee Limited

How to Make SEO an Integral Part of your Community Strategy

Jennifer Lopez

The document discusses how to make SEO an integral part of a community strategy. It recommends conducting keyword research to understand what language users search for related to the community. It also recommends optimizing content on the site and social media shares to include relevant keywords and make content easily discoverable. Setting up Open Graph and Twitter cards is suggested to improve social sharing of content. Broken links should be fixed and temporary redirects changed to permanent to pass more authority. Evergreen content should be updated and kept under the same URL to continuously earn new social shares and links over time. Regular checks should also be run to ensure everything is crawlable by search engines.

Class 6 seo class

Sarah Zeldman

This document provides an overview of search engine optimization (SEO) fundamentals. It discusses how search engines like Google work, key ranking factors like keywords, content, links and social media. It emphasizes the importance of natural, high-quality content and links over manipulative tactics. The document also covers how to evaluate SEO companies and stresses that SEO requires ongoing effort to see results.

Class 6 seo class

TheEmaven

Google uses spiders that crawl the web constantly to index websites and store them in a huge database. When a search is performed, Google searches this database to return relevant results based on over 200 ranking factors. To optimize a site, keywords should be researched and placed strategically on pages in titles, headings, content and images but not overloaded. Content, links from other sites, social media signals can help a site rise in rankings. Evaluating SEO companies includes checking their online presence and credentials and getting promises in writing.

SEO Fundamentals & KW Research

Anna Moragli

The document discusses how search engine optimization (SEO) works and provides tips for winning the algorithm. It explains that Google evaluates websites and chooses those deemed most valuable to appear in the top search results. To win the algorithm, it is not enough to have a great site - you need the right keywords and content strategy. The SEO process involves keyword research, on-page optimizations like including keywords in titles and headings, and focusing on user experience through site speed, mobile friendliness, and satisfying search intent.

#iMEDIA15 - I Love AdWords & So Should You!

Ameet Khabra

Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018

Lauren Roitman

This document discusses keyword research tools that can help optimize a website for search engines. It introduces Keyword Keg for finding primary and secondary keywords, quickly analyzing competition, and accessing in-search data. Answer the Public is recommended for longtail keyword ideas and content inspiration by analyzing search questions. SEMrush Keyword Magic Tool allows for advanced keyword research across keyword types and discovering phrases for featured snippets. The tools help ensure a website "speaks the same language" as potential visitors through comprehensive keyword mapping and analysis.

Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything

Fervil Von Tripoli

Word camp 2013-seo plugins

JennyMunn.com

In my Wordcamp 2013 presentation entitled "Using Search Engine Optimization and Social Plugins," I covered several plugins needed for optimizing a Wordpress site, namely: (1) All in One SEO (2) Wordpress SEO By Yoast (3) Google Analyticator (4) Google Analytics for Wordpress (5) Jetpack by Worpdress (6) Google XML sitempa I also discussed keyword research briefly as well as the importance of blogging.

Professional Blogging, Social Media & Search Engine Optimization

Nasir Uddin Shamim

This document provides information about how to start and make money from blogging. It introduces the speaker and their experience blogging. It discusses different types of blogs and examples of successful blogs. It outlines the process of writing blogs, getting visitors, and converting visitors into buyers. It asks if blogging can be considered a profession now and gauges interest from the audience. The document continues by discussing where to host a blog, how to research keywords, how to name a blog business, and tools for setting up a blog. It covers the top three traffic drivers of social media, SEO, and email marketing. Finally, it outlines direct and indirect ways of making money from blogging and recommends resources for learning about blogging.

Guest Blogging for 2013

Blurbpoint

This document provides an overview of guest posting as a content marketing strategy. It discusses why guest posting is beneficial in terms of branding, publicity, traffic and network growth. It then covers key factors like how to find blogs to guest post on through search engines and networks, how to effectively pitch a blog post, how to write high-quality guest posts, and how to promote published guest posts through social media and other channels. The webinar aims to teach attendees all important aspects of guest blogging.

Website Performance, Engagement, and Leads

Trust EMedia

Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.

Similar to Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013) (20)

Seo Survival Guide for Business Owners

How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...

Guest Posting Case Study: $200K Revenue (23.85% Increase)

Expert Blogging Secrets

SEO for Startups

Value Proposition: How to leverage your company's most valuable asset in your...

2013 seo sbdc workshop slideshare

7 Costly SEO Mistakes that All Affiliates Make

Jennifer Sable Lopez - How To Make SEO An Integral Part Of Your Community Str...

How to Make SEO an Integral Part of your Community Strategy

Class 6 seo class

SEO Fundamentals & KW Research

#iMEDIA15 - I Love AdWords & So Should You!

Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018

Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything

Word camp 2013-seo plugins

Professional Blogging, Social Media & Search Engine Optimization

Guest Blogging for 2013

Website Performance, Engagement, and Leads

Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

1. Smart Keywords Unlocking your blog’s potential! ZachDoty,Digital MarketingSpecialist, Forthea @zldoty | zdoty@forthea.com

2. Howdy! #BlogElevated I’m Zach. I work at Forthea. I’d love to hear about your blog afterward!

3. Questions During The Presentation? #BlogElevated Tweet @zldoty and we’ll come backto the question at the end!

4. What am I learning? #BlogElevated Searching for answer, not browsing. Keywords:The Question. Practice & Play:Using keywords. How to pick the bestkeywords.

5. Keywords…What? #BlogElevated

6. Keywords…What? #BlogElevated

8. Why Do We Search? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Information

9. Why Do We Search? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Information

10. Why Do We Search? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Navigation

11. Why Do We Search? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Navigation

12. Why Do We Search? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Transaction

13.

14.

15. Using Keywords on Site #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords h/t moz: http://bit.ly/13X2103

16. Using Keywords on Site #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Fatty Head Food Mid Chunk Food Blogs Long Tail Gluten-Free Cooking Blog

17. But really…how does this work on my site?

18. Using Keywords on Site #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords HomePage - Cooking& Food Category- Recipes Tag - Gluten Free Article- Gluten Free Brownie Recipe

19. Using Keywords on Site #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords myblog.com Cooking Blog myblog.com/category Gluten-Free Cooking myblog.com/tag Gluten-Free Recipes myblog.com/article Gluten-Free Brownie Recipe

20.

21. Picking the Best Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Let’s start at the beginning…

22. Picking the Best Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Google Analytics - Traffic Sources> Sources> Search > Organic Google WebmasterTools - Search Traffic > Search Queries

23. Picking the Best Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Lots of Searches Scant Competition

24. Finding High Volume Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Wordtracker

25. Finding High Volume Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Wordstream

26. Finding High Volume Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Google Keyword Planner

27. Finding Low Competition Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Find out howmany pagesyou’re competingagainst…

28. Finding the Keepers #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Number of Searches / Competing Pages

29.

30. 1.What Keywords are on my Site? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords But wait… There’s more! wordle.net

31. 2. Are My Keywords Working? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords But wait… There’s more! seo.forthea.com

32. 2. Are My Keywords Working? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords But wait… There’s more!

33. 3. How do I constantly track steps 1 & 2? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords But wait… There’s more! analyticsseo.com/free

34. Thanks! #BlogElevated @zldoty | zdoty@forthea.com

Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Similar to Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013) (20)

Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)