The document presents a guide on utilizing keywords to enhance blog performance, emphasizing the importance of selecting effective keywords based on search queries and competition. It outlines tools like Google Analytics and Google Keyword Planner for identifying high-volume and low-competition keywords. The goal is to optimize content for better search visibility and engagement.

1. Smart Keywords
Unlocking your blog’s potential!
ZachDoty,Digital MarketingSpecialist, Forthea
@zldoty | zdoty@forthea.com

2. Howdy!
#BlogElevated
I’m Zach. I work at Forthea.
I’d love to hear about your
blog afterward!

3. Questions During The
Presentation?
#BlogElevated
Tweet @zldoty and we’ll come backto the
question at the end!

4. What am I learning?
#BlogElevated
Searching for answer, not browsing.
Keywords:The Question.
Practice & Play:Using keywords.
How to pick the bestkeywords.

5. Keywords…What?
#BlogElevated

6. Keywords…What?
#BlogElevated

8. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Information

9. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Information

10. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Navigation

11. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Navigation

12. Why Do We Search?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Transaction

15. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
h/t moz:
http://bit.ly/13X2103

16. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Fatty Head Food
Mid Chunk Food Blogs
Long Tail Gluten-Free Cooking Blog

17. But really…how does this
work on my site?

18. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
HomePage - Cooking& Food
Category- Recipes
Tag -
Gluten Free
Article-
Gluten
Free
Brownie
Recipe

19. Using Keywords on Site
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
myblog.com Cooking Blog
myblog.com/category Gluten-Free Cooking
myblog.com/tag Gluten-Free Recipes
myblog.com/article Gluten-Free Brownie Recipe

21. Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Let’s start at the beginning…

22. Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Google Analytics
- Traffic Sources> Sources> Search > Organic
Google WebmasterTools
- Search Traffic > Search Queries

23. Picking the Best Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Lots of
Searches
Scant
Competition

24. Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Wordtracker

25. Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Wordstream

26. Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Google Keyword Planner

27. Finding Low Competition Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Find out howmany
pagesyou’re
competingagainst…

28. Finding the Keepers
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Number of Searches / Competing Pages

30. 1.What Keywords are on my Site?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
wordle.net

31. 2. Are My Keywords Working?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
seo.forthea.com

32. 2. Are My Keywords Working?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!

33. 3. How do I constantly track steps 1 & 2?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
analyticsseo.com/free

34. Thanks!
#BlogElevated
@zldoty | zdoty@forthea.com