This document discusses the impact of Google's upcoming mobile-first indexing approach. It begins by reviewing the history of mobile web development and configurations. It then discusses some of the potential issues sites may face with mobile-first indexing depending on their current mobile setup. This includes possible issues with site architecture, content differences, and tag configurations. The document also outlines the expected priority of indexing and display in search results based on mobile configuration. It recommends using DeepCrawl to audit mobile configurations and identify any issues in preparation for mobile-first indexing.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
The Need for Speed! Accelerated mobile, beyond AMPJono Alderson
Performance is everything, but many people only do the basics. AMP is just the beginning. Want to go further, faster?
Brace yourself for a whirlwind of speed techniques and opportunities - from HTTP2 to PWAs and beyond!
Dawn Anderson SEO Consumer Choice Crawl Budget Optimization ConflictsDawn Anderson MSc DigM
Optimizing for both humans and search engines can be challenging. Humans may be faced with too many choices online in ecommerce sites which are optimized for search engine crawling efficiency by SEOs. It is important that we consider both humans and search engine heuristic implementation to help both understand the information architecture of a website and achieve maximum SEO / UX / CRO harmony
Moving URLs: Structural Web changes without losing rankings #SearchLoveAleyda Solís
From implementing AMP to moving to HTTPS or doing a rebrand, there are many scenarios in which we need to move our URLs: In this session I'll go through the most common scenarios sharing tips, steps, do's and dont's as well as tools.
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
Thanks to his numerous experiments and viral articles, Elephate’s Bartosz Góralewicz has become an authoritative and trusted voice when it comes to JavaScript SEO. At SearchLove Boston, Bartosz is ready to unveil never-before-seen experiments and research to reveal whether or not you can rank with a JS website, if JavaScript crawling and indexing is as good as Google claims, and more. This eye-opening session will change your perception on the state of JavaScript today.
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
The Need for Speed! Accelerated mobile, beyond AMPJono Alderson
Performance is everything, but many people only do the basics. AMP is just the beginning. Want to go further, faster?
Brace yourself for a whirlwind of speed techniques and opportunities - from HTTP2 to PWAs and beyond!
Dawn Anderson SEO Consumer Choice Crawl Budget Optimization ConflictsDawn Anderson MSc DigM
Optimizing for both humans and search engines can be challenging. Humans may be faced with too many choices online in ecommerce sites which are optimized for search engine crawling efficiency by SEOs. It is important that we consider both humans and search engine heuristic implementation to help both understand the information architecture of a website and achieve maximum SEO / UX / CRO harmony
Moving URLs: Structural Web changes without losing rankings #SearchLoveAleyda Solís
From implementing AMP to moving to HTTPS or doing a rebrand, there are many scenarios in which we need to move our URLs: In this session I'll go through the most common scenarios sharing tips, steps, do's and dont's as well as tools.
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
Thanks to his numerous experiments and viral articles, Elephate’s Bartosz Góralewicz has become an authoritative and trusted voice when it comes to JavaScript SEO. At SearchLove Boston, Bartosz is ready to unveil never-before-seen experiments and research to reveal whether or not you can rank with a JS website, if JavaScript crawling and indexing is as good as Google claims, and more. This eye-opening session will change your perception on the state of JavaScript today.
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
Everyone's been talking about Mobile-first nearly all year long, however with 2018 looming, have you begun preparing for the change? By now most have heard of the Majestic Million report and we thought we'd have a little fun and well, crawl it! We wanted to determine how many of the worlds largest sites were shaping up and preparing for Google's Mobile-first Index. This talk will give you an analytical overview of all key aspects of mobile such as site configuration, AMP, fetch time, mobile navigation, crawl depth, using mobile user agent, content differences, mobile and desktop differences. In addition, we'll break all of these down into site types, verticals, country, TLDs and much more. Google offers best practice, industry leaders offer advice, but we will show you the data on how well the Top 1 Million are adjusting to Mobile-first indexation.
SearchLove Boston 2018 - Tom Anthony - Hacking Google: what you can learn fro...Distilled
Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.
SearchLove London 2018 - John Campbell - Voice Search – Calculating and Seizi...Distilled
Voice has and continues to be the hot topic of 2018, fuelled by the statistic that “50% of searches" will be conducted via voice by 2020. Voice is still an emerging marking as such there is very little data or tools which allow individuals to understand the opportunity in the market by vertical or key phrase.
John will be talking about the voice market landscape today, how you can calculate the opportunity at a key phrase level and practical steps to how to cease the opportunity ready for the supposedly “50% of searches” in 2020.
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry WhiteGerry White
As Google becomes a JavaScript crawler, GTM becomes an incredible way to improve your site for both users and bots. This goes through some very simple methods, and what they can be used for...
SearchLove Boston 2017 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend $1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
19 Lessons I learned from a year of SEO split testingDominic Woodman
Last year I got a new job and spent the year running all the tests we've done on DistilledODN (an SEO split testing platform).
It's changed my perspective, taught me a huge amount and I'd like to take people through all the different lessons I've learned (19 of them in fact).
That's everything from: What sort of effect do basic SEO changes? Why is changing your title tags possibly a really risky move? How and when has structured data helped? How important is freshness (and can you fake it)? Does testing change your relationship with a client? Should you put emoji's in everything...
How to Optimize Your Website for Crawl EfficiencySemrush
During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.
Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly.
SearchLove London 2017 | Jon Myers | Mobile-First Preparedness: What We've Le...Distilled
Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk will give an analytical overview of all key mobile aspects, such as site configuration, AMP, fetch time, mobile navigation, crawl depth, content differences, and mobile/desktop differences. Google offers best practice, but we will show you the data on how well the top sites are adjusting to mobile-first indexation.
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
Everyone's been talking about Mobile-first nearly all year long, however with 2018 looming, have you begun preparing for the change? By now most have heard of the Majestic Million report and we thought we'd have a little fun and well, crawl it! We wanted to determine how many of the worlds largest sites were shaping up and preparing for Google's Mobile-first Index. This talk will give you an analytical overview of all key aspects of mobile such as site configuration, AMP, fetch time, mobile navigation, crawl depth, using mobile user agent, content differences, mobile and desktop differences. In addition, we'll break all of these down into site types, verticals, country, TLDs and much more. Google offers best practice, industry leaders offer advice, but we will show you the data on how well the Top 1 Million are adjusting to Mobile-first indexation.
SearchLove Boston 2018 - Tom Anthony - Hacking Google: what you can learn fro...Distilled
Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.
SearchLove London 2018 - John Campbell - Voice Search – Calculating and Seizi...Distilled
Voice has and continues to be the hot topic of 2018, fuelled by the statistic that “50% of searches" will be conducted via voice by 2020. Voice is still an emerging marking as such there is very little data or tools which allow individuals to understand the opportunity in the market by vertical or key phrase.
John will be talking about the voice market landscape today, how you can calculate the opportunity at a key phrase level and practical steps to how to cease the opportunity ready for the supposedly “50% of searches” in 2020.
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry WhiteGerry White
As Google becomes a JavaScript crawler, GTM becomes an incredible way to improve your site for both users and bots. This goes through some very simple methods, and what they can be used for...
SearchLove Boston 2017 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend $1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
19 Lessons I learned from a year of SEO split testingDominic Woodman
Last year I got a new job and spent the year running all the tests we've done on DistilledODN (an SEO split testing platform).
It's changed my perspective, taught me a huge amount and I'd like to take people through all the different lessons I've learned (19 of them in fact).
That's everything from: What sort of effect do basic SEO changes? Why is changing your title tags possibly a really risky move? How and when has structured data helped? How important is freshness (and can you fake it)? Does testing change your relationship with a client? Should you put emoji's in everything...
How to Optimize Your Website for Crawl EfficiencySemrush
During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.
Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly.
SearchLove London 2017 | Jon Myers | Mobile-First Preparedness: What We've Le...Distilled
Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk will give an analytical overview of all key mobile aspects, such as site configuration, AMP, fetch time, mobile navigation, crawl depth, content differences, and mobile/desktop differences. Google offers best practice, but we will show you the data on how well the top sites are adjusting to mobile-first indexation.
Learn some of the most important factors to consider while designing mobile websites. From speed to SEO.
The best practices to create and promote mobile websites.
Factors to consider while making mobile friendly sites
How to do SEO for mobile sites
Demystifying Mobile SEO - 2014 Search Engine Strategies Atlanta SessionTim Cannon
As mobile internet usage continues to climb having a solid mobile experience for your website is vitally important. This session will dive into choosing the right approach for search engine optimization (SEO), responsive or dedicated mobile site, and then explore the more technical and strategic aspects of SEO for responsive design which is Google's recommended approach. There are a lot of things to consider from using frameworks, architecture, indexing, and UX. We will explore all of these and also outline recommendations for performance improvements which is critical to successfully implementing responsive design.
Eig - Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World MobileMoxie
This presentation reviews what you need to know about updating your website and apps to ensure that Google can crawl and index them for ranking in mobile search results. The mobile-friendly tag is a moving target, and the mobile search result is being taken over by Answer Boxes and sponsored results. This presentation shows how to build your mobile websites and apps so that they rank in organic Google mobile search results.
Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World -- EiG Berl...Suzzicks
This presentation reviews what gaming companies need to know about ranking their websites and apps well in Google mobile searches after the Mobile-Friendly update. Mobile-Friendly is a moving target, and Google is giving more top rankings to Featured Rich Snippets, Answers and other curated content. This presentation reviews what you need to know to get your websites and apps there, ranking number 1.
Mobile SEO Geekout: Learn what to do and how to plan for mobile searchMobileMoxie
This presentation outlines what you need to know to achieve mobile SEO success - Ranking well and Driving successful Google mobile traffic for phones and tablets. Cindy Krum, CEO of MobileMoxie originally presented this at #MozCon 2014 in front of an audience of 1,300 peers.
Mobile SEO Geekout: Learn what to do and how to plan for mobile searchSuzzicks
This presentation outlines what you need to know to achieve mobile SEO success - Ranking well and Driving successful Google mobile traffic for phones and tablets. Cindy Krum, CEO of MobileMoxie originally presented this at #MozCon 2014 in front of an audience of 1,300 peers.
Mastering Mobile SEO for Your Website and Native App ContentBranch
Native apps account for 3 out of 4 minutes people spent on mobile. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and consumption.
This is the presentation for the webinar: Mastering Mobile SEO for Your Website and Native App Content.
You can watch the recording at: https://www2.branch.io/LongtailMobileSEOWebinar_LP-OnDemandRegistration.html
The presenters are Branch CEO Alex Austin and mobil SEO expert Emily Grossman.
Topics include:
-The broken app content discovery through search
-Applicable strategies to boost SEO ranking for your app content
-Best practices to optimize your mobile website SEO
-How to optimize the web-to-app flow to maximize ROI
What you need to know about app indexing, AMP, and Instant Apps
17 Action Points to Build a Mobile Website Visitors LoveStoney deGeyter
Just like building your first website was important 20 years ago, creating a mobile-friendly site is just as important today. If your site isn’t mobile friendly, your audience just won’t stick around — if they find you at all. Not only will your site be difficult to use on any mobile device, but you’ll potentially miss out on a large portion of mobile search traffic in light of Google's algorithm change that favors mobile-friendly sites.
This slide deck, presented in a SEJ ThinkTank webinar, addresses important usability features your mobile site must have as well as other things they can do to give visitors a more pleasant on-site experience without sacrificing the necessities that are already a staple of an effective desktop version of a website.
Specifically, you will learn:
> Why a responsive design may be a better choice than a separate mobile site.
> How to present content so it is easy to consume by the mobile user.
> Elements that should be eliminated or limited because they hinder mobile users’ experience.
> How to structure their site so that mobile users can utilize all of the features, including navigation, forms, and links.
Just because "Mobilegeddon" didn't have the immediate, devastating impact that many expected doesn't mean you don't need to worry about becoming mobile friendly. As more people depend on their mobile devices and Google's algorithm gets more savvy, this is an area that will be of major importance to any business' web presence.
Should I Build a Separate Mobile Site or a Responsive Site? Neither! with Der...FITC
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
OVERVIEW
Derek Watson, Senior Developer at TWG, reviews the two most popular strategies for creating mobile web properties (separate mobile-specific sites vs. responsive css), the pros and cons of each, and and a little known third technique that marries the best of both worlds.
Mobile Website or Responsive Design? The Answer is NEITHER.TWG
By Derek Watson, Senior Developer at The Working Group
Reviews the two most popular strategies for creating mobile web properties (separate mobile-specific sites vs. responsive css), the pros and cons of each, and a little known third technique that marries the best of both worlds.
The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...Branded3
Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and don’ts of SEO for an ecommerce site.
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...Branded3
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what you’re reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
SearchLeeds 2018 - Chris Rowett - Supercharging google shoppingBranded3
Build, enhance and optimise. From building powerful feeds to
advanced analysis techniques and the latest tech, Chris Rowett's SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns.
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...Branded3
Whether you’re a small e-tailer or a ‘big baller’ you’ll want to experiment with your Google/Bing PLA activity. Previous talks I’ve been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once you’ve got the basics right, everything else should fall into place.
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...Branded3
Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
A lot changes in SEO but one thing that hasn’t is the essential need to understand how your customers are searching and the words they’re using. Kelvin's practical SearchLeeds session shares some hands-on ways of taking keyword ideals from your SERP rivals.
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...Branded3
Anu believes in working efficiently – and making use of tools that do the hard work for you – even when you’re on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you don’t get a mystic error message where you actually have no idea how to fix the problem.
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...Branded3
Jon and Sam’s SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
John Rowley - Ferrero - Creating a data-driven customer journey with personas...Branded3
Today, the customer journey is a complicated matrix of multi-channel, hyper-targeted and in-the-moment marketing. So it’s no surprise that digital strategies rely heavily on data. Delivering fantastic commercials & loyal customers requires a data-driven marketing strategy to understand the customers you’re marketing to and how to invest in areas that really matter.
Fili Weise - SearchLeeds 2018 - Structured data explainedBranded3
Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3
Craig uses SEMRush’s auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...Branded3
What’s the difference between a Superbowl-winning NFL team and a winning international PPC team? Not as much as you’d think. Combining his love of the NFL and experience running global campaigns for Distrelec and Emirates, Matt Holmes brings you his top 5 strategies for winning now and leading change for the future.
SearchLeeds 2018 - Oliver Brett - Screaming Frog Branded3
SEOs are great at optimising sites for search engines, but they don’t always know what’s great for users. With an ever increasing focus from search engines on the abstract concept of ‘quality’ sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site ‘feels’ bad. It’s how you take audits beyond just checking off technical best practices. Hobbits aren’t super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.
SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...Branded3
Nobody likes a site with security issues – neither Google nor your visitors. (Hackers do but you probably don’t want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you don’t have to be an InfoSec whiz to do it – find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates aren’t implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and what’s important. In this talk, Rachel shares examples where a website’s signals can be ignored or overruled, leading to disastrous impacts on performance. Don’t leave anything to chance – be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
3. @jondmyers @DeepCrawl
What are we going to cover?
• The mobile world now (pre Mobile-first)
• The mobile world in the future (after Mobile-first)
• Prepare for Mobile-first with DeepCrawl
• The future of the future
6. @jondmyers @DeepCrawl
History of Mobile
WAP
HTML
1999 2007 2009 2014 2015 2017
Separate Mobile
Pages (Mobile Site
or Dynamic Delivery)
Responsive
Design
Deep App
Linking
AMP &
Progressive
Web Apps
Mobile-
first
Indexing
7. @jondmyers @DeepCrawl
History of Mobile SEO Configuration
Desktop
Mobile
Responsive
AMP pages
Mobile first
One version for desktop devices
One to rule them all - one version designed to work equally
good on desktop and mobile
Dedicated light weight version designed for a fast loading
Dedicated mobile pages served on a separate URL e.g.
m.domain or dynamically served on the same URL
Mobile becomes the PRIMARY version.
8. @jondmyers @DeepCrawl
Types of Mobile Configuration
1. No Mobile Configuration (desktop only)
2. Responsive
3. Dynamic
4. Desktop + Dedicated Mobile
5. Desktop + AMP
6. Responsive/Dynamic + AMP
7. Desktop + Dedicated Mobile + AMP
8. Responsive + Dedicated Mobile + AMP
9. Responsive + Dynamic + Dedicated Mobile + AMP
• Mobile/AMP only
• Mobile + AMP
12. @jondmyers @DeepCrawl
Impact of Mobile-first
-CRITICAL- - Desktop only (Heavily Affected)
-HIGH PRIORITY- - Desktop + Dedicated Mobile (Affected)
-HIGH PRIORITY- - Dynamic (Affected e.g. Content Issues)
-MEDIUM PRIORITY- - Responsive (Not affected)
Impact of Mobile-first on different Mobile Configurations:
13. @jondmyers @DeepCrawl
Potential Issues
• Site Architecture: Indexation, Crawlability,
Canonicalisation, PageRank, Linking Structure
• Site Content: Content Differences - Titles / H1s,
Description, Body Content. Missing Content - Responsive:
hidden content (no longer an issue after mobile-first),
Dynamic: missing content, Dedicated: missing content
• Tags and Markups: Schema, Hreflang config
• Order of Mobile-first Indexing
14. @jondmyers @DeepCrawl
Architecture/Tags: Canonicalisation
Canonicalised Desktop - www.domain.com/shirts/colour=red
Primary Desktop - www.domain.com/shirts/
Primary Mobile - mobi.domain.com/shirts/
Canonicalised Mobile - mobi.domain.com/shirts/colour=red
Desktop
Page
AMP
Page
Mobile
Page
Rel=canonical
Rel=alternate amp
NON-INDEXABLE
www.domain.com
/shirts/amp
www.domain.com
/shirts/
m.domain.com
/shirts/
NON-INDEXABLE
Rel=canonical
Rel=alternate
mobile
Desktop
Page
Mobile
Page
INDEXABLE INDEXABLENON-INDEXABLE
15. @jondmyers @DeepCrawl
Architecture/Tags: Canonicalisation
“When Google moves
to mobile first, the rel
alternate and canonical
tags won't need to be
changed.
rel=alternate mobile
will take precedence
over rel=canonical”
Reference:https://www.youtube.com/watch?v=mfJEpru0s
zw#t=49m34s
16. @jondmyers @DeepCrawl
Architecture/Tags: Canonicalisation
“When Google moves
to mobile first, the rel
alternate and canonical
tags won't need to be
changed.
rel=alternate mobile
will take precedence
over rel=canonical”
Reference:https://www.youtube.com/watch?v=mfJEpru0s
zw#t=49m34s
17. @jondmyers @DeepCrawl
1,410
Backlinks
303
Backlinks
303
102
Backlinks
102
1,815
Architecture: Authority distribution
Desktop
Page
AMP
Page
Mobile
Page
Rel=canonical
Rel=alternate amp
NON-INDEXABLE NON-INDEXABLE
Rel=canonical
Rel=alternate
mobile
Desktop
Page
Mobile
Page
INDEXABLE INDEXABLENON-INDEXABLE
* There is no need to change the canonical setup. The page
Authority should be passed via “mobile rel alternate”
20. @jondmyers @DeepCrawl
Architecture: Internal Site Architecture (Link Graph)
“Links on Mobile Pages Will
Be Used For the Link Graph
Mobile-first indexing will
use the links on your mobile
pages for calculating the link
graph”
Reference:https://www.youtube.com/watch?v=7Aq9bFdf
MuE#t=46m05s
21. @jondmyers @DeepCrawl
Tags: Hreflang configuration
Desktop
Page
EN Primary
Desktop
EN alternate hreflang
Rel=canonical
DE Primary
DesktopEN alternate hreflang
Rel=canonical Rel=alternate
mobile
Rel=alternate
mobile
Desktop
Page
EN Mobile
Page
EN alternate hreflang
DE Mobile
PageEN alternate hreflang
EN Primary
Desktop
DE Primary
Desktop
DE Mobile
Page
EN Mobile
Page
?
?
22. @jondmyers @DeepCrawl
Tags: Hreflang configuration
“Yes, you would have to tag
mobile page.”
Wait a second. No, you
actually don’t.
This is still to be confirmed
closer to the launch of
mobile-first as Google is still
experimenting with this.”
Reference:https://www.youtube.com/watch?v=mfJEpru0sz
w#t=49m50s
23. @jondmyers @DeepCrawl
Dynamic
Mobile Page
Order of Mobile-first Indexing
Dynamically served
Desktop
Page
AMP
Page
Mobile
Page
Rel=canonical
Rel=alternate amp
Rel=canonical
Rel=alternate
mobile
Desktop
Page
Mobile
Page
* Which of the different types would
be used for mobile-index?
24. @jondmyers @DeepCrawl
Order of Mobile-first Indexing
“If you have a vary header
which returns a different
page for a mobile user
agent, Google will use that
as the mobile page instead
of the responsive page.”
Reference:https://www.youtube.com/watch?v=8NyZypI
fOzI&t=36m31s
26. @jondmyers @DeepCrawl
Order of Mobile-first Indexing
Desktop
Page
Mobile
Page
Rel=canonical
Rel=alternate
mobile
Responsive
Page
Mobile
Page
INDEXABLENON-INDEXABLE
GOOGLE SERP
28. @jondmyers @DeepCrawl
Dynamic
Mobile Page
Order of Mobile-first Indexing
Dynamically served
Desktop
Page
AMP
Page
Rel=canonical
Rel=alternate amp
Responsive
Page
INDEXABLE
NON-INDEXABLE NON-INDEXABLE
GOOGLE SERP
29. @jondmyers @DeepCrawl
Order of Mobile-first Indexing
Desktop
Page
AMP
Page
Mobile
Page
Rel=canonical
Rel=alternate amp
NON-INDEXABLE NON-INDEXABLE
Rel=canonical
Rel=alternate
mobile
Responsive
Page
Mobile
Page
INDEXABLE INDEXABLENON-INDEXABLE
GOOGLE SERP
30. @jondmyers @DeepCrawl
Order of Mobile-first Indexing
Desktop
Page
AMP
Page
Rel=canonical
Rel=alternate amp
Responsive
Page
NON-INDEXABLE INDEXABLE
GOOGLE SERP
31. @jondmyers @DeepCrawl
Order of Mobile-first Indexing
Desktop
Page
AMP
Page
Rel=canonical
Rel=alternate amp
NON-INDEXABLE INDEXABLE
GOOGLE SERP
Non-mobile
Friendly
32. @jondmyers @DeepCrawl
Order of Mobile-first Indexing
Desktop
Page
AMP
Page
Rel=canonical
Rel=alternate
mobile
Non-mobile
Friendly
NON-INDEXABLEINDEXABLE
GOOGLE SERP
33. @jondmyers @DeepCrawl
Priority of indexing/displaying in mobile-first
Priority of indexing after mobile-
first release:
1. Dedicated Mobile /
Dynamic
2. Responsive
3. Desktop
4. AMP
Priority of displaying in Google
SERPs:
1. AMP (priority)
2. Dedicated Mobile /
Dynamic
3. Responsive
4. Desktop
34. @jondmyers @DeepCrawl
So what’s the optimal setup?
“So what’s the optimal setup?
- “Responsive Design is
Optimal for Mobile-first
John suggests that a
responsive design is the
optimal mobile setup for
mobile-first indexing, as it
avoids the issues of different
content and links on your
mobile pages.”
Reference:ttps://www.youtube.com/watch?v=7Aq9bFdfMu
E#t=54m53s
36. @jondmyers @DeepCrawl
Responsive & Desktop only
RESPONSIVE DESKTOP ONLY
You are likely to be f..ine You are likely to be f..ed
Source: The Big Lebowski
37. @jondmyers @DeepCrawl
If your website uses Dynamic conf
If your website is dynamic I would recommend two crawls:
• Web Crawl
This is to compare your Desktop’s to Mobile’s site architecture, linking structure and
crawlability.
• Analytics / List Crawl (crawling priority high driving traffic pages)
This is to test if you have the mobile equivalents for all your important pages so the
ones that drive significant amount of traffic OR/AND have authority backlinks.
• Both craws will highlight:
• If mobile configuration is setup correctly;
• You don’t have any significant Content differences;
• All the pages are accessible on Mobile as well etc.
38. @jondmyers @DeepCrawl
Dynamic - web crawl setup
#1 Web Crawl
I would recommend running two crawls:
• First with user-agent: Googlebot (desktop)
• Repeat the crawl with user-agent: Googlebot smartphone
#2 Analytics Crawl (crawling pages driving traffic)
Use the Analytics source to upload the priority pages so the ones
that drive most visits to your website e.g. from Google Analytics
I would recommend running two crawls for this source as well:
• First with user-agent: Googlebot (desktop)
• Repeat the crawl with user-agent: Googlebot smartphone
39. @jondmyers @DeepCrawl
Example Reports/Insights:
Configuration & setup:
• Are the tags setup correctly (e.g. Vary: User-agent)
Differences in Content (between desktop and mobile)
• Pages with different Titles (BETA)
• Pages with different Descriptions (BETA)
• Pages with different Content (BETA)
Differences in Architecture (between desktop and mobile)
• Missing Pages / Additional Page
(All Page report for this)
• Pages with different Internal Links out (BETA)
Dynamic - Reports
Differences between Desktop and Mobile
Mobile configuration reports
40. @jondmyers @DeepCrawl
If you have Separate mobile version
If you website have a Separate mobile version I would recommend two crawls:
• 2 types of Web Crawl
This is to compare your Desktop version to Mobile one to see if your
configuration is setup correctly, you don’t have any significant Content
differences, all the pages are accessible on Mobile as well etc.
• Analytics / List Crawl (crawling priority high driving traffic pages)
This is to test if you have the mobile equivalents for all your important
pages so the ones that drive significant traffic OR/AND have authority
backlinks
41. @jondmyers @DeepCrawl
Separate - web crawl setup
#1 Web Crawl
I would recommend running one crawl with:
• User-agent set to Googlebot (desktop)
• Check mobile/AMPHTML alternate tags Link Restrictions
#2 Web Crawl
I would recommend running two crawls:
• First with user-agent: Googlebot (desktop)
• Repeat the crawl with user-agent: Googlebot smartphone and the Test site domain set to: m.domain.com
42. @jondmyers @DeepCrawl
Dynamic - web crawl setup
#3 Analytics Crawl (crawling pages driving traffic)
Use the Analytics source to upload the priority pages so the ones
that drive most visits to your website e.g. from Google Analytics
We would recommend running two crawls then:
• First with user-agent: Googlebot (desktop)
• Repeat the crawl with user-agent: Googlebot smartphone and the
Test site domain set to: m.domain.com
43. @jondmyers @DeepCrawl
Example Reports/Insights:
Configuration & setup:
• Rel alternate tags
• Reciprocation
Differences in Content (between desktop and mobile)
• Pages with different Titles / Descriptions (BETA)
• Pages with different Content - Title+h1 (BETA)
• Word count
• Links in / Links out
Differences in Architecture (between desktop and mobile)
• Broken Mobile Pages
• Missing / Additional Pages
Separate - Reports
Mobile configuration Issues
45. @jondmyers @DeepCrawl
DeepCrawl Initial Research
Initial mobile research, based on the top 100k domains in the majestic million.
Highlights:
• 40% of sites are responsive
• 8.5% are dynamically served
• 1.5% of sites have a separate mobile site and link to it within a rel=alternate tag,
however 5% redirect to another page/site when recrawled with a mobile user agent
• 91% of websites which give a redirect based on the user agent do not have a “Vary:
User-agent header”
47. @jondmyers @DeepCrawl
AMP Pages
Google is backing the AMP page quite
hard
Google preloads AMP pages, images,
and scripts to force them to be fast
Not just for news: AMP added support
for accepting payments via Android pay,
opening the way for ecommerce
websites which are 100% AMP
https://github.com/ampproject/amphtml/issues/7623
48. @jondmyers @DeepCrawl
Go beyond Responsive with PWS
Progressive Web Apps is:
• Progressive
• Responsive
• App-like
• And more...
Progressive Web Apps can fall back to
AMP. Hint… first load as AMP.
You should think about it now.
Progressively Web App is THE FUTURE.
49. @jondmyers @DeepCrawl
New Features (coming soon)
Setup & additional sources:
• Allow to specify mobile user-agent
• Search Console integration
New Reports:
• Mobile traffic vs Desktop traffic
• And many more….
DeepCrawl New Features (coming soon)
50. @jondmyers @DeepCrawl
Other things to mention
It's not likely to happen until next year.
http://www.thesempost.com/google-mobile-first-index-unlikely-launch-2018/
It’s probable they’ll move over batches of sites that work fine on mobile-first indexing first.
https://www.youtube.com/watch?v=5TsGXF4wNqM#t=24m31s
Google will send alerts, via Search Console, for mobile-first issues such as mobile pages having less content and markup than
desktop pages.
https://www.youtube.com/watch?v=nfPHUzGCzmA#t=51m52s
Google is trying to minimise any changes required for mobile-first, and make it easy for people to understand the changes they
need to make. It's possible they might overcome differences in schema and hreflang.
https://www.youtube.com/watch?v=U0Lr_d2aFZs#t=36m24s
Mobile page speed will be incorporated into mobile-first rankings 'at some point'.
https://www.youtube.com/watch?v=U0Lr_d2aFZs#t=7m15s
You should add AMP links to your mobile pages.
https://www.youtube.com/watch?v=t-Ffq6xl6p8&t=45m03s
With mobile-first index the hidden content will probably stop being demoted.
https://www.youtube.com/watch?v=mfJEpru0szw#t=16m48s