Social Media Time Management by Dorien Morin-van Dam
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The document discusses various options for managing social media time for a business, including outsourcing, using an in-house team, or doing it yourself. It recommends starting with strategic planning, setting goals and determining your social media voice and presence. It then provides tips for content creation and curation, balancing personal and business accounts, task management through routines and calendars, and maintaining a work-life balance with social media. The overall message is that effective social media time management requires planning, organization and maintaining a long-term perspective for business growth and an excellent return on investment.
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Social Media Time Management by Dorien Morin-van Dam
- 2. ‘How to manage your business and your social media, and still have a life!’ @MoreInMedia 2
- 3. “What is my Marketing Budget?” @MoreInMedia 3
- 4. Social Media Management Options Outsource Time + In-House (team) DIY (owner) ++ @MoreInMedia +++ 4
- 5. ‘Combining Outsourcing with In-House and/or DIY Social Media Management is a WINWIN combination.’ @MoreInMedia 5
- 6. OUTSOURCE Web Design Web Maintenance Graphic Design Social Media Strategic Planning Social Media Management CRM Content Creation Blogging Email Marketing Video Marketing …and more @MoreInMedia If you can allocate > 20% of your Marketing Budget to social media services, you can afford to outsource some of your social media marketing. 6
- 7. In-House Staff/Team Communications Planning & Development Sessions Tech Skills Development of Staff Equipment & Software Updates Social Media Training Continued Adjustment and Analysis @MoreInMedia 7
- 8. DIY Solopreneur = Your Time Solopreneur = Your Responsibility Solopreneur = No Delegation Daily Task Scheduling Social Media Know How Technical Know How On Going Industry Training @MoreInMedia 8
- 9. Organizing 9
- 10. Start With Strategic Planning @MoreInMedia 10
- 12. Who Do You Want To Be? @MoreInMedia 12
- 14. What is your Social Media Voice? @MoreInMedia 14
- 15. This cute kitten wishes you a Happy Friday! I am AWESOME! I am going to have the best day evahhhhhhhhhhhh! Cof f ee done! H ow are YOU doi n’ ? Yo, peeps! What’s up? Have a great one, you hear?! Good Morning. How are you feeling today? ♥♥♥ @MoreInMedia I had a terribly RUDE customer come into our store yesterday! I hope today is 15 better :(
- 19. Tools 19
- 20. Balancing Act Content Creation Audience Development Reciprocity Initiating & Responding Monitoring & Scheduling @MoreInMedia 20
- 21. @MoreInMedia 21
- 22. Listening Tools HootSuite SocialSprout Google Alerts Talk Walker Social Mention @MoreInMedia 22
- 23. Automation Tools HootSuite SocialSprout BufferApp Triberr Post Planner @MoreInMedia 23
- 24. Scheduling Tools Facebook Scheduler BufferApp HootSuite SocialSprout SocialOomph TweetDeck @MoreInMedia 24
- 25. Measuring Tools Google Analytics Twitter Analytics Pinterest Analytics Facebook Insights Klout PeerIndex Kred @MoreInMedia 25
- 28. Create Original Unique Branded Customized …Content @MoreInMedia 28
- 29. Content Photographs, Graphics & Video Web Content and Blog Articles Posts for Social Sites @MoreInMedia 29
- 30. Creation Tools Smart Phone PicMonkey PicStitch Piktochart Screenr Capture Snipping Tool Monthly Theme Brain Power Team Work @MoreInMedia 30
- 31. @MoreInMedia 31
- 32. Curate Interesting Newsworthy On Topic Engaging Trending …content @MoreInMedia 32
- 33. Curating Tools Feedly Learnist Triberr Twitter Lists Embedding Content Cross Platform Promoting Facebook Newsfeed Smart Phone @MoreInMedia 33
- 34. @MoreInMedia 34
- 35. Balancing Act 35
- 36. Personal vs. Business CEO/Owner Personal Accounts Brand/Company Business Accounts LinkedIn Instagram Twitter G+profile LinkedIn Page G+Page Facebook Page Twitter Etc. @MoreInMedia 36
- 37. Maintain vs. Build Create Social Media Profiles Post 1-2 times/day Auto Post Update Website when Needed Write 1 blog post/week Updates Social Media Profiles often Post 2-4 times/day Organic Postings Engage Build Audience Write 2-4 blog posts/week @MoreInMedia 37
- 38. Working In vs. Working On 9-5 PM Office location Direct, often face-toface contact with clients The workday ends @MoreInMedia 24 hours/day Mobile Indirect, online contact with people you might never meet Never done 38
- 40. Establish Routines Know how long each task takes Create daily task list Delegate tasks & Work as a team Block time Avoid distractions Avoid interruptions @MoreInMedia 40
- 41. Establish Calendars ADD Appointments Office Hours Social Media Tasks Content Creation Deadlines Team Assignments @MoreInMedia 41
- 42. Editorial Calendar Monthly Theme Weekly Theme Seasonal Posts Product Launches Blog Post Due Dates Events Team Projects @MoreInMedia 42
- 43. Use A Posting Schedule @MoreInMedia 43
- 44. Keep Deadlines Daily Tasks Create Content Team Projects Posting @MoreInMedia 44
- 46. Weekend vs. Weekday Monitor Respond Initiate Organic Post Create Plan Monitor Respond Auto-Post Write & Plan – optional @MoreInMedia 46
- 47. Keep Social Fun Create Facebook Family Groups Pin for fun! Connect with old friends OR Turn off your notifications Turn off your phone @MoreInMedia 47
- 48. Multiple Admins Trade weekend monitoring Create ‘on-call’ schedule Divide and conquer as a team @MoreInMedia 48
- 49. Social Sitter Service ‘Short Term Social Media Management’ (for vacations, sick days or weekends) @MoreInMedia 49
- 50. Expectations 50
- 51. You Get Out What You Put In, and more… @MoreInMedia 51
- 53. Results 53
- 54. Online Growth & Branding = Excellent ROI + Brand Recognition @MoreInMedia 54