The document discusses how the web has changed since 2006 based on perspectives shared at Converge South. Key points discussed include: - The web has grown to include 1.7 billion more people and become more mobile, social, and cloud-based. - Interaction online and offline are now indistinguishable and the web is ubiquitous. - Apps have replaced the traditional web experience and new forms of wearable, connected devices are emerging. - Both people and an exploding amount of data from interconnected devices are generating content, reshaping expectations and business models.

1. big idea: #web
@theRab
#convergesouth #bigidea

2. First, a story …
… six years ago at Converge South
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3. Ed Cone: “hey Chris Rabb, have you seen this news blog?”
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4. #convergesouth #bigidea
Me: “what is twitter?” circa 2007

5. #convergesouth #bigidea
@BrianR Converge South 2007

6. #convergesouth #bigidea
“what is after twitter?” 2008

7. “scoble selfie” before selfies were a thing, circa 2008
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8. the web is changing us.
and we are changing the web.
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9. the scope and pace is profound...
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10. I asked a group of colleagues
“How is the web today different from the web in 2006?”
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11. “about 1.7 billion more people
online with the ability to access open
information.”
Ethan McCarty @ethanmcc
Director, Enterprise Social Strategy, Corporate Headquarters, IBM
#convergesouth #bigidea

12. “social platforms have changed the
way we share, express ourselves,
and interact with others with our
thoughts, photos, and ideas...”
Jennifer Dubow @jennifer_dubow
Global Inside Sales Marketing, Social Business Transformation Leader, IBM
#convergesouth #bigidea

13. “it is mobile and embedded; to
paraphrase an old car commercial This ain't your parent’s web! ”
Michael Rowe @michaelrowe01
Business Strategist, IBM
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14. “While text analytics (data mining)
approaches first surfaced in the mid1980s, technological advances have
enabled the field to advance during
the past decade.”
Susan Emerick @sfemerick
Manager, Enterprise Social Strategy & Programs, Digital Strategy &
Development, IBM
#convergesouth #bigidea

15. “Twitter is always faster than the
news, so I never visit news sites
anymore.”
Felicia Haggarty @feliciaroseh
Marketing Strategy Manager , IBM
#convergesouth #bigidea

16. “The number of credible news
agencies practicing journalism has
dwindled and the rise of useless,
superficial junk food news has
blossomed in its place.”
Ethan McCarty @ethanmcc
Director, Enterprise Social Strategy, Corporate Headquarters, IBM
#convergesouth #bigidea

17. “Three words:
1) Social
2) Mobile
3) Cloud”
Bill Chamberlain @horizonwatching
Principal Analyst, Social Insights Practice, IBM
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18. “it's moved from a stagnant resource
to a dynamic experience.”
Erika Horrocks @erikahorrocks
Social Media Strategist, IBM
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19. “interaction has led the vast
majority of us to a place where our
online activity is no longer
distinguishable from offline. ”
Scott Laningham @scottlaningham
Growth Initiative, New Media Content Producer and Podcaster, IBM
#convergesouth #bigidea

20. “it is SO ubiquitous - it's everywhere
in everything I do.”
Stephanie Hlavin @stephghnc
Communications Writer, IBM
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21. “I think the big difference is that
everyone has access to the web now
- all the time - regardless of where
they are.”
Paul Turnbull
Principal Consultant, Social Media Research and Market Insights, IBM
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22. “.... the primacy of the web address
as a point of identity is in question.”
Daryl Pereira @cagedether
Social Media Manager, IBM
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23. our web mindset is always changing.
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24. apps are the new web.
good apps support natural, innovative web experiences.
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25. #convergesouth #bigidea
see C-suite run

26. apps are bite-size
purpose-built
data-driven
web services.
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27. #convergesouth #bigidea
what is after apps?

28. wearable web
Samsung Galaxy Gear
is moving apps into a
smaller and more
transparent form
factor.
Where will you use Dick Tracy’s watch?
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29. car web
New Ford Fusion has over
16 million lines of code
inside making it a rolling
connected datacenter.
How will you ride in Michael Knight’s KITT?
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30. cognitive web
IBM Watson is a super
computing platform that
uses natural language
and applies cognitive
reasoning.
What will you discuss with Tony Stark’s Jarvis?
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31. wearable web
Google Glass has 16GB
of memory and active
network for services and
apps, operates with eye
recognition and voice.
Who will you see with Geordi LaForge’s visor?
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32. where does user experience and
expectation fall in this new
creepy vs. magic
continuum?
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hat tip to @monkchips

33. personal interaction with the web
is becoming more specific while
the amount of data is exploding.
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34. Internet of Users
Smartphone users have grown 9x since 2009.
75% of the planet has at least one internet
connected device.
People are interconnected and always on.
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35. Internet of Things
Half of the world’s data has been created in
the last two years.
People define the web but things are
generating massive data.
Data is everything and everywhere.
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36. #convergesouth #bigidea
take deep breathes

37. the internet of things is really
the “internet of everything.”
(soon, we’ll just call it the internet again)
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38. listen up.
take heed of three things.
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39. people don’t know
how this stuff works.
they do expect it to work like they expect, and fast!
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40. every business model is
disrupted by the web.
you have to react to every “business moment.”
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see #gartnersym

41. unlearn what you know.
context is king.
who/where/when/what/why is your content?
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42. so, where to now?
let’s bring it home.
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43. what does the web look
like to kids?
there is no disk (or spoon)
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44. what does the web look
like your boss?
shiny vs ROI
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45. what does the web look
like to your employee?
they want APIs to work like Netflix
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46. what does the web look
like to you?
tell me and/or discuss with #ConvergeSouth
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47. @theRab
let’s talk
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