This document discusses recent trends in social media and strategies for social media engagement. It notes that content is becoming shorter and spread across multiple platforms like Vine, Instagram, and Snapchat. Hashtags are increasingly important for engagement and gamification. Analytics are improving and allowing for more localized insights. The role of community managers is changing and better integration of social feeds is occurring. Emerging platforms like Instagram provide new ways to boost engagement. The document recommends developing a social media strategy, identifying goals, utilizing listening tools, measuring return on engagement/investment, and adapting strategies based on events and feedback.

1. Social Media
#CS2013
October 11, 2013

2. New in Social
Hot. Trends. Now.

3. Social Trends
 Content
Shorter. Micro. Faster
Engagement tools= 15 to 3 second rule
 Vine,
 Hail
Instagram, SnapChat
to the #Hashtag
 Social Engagment/Gamification= linking to loyalty
 Smarter analytics & insights (better for local)
 Embedding

4. Content Even Went Micro

5. Integration: Social Feeds

6. Instagram= InstaEngagement

7. 7
What’s Changing in Social
-
Community Manager’s Role
Better Integration
Social Gifting & Offers

8. 8
The Future!! What’s Next
Tomorrow

9. Best Ways To Stay On Top of
Social Trends
 Do
what we are doing here
 Attend webinars
 Find brands, people, causes, etc. that
match you and see how they engage
 Read Mashable
 Become a developer

10. C O N F I D E N
T I A L
10
How to Perform Better In Social

11. Have A Strategy

12. Identify What Your Social Media
Efforts Trying To Do
•
•
•
•
•
To Increase fan participation
Make your brand experience top of mind
Drive general awareness of offerings
Take fan awareness to their levels
Drive fans to places

13. Voice
 Utilize
the best listening tools for your topic
or organization
 Tracking- How to measure the ROE and ROI
& decide when to revamp your strategies
 Determine when to leverage new tools
 Improve or boost your reach on platforms
 Responding to events in your area
 Moderate

14. Developing The Voice
 Think
what you want from a page
 Treat fans like it is opening day
 Be playful, but not confusing or off brand
 Change voice for customer service issues

15. What
#DoesntorDidntWork

16. C O N F I D E N
T I A L
16
Ways to Improve

17. Learnings For You
To Take Home

18. 18
Questions