This document defines what an event is and types of events. It discusses event management as applying project management practices to creating and developing festivals and events. The document notes that an event manager leads events and the role of an advertising manager is to plan and direct promotional campaigns to generate interest in products and services. An advertising brief is also described as confirming the understanding between clients and agencies regarding objectives, target audiences, strategies, timeframes and costs of advertising campaigns.

1. Sushant Lakshmynarayan
Neha Didwania

2. What is an event?
• An event can be described as a public assembly for
the purpose of celebration, education, marketing
or reunion.
• Events can be classified on the basis of their size,
type and context.

4. • An event can be:
1) Social / life–cycle events
2) Education and career events
3) Sports events
4) Entertainment events
5) Political events
6) Corporate events
7) Religious events
8) Fund raising/ cause related events

5. Event Management
• Application of the management practice of project
management to the creation and development of
festivals and events.
• The aim of event management is “To bring all
factors together to produce a workable event.”

6. Who leads the event?
• Advisor
• Chairman
• Event Manager

7. Role of advertising manager
An advertising manager is someone who plans
and directs the promotional and advertising
campaigns of companies in order to generate
interest in a product or service.
They work with art directors, sales agents, and
financial staff members in order to develop
and execute these campaigns, and will often
act as liaisons between agencies and clients.

8. • Budget responsibility
• Target audience
• Advertising campaign

9. Advertising Brief
• A document confirming understanding between a
client and a advertising industry
On objectives of
• Advertising campaign
• Identification of target audience
• Strategies to be adopted in reaching the audience
• Time Frame of campaign
• Total estimated cost

10. References
• https://www.youtube.com/watch?v=1u-
9EtZXH7I
• https://www.youtube.com/watch?v=5HzMbS
Gg6