Running events to promote or create work - Peter Fraser , Director at Insight Education & Tiresias Media.
www.eastlondondesignshow.co.uk
Part of Enterprise Week 2010
Funding & Finance of female entrepreneurship is a though job. Not only in today's economic crises but across the globe women face challenges in power, procedures and politics. A new fresh approach towards fin ace and funding of Female Entrepreneurship is our hands. Here's my Contribution to the Women's Conference 2013
How much of a carrot are subventions when it comes to enticing international associations to choose a specific destination? Is there another side to subventions besides monetary gain for associations? Could subventions be considered part of a legacy programme of a destination with obligations to the association to give back to the local community? Let’s flip the coin and carefully examine all aspects. How can we change the perception of something with a negative connotation and turn it into added value for both the association and destination? Be inspired to find new ways of financial support and unique giving back to the community.
To whom it may concern: Evaluating Volunteer ProgrammesHolly Hasted
Abstract: How do we measure the success of volunteer programmes? What can we learn
from volunteers about their experience at our institutions? Using a recent example from FRida & freD – The Graz Children’s Museum, this presentation will explore the importance of evaluating volunteer programmes to the benefit of both
the volunteers themselves and our organisations.
This presentation was given at VSAE's Annual Meeting. It covers strategies and concepts for maximizing sponsorship, advertising and exhibit revenue in associations and non-profits.
Funding & Finance of female entrepreneurship is a though job. Not only in today's economic crises but across the globe women face challenges in power, procedures and politics. A new fresh approach towards fin ace and funding of Female Entrepreneurship is our hands. Here's my Contribution to the Women's Conference 2013
How much of a carrot are subventions when it comes to enticing international associations to choose a specific destination? Is there another side to subventions besides monetary gain for associations? Could subventions be considered part of a legacy programme of a destination with obligations to the association to give back to the local community? Let’s flip the coin and carefully examine all aspects. How can we change the perception of something with a negative connotation and turn it into added value for both the association and destination? Be inspired to find new ways of financial support and unique giving back to the community.
To whom it may concern: Evaluating Volunteer ProgrammesHolly Hasted
Abstract: How do we measure the success of volunteer programmes? What can we learn
from volunteers about their experience at our institutions? Using a recent example from FRida & freD – The Graz Children’s Museum, this presentation will explore the importance of evaluating volunteer programmes to the benefit of both
the volunteers themselves and our organisations.
This presentation was given at VSAE's Annual Meeting. It covers strategies and concepts for maximizing sponsorship, advertising and exhibit revenue in associations and non-profits.
15 October 2014 - Presentation to MSc International Events Management programme on venue management, venue / destination selection, management of events in venues.
Cristin Whitley's slides from her presentation at the Vendini Breakfast Seminar in New York City on May 23, 2012.
Cristin Whitley is the Audience Services Manager at The York Theatre Company in New York City. In her presentation she discusses The York's efforts to reach out to and engage younger patrons, with the goal of converting them into loyal, repeat patrons.
Using Fundraising Data to Increase GivingWest Muse
Presenter(s):
Sarah Kimmerle, Individual Giving Manager, Oakland Museum of California
Jen Villafane, Project Assistant, Fine Arts Museums of San Francisco
Moderator:
Eowyn Bates, Vice President of Institutional Advancement, San Diego Natural History Museum
Data mining and management are essential implements in your fundraising toolbox that enable you to focus, refocus, and strategize. Most museums use a development database to track donations and other basic information, but what else can you add to develop a better understanding of the participation and passions of your constituents? How can you use this knowledge to increase giving and engagement? This is an introductory session on managing and utilizing development data for museums of all sizes. #NutsAndBolts
Hoosick NY is starting an exciting community planning campaign and recruitment strategy. This presentation was used to kick off the project and discuss trends in rural economic development.
The presentation was part of the Funding Conference in London on Monday 23 February 2015.
These presentations were part of the main plenary. Slides include Peter Lewis, Andrew Morris and Craig Dearden-Phillips MBE presentations.
Find out more about the Funding Conference from NCVO: https://www.ncvo.org.uk/training-and-events/funding-conference/workshops
Catalyst Cymru heritage fundraising roadshowwalescva
An overview of the Catalyst Cymru-Heritage Fundraising project from its recent roadshow event in Wrexham, looking at what the project hopes to achieve and some of the events of the day.
15 October 2014 - Presentation to MSc International Events Management programme on venue management, venue / destination selection, management of events in venues.
Cristin Whitley's slides from her presentation at the Vendini Breakfast Seminar in New York City on May 23, 2012.
Cristin Whitley is the Audience Services Manager at The York Theatre Company in New York City. In her presentation she discusses The York's efforts to reach out to and engage younger patrons, with the goal of converting them into loyal, repeat patrons.
Using Fundraising Data to Increase GivingWest Muse
Presenter(s):
Sarah Kimmerle, Individual Giving Manager, Oakland Museum of California
Jen Villafane, Project Assistant, Fine Arts Museums of San Francisco
Moderator:
Eowyn Bates, Vice President of Institutional Advancement, San Diego Natural History Museum
Data mining and management are essential implements in your fundraising toolbox that enable you to focus, refocus, and strategize. Most museums use a development database to track donations and other basic information, but what else can you add to develop a better understanding of the participation and passions of your constituents? How can you use this knowledge to increase giving and engagement? This is an introductory session on managing and utilizing development data for museums of all sizes. #NutsAndBolts
Hoosick NY is starting an exciting community planning campaign and recruitment strategy. This presentation was used to kick off the project and discuss trends in rural economic development.
The presentation was part of the Funding Conference in London on Monday 23 February 2015.
These presentations were part of the main plenary. Slides include Peter Lewis, Andrew Morris and Craig Dearden-Phillips MBE presentations.
Find out more about the Funding Conference from NCVO: https://www.ncvo.org.uk/training-and-events/funding-conference/workshops
Catalyst Cymru heritage fundraising roadshowwalescva
An overview of the Catalyst Cymru-Heritage Fundraising project from its recent roadshow event in Wrexham, looking at what the project hopes to achieve and some of the events of the day.
The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
Presented on November 17, 2020 by
Moderator: Sara Peña, Director, New Jersey Department of State, Center for Hispanic Policy, Research and Development
Panelists:
- HuiWon Choi, Founder and President, Ampersand Fundraising
- Liz Ngonzi, Founder and Executive Director, The International Social Impact Institute at Hunter College, CUNY
- Galina Angarova, Executive Director, Cultural Survival
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand
Christina Kelly if Golley Slater on what we can do at our own level to advocate our library services.
Presentation given on the 27th October at the Carnegie Conference Dentre (Dunfermline) at the CILIPS Autumn Gathering.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
The degree show is a celebration of the completion of your degree and the start of your career. But can it change your future? What might happen at the show – and, more importantly, how can you help make it happen? Hear from alumni that have been through the degree show process, what it has lead to and their tips to make your show a success.
UAL alumni Mike Ballard speaks about his experiences of selling at his degree show and subsequent shows, how he approaches selling and his tips about selling for student and graduates
Vance Crawley, Business Advisor, HMRC.
Vance talks about registering as self employed in order to sell, the advantages of doing this, and how the process works.
Who is your audience and how do you get them at your show? This ECCA workshop helps you to create a simple marketing action plan to help decide who you are trying to attract, what you want to promote specifically and how you will achieve this on a tight budget. Getting the audience of your choice, appropriate to your work and future career goals, will be the first step in ensuring you’re launching and raising your profile beyond your degree show.
Who is your audience and how do you get them at your show? This interactive workshop will help you to create a simple marketing action plan to help decide who you are trying to attract, what you want to promote specifically and how you will achieve this on a tight budget. Getting the audience of your choice, appropriate to your work and future career goals, will be the first step in ensuring you’re launching and raising your profile beyond your degree show.
You need to plan your show. But where do you start? This hands-on workshop will touch on the A-Z of planning events and projects, and you will leave with a more concrete idea or plan on how to get started!
Joe Wade, Director, Don’t Panic
Joe speaks about how Don’t Panic promote events through their marketing agency and the important role of social media and using the web effectively.
Carla Guler, LCF graduate, FdA Fashion Styling and Photography (2010)
Carla will be speaking about her experiences using Showtime to showcase her portfolio and the opportunities it has brought her.
Is it just luck if you get picked up by a collector at your Degree Show? Or do collectors specifically choose which shows to attend, know what they want to buy and how much they want to spend? Do they already have their eyes on particular student artists? Find out directly from British Art collector Chris Ingram about why he started collecting and how he makes his choices.
Peter Fraser of Insight Education [www.insighteducation] and Tiresias Media [www.tiresiasmedia.com] talks about the comparative advantages of crowd funding versus conventional fund raising channels.
Your degree show is the first big opportunity to launch yourself as an artist. You can make contacts, secure further shows, meet collectors and sell your work. Find out how you can get the most out of your degree show and lay the foundations of your career.
2. About Me
• www.insighteducation.org.uk
– International Moving Image Events, Training,
Programming, Development and Consultancy
• www.tiresiasmedia.com
– International Moving Image Production Company
and Consultancy covering film, TV, and online
creating fiction, documentary and visual art
4. About InSight
• Training
• Workshops
• Masterclasses
• Symposia
• Panel Events
• Screenings
• Festivals
• International
5. Role / Purpose of Events
• Most important question – Why?
• Events industry is tremendously diverse
• Events are an important part of culture
6. Cultural Events
• Among other things culture collectively
imagines what is true and possible
• There are many cultures and sub-cultures but
within them they have common values,
identities, histories and communities
• Events bring people together for a shared
purpose and so can offer powerful and
memorable collective experiences
7. • Collective experiences are only more relevant
in a fragmented and media saturated world
where we tend to be at one remove
• That means that events are very useful for
every industry because they offer physical
presence and a profile that can attract
audiences, consumers and media
• What are some of the purposes of events?
9. • For cultural events think about the media
profile in advance and plan accordingly
• Social Networking is essentially word of
mouth and events foster word of mouth or
‘buzz’
• Because events bring people together things
can change at an event or as a result
• Events can consolidate but also innovate new
ideas and new ways of thinking about ideas
12. Some of the Skills involved…
• Organisation – yourself and others
• Resource Management – Key resources
• Budgets, Schedules, People Management
• Feasibility Analysis, Planning, Fundraising
• Pitching and Writing Proposals
• Marketing and Audience Development
• Communication and co-ordination
• Venue and supplier sourcing
• Risk Assessment and Health and Safety
• Event Delivery and Evaluation
15. Marketing / Promotion
• Marketing – consumer facing (e.g. advertising)
• Public Relations – reaching the public through media
(e.g. by placing editorial)
• Digital Marketing – The most cost effective way to
market and, unless you have a big budget, one of the
best. However it will cost you TIME
• Audience Development – Reaching, attracting,
communicating with, developing and maintaining
audiences. Begin a conversation around your events
with feedback forms, emails and online media
16. Funding
• Arts Council England funding
• National Lottery funding opportunities
• Grant opportunities for students
• European Union funding schemes
• Local authority support for the arts
• Trusts, foundations and private giving
• Voluntary and community groups funding
• Grants scheme for arts graduates from deprived
backgrounds
17. Making Money
• Budget carefully
• Total Cost and Cash Flow
• Value your Time and your Product
• Market / Audience Analysis
• Market / Audience Development
• Cultivate a brand / reputation
• Cultivate a profile and network
• Don’t do things just to make money
18. Tips…
• Get connected and networked
• Cultivate a peer group and by extension, an audience
(but don’t second-guess the audience and try to stay
one step ahead rather than reacting to trends)
• Pool your talent, contacts and resources
• Actively seek out mentors and patrons
• Be bold, dynamic and persevere if you and people you
trust believe in what you’re trying to achieve
• Love what you do and do what you love
• Research your field / market and know it intimately
• Look for successful existing models
19. • Seek out and study the best
• Strive to innovate through:
– Old ideas in new contexts
– New ideas in old contexts
– Be courageous but beta test what you do
20. Contacts
• For training in Arts Event Management or
events and training in other areas visit
www.insighteducation.org.uk or email
pfraser@insighteducation.org.uk
• For enquiries related to moving image
production or consultancy visit
www.tiresiasmedia.com or email
peter@tiresiasmedia.com