2. How did you attract/address your audience?
From doing extensive research into my target audience,
the genre and similar successful magazines I knew what
was needed to attract my audience to RADAR.
As my audience are between the ages of 16 – 24yrs old
and are come from either working-class or middle-class
backgrounds the price of my magazine is vital to the
success of my magazine. I chose to price it at £2.10 so as
to not cut off potential readers and as it is a competitive
price compared with rival magazines.
On the front cover of my magazine I included a flasher
stating that a competition where you can win festival
tickets. My target audience love to go to gigs and festivals
so straight away by having a flasher on the cover will
make my magazine appeal to them. By having this
competition it also appeals to those readers who cannot
afford to go to a music festival.
The colour scheme I have used suits my audience as, like
them, the colours are bold and stand out. I also have used
my research to include the bands/artists that appeal most
to my target audience.
3. How did you attract/address your audience?
My contents page continues the house style and colour
scheme that I started on my front cover.
My target audience will be able to see the many bands
and artists that love in the ‘Band Index’.
I used the rules of thirds to maintain a professional look.
This is important as no body will purchase a magazine if it
looks messy and rushed.
There is a subscription promotion at the bottom of my
contents page to appeal to my target audience who either
wish to save money or are planning to buy my magazine
regularly.
I have used sub-headings to organise my contents page
and used various size fonts to make important words
stand out to the reader.
There is a large image in the middle column which links to
a story that my target audience would be interested in.
4. How did you attract/address your audience?
My double page spread continues the house style and colour scheme that
I started on my front cover and contents page.
The image I have used directly links to the article and is in a music studio,
as a large proportion of my audience are aspiring musicians this image will
appeal to them.
I used the rules of thirds to maintain the professional look of my magazine
so far.
I have used a tag, a common media convention, in the top left corner of the
first page to allow readers to easily identify the artist/band.
There are two pull quotes that stand out and draw the reader in to reading
the article. I have used a larger font and a different font style to achieve
this.
There is a stand first which is essentially a summary on the article. It
teases the audience and I have used bold font to help it stand out from the
rest of the double page spread. As well as the font style I have used red
font on important words, such as the musicians name, band name and the
journalists name.
