The document summarizes a student's advertising project for Nike football boots. It discusses the realist narrative style of the ad, the use of natural lighting outdoors and some artificial lighting indoors. It also covers editing the clips to be shorter and sharper to engage viewers, using some color correction and transitions. The goal was to promote the boots and show their advantages over others through a dramatic, exciting style. Comparable Nike and Adidas ads were analyzed for persuasive techniques to subtly influence viewers to want the products.

1. The forms of my advert are Realist Narrative and stand alone. This is because
there is no story in it or a follow on sequence. The style of my advert is dramatic.
The lighting in the majority of my advert is natural as its filmed all outside. The
first 6 seconds has artificial light rather than natural light. If i had the oppurtunity
of re-doing this project, i would have involved many different shots with different
techniques and maybe have adifferent style to my advert.
The camera angles used add a very dramatic feeling to the advert. I got asked to
sharpen up my editing and shorten the clips so that it creates a short and sharper
video, this then attracts viewers and gets them interested rather than them losing
concentration. My first version of my video, It was about 55 seconds long but all
the clips weren’t edited down so each clip was about 5 seconds. When producing
an advert like mine, it’s key and vital to make sure the clips are short and sharp as
this adds excitement and drama. When going back over it and editing it again, it
now includes a dramatic and exciting feel to it.
There are no special effects involved. For the first 6 seconds of my advert, i have
included a few effects such as colour correction, cropping. I've used jump cuts
between some shots to ctreate a more exciting feel to the advert. lsoive used
various transition including 'cross fades' and 'fade to black' have been placed
inbetween various clips to add a smooth and sharp effect to the video. If i go
redo this advert, i would have many different angles and clips to create a more
diverse and unique advert. Also the editing would have been much better so it
captures the audience's attention sooner and easier.
The hidden message from my advert s that these boots will improve you is game
and will be better than any other type of boots. My aim was to shw that this
advert will both promote the actual football boot aswell as show advantages of
this boot over other boots the public may choose to purchase. I would have liked
to hjave applied a more stronger and obvious message next time round.
Brand identity is within my advert, as i am advertising Nike football boots, I'm not
licensed to show any other brands in this advert which is why I’ve had to wear
Nike clothing. This had to be planned pre-filming for my advert. I think that if it
more obvious that i was wearing Nike clothing and advertising specifically Nike
products then that would have improved my advert over all.

2. I have used persuasive techniques in my advert, and I have done this by doing a
lot of research into similar adverts and seeing how they have sued them, I’ve used
techniques, effects, angles and formats from these and tried to insert them into
mine. I’ve tried to create a high tempo, quick camera change advert which keeps
the audience involved and focused. This then creates an eye catching production
which increases views and then that goes onto increase sales.
I have used 2 adverts (links below) to compare mine too, these are adverts
produced by Nike and Adidas. These adverts are similar to mine in that they are
all about a football boot and they show you what’s so good about them, why you
should purchase them, why these boots over any other boots on the market and
by making the advert exciting, quick, fast camera changes, decent editing they
have used persuasive techniques in subtlety persuading you t want these boots.
In these adverts, the techniques used have worked well and the way they’ve both
filmed and edited it, has resulted in the audience wanting to get them to be like
the players who wear them. This is not only clever marketing but clever
producing.
http://www.youtube.com/watch?v=dBZtHAVvslQ
http://www.youtube.com/watch?v=k_xQ0QMvgX0&feature=relmfu