Craig watt Portfolio 2015.8
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This document provides summaries of various design projects completed by Craig Watt over various time periods ranging from 1 day to 3 weeks using design software including Photoshop, InDesign, Illustrator, and Keynote. The projects include campaigns for brands like Jack Daniels, Slazenger, Shimano, Liberty London, BBC Worldwide, Tesco, Jaguar, and Audi across various mediums including print, digital, and exhibitions. Retouching, compositions, and designs were made within brand guidelines for promotional, advertising, and presentation purposes.
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- 2. Jack Daniels holiday traditions campaign 2014. Designed in Photoshop and Indesign to scamps over 3 days.
- 3. Slazenger’s Wimbledon campaign, designed to highlight the unique relationship that Slazenger has with the event. The key artwork is a fabrication composed in Photoshop to make the viewer question if the ball is going to be in or out. This won ad campaign of the week in retail week.
- 4. Retouching of a campaign visual of a cobble road photo shoot were the client decided more road was needed. To create same worn cobble effect with perspective then blending it in to the original image. 3 Days Photoshop
- 5. Shimano campaign key visual in use first we have the original visual to be used uncropped and second we have the retouched visual for cropped in applications. Both have a clean graphical look and feel that allows the piece to breath.
- 6. This retouching job for a agency pitch to win work from Liberty London. The main challenge on this project was to preserve the bus detail and depth of field from the light and shadows. This was approximately a days worth of Photoshop.
- 7. Lead designer of promotional campaign night ferrys relating to the Rugby World Cup. Initial project to create the look and feel ran over 2 weeks. Image composed and retouched in Photoshop and Illustrator.
- 8. Service industry pitch document for Mitie. Built in Indesign.
- 9. Pitch Key Not presentation for JCDecoux to Apple for contract renewal. To redesign the power point presentation and to make it look ‘more Apple’ and build it in Keynote. Over 3 days using Keynote, Photoshop and InDesign.
- 10. Design of a “loo door” poster for Dave Gormans new show. Produced over 3 days looking at the concept and composition to give the graphics depth of field for visual impact.
- 11. The Hobbit promotion for Westfield shopping centres. Large format centre billboards created using Photoshop for retouching and effects and then laid out in Indesign. HTML e-mail set up in Photoshop and outputted as tiles for web.
- 12. Design of a range of E-mail, headers and footer’s for BBC Worldwide. Designed quickly within the relevant branding in 1-2hr. Composed with Photoshop and Illustrator.
- 13. Exhibition stand for the BBC Worldwide and World News at APEX. Week long project dealing with all element of the project including conference call meetings with the project managers, production and end fabricators.
- 14. Selection of E-mails for mobile and desk top, designed for Tesco to work within the brand guidelines. The main challenges here are fitting in the large amount of copy and adopting the design to show multiple offers. Produced in Photoshop.
- 15. Tesco Premium card launch, the brief was to take the flat card artwork and produce a visual with a premium look and feel for use in web mail and other collateral. My main inspiration was to give the card a 3D feel using perspective and to light to light it like an apple product Photoshop 4 hours.
- 16. Jaguar e-mails Series of e-mails aimed at promoting various car models and encouraging perspective clients to explore the customisation and car viewing features on the Jaguar web site. Photoshop
- 17. Jaguar Ad’s for the Uk market. Produced in InDesing and Photoshop.
- 18. Audi A6 4 page wrap for The National Business Review. Created to supplied specifications, and composed in Indesign. Images tweaked in Photoshop to ad depth and contrast.